Cyclotron, Inc. 

Change Leadership Specialist

Accolade, Inc.

● Coordinated across multiple teams to create multi-channel campaigns to engage and align employees
around Accolades’ strategic objectives and mission, such as Open Enrollment for Accolade Employees
● Crafted and delivered weekly award nominated In Case You Missed It internal communications newsletter to
keep all employees informed of company events and announcements; achieved open rates of 50%+ and click
rates of 20%+
● Developed and coordinated a revised Town Hall campaign approach; increased employee attendance rate
for Town Halls from 55% to 74%. 
● Managed the company’s intranet, ensuring that it is up to date and relevant for all employee segments

Senior Communications Specialist

Leafly

● Strategically developed editorial calendars and content for social media channels and assisted with creation
of messaging for new brand initiatives
● Created internal communications content to ensure new office procedures and updates were effectively
communicated with employees
● Assisted with Public Relations campaigns focused on building awareness, researched key industry
developments, and tracked media coverage of the Leafly brand, products, and initiatives
● Developed and implemented administrative and facility procedures, facilitated onboarding processes, and actively cultivated a cooperative and inclusive work environment

Communications Manager - Public Relations + Social Media

Office Manager

hyve llc

•	Managed and coordinated events and retreats for nonprofit consulting firm supporting dozens of organizations and individuals; co-led program/retreat design process including meeting coordination and logistics, post-event meeting follow-up, and support with clients 
•	Master problem-solver successfully navigating logistical and planning challenges; strong at identifying opportunities to better coordinate and streamline the many moving parts of client work  
•	Helped lead the implementation of projects for nonprofit clients including fleshing out communication plans and developing project action plans

Communications and Operations Specialist

ProFysio Physical Therapy

•	Responsible for developing and implementing a successful marketing and patient engagement program requiring a social media strategy, patient engagement, and community event approach. 
•	Redesigned and implemented quarterly patient newsletter delivered to hundreds of clients into a content-rich, high quality publication 
•	Designed and coordinated a series of community events and sponsorships including registration, supply and personnel planning, and preparation of program materials

Marketing and Administrative Assistant

Resource Center of Somerset

•	Provided crisis intervention support, case management, advocacy, and educational programming to survivors of domestic violence.
•	Completed extensive training program and delivered trauma-informed best practices, cultural sensitivity, and knowledge of interpersonal violence to support and empower survivors
•	Supported community education, outreach events, and fundraising activities

Residential Case Manager/Advocate

Temple University

Student Office Assistant

My views are my own. 

I believe in honest, compassionate communication and building authentic relationships to help and support others. I approach my work and life through my commitment to equality and equity. If you'd like to chat, please email a.n.mitnick@gmail.com. I'm looking forward to connecting with you!

Amanda Mitnick

Tara McDonagh Communications Inc

www.taramcdonagh.com

As a Company Communications Executive, you're constantly fighting the epidemic of busy-work, and you cringe when C-suite executives question the value of communications, or worse, ask only for tactics. 

You're exhausted from fighting triage battles and are ready to bring in a communications consultant and partner to lighten the strategic load and help you advance you and your teams' reputation as a critical business advisors.
  
With the right support, you can:  
✔️Proactively partner with business areas instead of respond to requests
✔️ Move business goals forward through Strategic Communications
✔️ Experience what it's like to get requests from peers that focus on helping achieve business goals, not tactical communications requests
✔️ Get invited to the decision-making table more often
✔️ Get the team resources, budget and respect you deserve!

I partner with Communications Executives to stop constant triage-mode and find joy in the accomplishment that comes from proactively protecting and advancing business goals. Communications Leaders come to me to get their teams out of constant triage mode and elevate their department's reputation as critical business advisors, not only Communications product-producers. 

We accomplish this through developing long-term Communications Strategy, Team Workshops and ongoing coaching or counsel.

Like you, I led Corporate Communications functions for major global and national brands. Through these experiences, I learned  how to turn the communications function into a strategic business partner, not only a product-producer. 

I get where you're coming from and know that "it's not that simple." I get it because I've been there too. In me, you'll find a partner to help lighten the strategic load and change the conversation to elevate your entire department's reputation. 
  
Ready to stop the merry-go-round of triage? Send a DM.

Chief Communications Strategist, CEO & Partner to Communications teams

Raise the Tide™

Raise the Tide is an intimate and powerful community, coaching, mentorship and professional development program for women Communications Leaders in the Corporate environment. 

In Raise the Tide, we create genuine connections to elevate, celebrate, support, and problem-solve with each other in our careers. Doing the REAL TALK, not surface-level nonsense no one has time for. 

This is NOT some watered-down typical  program for professional development or networking-focused low-touch program of community. Low touch is low impact. We don't have time for that. This program Is designed for impact so it's ALL the things. 

It's our vision to achieve a corporate world that not only invites Communications leaders to act as critical business advisors, but REQUIRES it, everywhere. It's the difference between being invited to the table with an expectation that you'll be grateful you were invited, and being required at the table there because they (leaders) cannot move forward without hearing your voice. 

And with women as the majority in our field, some distinct challenges for women in corporate leadership roles, and misperceptions and oversimplifications in our field ... we have some work to do to achieve this vision.

This is the program that you didn't even know you needed, but makes all the difference in your career. 

What's the impact of Raise the Tide? 

Promotions into jobs that didn't even exist
Salary increases between 10-30% (yes, for multiple women). 
Salary increases during times of layoffs and zero percent equity increases at some companies.
New bonuses and equity/stock awards in the near $100,000 range 
Doubling of Department budgets. 
New staff/team members (when told this was not happening for them). 

It has ALL happened in this program - in under a year . For many, it's happened in under six months. 

A rising tide raises all ships.

We're not the ships, we're the tide, raising the ships for our industry. 

More about the program: www.raisethetide.net

Founder 

Ahold Delhaize

If you need change communications support, counsel on setting up a new organizational structure and business model, or ideas on how to set up a new brand, culture and operate a communications center of excellence, I'm your go-to pro.

When I started with Ahold Delhaize, one of the top 5 largest retailers operating in the U.S., the company was experiencing significant change. The company had merged two companies and six brands and was now setting up a new organizational structure and operating model.  
 
A new company was created to share best practices across all of the brands (Stop & Shop, Hannaford, Food Lion, Giant/Martins, Peapod and Giant Food).  
 
I led internal/employee communications at this new organization.  
 
This included:  
✔️ Creating a center of excellence to share best-practices across brands  
✔️ Leading complex communications work that applied across all brands. 
✔️ Standing up the culture at the company and communicating the value of the organization to the other brands.  
✔️ Engaging employees in change.  
✔️ Setting up the Communications Channels for the new company from scratch, so we could share information and engage in conversations to create culture (Intranet, Town Hals, Emails, Internal Social Channels, other)

Head of Internal Communications, RBS, a company of Ahold Delhaize USA 

Blue Cross Blue Shield of Massachusetts

In my seven years at this multi-billion dollar organization, I led Public Relations, Crisis Communications, Strategic Planning and Public Affairs.  With expertise gained here, I now help my clients:   
✔️ manage entirely matrixed teams, set up and manage integrated communications plans (cross-department plans)
✔️ advise the executive team and resolve issues to benefit the business.  
✔️Lead and manage a crisis while spotting one coming. 
✔️ Move a product from unknown to dominant by creating positive visibility, even when it's an unknown or controversial product or service. 
✔️ Edit (alter) business decisions as the executive team considers communications impact on the issue.
 
CRISIS: I led PR and raised the reputation of a health insurance company to over 90% positive rating during the battle over the Affordable Care Act (Obamacare) when health insurance companies were in the line-of-fire as public enemy #1. I also managed a major data breach involving tens of thousands of social security numbers, an abrupt hospital closure impacting a remote community, and more.
 
MOVE A PRODUCT/SERVICE FROM UNKNOWN TO DOMINANT: I created positive visibility for a controversial new product/payment model which many feared would be a return to "managed care" where patients were prevented from getting the care they needed. Instead, using five specific communications strategies, it received highly favorable national attention, including stories in the Wall Street Journal and New York Times. It's now the dominant physician payment model in the U.S.  
 
ISSUES MANAGEMENT: I led communications for a change that prevented patients from going to the physician or hospital they're familiar with because insurance wouldn't pay for their care. Through leveling the playing field with influencers and the public, we ensured the company's view was heard. When the issue resolved, provider contracting attributed communications preparedness with setting the tone for favorable negotiations.

Head of Public Relations, Public Affairs, & Crisis Communications; Corporate Communications

Monster

I led Communications at Monster.com during a time of explosive growth and eventual market dominance. Through experiences gained at Monster.com, I now bring to my clients:  
 ✔️ Proven methods to successfully triage requests to focus on the business goals 
 ✔️ Skills to grow the Communications' department reputation and eventually be regularly invited to the decision-making table. 
✔️ Approaches to developing internal partnerships with Marketing, HR, Finance, Investor Relations, Product, Sales, and other business areas to get ahead of communications and use internal communications and public relations as strategic functions to impact business goals.  
✔️ Ways to turn skeptics or tactical requestors into partners and advocates for strategic Corporate Communications.  
✔️ Knowledge and experience on how to build a brand into the undisputed category leader.  
✔️ An expertise in internal communications and organizational change plans that are honest about the tough stuff, engage employees in participating, and change employee behavior.  
✔️ An understanding of how to navigate change including multiple leadership changes (3 CEOs in 2 years) with as little business disruption as possible.  
✔️ Expertise in crisis communications connected to multiple company issues at the time (data breaches, leadership and investor scrutiny, and more).  
 
... and how to handle it all with a tiny team.

Head of Global Public Relations & Internal Communications 

PR Agencies like: Weber Shandwick, PAN Communications  and More

During my 7-year agency career (including roles at agencies like Weber Shandwick and PAN Communications), I learned how to manage many priorities and clients, manage matrixed teams, bridge strategy with execution, and become exceptional at bread-and-butter communications skills of media relations, writing, strategic campaign planning and execution.
 
These are all skills I leveraged later in my career as I began to get into the mind of the client to know what they need (because I became one!), and deliver exceptional client service later on in my own external communications consultant practice.

I was regularly promoted in these roles and led the teams with the most earned revenue for the agency - because I was trusted to excel.

Public Relations Agency Manager

You’re a Corporate Communications Executive who’s fighting the epidemic of busy-work, and you cringe when C-suite executives question the value of communications, or worse, ask only for tactics. 

If only you could get to the strategic work you know will TRULY make a difference to the business. If only .... 
  
✔️ You could circumvent random requests for press releases, employee messages or [insert tactical request here].
✔️Your internal business partners would clue you in to the newsworthy stuff earlier so you could create a strategic plan.
✔️Your peers understood you’re a critical business function that can partner with them to achieve their goals, not simply “get publicity” or “send emails to employees”.  
✔️Your team members had skills and tools to elevate their work as advisors, not only product-producers.   
  
Because you know that doing work that’s not connected to business goals feels like throwing darts blindfolded … and sometimes the dart board isn’t even there. 
 
You have the skills to fight these battles, but you’re exhausted and are ready to bring in a communications consultant partner to lighten the strategic load and make an impact – showing the C-Suite how strategic communications delivers on the bottom-line.  You want someone who understands the corporate world. Someone who's been there too. 
  
With the right support, you know your team can:  
✔️Proactively partner with peer departments
✔️ Move business goals forward with Strategic Communications approaches
✔️ Start hearing requests from business areas for support to achieve business goals, not support for communications tactics
✔️Get invited into that decision-making table, consistently. 

I partner with Communications Executives to stop the dart game, remove the blindfolds, and find joy in the accomplishment that comes from solid contributions that protect and advance the brand and impact the business.

I know how to do this because I've been you. 

I led Corporate Communications functions for major brands. I learned how to turn the communications function into the role of trusted business advisor. 

I get where you’re coming from and know that "it's not that simple" ... really, I do. I get it because I've been there too. In me, you'll find a partner to help lighten the load and change the conversation to elevate your department's reputation. 
  
Ready to stop the cycle? Send a message. Let's talk.

taplio

The Battle

Amanda Mitnick

Tara McDonagh

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