I started building my personal brand on LinkedIn in a corner of my bedroom in 2018. 

Since then I've;

- Quit an underpaying job.
- Built a following of over 300,000 people online. 
- Generated $ 4 mil in inbound revenue from my LinkedIn presence alone. 
- Worked with founders and CEOs from brands like Three, SkyBet, Paddy Power and Markel. 
- Published a best-selling book, The Personal Branding Playbook. 
- Been paid to do a dozen speaking gigs, globally. 
- Partnered with brands like Planable, Tide Bank and LinkedIn. 
- Regularly meet my friends for mid-week lunches. 
- Get to pick my kids up at 3.30pm and take them swimming every Friday. 
- Get paid to do something I LOVE. 

Building my personal brand  quite literally changed my life. 

If I can do it, why not you? So many people hold themselves back from building their personal brand through fear of judgement, or not knowing what to say? 

But what if you lost out on an amazing job because your profile wasn't up to scratch? Or had to spend your entire week chasing cold leads because people didn't see a clear difference between you and a competitor? What if you lost actual opportunities to someone with half your talent, just because they had a more impressive profile online?

Building your personal brand solves all of those problems - and will change your life. Just like it's changed mine. 

So what are you waiting for?

Just f*cking post it... ;) 

Ready to get to work? I'd love to hear from you: amelia@pencetalent.com 

💜

Amelia Sordell 🔥

Five years ago, I was tricked into a “coffee meeting.”
Turned out it was actually a pitch to the entire board.

I walked in with nothing but a notebook.
My competitor walked in with a deck, a demo, and the contract.

I lost the deal - a £50,000 contract - right at the beginning of my business - when I really, really needed the money.

I was humiliated.

Not because I didn’t win, but because I didn’t even know I was playing a game. 

Turns out, my competitor had been briefed properly.
He knew it was a pitch.
He was told who’d be in the room.

I know because he told me himself.

I felt set up.

I was a young, naive woman in brand new industry with a brand new business. 

I spent the next 3 days spiralling.
Rereading every email.
Beating myself up for not asking better questions.
Blaming everyone - including myself for the deal that I felt was "taken" from me. 

Then I called a friend, another founder, to trauma-dump, and to be honest to get someone else to feel sorry for me. And I still remember that call today. He said;

"Feel sorry for yourself, or figure out how to win next time. You don’t have time for both."

That moment changed everything.

Because he was right.

Winners don’t waste time regretting what they didn’t do, they just make damn sure they do it next time.

And I did.

Now I never walk into a room without knowing exactly who’s in it, what they want, and how I’m going to win.

Even if it's "just a coffee". 

Hard lesson.
Expensive mistake.
But now I know this game isn't about win or lose. 
It's only win or LEARN.

I built a $4M business off the back of my personal brand. Now, I teach founders and their teams, how to do the same 🕺 Speaker. Consultant. Best-selling Author.

No alternative text description for this image

I have never met a woman more successful than me hating on me trying.
I've never met someone in a beautiful, secure relationship, gossiping about mine. 

Women, and men at the top do not compete against each other - they collaborate. 

Because surprise, surprise - there is enough business and success to go around for all of us! 

So;

- Share your spotlight.
- Shout your friends.
- Praise your colleagues in public. 

And give your internet besties all the hype they deserve and connect people  together without expecting anything in return. 

Please cheer others on when they win. 

Successful women don’t put others down - they lift people up. 

Because when YOU lift other people, you also lift yourself. 

💜

built a whole business off the back of my personal brand - now, sharing how I did it at ameliasordell.com

When my first business went bust, I remember calling my mum telling her I and my dog, Peanut were moving back home. 

I also remember selling my car because I had no money to live or pay to run it. 

My entire identity had been tied to running this business and when it didn’t work out it felt like a death. I spent the next 3 months wallowing in self pity.

It felt like this event had happened to ME. I was the victim. 

It wasn’t until I realise no one was coming to save me from the mess of my own life did I actually begin to see the light at the end of the tunnel. 

That didn’t come easily. 

That came as a very real slap across the face of; I was broke, living with my parents and if I didn’t get my sh*t together no one else was going to do it for me. 

Life has a funny way of teaching you lessons.

Why am I telling you this? 

Well, I’ve been through some of the toughest things someone can experience over the last 10 years. 

- Failed businesses.
- Divorce.
- Lawsuits - at the same time as the above….

Each thing takes a piece of you. 

But there is NOTHING that can’t be figured out. 

- Dead end job. 
- Unhappy relationships. 
- Toxic environments. 
- Unhealed hearts. 
- Debt. 
- Bad credit scores.  
- Voids you think cannot be filled.

... And holes you think you cannot climb out of. 

No matter what dark cloud you’re moving through right now, don’t forget that EVERYTHING is figureoutable. 

Everything. 

And even on the toughest, most overwhelming days, just remember there is nothing you’re going through right now that someone else hasn’t already gone through and made it out the other side.

And I promise, no matter how tough it feels right now - those people are often a better, happier person for it. 

💜

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I run a weekly live - The Branded Show - where we go through tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: https://lnkd.in/eRVP9dh3

JSESSIONID

li_at

If I was a man, starting a business in 2026 - here is what is exactly what I'd do ↓

1. I’d pitch before I was ready.
I wouldn’t wait for the perfect deck or airtight strategy. I’d start talking about the idea, asking for feedback, getting in the room - because clarity comes through action, not perfection.

2. I’d launch a waitlist before I built the product.
I wouldn’t waste months building something no one asked for. I’d write the landing page, collect emails, test messaging - and build based on what people actually want.

3. I’d say my prices with my chest.
Not a nervous shrug. Not “let me know if that works.”
I’d say it, shut up, and let them say yes. Then I’d raise them every year - because I believe in what I deliver.

4. I’d post about my wins.
Big ones, small ones, messy ones. I wouldn’t wait until I had the “perfect result.”
I’d bring people with me on the journey - that’s how trust is built.

5. I’d show up as me.
Not just as “the founder of X.” Not hiding behind a logo or brand voice.
But as a real person people connect with - because that’s what makes you unforgettable.

6. I’d build in public.
I’d share what’s working, what’s failing, what I’m figuring out.
Because transparency builds trust. 

7. I’d network with people doing better than me. 
Because if you only stay in rooms where you feel safe, you’ll never grow beyond your current level. I’d ask the bold questions. I’d follow up. I’d play bigger.

8. I’d ask for help.
Without shame. Without feeling like I need to “prove” myself first.
Because asking for help isn’t weakness - it’s strategy.

9. I’d take up space.
On Zoom calls. In pitches. On panels. Online. I wouldn’t shrink myself to be digestible. I’d speak clearly, confidently - and trust my voice was worth hearing.

10. And I’d do it all without apologising.
No over-explaining. No softening the message. Just full belief that I belong in this space. Even before anyone else believes it.

BTW this isn't actually about men or women, it's about unlearning the conditioning that told us ALL to wait, shrink, or play nice.

So, have the AUDACITY of a confident guy building a business in 2026. 

Because 2026 is the year you stop asking for permission.
And start backing yourself like an average f*cking CEO... 😉

I can’t believe I’m FINALLY sharing this...

5 years ago, I quit my “safe” marketing job to go all-in on myself.

And all I heard was:
“It’s too risky.”
“What if it doesn’t work?”
“Do you have a plan B?”

When I told my parents I was starting a business in the middle of a global pandemic…
they looked at me like I’d just announced I was moving to Mars. 😅

Back then I had:
- A tiny social following
- No agency experience
- No clue what the hell I was doing

But I took the leap and did it anyway.

Fast-forward to now:
- 300K+ followers
- Millions in inbound revenue
- A book deal 
- Unbelievable opportunities
- A business that literally sells itself through my content 

And now I’m teaching you exactly how I did it.

I’m literally launching my course, How to Build Your Personal Brand on LinkedIn, RIGHT NOW.

This isn’t a surface-level “tips and tricks” course.
I’ve spent months building it.

And now I’m giving away the exact system that changed my career, my income, and my options, so you can do it too.

If you're still overthinking what to post...
Still worried about judgement...
Still invisible when you should be in demand...
This is your fork in the road.

Your personal brand is the lever that changes everything.
Human-led marketing is the future.
People buy from people, and the ones who master it, win.

Stop waiting for the life you want to magically appear in your lap - and go out and make it f*cking happen!

If I could do it as a single mum of 2 small children with no real income, so can you.

Get access to my course now: https://lnkd.in/e5NGMENn

I have 240k followers and 300M+ organic views on LinkedIn. 
If you’re going to spend your money on anything in Black Friday, spend it on these 3 tools ↓

1. Planable. 

Scheduling tool. I schedule all of my content from here - you can set specific times, create custom templates, and drag a drop using their calendar feature to fill gaps. I love this app so much - I have it on my phone and do the big scheduling on their desktop version. 

The templates are actually so helpful. I go back 1x per month over the last 3 months of content and review what has done the best and find patterns. I then create templates from those posts like this, while enables me to double down on hooks and formats that work. 

2. SE Ranking

This shows you what keywords are working for your website (and what aren’t), runs competitor website analysis and helps find keywords that actually drive traffic form search engines and AI search. 

It’s not the “sexy” part of building a brand, if you’re relying on your website to generate leads and you aren’t optimising for getting them via search… 2026 will not be your year babe. 

3. SE Visible 

My current OBSESSION. Monitor your name and your businesses’ name in ChatGPT to tell you whether or not you’re being recommended in searches related to your expertise or services/products. 

Possibly the most slept on branding tool of 2025. 

There are a lot of brand sentiment tools out there - almost all are astronomically expensive (and a total waste of money if you’re a small business owner or someone building your personal brand). 

All three are on sale for Black Friday. 

Which I normally think is a bunch of marketing BS - but these are actually things I have personally spent my money on. 

See how you rank here: https://lnkd.in/evrj4nyf

Give them a go - let me know how you get on!

💜

PS. Is this an ad? Yes. Have I been a paying customer of these tools for over 18 months? Hell yes 🕺

Posting content when you have no followers is embarrassing.
But you know what’s more embarrassing?

Never trying at all.

Embarrassment is the cost of entry to success. 

Pay it. It’s always worth it.

Agree?

💜

If we haven't met - hi my name's Amelia! 6 years ago, I quit my job, started a business, generated $4million in revenue... all off the back of my personal brand on LinkedIn (while juggling 2 kids with no childcare). 

I just launched £79 course teaching you everything I wish I'd known about how to build my personal brand on LinkedIn 6 years ago. Because I didn't have £6k to spend on cohorts and coaches, and probably neither do you. 

So if you've ever thought "how the f*ck do I build a personal brand?" - join us: https://lnkd.in/eBZR2sQS

If a guy can make a career reviewing baked beans on TikTok - you can post on social media.	

If influencers can get paid to fake private jet photos for content - you can post on social media.

If entire couples can monetise their breakups online - you can definitely post on social media.

Because the people winning online aren’t the smartest.
Or the most qualified.
Or the most worthy.

They’re just the ones who actually showed up.
Embarrassing, awkward, cringe. 

So post the thing!
Talk about your business. 
Tell your story. 
Build your brand. 

Because in 2026, visibility will beat perfection. 

Every. Single. Time.

💜 

If we haven't met, hi my name's Amelia! I built a $4mil agency off the back of my personal brand.

I run a weekly live - where we go through brand and marketing tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: ameliasordell.com/live/

If you think it’s too late to start over… think again.

Trinny Woodall is living proof.

She hosted What Not To Wear with Susannah back in the early 2000's and was a TV star, style icon, and confidence-giver. She made women feel amazing in their own skin.

Then the cameras stopped. And so did her career.

Most people would’ve taken that as a signal to slow down. But not Trinny.
At 52, she started again. 

She built Trinny London, a makeup brand for women the beauty industry ignores: women over 35, spending money, but never in an ad.

- She ignored trends. 
- Ignored rules. 
- Focused on her audience. 

And the results speak for themselves.  

Millions of loyal customers. £70M+ in annual revenue. An army of women calling themselves The Trinny Tribe.

And here’s the thing: it’s not glossy campaigns or perfect tutorials that made it work. 

It’s Trinny being real. 

Smudged mascara. 
Mismatched outfits. 
Tutorials filmed in taxis. 
Every single day, showing up as herself.

Her brand doesn’t sell makeup. It sells confidence. Just like she always did.

So if you’re sitting there thinking: “I’m too old. Too late. Too behind…” STOP.

Timelines don’t exist. Rules are optional. Permission isn’t required.
You don’t need perfect. 

You just need the audacity to begin.

Don't you think? 

💜 

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I run a weekly live - where we go through brand and marketing tools, tactics and strategies small businesses can use to stand out, get more leads and make more money. Save your spot here: 
https://lnkd.in/eUx5UwhW

If you've ever felt unqualified, just remember that the password for the security cameras at The Louvre Museum was... "Louvre".

If Elon Musk can blow up 3 rockets in public and still build SpaceX - you can start before you’re ready.

If Sara Blakely can cut the feet off a $12 pair of tights and turn it into a billion-dollar brand- you can start before you’re ready.

If Oprah can get fired from her first TV job for being ‘unfit for television’ and still build one of the most successful media empires on earth- you can start before you’re ready.

If Victoria Beckham can take a fashion line that nearly went bankrupt and turn it into one of the most respected luxury brands in the world - you can start before you’re ready.

Because nobody starts with the perfect plan.
They start with an average idea and a ridiculous amount of conviction.

So start the business.
Post the content.
Launch the product.

Even if it’s messy.

You don’t need permission, credentials, or timing to be successful - you just need the audacity to start.

You will be 99x more successful than anyone else the minute you realise embarrassment isn't a side effect of failure, it's the entry fee to success. 

Agree?

💜

A few years ago I’d spend hours perfecting just one post because I was so scared of other people’s opinions. 

Negative comments or people taking the piss out of my content (this still happens - a lot) would send me into such an anxious place. 

You know, that stomach churning, head spinning tornado that only comes with thinking that everyone hates you?

I had that feeling regularly. 

So I get it - I understand the unwillingness to really stand for what you believe in, particularly online.

Opinions online just feel so... permanent, you know?

But I look back at some of the content that I posted during that time, and if I’m honest, it was so inauthentic. My voice was so far removed from who I really am because I was SO desperate to be liked. 

I’ve come a long way since then. And so has my personal brand. 

Because I’ve realised, there is real power in being disliked. 

- There is confidence. 
- There is self-esteem. 
- There is self worth. 

I guess what I’m trying to say is that the success of YOUR personal brand and probably your life, depends on your willingness to be disliked. 

Because a successful personal brand must come from an authentic place. 

And if you’re doing what’s best for other people, you’re never going to do and say what’s best for YOU. 

And I personally didn’t create the kind of opportunities I’ve had - my business, the inbound revenue, the speaking engagements … life-changing stuff, until I realised I had to create a divide somewhere. 

Because everything is subjective. 

Including your opinions and personality. 

Heck, I could say factually that the sky is blue, and for someone else, it’s raining. 

So please, I implore you - STOP watering yourself down to fit in online and off. 

Be 100% ok with the consequences of being yourself. 

Because if you’re not willing to be hated by the people who don’t matter, you’ll never be loved by the ones that do. 

Don't you think?

💜

If we haven't met, Hi! My name's Amelia. I generated $4million for my business off the back of my personal brand.

I just launched £79 course teaching you everything I wish I'd known about how to build my personal brand on LinkedIn 6 years ago. Because when I first started my business, I didn't have £1000s to spend on cohorts and coaches, and probably neither do you. 

Get access here: https://lnkd.in/eBZR2sQS

I launched my first course yesterday.
We sold 400 in the first few hours.

Here are the things we did that go against every marketing rulebook I’ve ever read.

1. We launched it at a 75% discount.

Yesterday, I live launched the course for just £19 on my weekly live show. Every marketer will tell you that devalues your offer - but I wanted to hit the highest number of purchases in the first 24 hours, to then get those people to complete the course and give us a testimonial as quickly as possible. We’ll turn them into ads + landing page social proof.

2. We ran ads for other products - not the course.

Most founders would chuck a bunch of money behind their launch, because it makes the most sense right? Well, we have a new ad account, and need to get them warmed up to me and my products. So we're running ads on my free stuff, and other digital products before putting money behind the course in Jan 2026.

3. We discounted for loyal, not new customers.

Brands give all "new" subscribers discounts on first purchases, we did the opposite. Only people who were signed up to my newsletter or attended my weekly show this week got the launch price of £19. The internet tells you to reward strangers - I wanted to thank the people who’ve supported me from day one.

And guess what? Almost everyone who joined the live bought the course. That weekly live has created real connection and energy you can’t replicate with pre-recorded content. It proved how powerful it is when your audience feels seen, involved, and part of something.

4. We priced it low.

My main competitors charge $200, $699, $6500. When I first started out, I didn't have that kind of cash. In fact, I didn't have any. I want to help as many people as possible build a profitable, personal brand - so we landed on £79. I priced for me, 6 years ago.

5. We emailed people every single day.

General rule of thumb is send a newsletter 1-3 times per week. We emailed every day. And every time we sent an email, we made a sale.

6. I vlogged the breakdowns.

I recorded this course 3 times. The first time it was scripted and in a studio and I hated it. Second time, I self-filmed at home, and it was out of focus. Third time, we only just completed the edits this week! I vlogged it all - and posted in real time. That authenticity won us trust and sales on launch day.

There is a tonne of stuff I would do differently next time - I’m already scripting the next one - but this launch proved something:

You don’t have to do things the “right” way for it to work.

If you want to learn exactly how I built my personal brand from scratch - the same strategy behind this launch, the course is live now.
It’s called How to Build Your Personal Brand on LinkedIn.

It’s £79.

And it’ll walk you through everything I’ve learned from going from 0 - 240k followers and $0 - $4mil revenue off the back of my LinkedIn profile.

I'm SO proud of it 🥹

You can access it here: https://lnkd.in/eBZR2sQS

Amelia x

How I used to define success:

- A big house. 
- A fancy car. 
- An expensive handbag. 
- Designer clothes. 

How I define success now: 

- Pick my kids up from school. 
- Have time to pursue my hobbies. 
- Take time off to travel. 
- Enjoy my work - and life, every day. 

Most people misunderstand 'success' because our entire lives we've been told that the route to achieving it is through grinding out 80 hour weeks in a job we don't love working for people who don't care. 

As a reformed grinder, trust me it's a fast track ticket to burn-out and depression. 

The happiest and most fulfilled people I know are the people who are people who've build, grown and monetised a business that:

Gives them a consistent income
Allows them to work from anywhere
Gives them the freedom to live a life they love 

THAT is the new definition of success. It's the new 'Rich'. 

I've managed to build a business that generates leads on autopilot, can be delivered from anywhere and allows me to pick my kids up at 3.30pm on a Friday. 

If you want to build a business that gives you an amazing life (not the other way around), access my course on how to build a profitable personal brand on LinkedIn: https://lnkd.in/eBZR2sQS 

Because I no longer care about looking successful. 

I care about feeling it. 

Don't you?

💜

If you're wondering why your LinkedIn reach is down..
... it's because LinkedIn now want you to PAY to boost your posts. 

It's a pretty textbook algorithm cash-grab. 

Build free user base. 
Get users to create content. 
Give content lots of reach. 
More users then create content. 
Then reduce reach. 
Everyone cries. 
Charge them to increase it. 

Meta did it. 
TikTok did it. 
Now LinkedIn is doing it. 

Pretty smart actually. 

But this is why you need to stop listening to people telling you to "hack the algorithms" -  and just say stuff you believe in. 

Focus on your customer. 
Give your knowledge away for free. 

And for the love of God, please have dreams bigger than 100k followers. 

If you're a business owner, you should be posting content to find customers. 
Not to find popularity. 

Focus on that, and you'll be 10x more successful than 99% of the "creators" you follow on this platform.

Amelia 

💜

If you want to dip your toe into LinkedIn (and make money from it) I recorded a 52 short videos detailing how you can turn your LinkedIn profile into your biggest marketing tool. Get them here: https://lnkd.in/ek7REgzU

Your employee's personal brand's are an opportunity, not a threat. 

Agree?

💜

If we haven't met before, hi - my name's Amelia. I built a $4million revenue business off the back of my personal brand, now I post content about how you can do it, too.

I've just dropped 52 videos detailing everything I did to get from 0 - 250k followers and $0- $4mil in revenue off LinkedIn alone. You can grab them here: https://lnkd.in/eBZR2sQS

77% of ChatGPT users treat it as a search engine. 
And if your customers can't find you - you don't have a business. 

And social media platforms, like LinkedIn are training the bots that are shaping how people find you online.	
SE Ranking did a study recently and found that social media sites show up in over 33% of Google’s AI search results.

Which basically means, if you as an individual - or your business are not visible on social media, you're invisible in search results, too. 

So how do you fix that?
You AI who HELL you are.

And you do that by surprise surprise, owning your niche. 
Post about your expertise - consistently - until your name is synonymous with the topic.

I know, shocking advice. 

But what you might not know is that there are little hacks you can use like;
- Your captions. 
- Your keywords.
- Titling your files (like this video) with "YOUR NAME - YOUR EXPERTISE" help Google AI and ChatGPT associate you with your topic.

Because that is what Google is indexing.

So when you Google or search for personal branding, my name comes up. 

I've been using Planable and SE Visible - the new tool from SE Ranking for the last few weeks to optimise my content for AI search.

It helps me;
- Track my brand's presence across AI tools like ChatGPT.
- Work out the topics, trends, and questions AIs associate with my brand (and my competitors... 👀)

And also if you're currently staring and your computer screen for the 18th time this month, thinking "what the fck am I going to post?" Planable and the SE Visible dashboard helps you plan content that’s timely, relevant, and discoverable.

Stunning. 

Like I said, 77% of ChatGPT users treat it as a search engine. 

And your social media content impacts how your business and your brand appears in AI results. 

And if you're a founder, freelancer - or social media team not doing anything about it, 2026 is not going to be your year. 

See how you rank (for free) here: https://lnkd.in/eaN5H7Wr 

Was this helpful? 

Amelia 💜

Planable

SE Ranking

An ex-employer once asked me, "why do you want to work?"

I was 24 years old.
Just re-entered the workforce after liquidating my business. 
I had a high profile partner - who he wrongly presumed paid for my lifestyle.

I asked him why he'd asked me that question. 
Listened.
Nodded.
Sipped my drink.

Then I said: “Ok, fair enough.”
And walked away.

Not because he was right to ask such a ridiculous question.
Not because I didn’t have a thousand facts, examples and data to fire back with.

But because he wasn’t worth the energy.

When you feel like you're personally being attacked, the default defensive position we tend to talk is attack back. 

Like staying quiet means losing. 
Especially online. 

I see so many people screen grabbing inappropriate messages, calling people out in the comments. 

I've been in a tonne of these situations in boardrooms, on social media - with groups of friends, but let me tell you something; 

Defending how you personally feel about something, doesn't make the other person feel the same way.

Me replying to this ridiculous question wasn't going to make this guy not a sexist. Or any less stupid. 

And spending your precious energy trying to prove your point, or change theirs - is a waste of your time. 

You don’t owe anyone an explanation.
Not for your opinions.
Not for your ambition.
Not for your right to take up space.

People like saying things for effect. Especially online. 
They want the argument.
They want the reaction.
Because that gives them power.

So don't give it to them.

Sometimes the most powerful move you can make is to look someone dead in the eye and say:

“Okay. Fair enough.”
Then get on with your day. 

You're a smart. 

And smart people don’t waste time trying to win stupid arguments. 

💜

If we haven't met, hi my name's Amelia! I built a $4mil agency off the back of my personal brand.

I just launched a course teaching you how to promote yourself - and your business online (and make money from it). 819 people have already downloaded it, and are changing their lives, join them: https://lnkd.in/eBZR2sQS

My FIRST EVER personal branding course is LIVE TODAY!
No, literally. I am so emotional. 

Because I built this course for ME. 
For the me who couldn't afford $6k cohorts, or ghostwriters to build my brand for me.
Who was just starting her business, and who had no idea what she was doing. 
Who didn't want to build an inauthentic brand with ChatGPT.
And who didn't want to buy impressions and followers with bots and engagement pods. 

I build my personal brand and business through strategy, consistency and a clear system. 

And throughout 52 video lessons, I take you through;
- the mindset
- the confidence boosters
- and the actual system I've used to go from 0 - 240k followers and $0-$4mil in revenue... all off the back of my personal brand. 

If you're posting and getting know where, or want to and don't know where to start...  

I built this for you, too. 

13 modules. 
Hours of lessons on video, copywriting, viral hooks - and how and when to use AI... 

This is my proudest product launch to date. 

But you can't access it unless you join my LIVE launch today at 12pm GMT.

Save your free spot here: ameliasordell.com/live/

Yours sincerely, 
A very proud, scared, but also excited.. 

Amelia x

Ascom Americas

Lead a team responsible for operational workflows, strategic planning, business analytics, and close partnerships with sales, finance, marketing, customer success, product marketing and professional services to increase efficiencies, develop rigorous analytics, develop strategic plans and create growth opportunities.

Initiate and guide transformative projects that improve business visibility and aid growth strategies.

Collaborate with the Head of Sales to refine business analytics, enhancing visibility and forecasting accuracy, achieving a 40% improvement in forecast precision.

Work with senior leadership to pinpoint growth drivers and establish systems, tools, and workflows that more effectively support business operations across the Americas, including a 30% reduction in administrative tasks for teams.

Design a comprehensive enablement program that achieves full participation from all teams.

Senior Director of Operations

The Carpineto Group LLC

Contract Consulting Services, with a focus on healthcare and medical devices, include: 

- Merger and acquisition strategies
- Strategic planning and roadmaps
- Fractional operations for increased operational efficiencies
- Competitive analysis
- Sales operations strategy
- Sales enablement

Founder and Chief Growth Officer

Xperience-U

Contract  Strategic consultant helping bootstrapped company with:

Strategic roadmap development
Operational workflows including better customer onboarding/customer success experience 
Growth and GTM strategy
Account management plan development

Go-to-Market and Strategic Planning Advisor

AposHealth

An FDA-approved medical device startup in the musculoskeletal (MSK) sector. 

Recruited by the CEO for my strategic and operational expertise, as well as my resilient and determined nature, to lead strategic and operational initiatives throughout the company. Additionally, tasked with overseeing go-to-market strategies and growth in the New England region, encompassing sales, business development, and account management.

• Launched a new telehealth service in Massachusetts, boosting revenue by 30% during the pandemic.
• Designed new operational workflows to enhance customer satisfaction.
• Oversaw the implementation of transformative new care models across all markets to increase revenue.
• Achieved a 60% monthly increase in patient sales and market penetration by securing four new client accounts.
• Instituted an incentive program that raised patient volumes from 20 to 75 patients month-over-month.
• Compiled a cross-departmental library of tools and resources for improved data transparency.
• Supervised two clinical and non-clinical staff members.
• Established clinic launch protocols, reducing the go-live time by 25% and accelerating revenue generation.
• Developed a sales enablement program to advance the skills of junior sales team members.

Director Operations, Director New England

Allscripts

An accomplished leader recognized with five internal employee awards for leading sales and marketing tool development, business strategy, and transformative cross-functional initiatives.

• Collaborated with Sales, Product Development, and Marketing to establish the sales process, forecast cadence, sales enablement, and marketing campaign strategies.

• Took charge of the ownership and delivery of sales training on tools, systems, and processes for 200 employees.

• Managed the integration of over ten mergers and acquisitions, encompassing all aspects of change management, training, workflow creation, operational efficiency, and customer success integration.

Key Achievements:

• Created an automated Whitespace application for Sales, Product, and Marketing that identified over $20 million in overlooked pipeline opportunities.

• Implemented a strategic win/loss process that improved RFP success rates by 40%.

• Served as the project manager for a 16-month intensive cross-functional initiative to consolidate two sales systems and processes into one Salesforce.com platform, saving the company over $3 million annually by eliminating redundant tools and processes.

• Formulated a win/loss analysis process to generate data for marketing campaign recommendations, operational spending increases, and sales process modifications.

• Established a quarterly business review process for sales, incorporating customer success feedback, marketing, and leadership insights.

• Enhanced forecast accuracy by 40% through the development of new sales tools and operational efficiencies.

Director Sales Operations

I was recruited to lead the development of new Market Research, Competitive Intelligence, and Product Marketing teams. I was also tasked with overseeing the company-wide strategic planning process, encompassing data analysis, strategic vision and growth, and the voice of sales.

- Established cohesive team processes and culture, and developed a comprehensive library of state-of-the-art market research, interactive data, and competitive intelligence tools that are still utilized today.
- Managed the healthcare analyst relationship program with third-party healthcare analysts, including Gartner and KLAS, to enhance brand recognition in the industry.
- Developed battle cards, win/loss surveys, sales playbooks, and briefing documents for the C-Suite to inform product and strategy decisions, working closely with Marketing, Development, Product Teams, and Sales.

Market Research and Competitive Intelligence Manager

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

Passionate leader committed to building and fostering cross-collaboration to enhance operations and strategic planning for the benefit of all.

My focus lies in process improvement, revenue growth, company-wide efficiencies and planning and empowering team members to achieve success.

My experience spans sales, business development, marketing, operations, and strategic planning, providing me with a comprehensive understanding of how each element of the ecosystem works together and separately.

I have a background in healthcare, digital healthcare technology (SaaS), and medical devices, where I lead transformative business initiatives.

I apply my expertise in M&A planning, strategic planning roadmaps, competitive analysis, sales operations strategy, and enablement to bring value to clients, both internally and externally.

My results include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A transactions, resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.

* Creating a sales enablement program that significantly increased revenues at existing client locations.

* Closed 3 new clients contracts and doubled patient volumes in new PT clinics 

My skills include:

Operational Leadership
Business Planning
In-depth knowledge of the Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM Implementation
Account Management and Customer Success
M&A management
Project management
Data Analytics/Business Process

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

Don’t work for one company too long. Dont job hop. Don’t be laid off. Don’t have job gaps. Don’t show your gray hairs (yes that’s a thing).  

Don’t ask for remote work or hybrid work and maybe not in-person. At least be willing to work in any part of the world. 

Also only apply online but not easy apply and not on LinkedIn maybe Indeed but company websites.

Network but don’t reach out to recruiters. Maybe hiring managers, but only once a year. 

Write cover letters but complain that they’re useless but also say they’re good. 

ATS isn’t real but it’s also very real.

Oh and forget the green banner on Tuesdays but it’s good on Wednesdays. Or when someone wants to rage bait and get impressions. 

Don’t do projects without pay but also don’t say no because you need a job. 

6 rounds is bad, 5 rounds is borderline, 3.5 rounds is perfect 

This basically sums up the state of job searching these days.

It’s exhausting. Debilitating. Unstable.

And if you’re laid off or looking for a new job, it’s your reality. 

Just never give up on YOU, and control how you show up every day. 

Be a good human

Nothing reminds you that you’re unemployed like Thanksgiving dinner.
The questions.
The side glances.
The “you’ll bounce back” pep talks from someone who’s been at the same job since 2004.

It’s not just the layoff that hurts.
It’s being expected to smile through it.

The truth is, layoffs don’t take holidays.
They follow you to the table.
They sit quietly beside the cranberry sauce.
They echo in every “So what’s next?” from a cousin you haven’t seen in five years.

You don’t need to perform gratitude just because it’s November.
You’re allowed to feel the grief, the fear, the fatigue.

Not everything needs a silver lining.
Not every loss needs to be “a blessing in disguise.”

Sometimes it’s just hard.
And that’s the most honest thing you can bring to the table.

Be a good human

If you are laid off with kids, I’d like to offer help.

If you need some magic and  presents this holiday season we are ready to find ways to support. 

With some wonderful donors (more to come here) and my desire to bring some magic please comment below.

I’ll get to as many as I can.

And if you want to be a helper and donate please comment as well.

Just a gift to LinkedIn community to keep the magic going. We all need it these days. 

No need for embarrassment just pay it forward someday.  We all need to support each other 

Be a good human 

Comment below who we can help and who wants to help. Lists start now. (Can DM too)

PS: I am offering free 15 minute coaching sessions with an emailed plan at the end through the end of the year to those in need — just comment below and I’ll open up as many times as I can in between mom’ing, paid coaching and my busy FT job.  💕

A man commented on my post and told me I’m a “scam” because I coach people in life and careers.

Honestly?
If helping people untangle their burnout, their self-doubt, their Sunday dread, and their “why am I crying in the laundry room again” moments is a scam,  then adulthood is the biggest Ponzi scheme of all time.

You think I’m the threat?
Buddy, have you seen real life?

People are juggling:
	•	jobs that drain them
	•	kids who need something every 4 minutes
	•	aging parents
	•	a sense of purpose that evaporated sometime in 2019
	•	and stress-snacking behind a closed pantry door

But yes.
My 60-minute Zoom calls are apparently the danger.

Meanwhile the internet is like:
Just manifest!
Just be grateful!
Just hustle!
Just take a bubble bath!

Okay, thanks “experts” that fixed absolutely nothing.

Here’s the truth:
People don’t need perfection.
They don’t need toxic positivity.
They don’t need another corporate buzzword.

They need support.
They need direction.
They need someone in their corner when everything feels heavy.
They need a plan, some accountability and to be seen. 

If that makes me a scam?

Then I’m the nicest scammer on LinkedIn.

And at least I’m out here “scamming” people into believing in themselves again.

Be a good human

Here’s the truth no one wants to admit on LinkedIn:

Gratitude isn’t always inspirational.
Sometimes it’s messy, angry, and born from pure survival.

I’m not grateful because “everything happens for a reason.”
(That’s a lie we tell people so they stop talking about their pain.)

I’m grateful because I lived through things I shouldn’t have had to.

The burnout that companies call “a busy season.”
The layoffs that hit people who gave everything.
The pressure to be a perfect parent, perfect employee, perfect human all while running on empty.
The moments I kept working through heartbreak, exhaustion, and fear because life didn’t give me a choice.

I’m not grateful for any of that.
I’m grateful I didn’t let it harden me.
I’m grateful I held onto kindness when the world wasn’t kind back.
I’m grateful I didn’t become bitter, even when I had every reason.

Everyone posts the polished version of gratitude.

Here’s mine:

I’m grateful I didn’t break.
I’m grateful I didn’t quit.
And I’m grateful I don’t pretend the hard parts didn’t happen.

If your gratitude this year feels complicated, uncomfortable, or a little bit angry, 
you’re not alone.

Some of us are saying “thank you”
not because things were easy, 
but because we survived them

Be a good human

Crazy thought here:
You’re allowed to love your job and still count down to Friday like it’s a national holiday.

Both things can be true.
And honestly?
Most weeks… they are.

Be a good human

It’s the holiday season aka the busiest time of year to layoff or fire people. 

Goes to show how humanity is just not a part of the work world for so many. 

So the next time a company says, we’re all family. 

Think if your family would fire you and ruin your holidays (they may ruin your holidays but that’s different!) 

Be a good human

Sometimes you just need to grab what you want and hold on tight… even if others don’t think you should have it..

That’s what Cooper believes anyway. 

We all need a little bit of unapologetic determination and grit in our lives 

Be a good human. Or a good bloodhound.

If you’re willing to donate to laid off parents who need some presents this holiday season please comment 

If you need help with presents please comment and I’ll get back to you for details 

Thanks for giving starts now 

Be a good human

Anyone else still not used to the time change?

Because every day at 4:58 PM my body politely informs me that we’re done here. 

Shut it down. Bedtime. But…….

 My responsibilities are thinking something else. 

I still have emails, homework help, dinner, laundry, and a sudden existential crisis to handle.

This season is exhausting. But at least we’re all delusional together.

Be a good human

If you post an open to work post PLEASE make sure it’s set to allow everyone to comment not just connections. 

I see so many who have it set to connections only (I have done this accidentally) and it can greatly limit your reach.

Oh and use that Open to Work post to let yourself shine. Don’t waste time and space on your previous company 

S - share what you’ve done 

H - Highlight the impact you’ve made with metrics 

I - Invite others to connect and network with you 

N Niche down instead of saying open to anything and everything 

E - Elaborate on what you want, who you are, and why you matter 

SHINE 

Be a good human

Somewhere along the way, women were told that ambition expires once you have kids.

That choosing flexibility means you don’t care about growth.
That wanting a bigger career makes you selfish.
And wanting a slower season makes you “unmotivated.”

I reject all of it.

Working moms are allowed to want more.
More leadership.
More money.
More time.
More joy.
More balance.
More purpose.
More flexibility.
More LIFE.

You’re allowed to want a promotion.
You’re allowed to want to be home for dinner.
You’re allowed to want to build something of your own.
You’re allowed to dream of a different path entirely.

You’re allowed to want BOTH stability and excitement.
Both rest and ambition.
Both motherhood and career growth.

It doesn’t make you less committed.
It doesn’t make you unrealistic.
It doesn’t make you ungrateful.

It makes you honest.

I wish more women heard this:
Wanting more doesn’t mean you’re failing where you are. It means you’re growing.

And we deserve workplaces and lives that let us grow without guilt.

The Good Human Project
“Coaching with a Conscience”

Be a good human

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The Battle

Amelia Sordell 🔥

Sherri Carpineto

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The Battle

Amelia Sordell 🔥

Sherri Carpineto

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amelia Sordell 🔥's LinkedIn Performance

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