COO @ Venture 4th Media | Operations, Content Marketing

I’ve spent years at the intersection of content, strategy, and operations—scaling teams, solving messy problems, and figuring out how to get big ideas across the finish line. 

As a content operations executive, I’ve built multi-million-dollar digital publications, helped brands create sustainable growth strategies, and developed content teams that actually work. I love a good challenge, whether it’s building a content engine from scratch, operationalizing a chaotic process, or optimizing systems that just aren’t quite working.

These days, I’m deep in the world of Reddit marketing with ReddVisible—the first growth agency dedicated to helping brands unlock the power of Reddit. We help companies build real communities, create meaningful conversations, and drive traffic in ways that feel natural—not forced. With the ever-changing search landscape, brands need alternative traffic strategies that don’t rely on Google’s whims, and I’m all in on helping businesses thrive beyond the algorithm.

Beyond that, I’m all about building strong teams and systems that scale. I believe great content isn’t just about what you publish—it’s about how you build the engine behind it. Whether that’s through smarter workflows, better hiring, or streamlining the chaos, I love making things work so teams can focus on what really matters. 

If you want to geek out about content, community, or making operations way more efficient, I’d love to connect.

🔗 ScaleVisible.com – Our answer to the changing search landscape. Get discovered. 
🔗 ReddVisible.com – Helping brands grow on Reddit (the right way).
🔗 contentforwardwithamy.beehiiv.com – Where I talk about the future of content, community, and marketing.

What I'm good at:  

🚀 Reddit & Community-Driven Marketing 
🚀 Scaling Content Teams & Systems 
🚀 Strategic Leadership & Vision 
🚀 SEO & Content Growth 
🚀 Project & Ops Management

Amy Aitman

I’m a senior B2B SaaS marketing leader with deep experience leading teams in moments that matter—growth phases, transitions, acquisitions, and “we need to figure this out now” moments.

Currently, I lead growth marketing at Siteimprove, where I oversee our demand generation, content, and web teams. My focus is building a scalable, modern growth engine, ensuring our marketing efforts translate into measurable pipeline and revenue impact.

Over the past decade, I’ve led marketing across demand, product-led growth, content, and web—partnering closely with CEOs, product leaders, sales teams, and boards. I’m often in environments where there is no playbook, but a big goal and a lot of unknowns. I’m comfortable operating in that space, and I enjoy helping others do the same.

I’m especially passionate about:
* Helping first-time marketing leaders navigate high-stakes decisions with confidence
* Building PLG and content-led growth motions that actually convert to revenue
* Translating executive goals into clear priorities, metrics, and operating plans
* Using AI thoughtfully to improve decision-making, not just output

I’m also deeply invested in mentoring and community, and lead the DC chapter for Pavilion. In addition to my operating role, I advise and mentor marketing leaders who are:
* Reporting into a CEO or board for the first time
* Building marketing infrastructure from scratch
* Under pressure to drive revenue without clear systems or strategy
* Navigating growth, burnout, or inflection points in their careers

I believe the best marketing leaders are part strategist, part translator, and part steady hand—and that sustainable growth comes from clarity, not chaos.

If you’re navigating growth, change, or leadership questions in marketing, I’m glad to connect.

If you'd like to connect about advisory or consulting opportunities, let's chat: https://zcal.co/elizabethirvine/consultation

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Amy Aitman

Elizabeth Irvine

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