Amused

At Amused, we believe that free education is the best marketing. Scaling your expert business should bring you joy, not heavy lifting. 70+ clients have already been amused by our marketing systems.

Founder & CMO

I found my first media buying clients through friends running eCommerce stores. They got an extra $20k in revenue in just 3 months... Then I started freelancing on Fiverr and Upwork for almost two years.

Freelance Digital Marketer

Soliya

Positively impacted the lives of 200+ students from 21+ different countries and facilitated over 1000 hours in two-hour online Zoom sessions.

Senior Facilitator

Unlocked an advanced facilitation training by the UN.

Advanced Facilitation Training 

Rubber Duck

I helped Rubber Duck build a new client acquisition system, train their sales team, and book more calls (+10 in 3 months) with cold outreach.

Business Development Consultant

ecommX

I helped eCommX lay out their brand fundamentals, create content on LinkedIn, build strategic partnerships, and even generate clients for their CRO services.

Branding and content strategy consultant 

Meta Reading

Working at Meta Reading helped me turn from amateur to a PRO marketer and trainer. I developed a new product (Brain Building workshops), ran ads and email campaigns to bring people, and personally trained 300+ students to read with 300-1000 words per minute.

Trainer and Customer Development Executive

Founder @Amused | Rescuing your next product launch when you’ve run out of ideas (and have no plan) | Retired Solo Traveler | Love snowboarding & cycling

For coaches who've built a successful business that's secretly stealing their life...

I build marketing systems that give you back your freedom while scaling beyond 6 figures.

My journey isn't conventional: Business school grad who skipped the corporate ladder to travel 19 countries and live in 5 (including 90 days teaching entrepreneurship in Uganda).

Never had a boss. Never will.

When not helping coaches escape the 60-hour workweek trap, you'll find me snowboarding, hiking, or exploring somewhere new.

What sets my approach apart:
↳ I don't just generate leads - I build sustainable systems that work without your constant attention
↳ Your expertise becomes leverage instead of a prison
↳ Your marketing feels authentically you, not "marketing guy generic"

The coaches I work with experience something remarkable:

• increases their impact as personal involvement decreases
• rediscover why they started coaching in the first place
• maintain or grow revenue while working fewer hours

$600,000+ generated for clients through email marketing systems that convert at 30%(+).
↳ That's only attributed revenue, but success is not only about the money ;)

If you're ready to build a coaching business that delivers both impact AND freedom, let's talk.

DM me or email alex@amused.agency to explore how your business can finally work for you, not the other way around. 

P.S.: This winter, I spent 5 months snowboarding 3 hours a day while building my business on the side.

Aleksandar Dimitrov

NEOM

Head of Innovation and Ecosystem Activation, Food Sector

Senior Manager, Technology & Innovation, Food, Energy-Water-Food

NEOM is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. We are looking for eager learners who are passionate about food and how digital technologies can impact lives. Ping us to learn more about how you can be part of the team innovating the future of food through design x hacks x policy.

Manager, Digital, Policy, & Innovation, Food, Energy-Water-Food

NEOM is a special economic zone in Saudi Arabia where global talents converge to pioneer ideas on the land of the future for the future of cities. As a Food Technology Consultant in the Food Sector, I lead the digital strategy and initiatives of the NEOM Food Sector with the following objectives:
Ensure food supply resilience and sustainability through traceability and advanced analytics
Enhance food production efficiency via environmental sensing and automation

Consultant, Technology, Food Sector

TOPIAN

Head of Innovation and Ecosystem Activation

Hustle Fund

Angel Squad Member

OpenClassrooms

OpenClassrooms is an online education platform for vocational training, providing courses in IT, technology, entrepreneurship, and digital skills. As a mentor, I support and accompany individual students once per week over video chat in order to help them get the most out of their learning on OpenClassrooms. I help students as they work on the projects that count towards the completion of their learning path. I also grade the projects that they do. Paths on OpenClassrooms are comprised of fully-online courses and projects, and completing the projects allows students to earn internationally-recognized degrees.

Mentor (Data Analyst / Data Scientist)

Startup Grind

Startup Grind in partnership with Google for Startups is a startup community actively educating, inspiring, and connecting entrepreneurs around the globe. We do this through our unique fireside-chat monthly events. As Chapter Director, I act as a bridge for founders, developers, and investors to create a #GiveFirst startup culture in Riyadh.

Events:
9/2019 - Mentor at Ideathon 2.0: The New Wave of Digitalization in Beijing
4/2019 - Founder Wellness and lessons from Silicon Valley for Startups in KSA 
2/2019 - Data insights and other lessons from MIT/Stanford/McKinsey for startups in Saudi Arabia

Riyadh Chapter Director

AngelHack

AngelHack empowers developers and communities globally through our signature hackathon series. As an Ambassador, I build the local tech and start-up communities and strengthen the local ecosystems and promote innovations by bringing together passionate and motivated individuals and organizing and running amazing hackathons.

Mentored and supported Jeddah Fintech Hackathon (https://www.hackathon.io/jeddah-fintech-hackathon/)

Riyadh Ambassador

City AI

City AI is a global community of AI practitioners with one goal: to enable everyone to apply artificial intelligence. As the Riyadh Ambassador, I promote the sharing of AI lessons learned through regular meetups, contribute to shaping global best practices in AI engagement, and chart the local AI ecosystem to enable players to leverage AI potential in various business use-cases.

Saudi Commission for Health Specialties (SCFHS)

The Saudi Commission for Health Specialties is a scientific commission that regulates health care-related practices and accreditation at all levels in Saudi Arabia. As a Consultant at the Knowledge Management Department, I advise the Director on data governance, data analytics, and data culture matters. Specifically, I:
Lead the advanced analytics group (AAG)
Propose and supervise projects in the scope of AAG
Explore data and derive insights using machine learning techniques
Propose proof-of-concepts for applications of machine learning and artificial intelligence
Develop and grow the staff in AAG

Consultant, Knowledge Management

General Assembly

Delivered 960 hours of instruction in applied data science at the Misk Academy to enable 60 early-professionals to transition into a Data Science career in Saudi Arabia
Adapted global data science curricula best practices to fit local market needs
Co-developed 50+ student data science projects for real-world applications with local companies

Lead Instructor (Data Science Immersive)

Saudi Aramco

Identified new technology joint venture opportunities by drafting 30 technical briefs for the Technology Management team
Reviewed in-house IP policies by interviewing 5 prolific in-house R&D scientists 
Developed an invention disclosure process to enhance knowledge flow and to inform IP strategy for the Intellectual Asset Management team

Intern - Technology Management

Innovation X Ecosystems @Topian, the NEOM Food Company

TL;DR
I turn bold ideas into sustainable reality. As Head of Innovation at NEOM’s food company, I fuse technology, sustainability, and food systems to shape a resilient, future-ready world. With a PhD in Applied Mathematics and a track record spanning research, entrepreneurship, and global partnerships, I’m passionate about driving transformative projects that advance Vision 2030.

Speaker bio:
Dr. Andrew Yip is the Head of Innovation and Ecosystem Activation at Topian, the NEOM Food Company. He is dedicated to curating sustainable innovations and strategic partnerships that will help the food sector reach its full potential. With his extensive experience in technology, innovation, and data governance, Dr. Yip is committed to driving positive change and creating innovative solutions for the industry, supporting Saudi Arabia's Vision 2030, which aims to promote economic diversification, job creation, and social and cultural development.

Dr. Yip holds a Ph.D. in Applied Mathematics and Computational Science from King Abdullah University of Science and Technology and has been a NEOM pioneer since 2019. When he's not working, he enjoys tabletop gaming with friends and strangers alike.

Andrew Yip, PhD

Just back from the China Hi-Tech Fair in Shenzhen. The scale is hard to comprehend—5,000+ exhibitors, 16 endless halls, a half-million-person buzz. It was a week of sensory overload in the best way, complete with robot boxing matches and UFO-looking transportation drone (yes, really).

A few observations have stuck with me:

1. Innovation is About Pivot, Not Just Product.
I saw HONOR, the phone maker, demoing everything from smart car OSs to AI-powered cat toys. It was a powerful lesson: true innovation isn't just a new flagship device; it's the agile application of core tech into wildly new markets.

2. The Middle East Isn't a "Market," It's a Partner.
The forum on China-Middle East tech was telling. Hearing from SenseTime's Riyadh joint venture and a speech by Mohammed Aljasser from PIF's TASAMA made one thing clear: this isn't a scattershot expansion. It's a deeply strategic, state-aligned push to build integrated ecosystems, perfectly synchronized with a national agenda like Saudi Arabia's Vision 2030. The focus and long-term commitment were key. Don't come and sell products, come build with us for the long haul.

3. Build it here. bring it everywhere.
My highlight was the KAUST Shenzhen hub presence at the fair. I reconnected with two of our TIE masters teams—one building a medical drone delivery service, the other recycling 3D printer waste at its source. Seeing these students, who operate between our two worlds, physically building the bridges we talk about was incredibly gratifying. 

I saw "Shenzhen speed" applied to global problems firsthand. It brought to mind Steve Jobs' pebbles observation that the best products come from conflict. It's not about agreement; it's about the friction of different perspectives grinding against each other until they create something sharper and new.

Which brings me to a final reflection:

The road to the future is not built alone and in isolation. 

True local demand and a global ecosystem of eager builders make the dream come true.

Saudi Premium Resident | Turning bold ideas into sustainable reality | Tech × Sustainability × Future Food Systems

Yuanfen isn’t just chance — it’s the quiet rhythm of kindred spirits crossing paths, again and again. 

From World AgriFood Innovation (WAFI) Conference panelists to innovation park bump-ins, to this midnight airport Starbucks chat (him fresh off Chengdu, me pre-dawn flight in Beijing) — Ming and I circled back to what matters: people, purpose, and bridging cross-border tech and cultural gaps.

Grateful for connections that feel less accidental, more meant to be.

They say, "اطلبوا العلم ولو في الصين" – "Seek knowledge, even if it is in China."

This ancient Arab proverb took on a profound new meaning for me at the recent Shentech bootcamp at the KAUST Shenzhen Innovation Hub. As a KAUST alumnus, returning to a KAUST ecosystem on the other side of the world was a powerful reminder that knowledge isn't confined to a place, but lives where curious minds from every field and corner of the globe come together. This I've got to experience bumping into my old friend Hattan while I was casually scouting the office and ended up with an hour-long conversation on deep tech commercialization, AI education, travels and food in China. Thank you for being a steadfast champion of diversity and living the Arabic proverb to its fullest!

At the event, the energy was incredible! It was wonderful to reconnect with old friends, fellow alumni, and the brilliant startups I've been following. The collaborative spirit was palpable, and it was inspiring to see the deep-tech innovation taking root.

A recent fascination in bioplastics drew my attention to NuCarbon. They are tackling the massive issue of food waste, which contributes significantly to global carbon emissions . Their work focuses on converting liquid food waste into precursors for biofuels, bioplastics, and antimicrobial agents. This is transforming a global environmental liability into valuable chemical building blocks and paving the way for a more circular economy. Kudos to Pascal, Krishna, Hari, and Gabriel in pushing the frontier and demonstrating the possibility on our Thuwal campus. 
 
This bootcamp was more than just sessions and pitches; it was a melting pot of ideas. It reinforced my belief that the next great breakthroughs will happen at the intersection of disciplines and cultures. It was also a great pleasure to bump into the great shapers of the Chinese alumni chapter Dr. Jian Pan and Peng Zhan at the event. Thank you to the Shenzhen team of KAUST (King Abdullah University of Science and Technology) (especially to Anita FANG and both Sarah's for their tieless coordination, and all the partners, especially the Research Institute of Tsinghua University in Shenzhen for orchestrating such a stellar event and visits. 

The journey of knowledge continues, and it is unequivocally a global one.

Look forward to meeting you all at The Garage today and tomorrow!

د.أندرو يب يسلّط الضوء في ملتقى EWAx على دور الابتكار وحوكمة البيانات في تشكيل قطاعات مرنة، وتطوير حلول غذائية مستدامة تخدم المستقبل

Dr. Andrew Yip highlights at the EWAx Forum the role of innovation and data governance in building resilient sectors and developing sustainable food solutions for the future.

A new partnership is being born. Stay tuned. #EWAx

It's an understatement to say that KAUST changed my life. And I would love anyone in my network with the right aptitudes and attitudes to give this new house of wisdom a fair chance.

Professor at KAUST (King Abdullah University of Science and Technology)

The KAUST Global Fellowship Program is accepting applications until January 15, 2026. This prestigious program attracts exceptional postdoctoral researchers from around the world to pursue independent, curiosity-driven research at KAUST. A slide deck with key information about the Fellowship, including eligibility criteria, application process, and timelines is attached for your reference.

Please note this opportunity to come and work here! 

Descartes had it backwards.

"I think, therefore I am" is a lonely truth. A brain in a jar can think.

But to feel alive? To truly be? That requires another.

I connect, therefore I am.

We are not just thinking minds, but beating hearts that find their rhythm in others.

So how do we start? At Startup Grind, we build on this idea with three simple mantras:

👉 #GiveFirst - Value creation over value extraction.
👉#MakeFriends - Build real relationships, not just contacts.
👉#HelpOthers - Your success is tied to the success you create.

These are the practices that turn a solitary thought into a shared existence.

Your turn: What's one small way you'll practice #GiveFirst this week? Share it below. 👇

With the TIE masters yellow it completes the seeds of unity of KAUST. 

May the clarifying lens ever clarifies.

KAUST (King Abdullah University of Science and Technology)

View company: KAUST (King Abdullah University of Science and Technology)

Yesterday’s Commencement ceremony marked a historic milestone for KAUST with the graduation of the University’s first cohort from the Technology, Innovation and Entrepreneurship (TIE) program.

This inaugural group represents a significant step in strengthening KAUST’s role in advancing Saudi Arabia’s innovation ecosystem. The TIE program prepares graduates to translate research into scalable solutions that support national priorities and contribute to the growth of a knowledge-based economy.

We are proud to celebrate this important achievement and the impact these graduates will deliver as they move into the next stage of their entrepreneurial and professional journeys.

#KAUST #Commencement2025 #AcceleratingImpact #TIEProgram #Entrepreneurship #SaudiVision2030

Lovely sharing some thoughts on data-driven ecosystem with you both Max Leveau Oleksandr Kozyr at #EWAx

ناقشت الجلسة الحوارية الرابعة رحلة تطوير أنظمة الغذاء المستدامة، حيث أوضح الخبراء أن التحديات ليست تقنية فقط بل ثقافية في المقام الأول، وأن البيانات الدقيقة وبناء نماذج عمل مشتركة بين الشركات الناشئة والصناعة هي الطريق لابتكارات قادرة على النمو والتوسع عالمياً

The fourth dialogue session discussed the journey of developing sustainable food systems, where experts clarified that the challenges are not only technical but primarily cultural. They affirmed that accurate data and building shared business models between startups and the industry are the path to innovations capable of global growth and expansion

Your inner compass > everyone else's opinion.

Listen to your own voice. 

The rest is just background noise.

It's great to have a support system, but the deepest wisdom for your path already resides within you. 

Trust it.

What's one decision you're glad you trusted your gut on?

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

You don't need a mentor.
What you need instead is to:


1. Fire yourself up.
2. Create your own deadlines.
3. Hold yourself accountable.
4. Do more than anyone asked you to make yourself proud.
5. If you're waiting for someone to believe in you, start with yourself.

Well said. A useful and cost effective model beats any fancy model on the field.

AI Expert, CEO of 01.AI, Chairman/CEO of 创新工场 (Sinovation Ventures), Author of 'AI Superpowers', 'AI 2041'

Decent-quality LLMs from China are really helping make GenAI affordable and accessible to the world through open source.  Pursuing AGI with close models might be a winner-take-all game for U.S. big techs, but making AI more open will benefit researchers, students, entrepreneurs, and hobbyists in building AI that works for them.  More in this Bloomberg interview:

Open article: Sinovation Ventures’ Lee on China-US AI Race by bloomberg.com

Sinovation Ventures’ Lee on China-US AI Race

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Aleksandar Dimitrov

Andrew Yip, PhD

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