COO @ Venture 4th Media | Operations, Content Marketing

I’ve spent years at the intersection of content, strategy, and operations—scaling teams, solving messy problems, and figuring out how to get big ideas across the finish line. 

As a content operations executive, I’ve built multi-million-dollar digital publications, helped brands create sustainable growth strategies, and developed content teams that actually work. I love a good challenge, whether it’s building a content engine from scratch, operationalizing a chaotic process, or optimizing systems that just aren’t quite working.

These days, I’m deep in the world of Reddit marketing with ReddVisible—the first growth agency dedicated to helping brands unlock the power of Reddit. We help companies build real communities, create meaningful conversations, and drive traffic in ways that feel natural—not forced. With the ever-changing search landscape, brands need alternative traffic strategies that don’t rely on Google’s whims, and I’m all in on helping businesses thrive beyond the algorithm.

Beyond that, I’m all about building strong teams and systems that scale. I believe great content isn’t just about what you publish—it’s about how you build the engine behind it. Whether that’s through smarter workflows, better hiring, or streamlining the chaos, I love making things work so teams can focus on what really matters. 

If you want to geek out about content, community, or making operations way more efficient, I’d love to connect.

🔗 ScaleVisible.com – Our answer to the changing search landscape. Get discovered. 
🔗 ReddVisible.com – Helping brands grow on Reddit (the right way).
🔗 contentforwardwithamy.beehiiv.com – Where I talk about the future of content, community, and marketing.

What I'm good at:  

🚀 Reddit & Community-Driven Marketing 
🚀 Scaling Content Teams & Systems 
🚀 Strategic Leadership & Vision 
🚀 SEO & Content Growth 
🚀 Project & Ops Management

Amy Aitman

Divyank Jain

Breathing Content Marketing All Day | The Wise Idiot | Creative Marketer for BFSI and SAAS | Student of Philosophy

There’s a moment every ambitious team hits: 

- where the story stops landing,
- the messaging feels crowded,
and the brand can no longer explain why it matters now.

That’s when people call me.

Not for content.
Not for strategy decks.
But to see what they can’t afford to miss.

I work with CMOs, founders, and operators who are scaling fast - or stuck quietly - and need a thinking partner who understands:

	•	how people make decisions,
	•	how perception gets built or broken,
	•	and how to say one true thing that cuts through noise.

I’ve helped teams realign narratives before Series B.
Reposition conglomerates in crowded markets.
Rethink go-to-market lenses.
Not as a consultant. Not as a marketing guy.

But as someone who makes the mess make sense.

You don’t need better slides.
You need a sharper mirror.

If you’re at a point where everything looks right - but still doesn’t feel right: 

we should talk!

Btw I am loving this quote a lot these days: 
Pick battles big enough to matter, small enough to win.

Co-Founder and Creative Head

- Collectively wrote 4,000,000+ words of content across websites, articles, emails and other collaterals.
Increased inbound website traffic by leveraging Quora, Medium, Emails and Blogs
- Building the team ground-up over the last 5 years
- Assisted companies raise over INR 40 million through investor decks, along with other board presentations, profiles and reports.
- Created 3000+ memes for Zee Entertainment’s short-video format mobile app
- Created multi-lingual content for IIFL’s show Dhan Ki Baat, broadcast on Zee Business
- Helping CXOs and Fintech leaders with personal branding and ghost writing projects

Seeing Aspero on the front page has given me a lot of confidence about where the bonds market in India is headed.

I’ve been investing through Aspero for over a year now, and the experience has been exactly how it should be, smooth and dependable.

Because I know the team building Aspero well, the trust part was always there. 

But what impressed me even more was how easy it was, not just to invest, but also to get the money back when needed. That ease matters.

What surprised me most was the reaction when I spoke to others about it. Many were genuinely shocked that something like this even exists. Which is both interesting and slightly terrifying. As millennials and Gen Z, we like to believe we’re financially aware and well-informed. There’s content everywhere, finfluencers included (no comments on how good or bad that influence really is).

But platforms that enable long-term, stable investing, not just diversification for the sake of it, are still underutilised. Fixed income deserves a serious place in any investment mix.

Congratulations to the wonderful team at Aspero. It’s great to see this, and I’m genuinely excited that more people in India will now be aware that long-term investing in fixed income is accessible.

If you’ve been thinking about investing in bonds but haven’t started yet, today is a good day to begin.

One piece of money advice I wish I’d gotten earlier:

You must spend money to stay hungry enough to earn more money.

It is tough to say this to a company willing to pay a retainer, but we at The Wise Idiot have learnt to almost always say no to companies that want to hire an agency for marketing without having any marketing resource in-house.

It is a recipe for disaster.
It almost always fails.

Our best work happens when we function as an extended marketing arm, supporting the brilliant minds already inside the organisation.

This doesn’t mean we can’t do strategy or execute independently. Quite the opposite.

We need one strong strategic owner inside - someone who understands the business deeply, gathers inputs from sales, ops, HR, product, aligns stakeholders, unlocks budgets, and helps us prioritise what actually matters.

Without that person or team, the agency ends up guessing.

And marketing built on guesses is expensive, slow, and frustrating for everyone.

After 9 years of doing this, we’ve learnt something the hard way:
it’s better to say no to the wrong setup than to do everything right and still fail.

So if you’re a founder thinking of hiring an agency to “do all the marketing,” please pause and think twice before delegating thinking to a team that doesn’t have a seat at your table.

Marketing needs an internal champion.
Agencies amplify. They don’t replace ownership.

Either hire a fractional CMO (something we also offer), give them real skin in the game - or hire someone full-time before bringing in an agency.

That one decision changes the outcome more than any campaign ever will.

I can say this confidently now, and many marketing heads and CMOs would vouch for it if asked.

Most fancy marketing ideas are a waste of money.

The fundamentals deliver the best results. Almost every successful brand I’ve seen has grown by doing very basic things, consistently. Not by being “creative” all the time, but by being almost boring and getting results.

Here’s one example of a B2B fintech brand we’ve worked with for the last 34 months.

We witnessed their zero-to-one journey. In the early days, nearly 85% of their traffic came from performance marketing, events, and on-ground sales teams. A lot of business was driven offline.

When we started, our focus was simple:

- Build solid website pages
- Write blogs consistently
- Strengthen PR
- Later, distribute the same content on LinkedIn (Brand page and personal brand of the founders) 

No new ideas every week. Just consistent promotion of blogs, repurposed in different formats.

We built distribution patiently.

- Started a monthly newsletter about 27 months ago
- Nearly 400 blogs published so far
- 12–15 LinkedIn posts every month, more during events

Results:

- Ranking on 50+ high-intent keywords, with regular inbound enquiries now coming from ChatGPT
- LinkedIn, now the primary source of high-quality leads, grew from 1,200 to 27,000 followers with consistent engagement on key posts
- Founder-led marketing became natural. The founder now has 8,000 followers, mostly industry peers, learners, and potential collaborators. 3 out of 5 posts see strong responses
- Overall engagement improved across the company. Employees started reposting consistently over the last 4–5 months, which was almost zero earlier
Marketing and sales teams now work in tandem, with mutual respect for each other’s role and impact
- Sales teams proactively suggest content ideas and collateral requirements in advance. This alone is a massive win

The most important part?

Throughout all this, the CMO, content head, and performance marketer repeatedly asked us to do nothing fancy. Just keep doing what’s working, consistently.

And the results have taken care of everything else. 
Including keeping all our jobs safe. 
__

I run an organic marketing brand The Wise Idiot, believing in making good things better through content, design and everything else!

Partner @The Wise Idiot | Fractional Marketing Head @ Travel & Payments, MittArv, BCL

No, this is not a marketing genius move.

And no, showing up with a gadget on a podcast will not drive all the sales in the world.

Yes, it creates awareness. (Top of the funnel/Tofu)
But that’s about it.

People will talk. There will be noise, memes, posts like this, and a lot of chatter for a few days.
And then what?

It fades.

Unless there’s more to it.

Marketing doesn’t end at attention. The next step is education (Mofu). 
Why is this product important?
Who is it for?
Can a regular person use it?
Does it solve a real problem or meaningfully improve life?

Think of products that actually changed behaviour. The iPod didn’t just look cool. It transformed how people listened to music. That’s the difference.

A good example of this gap is the Apple Vision Pro. A lot of buzz, a lot of hype. But how many people have you actually seen using it meaningfully, beyond YouTube influencers? Not many.

And then comes conversion, the hardest part of the funnel. (Bofu) 
How many early adopters do you see using it in real life?

I often judge successful products by a simple test. I see them on the streets. Quickly.

Apple products show up in South Bombay almost immediately.
boAt Lifestyle headphones are everywhere with Gen Z.
Lenskart.com has become the default for middle-class young adults.

That’s when you know marketing worked.

Marketing genius is a long-term game. Not a single viral moment. Not one spike in engagement.

To be clear, what Deepinder did was marketing. It was good.
But it’s only one part of the story.

The problem is that many young marketers, including a younger version of me, start believing this is all there is. Show up on social media Linkedin/Instagram/YouTube. Create buzz. Go viral. Done.

That’s only half the truth.

There’s a lot of unglamorous, boring, fundamental work required to actually sell a product, create demand, and build a business. And that part doesn’t get talked about enough.

It’s important to call this out.

For anyone starting out in marketing, please remember this:
Virality is optional. Fundamentals are not.

Take note.

LinkedIn is still read more than watch more. 

It makes it a little less evil than all other things in the digital world.

This post is especially for entrepreneurs, founders, and everyone who identifies as smart.

A lot of smart people want to solve complicated, nuanced problems.

The issue is that there aren’t many truly complicated problems they can easily access or solve. Either they don’t know how to reach them, or they don’t have the resources to work on them.

So instead, they take simple problems and force complicated solutions onto them just to feel intellectually satisfied.

The result?

The process becomes painful, other people’s lives become harder, and eventually, their own life becomes miserable too.

Smart people do well when they are given genuinely complex problems to work on.

Without that, they often end up stuck, frustrated, and unhappy.

I’ve seen many very smart people struggle with this exact pattern.

FYI: for most people, the world is not that complicated.
Unless you’re a genuine genius, simplicity usually works better.

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The Battle

Amy Aitman

Divyank Jain

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The Battle

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Divyank Jain

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