Andy Mewborn

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

Sellers

When should you walk away from a deal?

A) No budget confirmed
B) No clear timeline
C) Prospect won't give you access
D) You should never walk away

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Andrew Mewborn

Sellers

Your pipeline is thin. What do you do?

A) Outbound blitz
B) Revisit closed-lost
C) Ask for marketing help
D) Work referrals harder

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers 

Biggest time waster for sellers?

A) Internal meetings
B) CRM updates
C) Chasing bad-fit deals
D) Waiting on legal/procurement

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers 

What separates top 1% reps?

A) Natural talent
B) Relentless follow-up
C) Deal qualification
D) Executive presence

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers 

Cold calling in 2026 is:

A) Dead
B) Harder but still works
C) Underrated
D) Only works in certain industries

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

Is in-person selling obsolete?

A) Yes - Digital demos/contracts achieve same results faster
B) No - Physical presence builds irreplaceable rapport
C) Hybrid wins - Use tech for efficiency, save travel for key accounts
D) Industry-specific - Pharma needs face time, SaaS doesn't

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers 

Hot take: What's overrated?

A) Discovery calls
B) Social selling
C) Sales methodologies
D) Demo environments

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

What ruins discovery calls the most?

A) Talking too much
B) Asking scripted questions
C) No real pain uncovered
D) Jumping to demo too fast

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

What pipeline source is the most underrated?

A) Referrals
B) Past customers
C) LinkedIn
D) Cold calling

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

What pipeline source is the most underrated?

Sellers

What can ruin a sales career fastest?

A) Staying too long at one company
B) Job hopping too much
C) Avoiding prospecting
D) Avoiding enterprise deals

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

What actually closes deals?

A) Relationships
B) Timing
C) Price
D) Pain

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

What do prospects usually do with sales emails?

A) Delete them
B) Skim them
C) Forward them internally
D) Save them for later

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

What do prospects usually do with sales emails?

Sellers 

What builds pipeline fastest?

A) Cold calls
B) Cold emails
C) LinkedIn DMs
D) Referrals

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

What matters most for quota?

A) Territory you're given
B) Work ethic
C) Product-market fit
D) Manager support

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers

Which role is the hardest in sales?

A) SDR
B) Account Executive
C) Account Manager
D) Sales Manager

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

What mistake do reps make most often?

A) Talking too much
B) Weak qualification
C) Poor follow-up
D) Selling features

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers

How important is personality in sales?

A) Extremely important
B) Moderately important
C) Skills matter more
D) Not important

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers 

What matters more for success?

A) IQ
B) EQ
C) Work ethic
D) Luck

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

Why do most sellers miss quota?

A) Bad territory
B) Weak pipeline
C) Poor leadership
D) Lack of effort

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

What matters more: industry experience or sales skills?

A) Industry 100% – You can't sell what you don't understand 
B) Industry 70% – Credibility opens doors skills can't 
C) Sales 70% – A great seller can sell anything 
D) Sales 100% – Process beats product knowledge daily

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

What matters more: industry experience or sales skills?

Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

The difference between a $1,000 and a $10,000 month?

These three skills (that's it):

I see solopreneurs with incredible expertise.

• Brilliant coaches
• Talented designers
• Experienced consultants

All making poverty wages.

While others with half their skill make 10x more.

What's the difference?

If you can't:

• Sell → you'll always be poor
• Create → you'll always be average
• Get attention → you'll always be invisible

Master these 3 and you will never have to worry about money again.

Let me break this down:

YOU CAN'T SELL

Your expertise means nothing if you can't communicate its value.

"But I don't want to be pushy."

Good selling isn't pushy. It's helpful.

You're solving problems people desperately want solved.

If you can't sell that solution, you're doing them a disservice.

YOU CAN'T CREATE

You're stuck trading time for money.

No leverage
No freedom
No scale

Creation is how you escape the time trap.

• Create systems
• Create content
• Create offers
• Create value

Without creation, you're just an expensive employee.

YOU CAN'T GET ATTENTION

"If I build it, they will come."

No, they won't.

• The internet is loud
• Your market is distracted
• Your competition is everywhere

If you can't cut through the noise, your business dies in silence.

Attention isn't ego.

It's survival.

Here's what I learned building my own business:

Skill without selling = poverty
Selling without creating = burnout
Creating without attention = invisibility

You need all three.

Most people pick one and wonder why they struggle.

"I'm great at my craft" (creating)
"I hate marketing" (attention)
"Selling feels gross" (selling)

Congratulations.

You've chosen to stay broke.

The market doesn't care about your comfort zone.

It pays for results.

And results require all three skills.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

No alternative text description for this image

I stole this framework - and sharing it with you now...

It will help you reach $10k/mo (fast):

Yesterday I was listening to a podcast while at the gym.

I'm deep in a squat.

My chicken legs are trembling...

The guest mentions something called the "C.H.A.O.S" framework for reaching $10k/mo with your service business.

The bar damn crushed my back.

𝙏𝙝𝙞𝙨 𝙜𝙪𝙮 𝙟𝙪𝙨𝙩 𝙙𝙚𝙨𝙘𝙧𝙞𝙗𝙚𝙙 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙄'𝙫𝙚 𝙗𝙚𝙚𝙣 𝙩𝙚𝙖𝙘𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙡𝙖𝙨𝙩 𝙮𝙚𝙖𝙧 𝙖𝙣𝙙 𝙖 𝙝𝙖𝙡𝙛.

This is literally the Creators Who Convert methodology.

Here's the C.H.A.O.S framework:

𝗖𝗛: 𝗖𝗼𝗻𝗰𝗲𝗽𝘁/𝗛𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗶𝘀

Most creators ask: "What should I post?"
Instead of: "What problem am I solving?"

Your concept is your business philosophy distilled into one clear idea.

𝗔: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲

You don't need millions of followers.

You need to get in front of the right people,
With the right message.

The One-Post-a-Day approach:

• One platform (where your ICP spends time)
• One consistent message (based on your concept)
• One touchpoint (using relationships, not engagement)

𝗢: 𝗢𝗳𝗳𝗲𝗿

Most creators either create: 

• 7 different offers hoping something sticks
• Or offers that need too much context to understand

Instead: One-Page Offer™

And it needs four elements:

Promise: What transformation you deliver
Path: How you deliver that transformation
Pricing: What it costs to work with you
Pressure: Why they should act now, not later

𝗦: 𝗦𝗮𝗹𝗲𝘀

You don't need complex funnels or 47-email sequences.

You need One Conversation Conversions.

One simple conversation that qualifies the right people, disqualifies the wrong people, and helps qualified people see why working together makes sense.

Why C.H.A.O.S creates $10K+ months:

Most creators have:

❌ Wrong audience (people who don't buy)
❌ Unclear concept (confusing message)
❌ Multiple offers (decision paralysis)
❌ Complicated sales (lost prospects)

C.H.A.O.S creators have:

✅ Clear concept (focused message)
✅ Right audience (people ready to invest)
✅ One clear offer (easy decision)
✅ Simple sales (natural conversation)

Which element is your business missing?

One concept. 
One audience. 
One offer. 
One conversation.

Simplicity scales. Complexity fails.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Posting just daily content to attract leads isn’t enough anymore.

Because most creators make three big mistakes.

Let’s break it down...

I worked with a coach who wanted to scale their business.

They were posting daily — carousels, short-form, long-form you name it.

But something wasn’t clicking.

The content was valuable:

• Guides
• Checklists, 
• Infographics

The engagement was great: 

• Thousands of impressions
• Scores of comments
• Hundreds of likes

But the leads? Crickets.

Why?

They had commoditized themselves.

(The worst part is they didn't even know it).

People came for the free information but weren’t taking the next step.

We had to rethink everything.

Here’s what we did to turn it around:

Step 1: Tie all content back to their core offer.

Instead of just “valuable” posts, we created content that gave their audience clarity on the path to their goals.

Her offer became the foundation for every post. Each piece was like a puzzle piece, showing how they solved problems that no free checklist could.

Step 2: Share insights, not just value.

Value attracts freeloaders.
Insights attract serious buyers.

For example:

Value: “Here’s a checklist to grow your business.”

Insight: “Most people struggle to grow because they focus on X. Here’s what I’ve learned working with 100+ clients.”

One shows you know how to solve a problem. 
The other shows why they need you to solve it.

Step 3: Speak to fears, frustrations, and desires.

We dug into the ICP’s pain points:

• What keeps them awake at night?
• What outcomes do they dream of achieving?
• What frustrates them about their current situation?

Every post aimed to:

• Show empathy.
• Address those debilitating fears.
• Paint a vision of what was possible (with their help).

The result?

Fewer likes and shares.

Way more DMs.

And an in inbound leads in 30 days.

Daily content can’t just attract. 
It has to awaken your sleeping leads.

Here’s the formula:

• Let offer guide the content.
• Emphasize insights over value.
• Target fears, frustrations, desires.

Do this and watch your audience turn into clients.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The last thing you want as a solopreneur:

(Spoken from horrific experience)

Waiting too long to ship.

"I'm just not ready yet..."
"My content isn't perfect yet..."
"I need to tweak my offer a little more..."

Every single time, it's the same story:

A solopreneur, full of potential, waiting for some imaginary "perfect moment."

Meanwhile, the "scrappy" ones—the ones willing to test, get feedback, and pivot—are stacking wins.

They're not worried about perfection.

They're focused on speed.

Time to ship.

The cycle that creates long-term success looks like this:

Idea → Test → Feedback → Pivot → Iterate → Win

The shorter you can make that cycle, the faster you’ll see progress.

The people who win in the long run are the ones who:

• Put their ideas into the world fast
• Collect real-world data (not just theory)
• Adjust based on what’s actually working
• Keep the cycle moving

Every extra day you spend "perfecting" something in isolation is a day someone else is learning from real-world results.

You don’t have to be perfect.

You just have to be in the game.

Because speed beats perfection. 

Every time.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

$20,000 a month working 80 hours.

Versus:

$10,000 a month working 4 hours.

Guess which one most people choose?

The first one. 

Because they think more effort equals more results.

I used to think that too.

I built:

• 7 different courses
• 12 different funnels
• 23 different sequences

I was the Swiss Army knife of online business.

Problem? 

Swiss Army knives are mediocre at everything.

Then I discovered the opposite approach:

I call it, "One Step Marketing™"

One clear path from stranger to customer:

Content → Lead Magnet → Course → Community → High-Ticket

That's it.

For my clients, it's a natural progression:

• Get value from content
• Solve problem with lead magnet
• Handle bigger challenge with course
• Find support/accountability in community
• Get complete transformation with high-ticket

For my business, it's automated growth:

• Content builds audience
• Lead magnet gets prospects
• Course qualifies ready buyers
• Community creates retention
• High-ticket delivers ultimate profit

Simple for them. 

Scalable for you.

The magic isn't in having more options.

It's in having one perfect path.

Complexity is the enemy of execution.

Clarity is the engine of freedom.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The creator economy sold you a lie.

90% of people still believe it...

"𝘉𝘶𝘪𝘭𝘥 𝘢𝘯 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘧𝘪𝘳𝘴𝘵, 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦 𝘭𝘢𝘵𝘦𝘳."

So you post every day
You engage with everyone
You optimize for reach, shares, saves

And you wait.

Waiting for the magic number when you're "allowed" to make money.

"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 10𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦."
"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 50𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘳𝘢𝘪𝘴𝘦 𝘮𝘺 𝘱𝘳𝘪𝘤𝘦𝘴."
"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 100𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘭𝘢𝘶𝘯𝘤𝘩 𝘮𝘺 𝘰𝘧𝘧𝘦𝘳."

This is sophisticated procrastination.

You're building a stage instead of a business.

Here's the uncomfortable truth:

Followers don't pay bills.

Customers do.

I've seen creators with 200K followers struggle to sell a $97 course.

I've seen solopreneurs with 2K followers build $30K months.

The difference isn't audience size.

It's business fundamentals:

• They know exactly and intimately who they serve
• They understand their customer's pain intimately
• They created an offer that solves a real problem
• They ask for the sale consistently

Most creators reverse this:

They build audiences hoping customers will appear
They create content hoping problems will emerge
They wait for permission to charge what they're worth

Real entrepreneurs do the opposite:

They find customers first
They solve problems immediately
They charge premium prices from day one

Because here's what nobody tells you:

Your first 100 true customers are worth more than your first 100K followers.

(read that again, Jack...)

Customers buy again
Customers refer friends
Customers build your reputation

Followers just... follow.

Stop building an audience.
Start building a business.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Most people think successful businesses are built on BrilLiAnT ideas. Turns out, they're built on:

Boring solutions.

Now before you go calling me a boring old white dude from the midwest - hear me out...

Your $100,000 one-person business already exists...

You just need to:

• Test one idea
• Solve one problem
• Package it into one offer
• Drive leads with one funnel
• Convert them with one conversation

To put the pieces together.

And solve one puzzle.

The difference between creators making $500/month and $10K/month?

Not talent.

Not audience size.

Not even the quality of their content.

Focus.

The winners picked one thing and got scary good at it.

While everyone else was chasing shiny objects.

• Trying to be everything to everyone
• Building audiences in 12 different niches
• Creating offers for problems they don't understand

And succeeding at nothing.

Your business isn't missing a breakthrough.

It's missing boundaries.

Pick one problem
Serve one person
Build one offer

Then repeat until you're profitable.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

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3.6M lead magnet

I helped a student gain 6.9M+ views & 4.3k followers (in 30 days)

And now I'm sharing the exact system we used

Want it too? Grab it here: jonbrosio.com/mastercourse

Two creators walk into a bar...

The first one:

• 10k followers
• $15k monthly revenue
• Thriving community

The second one:

• 100k followers
• $5k monthly revenue
• A ton of post impressions

The difference?

One built a stage.
One built a home.

Stages are for performance.
Homes are for connection.

Stages have spectators.
Homes have family.

Here's what most miss:

Building community isn't about:

• Fancy tactics
• Growth hacks
• Viral hooks

It's about:

• Showing up consistently
• Speaking to real problems
• Creating authority in your space

Because here's the truth:

An audience follows your content.
A community follows your lead.

(Read that again...)

An audience wants entertainment.
A community wants transformation.

(Seriously... read that again...)

Stop obsessing over follower count.
Start focusing on connection count.

Because revenue comes from relationships,
not reach.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

A creator with 300K followers asked me how I make more than them. This is what I told them:

They couldn't believe how simple it was...

• No complex funnels
• No million-dollar ad spend
• No team of virtual assistants

Just fundamentals done consistently.

Here's the thing about online business...

Everyone's obsessed with the wrong metrics.

But none of that matters if your fundamentals are broken.

I've made money:

• Without paid ads
• Without a website
• With 1500 followers
• Without a fancy funnel

But I've never made money:

• With an unclear offer
• Without consistent action
• Without belief in my value

The difference between six-figure creators and struggling ones isn't infrastructure.

It's fundamentals.

While they're building:

• Complex automation sequences
• Sophisticated email campaigns
• Professional brand guidelines
• Multi-page sales funnels

Successful creators focus on:

• One clear problem they solve
• One offer that transforms lives
• One specific person they serve
• One daily action that moves the needle

Infrastructure is seductive because it feels productive.

You're "working on your business."
You're "optimizing conversions."
You're "building systems."

But fundamentals are uncomfortable because they require:

• Clarity about what you actually sell
• Confidence to charge what you're worth
• Consistency when motivation fades
• Courage to have sales conversations

Most creators would rather spend $5,000 on a funnel than 60 minutes defining their offer.

Because building feels easier than selling.

Complexity feels safer than clarity.

But here's what I know after helping 200+ creators:

The most profitable businesses are the most simple.

One problem.
One person.
One offer.

Everything else is just distraction.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Everyone’s chasing 100,000 followers.

But I know a guy with just: 

6,000.

No paid ads.
No big brand.
No viral content.

And he’s pulling:

→ 8 leads a week
→ Converting 20%
→ At $4,000 per sale
→ With one clear offer

And he’s on track to cross $200K this year.

No hype.
No chasing trends.
No huge audience.

Just clarity, consistency, and real conversations.

Here’s the kicker:

He used to overthink everything.

The niche. The content. The offer. The funnel.

Now?

→ He speaks to one person
→ Solves one painful problem
→ With one offer he deeply understands
→ And lets his content do the heavy lifting

Simple doesn’t mean easy.

But it does mean scalable—when the right foundation is in place.

Most people think they need to grow first.

What they actually need is a system that works small before it works big.

→ One offer that’s too specific to ignore
→ A funnel that pulls the right people in
→ A message that turns strangers into sales

That’s what drives a $100K solo business.

Not attention.

But alignment.

The guy used to be stuck.

Now he’s booked.

Not because he got louder.

But because he got clearer.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Two coaches. Same niche. Same price point.

One makes $3K/mo. The other $30K/mo. Here's why:

The struggling coach sells solutions.

The successful coach sells stories.

Coach A: 

"𝘐 𝘩𝘦𝘭𝘱 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘴𝘤𝘢𝘭𝘦 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘶𝘴𝘪𝘯𝘨 𝘱𝘳𝘰𝘷𝘦𝘯 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬𝘴 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘮𝘦𝘵𝘩𝘰𝘥𝘰𝘭𝘰𝘨𝘪𝘦𝘴."

Coach B: 

"𝘛𝘩𝘳𝘦𝘦 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰, 𝘐 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 80-𝘩𝘰𝘶𝘳 𝘸𝘦𝘦𝘬𝘴, 𝘣𝘢𝘳𝘦𝘭𝘺 𝘣𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘦𝘷𝘦𝘯, 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘪𝘧 𝘐'𝘥 𝘮𝘢𝘥𝘦 𝘢 𝘮𝘢𝘴𝘴𝘪𝘷𝘦 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 𝘭𝘦𝘢𝘷𝘪𝘯𝘨 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦. 𝘛𝘩𝘦𝘯 𝘐 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨..."

Guess who gets the clients?

Here's what most creators get backward:

People don't buy products.

They buy the story attached to the product.

• The breakthrough that changed everything
• The pain that started your journey
• The transformation that followed

Your offer isn't just what you're selling.

It's:

• Why you created it
• Who you were before
• Who you became after

That story—your story—is your unfair advantage.

Because anyone can copy your framework

No one can copy your journey

The more you tell your story, the more you sell.

Simple.

—

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Here's what nobody tells you about pricing:

Price isn't about the number. It's about the 

Transformation.

• $5k for a course that saves you 5 years? Cheap
• $10 for a book that wastes 5 hours? Expensive
• $50k to transform someone's business? 

Bargain of a lifetime...

When I first started coaching, I charged $500/month.

I was scared. 

I thought I was being "reasonable." 

I was worried about what people would think.

But here's the truth…

I was doing my clients a disservice.

Because when you undercharge, you attract people who aren't serious. 

• They don't implement. 
• They don't transform. 
• They just… consume.

Now? 

I work with whale clients who pay premium prices.

And you know what changed?

Not the transformation I deliver. That was always there.

What changed was my positioning. 

My clarity. 
My confidence in the outcome.

The bigger the transformation, the smaller the price feels.

Think about it:

If you're genuinely taking someone from $0 to $10K/month… what's that worth?

If you're compressing 5 years of trial and error into 12 weeks of focused implementation… what's that worth?

Here's what's interesting:

You can also give people steps to ascend.

I just added $5K in MRR by creating a low-tier recurring option. 

Same program. Different entry point.

Some people need to start smaller and work their way up. 

That's fine.

Meet them where they're at. 
Then ascend them.

But here's the key—whether they start at $75/week or $400/week:

• Your offer must be crystal clear
• You must position for the right client
• The transformation must be undeniable

When those align? 

Price becomes irrelevant.

Your high-ticket offer isn't expensive.

It's the best investment they'll ever make.

—

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The creator making $50K/year talks about themselves.

The creator making $200K/year talks about: 

Their client's transformation.

Guess which one you should copy?

I see it everywhere:

• "I'm a marketing consultant."
• "I'm a content creator."
• "I'm a business coach."

Wrong.

Your clients don't wake up thinking:

"𝘐 𝘯𝘦𝘦𝘥 𝘢 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘵𝘰𝘥𝘢𝘺."

They wake up thinking:

"𝘐 𝘯𝘦𝘦𝘥 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘰 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬."

Here's the million-dollar "secret":

You're not in the:

• Consulting business
• Coaching business
• Content business

You're in the TRANSFORMATION business.

The vehicle doesn't matter

The outcome does

People don't buy coaching.
They buy the person they become after the coaching.

People don't buy courses.
They buy the life they live after completing the course.

Your methodology is the map.

Their transformation is the destination.

𝘼𝙣𝙙 𝙙𝙚𝙨𝙩𝙞𝙣𝙖𝙩𝙞𝙤𝙣𝙨 𝙨𝙚𝙡𝙡 𝙛𝙤𝙧 𝙬𝙖𝙮 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙢𝙖𝙥𝙨.

The consultant selling "business strategy" charges $200/hour.

The consultant selling "double your revenue" charges $5,000/month.

Same knowledge.
Different packaging.

Stop leading with what you do

Start leading with what they get

—

Need help writing targeted content?

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Most solopreneurs are building sophisticated prisons.

They optimize for: 

• Revenue 
• Audience growth
• Looking "successful" on LinkedIn.

But they forget to optimize for the thing that made them leave their 9-to-5...

Freedom.

(Cue meme of Braveheart...)

I designed my business to run in less than 4 hours a day.

Not because I'm lazy.

Because freedom was the whole point.

Here's what I learned:

Complexity is the enemy of freedom.

Multiple offers? 
You're now managing multiple problems

Complex funnels? 
You're now troubleshooting tech issues at 11 PM

Endless content creation? 
You're now a content hamster on a wheel.

Simplicity creates space.

One offer
One funnel
One post per day

That's it.

I watch creators juggle:

• 6 different income streams
• 50 moving parts in their funnel
• Daily content across 4 platforms
• Client work that never, EVER, ends

Then they wonder why they're working 12-hour days.

Your business should give you more life.

Not consume it.

Every system you build should answer one question:

"Does this create more freedom or less?"

If it's less, eliminate it.

The goal isn't to build something impressive.

The goal is to build something that lets you live.

—

Need help writing targeted content?

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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I used to think marketing was "broken"

Because of the creator economy lie nobody talks about:

"Just create great content and the money will follow."

Bullsh*t.

Great content without strategy is just expensive journaling.

I learned this the hard way.

Hundreds of posts. 

Resulting in *just* hundreds of dollars....

Then I understood something that changed everything:

Marketing is like compound interest.

One single:

• Ad
• Post
• Video
• Email  
• Carousel

Won't make you a millionaire.

But if you do it every day, over a long period of time...

It will.

But here's the catch:

It has to compound toward something.

• Random posts don't compound
• Viral content doesn't compound
• Follower counts don't compound

Revenue compounds.

When every post connects to your offer
When every email moves toward a sale
When every post builds your business

That's when the magic happens.

Most creators are building sandcastles.

Beautiful. Impressive. Temporary.

What you need to build:

A revenue-generating machine.

One post
One offer
One system

Every day for 12 months.

Watch what compounds.

—

Need help writing targeted content?

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My "secret sauce" for growing a 6-figure solo business

(Without trading my time or selling sponsorships)

Okay, here goes:

6 years ago – I was working as a fine dining server.

A freak fire took that job and any future with the company away from me.

I made a choice the next morning.

"I'm going to commit to 30 days of writing – no matter what."

30 days turned into multiple years.

And things began to take shape. I started learning new things.

I began to see how I could literally change my life and become the architect of my future.

With that – I developed my "Dream-Execution Funnel"

• Imagine in decades
• Strategize in years
• Review in months
• Sprint in weeks
• Work in days

Here's what it looked like for me:

1. "In 10 years, I want to generate $200,000 per year"
2. "To reach that income – I'll sell X courses at $Y a piece"
3. "Each month I'll track revenue and audience growth"
4. "For traffic, I'll post 2X long for posts each week"
5. "And everyday I'll write valuable content I want to see"

Is it sexy?

Not really...

But it gave me direction.

And it's better than having no plan at all.

Because if you don't know where you're going...

Any road will take you there.

(What steps are you taking to achieve your dreams?)

—

Need help writing targeted content?

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How to quietly make $10K/month 

(While everyone else argues about algorithms):

No viral posts
No TikTok dances
No complicated funnels

Just email.

Six emails, to be exact.

Sent to the same list every single week.

While creators are exhausting themselves trying to crack the Instagram code, I write six emails once a week during the month, and let psychology do the selling.

This sequence has generated over $150K in the last 12 months:

Email 1: Establish problem

I mirror back their exact frustration. The thing they think about at 2 AM when they can't sleep.

Email 2: Amplify consequences

I show them the compound cost of staying stuck. Not just today's pain—but where this path leads.

Email 3: Transformation story

I share how someone escaped their exact situation. Relatable starting point, clear steps, tangible results.

Email 4: Social proof

I stack evidence. Different stories, different angles, same transformation.

Email 5: Reveal offer

I present the bridge from their current reality to their desired outcome. Simple, clear, focused.

Email 6: Create urgency

I give them a reason to decide now instead of "someday." Scarcity, deadlines, price changes.

Six days of proven psychology.

This isn't about being pushy.

It's about being systematic.

People don't buy randomly.
They buy when they're ready.
And readiness follows a predictable pattern.

Problem awareness → Consequence clarity → Solution belief → Social proof → Clear offer → Decision pressure.

I just guide them through each step.

While others pray for algorithm luck, I control my income with six emails.

Email lists are assets.
Social media followers are liabilities.

One you own.
The other can disappear overnight.

Build accordingly.

—-

Need help writing targeted content?

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Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

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I helped a  client of mine close a $72,000 enterprise deal

The: 

Offer was ready
Fulfillment was ready

Pitch deck slides? 

Almost weren't…

We spent a week in back-and-forth, revising, designing, and tweaking the deck.

But the stress was completely avoidable…

Here's the lesson that's stayed with me since:

Most coaches and creators can talk through their offer. 

They know the transformation. 
They know who they help and how.

But the moment someone asks for something formal:

A deck
A proposal
A presentation

Everything grinds to a halt…

Because thinking through your offer and presenting your offer are two completely different skills.

This is what I do now:

I sit down with a client and use Claude to run a structured interview. 

It pulls out the core message, builds the narrative arc, and frames the transformation the client delivers. 

Everything is shaped around what actually converts.

From there, Gamma takes that thinking and turns it into a polished, professional deck, without ever leaving Claude.

A deck that communicates clearly, because the design and the message were built from the same foundation.

What used to take a week of stressful back-and-forth now takes a single afternoon.

Try Gamma inside Claude → https://lnkd.in/g-xFWwfj

I once made a mistake that cost me $30,000...

I copied and stole: 

A competitor's launch strategy.

The exact: 

• Same webinar format
• Same urgency tactics
• Same price positioning

It flopped spectacularly...

Why?

Because I was focused on the wrong thing.

I was trying to "out-market" them.

When I should have been trying to out-care them.

Cheesy... but walk with me...

The best marketing strategy isn't tactical.

It's relational:

The way to get ahead is to care more about your clients than all your competitors combined.

Most creators approach marketing like warfare.

• "How do I capture more market share?"
• "How do I beat the competition?"
• "How do I dominate this space?"

Wrong questions.

The right question:

"𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘴𝘦𝘳𝘷𝘦 𝘮𝘺 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘢𝘯𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦?"

When you shift from competing to caring, everything changes.

Your content becomes helpful, not hypey.
Your offers become solutions, not sales pitches.
Your clients become advocates, not transactions.

Here's what caring looks like in practice:

Instead of 20 modules
Create 5 that actually get implemented

Instead of fancy funnels
Create simple systems that give value

Instead of aggressive launches
Create genuine relationships

My competitor has 500K followers
I have 100K

My competitor does $100K launches
I do consistent $15K months

My competitor has flashy testimonials
I have life-changing transformations

Guess who sleeps better at night?

Caring isn't just good ethics.

It's good business.

Because in a world full of extractors, the people who genuinely care stand out.

They get the referrals.
They get the repeat clients.
They get the sustainable growth.

Stop trying to win the marketing game.

Start trying to win your clients' lives.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Most coaches and creators focus on getting to $10k/month.

But nobody talks about what happens after you get there. You:

Hit $100k/year as a solopreneur.

Congrats.

The red sea parts and you finally see through the looking glass...

Then... 

You realize you're paying 15.3% in self-employment tax on top of income tax.

That's $15,000+ you're losing every year because you're structured as a sole proprietor.

Not because you're doing anything wrong.

Because nobody told you there was a better option.

I've been a sole proprietor since I started.

And I'm finally looking into S-Corp election.

Here's what I'm learning:

S-Corps let you split income between salary and distributions
For most solopreneurs making $80k-$150k+,

That's $10k-$20k in annual savings

The catch? 

The paperwork, compliance, and payroll are a pain

Which is where Lettuce Financial comes in.

They handle the formation, compliance, payroll, and tax filings automatically.

You just run your business.

They make sure you're structured right and staying compliant.

If you're a coach, creator, or solopreneur making $80k+ a year, this is worth looking into.

I'm checking it out for myself.

You can see if you qualify at lettuce

See how much you could save at lettuce: https://lnkd.in/dDTn75i5

#ad - This is a paid partnership with Lettuce Financial. Tax situations vary—consult with a tax professional about your specific circumstances.

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