I started building my personal brand on LinkedIn in a corner of my bedroom in 2018. 

Since then I've;

- Quit an underpaying job.
- Built a following of over 300,000 people online. 
- Generated $ 4 mil in inbound revenue from my LinkedIn presence alone. 
- Worked with founders and CEOs from brands like Three, SkyBet, Paddy Power and Markel. 
- Published a best-selling book, The Personal Branding Playbook. 
- Been paid to do a dozen speaking gigs, globally. 
- Partnered with brands like Planable, Tide Bank and LinkedIn. 
- Regularly meet my friends for mid-week lunches. 
- Get to pick my kids up at 3.30pm and take them swimming every Friday. 
- Get paid to do something I LOVE. 

Building my personal brand  quite literally changed my life. 

If I can do it, why not you? So many people hold themselves back from building their personal brand through fear of judgement, or not knowing what to say? 

But what if you lost out on an amazing job because your profile wasn't up to scratch? Or had to spend your entire week chasing cold leads because people didn't see a clear difference between you and a competitor? What if you lost actual opportunities to someone with half your talent, just because they had a more impressive profile online?

Building your personal brand solves all of those problems - and will change your life. Just like it's changed mine. 

So what are you waiting for?

Just f*cking post it... ;) 

Ready to get to work? I'd love to hear from you: amelia@pencetalent.com 

💜

Amelia Sordell 🔥

Five years ago, I was tricked into a “coffee meeting.”
Turned out it was actually a pitch to the entire board.

I walked in with nothing but a notebook.
My competitor walked in with a deck, a demo, and the contract.

I lost the deal - a £50,000 contract - right at the beginning of my business - when I really, really needed the money.

I was humiliated.

Not because I didn’t win, but because I didn’t even know I was playing a game. 

Turns out, my competitor had been briefed properly.
He knew it was a pitch.
He was told who’d be in the room.

I know because he told me himself.

I felt set up.

I was a young, naive woman in brand new industry with a brand new business. 

I spent the next 3 days spiralling.
Rereading every email.
Beating myself up for not asking better questions.
Blaming everyone - including myself for the deal that I felt was "taken" from me. 

Then I called a friend, another founder, to trauma-dump, and to be honest to get someone else to feel sorry for me. And I still remember that call today. He said;

"Feel sorry for yourself, or figure out how to win next time. You don’t have time for both."

That moment changed everything.

Because he was right.

Winners don’t waste time regretting what they didn’t do, they just make damn sure they do it next time.

And I did.

Now I never walk into a room without knowing exactly who’s in it, what they want, and how I’m going to win.

Even if it's "just a coffee". 

Hard lesson.
Expensive mistake.
But now I know this game isn't about win or lose. 
It's only win or LEARN.

I built a $4M business off the back of my personal brand. Now, I teach founders and their teams, how to do the same 🕺 Speaker. Consultant. Best-selling Author.

No alternative text description for this image

I have never met a woman more successful than me hating on me trying.
I've never met someone in a beautiful, secure relationship, gossiping about mine. 

Women, and men at the top do not compete against each other - they collaborate. 

Because surprise, surprise - there is enough business and success to go around for all of us! 

So;

- Share your spotlight.
- Shout your friends.
- Praise your colleagues in public. 

And give your internet besties all the hype they deserve and connect people  together without expecting anything in return. 

Please cheer others on when they win. 

Successful women don’t put others down - they lift people up. 

Because when YOU lift other people, you also lift yourself. 

💜

built a whole business off the back of my personal brand - now, sharing how I did it at ameliasordell.com

When my first business went bust, I remember calling my mum telling her I and my dog, Peanut were moving back home. 

I also remember selling my car because I had no money to live or pay to run it. 

My entire identity had been tied to running this business and when it didn’t work out it felt like a death. I spent the next 3 months wallowing in self pity.

It felt like this event had happened to ME. I was the victim. 

It wasn’t until I realise no one was coming to save me from the mess of my own life did I actually begin to see the light at the end of the tunnel. 

That didn’t come easily. 

That came as a very real slap across the face of; I was broke, living with my parents and if I didn’t get my sh*t together no one else was going to do it for me. 

Life has a funny way of teaching you lessons.

Why am I telling you this? 

Well, I’ve been through some of the toughest things someone can experience over the last 10 years. 

- Failed businesses.
- Divorce.
- Lawsuits - at the same time as the above….

Each thing takes a piece of you. 

But there is NOTHING that can’t be figured out. 

- Dead end job. 
- Unhappy relationships. 
- Toxic environments. 
- Unhealed hearts. 
- Debt. 
- Bad credit scores.  
- Voids you think cannot be filled.

... And holes you think you cannot climb out of. 

No matter what dark cloud you’re moving through right now, don’t forget that EVERYTHING is figureoutable. 

Everything. 

And even on the toughest, most overwhelming days, just remember there is nothing you’re going through right now that someone else hasn’t already gone through and made it out the other side.

And I promise, no matter how tough it feels right now - those people are often a better, happier person for it. 

💜

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I run a weekly live - The Branded Show - where we go through tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: https://lnkd.in/eRVP9dh3

JSESSIONID

li_at

If I was a man, starting a business in 2026 - here is what is exactly what I'd do ↓

1. I’d pitch before I was ready.
I wouldn’t wait for the perfect deck or airtight strategy. I’d start talking about the idea, asking for feedback, getting in the room - because clarity comes through action, not perfection.

2. I’d launch a waitlist before I built the product.
I wouldn’t waste months building something no one asked for. I’d write the landing page, collect emails, test messaging - and build based on what people actually want.

3. I’d say my prices with my chest.
Not a nervous shrug. Not “let me know if that works.”
I’d say it, shut up, and let them say yes. Then I’d raise them every year - because I believe in what I deliver.

4. I’d post about my wins.
Big ones, small ones, messy ones. I wouldn’t wait until I had the “perfect result.”
I’d bring people with me on the journey - that’s how trust is built.

5. I’d show up as me.
Not just as “the founder of X.” Not hiding behind a logo or brand voice.
But as a real person people connect with - because that’s what makes you unforgettable.

6. I’d build in public.
I’d share what’s working, what’s failing, what I’m figuring out.
Because transparency builds trust. 

7. I’d network with people doing better than me. 
Because if you only stay in rooms where you feel safe, you’ll never grow beyond your current level. I’d ask the bold questions. I’d follow up. I’d play bigger.

8. I’d ask for help.
Without shame. Without feeling like I need to “prove” myself first.
Because asking for help isn’t weakness - it’s strategy.

9. I’d take up space.
On Zoom calls. In pitches. On panels. Online. I wouldn’t shrink myself to be digestible. I’d speak clearly, confidently - and trust my voice was worth hearing.

10. And I’d do it all without apologising.
No over-explaining. No softening the message. Just full belief that I belong in this space. Even before anyone else believes it.

BTW this isn't actually about men or women, it's about unlearning the conditioning that told us ALL to wait, shrink, or play nice.

So, have the AUDACITY of a confident guy building a business in 2026. 

Because 2026 is the year you stop asking for permission.
And start backing yourself like an average f*cking CEO... 😉

I can’t believe I’m FINALLY sharing this...

5 years ago, I quit my “safe” marketing job to go all-in on myself.

And all I heard was:
“It’s too risky.”
“What if it doesn’t work?”
“Do you have a plan B?”

When I told my parents I was starting a business in the middle of a global pandemic…
they looked at me like I’d just announced I was moving to Mars. 😅

Back then I had:
- A tiny social following
- No agency experience
- No clue what the hell I was doing

But I took the leap and did it anyway.

Fast-forward to now:
- 300K+ followers
- Millions in inbound revenue
- A book deal 
- Unbelievable opportunities
- A business that literally sells itself through my content 

And now I’m teaching you exactly how I did it.

I’m literally launching my course, How to Build Your Personal Brand on LinkedIn, RIGHT NOW.

This isn’t a surface-level “tips and tricks” course.
I’ve spent months building it.

And now I’m giving away the exact system that changed my career, my income, and my options, so you can do it too.

If you're still overthinking what to post...
Still worried about judgement...
Still invisible when you should be in demand...
This is your fork in the road.

Your personal brand is the lever that changes everything.
Human-led marketing is the future.
People buy from people, and the ones who master it, win.

Stop waiting for the life you want to magically appear in your lap - and go out and make it f*cking happen!

If I could do it as a single mum of 2 small children with no real income, so can you.

Get access to my course now: https://lnkd.in/e5NGMENn

I have 240k followers and 300M+ organic views on LinkedIn. 
If you’re going to spend your money on anything in Black Friday, spend it on these 3 tools ↓

1. Planable. 

Scheduling tool. I schedule all of my content from here - you can set specific times, create custom templates, and drag a drop using their calendar feature to fill gaps. I love this app so much - I have it on my phone and do the big scheduling on their desktop version. 

The templates are actually so helpful. I go back 1x per month over the last 3 months of content and review what has done the best and find patterns. I then create templates from those posts like this, while enables me to double down on hooks and formats that work. 

2. SE Ranking

This shows you what keywords are working for your website (and what aren’t), runs competitor website analysis and helps find keywords that actually drive traffic form search engines and AI search. 

It’s not the “sexy” part of building a brand, if you’re relying on your website to generate leads and you aren’t optimising for getting them via search… 2026 will not be your year babe. 

3. SE Visible 

My current OBSESSION. Monitor your name and your businesses’ name in ChatGPT to tell you whether or not you’re being recommended in searches related to your expertise or services/products. 

Possibly the most slept on branding tool of 2025. 

There are a lot of brand sentiment tools out there - almost all are astronomically expensive (and a total waste of money if you’re a small business owner or someone building your personal brand). 

All three are on sale for Black Friday. 

Which I normally think is a bunch of marketing BS - but these are actually things I have personally spent my money on. 

See how you rank here: https://lnkd.in/evrj4nyf

Give them a go - let me know how you get on!

💜

PS. Is this an ad? Yes. Have I been a paying customer of these tools for over 18 months? Hell yes 🕺

Posting content when you have no followers is embarrassing.
But you know what’s more embarrassing?

Never trying at all.

Embarrassment is the cost of entry to success. 

Pay it. It’s always worth it.

Agree?

💜

If we haven't met - hi my name's Amelia! 6 years ago, I quit my job, started a business, generated $4million in revenue... all off the back of my personal brand on LinkedIn (while juggling 2 kids with no childcare). 

I just launched £79 course teaching you everything I wish I'd known about how to build my personal brand on LinkedIn 6 years ago. Because I didn't have £6k to spend on cohorts and coaches, and probably neither do you. 

So if you've ever thought "how the f*ck do I build a personal brand?" - join us: https://lnkd.in/eBZR2sQS

If a guy can make a career reviewing baked beans on TikTok - you can post on social media.	

If influencers can get paid to fake private jet photos for content - you can post on social media.

If entire couples can monetise their breakups online - you can definitely post on social media.

Because the people winning online aren’t the smartest.
Or the most qualified.
Or the most worthy.

They’re just the ones who actually showed up.
Embarrassing, awkward, cringe. 

So post the thing!
Talk about your business. 
Tell your story. 
Build your brand. 

Because in 2026, visibility will beat perfection. 

Every. Single. Time.

💜 

If we haven't met, hi my name's Amelia! I built a $4mil agency off the back of my personal brand.

I run a weekly live - where we go through brand and marketing tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: ameliasordell.com/live/

If you think it’s too late to start over… think again.

Trinny Woodall is living proof.

She hosted What Not To Wear with Susannah back in the early 2000's and was a TV star, style icon, and confidence-giver. She made women feel amazing in their own skin.

Then the cameras stopped. And so did her career.

Most people would’ve taken that as a signal to slow down. But not Trinny.
At 52, she started again. 

She built Trinny London, a makeup brand for women the beauty industry ignores: women over 35, spending money, but never in an ad.

- She ignored trends. 
- Ignored rules. 
- Focused on her audience. 

And the results speak for themselves.  

Millions of loyal customers. £70M+ in annual revenue. An army of women calling themselves The Trinny Tribe.

And here’s the thing: it’s not glossy campaigns or perfect tutorials that made it work. 

It’s Trinny being real. 

Smudged mascara. 
Mismatched outfits. 
Tutorials filmed in taxis. 
Every single day, showing up as herself.

Her brand doesn’t sell makeup. It sells confidence. Just like she always did.

So if you’re sitting there thinking: “I’m too old. Too late. Too behind…” STOP.

Timelines don’t exist. Rules are optional. Permission isn’t required.
You don’t need perfect. 

You just need the audacity to begin.

Don't you think? 

💜 

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I run a weekly live - where we go through brand and marketing tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: 
https://lnkd.in/eUx5UwhW

If you've ever felt unqualified, just remember that the password for the security cameras at The Louvre Museum was... "Louvre".

If Elon Musk can blow up 3 rockets in public and still build SpaceX - you can start before you’re ready.

If Sara Blakely can cut the feet off a $12 pair of tights and turn it into a billion-dollar brand- you can start before you’re ready.

If Oprah can get fired from her first TV job for being ‘unfit for television’ and still build one of the most successful media empires on earth- you can start before you’re ready.

If Victoria Beckham can take a fashion line that nearly went bankrupt and turn it into one of the most respected luxury brands in the world - you can start before you’re ready.

Because nobody starts with the perfect plan.
They start with an average idea and a ridiculous amount of conviction.

So start the business.
Post the content.
Launch the product.

Even if it’s messy.

You don’t need permission, credentials, or timing to be successful - you just need the audacity to start.

You will be 99x more successful than anyone else the minute you realise embarrassment isn't a side effect of failure, it's the entry fee to success. 

Agree?

💜

A few years ago I’d spend hours perfecting just one post because I was so scared of other people’s opinions. 

Negative comments or people taking the piss out of my content (this still happens - a lot) would send me into such an anxious place. 

You know, that stomach churning, head spinning tornado that only comes with thinking that everyone hates you?

I had that feeling regularly. 

So I get it - I understand the unwillingness to really stand for what you believe in, particularly online.

Opinions online just feel so... permanent, you know?

But I look back at some of the content that I posted during that time, and if I’m honest, it was so inauthentic. My voice was so far removed from who I really am because I was SO desperate to be liked. 

I’ve come a long way since then. And so has my personal brand. 

Because I’ve realised, there is real power in being disliked. 

- There is confidence. 
- There is self-esteem. 
- There is self worth. 

I guess what I’m trying to say is that the success of YOUR personal brand and probably your life, depends on your willingness to be disliked. 

Because a successful personal brand must come from an authentic place. 

And if you’re doing what’s best for other people, you’re never going to do and say what’s best for YOU. 

And I personally didn’t create the kind of opportunities I’ve had - my business, the inbound revenue, the speaking engagements … life-changing stuff, until I realised I had to create a divide somewhere. 

Because everything is subjective. 

Including your opinions and personality. 

Heck, I could say factually that the sky is blue, and for someone else, it’s raining. 

So please, I implore you - STOP watering yourself down to fit in online and off. 

Be 100% ok with the consequences of being yourself. 

Because if you’re not willing to be hated by the people who don’t matter, you’ll never be loved by the ones that do. 

Don't you think?

💜

If we haven't met, Hi! My name's Amelia. I generated $4million for my business off the back of my personal brand.

I just launched £79 course teaching you everything I wish I'd known about how to build my personal brand on LinkedIn 6 years ago. Because when I first started my business, I didn't have £1000s to spend on cohorts and coaches, and probably neither do you. 

Get access here: https://lnkd.in/eBZR2sQS

I launched my first course yesterday.
We sold 400 in the first few hours.

Here are the things we did that go against every marketing rulebook I’ve ever read.

1. We launched it at a 75% discount.

Yesterday, I live launched the course for just £19 on my weekly live show. Every marketer will tell you that devalues your offer - but I wanted to hit the highest number of purchases in the first 24 hours, to then get those people to complete the course and give us a testimonial as quickly as possible. We’ll turn them into ads + landing page social proof.

2. We ran ads for other products - not the course.

Most founders would chuck a bunch of money behind their launch, because it makes the most sense right? Well, we have a new ad account, and need to get them warmed up to me and my products. So we're running ads on my free stuff, and other digital products before putting money behind the course in Jan 2026.

3. We discounted for loyal, not new customers.

Brands give all "new" subscribers discounts on first purchases, we did the opposite. Only people who were signed up to my newsletter or attended my weekly show this week got the launch price of £19. The internet tells you to reward strangers - I wanted to thank the people who’ve supported me from day one.

And guess what? Almost everyone who joined the live bought the course. That weekly live has created real connection and energy you can’t replicate with pre-recorded content. It proved how powerful it is when your audience feels seen, involved, and part of something.

4. We priced it low.

My main competitors charge $200, $699, $6500. When I first started out, I didn't have that kind of cash. In fact, I didn't have any. I want to help as many people as possible build a profitable, personal brand - so we landed on £79. I priced for me, 6 years ago.

5. We emailed people every single day.

General rule of thumb is send a newsletter 1-3 times per week. We emailed every day. And every time we sent an email, we made a sale.

6. I vlogged the breakdowns.

I recorded this course 3 times. The first time it was scripted and in a studio and I hated it. Second time, I self-filmed at home, and it was out of focus. Third time, we only just completed the edits this week! I vlogged it all - and posted in real time. That authenticity won us trust and sales on launch day.

There is a tonne of stuff I would do differently next time - I’m already scripting the next one - but this launch proved something:

You don’t have to do things the “right” way for it to work.

If you want to learn exactly how I built my personal brand from scratch - the same strategy behind this launch, the course is live now.
It’s called How to Build Your Personal Brand on LinkedIn.

It’s £79.

And it’ll walk you through everything I’ve learned from going from 0 - 240k followers and $0 - $4mil revenue off the back of my LinkedIn profile.

I'm SO proud of it 🥹

You can access it here: https://lnkd.in/eBZR2sQS

Amelia x

How I used to define success:

- A big house. 
- A fancy car. 
- An expensive handbag. 
- Designer clothes. 

How I define success now: 

- Pick my kids up from school. 
- Have time to pursue my hobbies. 
- Take time off to travel. 
- Enjoy my work - and life, every day. 

Most people misunderstand 'success' because our entire lives we've been told that the route to achieving it is through grinding out 80 hour weeks in a job we don't love working for people who don't care. 

As a reformed grinder, trust me it's a fast track ticket to burn-out and depression. 

The happiest and most fulfilled people I know are the people who are people who've build, grown and monetised a business that:

Gives them a consistent income
Allows them to work from anywhere
Gives them the freedom to live a life they love 

THAT is the new definition of success. It's the new 'Rich'. 

I've managed to build a business that generates leads on autopilot, can be delivered from anywhere and allows me to pick my kids up at 3.30pm on a Friday. 

If you want to build a business that gives you an amazing life (not the other way around), access my course on how to build a profitable personal brand on LinkedIn: https://lnkd.in/eBZR2sQS 

Because I no longer care about looking successful. 

I care about feeling it. 

Don't you?

💜

If you're wondering why your LinkedIn reach is down..
... it's because LinkedIn now want you to PAY to boost your posts. 

It's a pretty textbook algorithm cash-grab. 

Build free user base. 
Get users to create content. 
Give content lots of reach. 
More users then create content. 
Then reduce reach. 
Everyone cries. 
Charge them to increase it. 

Meta did it. 
TikTok did it. 
Now LinkedIn is doing it. 

Pretty smart actually. 

But this is why you need to stop listening to people telling you to "hack the algorithms" -  and just say stuff you believe in. 

Focus on your customer. 
Give your knowledge away for free. 

And for the love of God, please have dreams bigger than 100k followers. 

If you're a business owner, you should be posting content to find customers. 
Not to find popularity. 

Focus on that, and you'll be 10x more successful than 99% of the "creators" you follow on this platform.

Amelia 

💜

If you want to dip your toe into LinkedIn (and make money from it) I recorded a 52 short videos detailing how you can turn your LinkedIn profile into your biggest marketing tool. Get them here: https://lnkd.in/ek7REgzU

Your employee's personal brand's are an opportunity, not a threat. 

Agree?

💜

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I've just dropped 52 videos detailing everything I did to get from 0 - 250k followers and $0- $4mil in revenue off LinkedIn alone. You can grab them here: https://lnkd.in/eBZR2sQS

77% of ChatGPT users treat it as a search engine. 
And if your customers can't find you - you don't have a business. 

And social media platforms, like LinkedIn are training the bots that are shaping how people find you online.	
SE Ranking did a study recently and found that social media sites show up in over 33% of Google’s AI search results.

Which basically means, if you as an individual - or your business are not visible on social media, you're invisible in search results, too. 

So how do you fix that?
You AI who HELL you are.

And you do that by surprise surprise, owning your niche. 
Post about your expertise - consistently - until your name is synonymous with the topic.

I know, shocking advice. 

But what you might not know is that there are little hacks you can use like;
- Your captions. 
- Your keywords.
- Titling your files (like this video) with "YOUR NAME - YOUR EXPERTISE" help Google AI and ChatGPT associate you with your topic.

Because that is what Google is indexing.

So when you Google or search for personal branding, my name comes up. 

I've been using Planable and SE Visible - the new tool from SE Ranking for the last few weeks to optimise my content for AI search.

It helps me;
- Track my brand's presence across AI tools like ChatGPT.
- Work out the topics, trends, and questions AIs associate with my brand (and my competitors... 👀)

And also if you're currently staring and your computer screen for the 18th time this month, thinking "what the fck am I going to post?" Planable and the SE Visible dashboard helps you plan content that’s timely, relevant, and discoverable.

Stunning. 

Like I said, 77% of ChatGPT users treat it as a search engine. 

And your social media content impacts how your business and your brand appears in AI results. 

And if you're a founder, freelancer - or social media team not doing anything about it, 2026 is not going to be your year. 

See how you rank (for free) here: https://lnkd.in/eaN5H7Wr 

Was this helpful? 

Amelia 💜

Planable

SE Ranking

An ex-employer once asked me, "why do you want to work?"

I was 24 years old.
Just re-entered the workforce after liquidating my business. 
I had a high profile partner - who he wrongly presumed paid for my lifestyle.

I asked him why he'd asked me that question. 
Listened.
Nodded.
Sipped my drink.

Then I said: “Ok, fair enough.”
And walked away.

Not because he was right to ask such a ridiculous question.
Not because I didn’t have a thousand facts, examples and data to fire back with.

But because he wasn’t worth the energy.

When you feel like you're personally being attacked, the default defensive position we tend to talk is attack back. 

Like staying quiet means losing. 
Especially online. 

I see so many people screen grabbing inappropriate messages, calling people out in the comments. 

I've been in a tonne of these situations in boardrooms, on social media - with groups of friends, but let me tell you something; 

Defending how you personally feel about something, doesn't make the other person feel the same way.

Me replying to this ridiculous question wasn't going to make this guy not a sexist. Or any less stupid. 

And spending your precious energy trying to prove your point, or change theirs - is a waste of your time. 

You don’t owe anyone an explanation.
Not for your opinions.
Not for your ambition.
Not for your right to take up space.

People like saying things for effect. Especially online. 
They want the argument.
They want the reaction.
Because that gives them power.

So don't give it to them.

Sometimes the most powerful move you can make is to look someone dead in the eye and say:

“Okay. Fair enough.”
Then get on with your day. 

You're a smart. 

And smart people don’t waste time trying to win stupid arguments. 

💜

If we haven't met, hi my name's Amelia! I built a $4mil agency off the back of my personal brand.

I just launched a course teaching you how to promote yourself - and your business online (and make money from it). 819 people have already downloaded it, and are changing their lives, join them: https://lnkd.in/eBZR2sQS

My FIRST EVER personal branding course is LIVE TODAY!
No, literally. I am so emotional. 

Because I built this course for ME. 
For the me who couldn't afford $6k cohorts, or ghostwriters to build my brand for me.
Who was just starting her business, and who had no idea what she was doing. 
Who didn't want to build an inauthentic brand with ChatGPT.
And who didn't want to buy impressions and followers with bots and engagement pods. 

I build my personal brand and business through strategy, consistency and a clear system. 

And throughout 52 video lessons, I take you through;
- the mindset
- the confidence boosters
- and the actual system I've used to go from 0 - 240k followers and $0-$4mil in revenue... all off the back of my personal brand. 

If you're posting and getting know where, or want to and don't know where to start...  

I built this for you, too. 

13 modules. 
Hours of lessons on video, copywriting, viral hooks - and how and when to use AI... 

This is my proudest product launch to date. 

But you can't access it unless you join my LIVE launch today at 12pm GMT.

Save your free spot here: ameliasordell.com/live/

Yours sincerely, 
A very proud, scared, but also excited.. 

Amelia x

Vogel Cyber Leadership & Coaching

I bring my nearly 20 years of experience in the cybersecurity field and mix that with my authentic, genuine, and pragmatic approach to provide cyber security leadership and coaching to my clients!!!! 

I am a self-professed positive troll and I believe in the power of uplifting others through my coaching practice and encouraging my coaching clients to explore their hidden dimensions and unleash their inner awesomeness!!!

Let's have an EPIC friendship building convo today!!!

President

Cyber.sc

Providing practical people and process oriented cyber security advisory services to startups, investors, and small/midsize businesses. Cyber.SC specializes in providing cyber security management and expertise to financial service companies and law firms. Cyber.SC provides "on-demand" cyber security services that augment an organization's current capabilities in a way that is less costly and more effective than "traditional" advisory companies. We seek to create trust and not dependency among our clients.

Services include:

• Performing cyber security maturity assessments
• Completing security questionnaires on behalf of clients  
• Conducting security gap analysis
• Developing security remediation and strategic roadmaps
• Providing security leadership in the form of "CISO-as-a-service"

Founder & Chief Strategist

TEC Canada

Joining as part of TEC Canada’s speakers' group sharing cyber security and leadership expertise with executives across Canada.

Cyber Security Speaker Resource

Provincial Health Services Authority

• Developing legacy healthcare system (WinXP) containment strategy and architecture data roadmap
• Developing business case (and mitigation strategy) for protecting HealthCare applications and systems
• Supported a clear strategic and cost savings roadmap of over 2.5M / Annum 
• Performing risk assessments (STRAs) for the following projects:
          • Systems deployed during Children/Women's Hospital upgrade
          • Cerner platform upgrade

Senior Security Consultant (Contract)

Netcoins Inc.

• Provide insight and expert advice relating to cyber security and online operations. 
• Netcoins turns any device into a Bitcoin ATM for retail stores
• Netcoins does all the heavy lifting; stores don't need to maintain any cash or Bitcoin inventory

Internet Security & Operations

CU Training

Cyber security subject matter expert. Providing content and appearing in various security training mechanisms: 

• Webinars
• E-learning modules
• Videos

Cyber Security Evangelist

TELUS (BC Hydro)

Overall Responsibilities
• Chairing security assessment group informing stakeholders of pertinent vulnerabilities and threats  
• Developing threat intelligence strategy  
• Developing comprehensive vulnerability management program   
• Creating web security reports and providing actionable advice based on expert analysis
• Security operation centre (SOC) duties 

Strategic Initiatives
• Providing actionable security advice to BC Hydro stakeholders

Accomplishments
• Reducing average vulnerability remediation time by 20%
• Reducing average number of unpatched systems by over 35%

Senior Security Contractor - Vulnerability Management

First West Credit Union

Overall Responsibilities
• Leading and developing the strategic and tactical information security plans  
• Providing security thought leadership to CIO 
• Managing staff resources in security projects 
• Developing performance indicators relating to PCI & ISO 27001
• Delivering timely reports and metrics to executive management
• Serving as representative on Credit Unions of Canada Security Group

Strategic Initiatives
• Forging key business relationships as IT security business partner
• Creating and overseeing security incident response framework
• Delivering integrated SIEM solution 

Accomplishments
• Forming a positive organizational security culture
• Serving as a brand ambassador within the community
• Appearing as “rising star” in 2014 annual company report  
• Reducing staff phishing click rate from 40% to 3% resulting in $25,000 in indirect yearly savings

Information Security Business Leader

Grant Thornton LLP

Overall Responsibilities
• Performing compliance audits and gap assessments for clients
• Providing proactive mitigation recommendation reports
• Perform risk and threat assessment using industrial leading standards and frameworks

Strategic Initiatives
• Providing actionable advice to clients pertaining to data privacy practices, frameworks such as NIST, COBIT, ITIL, and ISO and compliance requirements like PCI, SOX, PIPEDA, SB-1386
• Conducting business impact assessments

Accomplishments
• Security audit lead on major provincial security program review

Senior Associate, Business Risk Services

Overall Responsibilities
• Performing risk assessments on new business initiatives
• Scouring the landscape for new threats to information security
• Reporting on security metrics and quarterly information risks
• Updating and maintaining documentation for all security controls and processes
• Developing policies, processes, and procedures as it relates to IT security 
• Performing regular audits to ensure security controls operating as intended

Strategic Initiatives
• Performing vulnerability assessments reducing risk exposure
• Developing information risk assessment framework for all business projects 
• Recommending controls to security infrastructure to address threat landscape 
• Establishing mechanism for detecting and investigating breaches in security 
• Establishing effective security awareness program for employees and members

Accomplishments
• Transforming IT security function into trusted advisor role
• Speaking throughout the community and engaging the public by raising security awareness

Security Analyst

Cyber Risk Advisor | Speaker | Coach | #CyberSecurityMatters Podcast Host | Positive Troll | Board Director

Who I am: Father, husband, and supportive friend. I'm a self-labeled positive troll making the world kinder one alliterative filled comment at a time. I post about positive life lessons. 

Who I am: I offer friendship and kindness. I want to be the positive energy in your life!!!!! I want to be your professional hype man!!!!

What I do: I provide actionable, pragmatic and strategic cyber risk management for small and midsize organizations.

What I do: I develop connected human leaders in the disconnected AI era through high ENERGY coaching 

What I do: Perform engaging, highly entertaining and inspiring talks on life, cyber security, and the power of leading with kindness!!! 

If you are still reading this and it resonates deep in the inner fibres of your soul then let's schedule an EPIC friendship building convo!!!! ➡️https://meet-with-dom-vogel.appointlet.com

Random fact: I am the 328x winner of the LinkedIn comment of the day!!!!!!!!

Dominic Vogel

Life is a beautiful interwoven tapestry, filled with magically colored threads of love, connection, and kindness. 


This gorgeous tapestry reminds us that everything meaningful in life is about others 💚💚 


It's about the family who supports us unconditionally. 


The friends who laugh and cry with us, and build us up!!! 


The colleagues who collaborate with us, challenge us, and help us grow as humans and as professionals!! 


The strangers who become friends, and the friends who become family. 🤗🤗🤗 


It's about the moments we share The memories we create 


The love we emanate It's about lifting each other up, rather than tearing each other down. It's about empathy, kindness, and compassion. 💖💖💖💖💖 


If you TRULY want to be happy make your life about others 


Create a world that's more loving, more caring, and more meaningful. 🤗🤗🤗


LOVE and APPRECIATE YOU ALWAYS ❤️❤️❤️


Dom

I Help Manufacturing & B2B Avoid Million-Dollar Cybersecurity Losses | Fractional CISO | 20+ Years Protecting Revenue, Not Networks | No Jargon, No Kickbacks | Proud Dad & Beard Grower

You're allowed to evolve.


I used to think consistency meant staying the same. 


That changing directions somehow made me unreliable, unfocused, or a quitter.


The most authentic version of yourself isn't static.


 It's dynamic, breathing, constantly becoming!!!


What lit you up five years ago doesn't have to light you up today. 


The career path that seemed perfect at 25 can feel suffocating at 35. 


The goals you chased relentlessly last quarter might not align with who you're becoming this quarter.


And that's not failure. 


That's growth!!!!


The truest act of integrity isn't forcing yourself to remain interested in something that no longer serves you. 


It's having the courage to admit when your inner compass has shifted and then actually following it.


Constantly reimagining your future isn't about being flaky or chasing shiny objects. 


It's about: 


→ Listening to the quiet voice that says "this isn't it anymore"


→ Giving yourself permission to outgrow old versions of success


→ Recognizing that pivot points are proof you're paying attention


→ Understanding that your evolution doesn't invalidate your past. It honors it


The people who've had the most profound impact didn't stay in one lane because it was safe. 


They constantly recalibrated. 


They let go of what no longer fit. 


They trusted themselves enough to say "not this" before they could see "what's next."


Your interests will change. 


Your priorities will shift. 


Your definition of success will transform.


Keep leaning into your truest self


Even when that self looks nothing like who you were a year ago.


The future you're reimagining? 


It's not meant to be set in stone. 


It's meant to be constantly reimagined.


That's not uncertainty. 


That's being alive!!!! 💖💖💖


LOVE AND APPRECIATE YOU ALWAYS 💚 


Dom

The greatest way we can honour those who served, and those who continue to serve, is not through words alone, but through kindness 


Through raising the next generation to be good compassionate, principled, and brave humans 


Every act of kindness is a ripple that extends their legacy. 


Every child we teach to stand up for what's right, to show mercy, to serve others they become living testaments to what was fought for. 


When we choose patience over anger, understanding over judgment, generosity over selfishness, we honour their memory in the most powerful way possible.


They gave everything so we could have the freedom to choose how we live. 


Let us choose kindness. 


Let us choose to raise good humans. 


Let us choose to serve one another as they served us.


This is how we truly honour them not just on days of remembrance, but in the quiet, everyday moments when we decide what kind of people we will be, and what kind of world we will build together.


To those who served and those who serve still: your sacrifice will not be forgotten. 


We will honour you by living well, by loving deeply, and by passing on the torch of goodness to those who come after us.

While everyone's hunting for deals this week, I'm thinking about the BIGGEST deal most businesses are missing!!!


PROTECTING what they've already built!!


I recently sat down with the INCREDIBLE Ashley Smith for her Canada Now podcast and let me tell you this conversation hit DIFFERENT!!!


Here's the hard truth no business owner wants to hear:


"We're too small to be a target" is THE most dangerous lie in business right now.



The threat landscape heading into 2026? It's not what it was even 6 months ago.


AI-driven attacks are getting SMARTER.


Supply chain vulnerabilities are EVERYWHERE.


And most organizations? Still operating in 2005 assumptions.


In this awesome convo with my super friend Ashley, I break down:


✅ The REAL cyber risks every leader needs on their radar for 2026


✅ The leadership blind spots that turn small issues into catastrophic breaches


✅ Simple, actionable steps YOUR BUSINESS can implement THIS WEEK (not next quarter, not next year — THIS WEEK)


Whether you're a founder grinding it out, an executive steering the ship, a board member asking tough questions, or a nonprofit leader protecting your mission — this conversation is FOR YOU!!!


Here's the uncomfortable reality: Cybersecurity stopped being just an IT problem a LONG time ago.


It's now a strategy issue. A leadership issue. 


A SURVIVAL issue!!!!


Massive THANK YOU to the supremely AMAZING Ashley for the platform and the phenomenal questions! 🙌


👉 Ready to stop playing defense with outdated playbooks?


🎧 Listen now: https://lnkd.in/gm9vyHuq


Let's make 2026 the year we get PROACTIVE, not reactive!!!


Drop a 💡 if this resonates — and tag someone who needs to hear this message!

We're Not Meant to Be Monochrome


Imagine opening a crayon box and finding 64 shades of beige. 


Every. Single. One.


No electric blue to capture the wildness of a storm-tossed sea. 


No crimson red to paint the fire of a sunset that stops you mid-step. 


No forest green, no sunshine yellow, no violet that somehow tastes like possibility.


Just... beige.


That's what the world would be if we were all the same. 


 It would be boring as heck 


Here's the truth they don't put on motivational posters: 


The magic doesn't happen in uniformity. 


It happens in the collision of different. 


When cerulean meets burnt orange and creates something you've never seen before. 


When perspectives clash and spark and suddenly you're seeing dimensions you didn't know existed.


Every person you meet is a color you don't have in your hand. 


They've lived through shades of experience you've never touched. 


They see the world through a completely different lens, and that's not a problem to solve


it's the whole point of the masterpiece.


The painting of humanity NEEDS the wild streaks, the unexpected combinations, the colors that don't "match" by conventional rules but somehow create breathtaking beauty when they dare to share the same canvas.


Embrace the colors of the wind....ALL of them. 


The ones that comfort you AND the ones that challenge you. 


The familiar tones and the ones that feel foreign on your tongue.


Because we're not here to color inside the lines with identical crayons.


We're here to create something that's never been seen before. 


Together 🌈 


What's one "color" someone else brought into your life that changed your whole palette?

The greatest spiritual practice isn't escape


We often think enlightenment means rising above the mess of being human. 


That wisdom requires distance. 


That peace demands detachment.


But what if the opposite is true?


What if the real work isn't to transcend our humanity, but to fully embrace it?


The greatest challenge of love and perhaps of living isn't to become deeply spiritual by removing ourselves from experience. 


It's to become deeply human by immersing ourselves in it.


To stay present when things fall apart. 


To remain open when it would be easier to close.


 To meet another person's pain without turning away. 


To show up fully, even when it's uncomfortable.


This is where transformation actually happens


not on the mountaintop, but in the valley. 


Not in isolation, but in connection. 


Not in perfection, but in our willingness to be messy, vulnerable, and real.


The people who've touched my life most deeply weren't the ones who had it all figured out. 


They were the ones who stayed. Who listened. Who let themselves feel. 


Who chose presence over polish.


That's the kind of human I want to be.


Not transcendent. 


Just here. Fully and courageously here. 💚💚💚

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The Battle

Amelia Sordell 🔥

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amelia Sordell 🔥's LinkedIn Performance

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