Harvard Business School

Novartis Professor of Leadership and Management

Author of RIGHT KIND OF WRONG

Pecos River Learning Centers

Director of Research

Buckminster Fuller Institute

Chief Engineer

I teach, write, and ruminate on organizational learning, psychological safety, leadership, and teaming in this VUCA world we all inhabit. Latest books: THE RIGHT KIND OF WRONG: The Science of Failing Well and THE FEARLESS ORGANIZATION: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth.  
I truly regret that I am unable to reply to messages sent via LinkedIn; the volume of messages overwhelms the hours in the day.

Amy Edmondson

Most leaders want to receive honest, useful #feedback. But organizations often default to teaching people how to deliver feedback instead of equipping them to make it safe and inviting for others to give it.

Jeff Wetzler shares practical ways leaders can build an 'Ask-First' feedback culture where people routinely seek input early and often, accelerating learning, trust, and performance.

https://lnkd.in/egweRypA 

#Leadership

Prof @ Harvard Business School; Author of "Right Kind of Wrong: The Science of Failing Well"

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I often say that #failure, especially an intelligent one, can be a gift. And that's because failures can reveal crucial aspects of ourselves; namely, what we need to work on and insights about what we're truly passionate about. 

Failing a multivariable calculus exam in college was caused by my inadequate studying. But it forced me to ask myself hard questions about the work that I truly loved—and that which I was likely doing to please or impress others. 

That was a gift, even if it didn’t feel like one at the time.

Next time you experience failure, ask yourself: What does this teach me about myself? You might be surprised what you learn!

#RightKindOfWrong #FailingWell

Sustainamics

I co-founded and lead this "Sustainable Performance Management" expert consultancy. 
We make large companies more sustainable by turning many ESG & CSR activities into profit centres, with the help of data science. 
We are one of the seldom expert consultancies which are about actual management transformation, not compliance, reporting standards or public affairs/comms.

General Manager

London Strategic Marketing

Clients like: Mars global, Unilever UK, Reckitt global, Ferrero F, Hasbro F, Bupa UK, Plantronics EMEA,  Altec Lansing EMEA … 

HAVE A LOOK AT 3 EXAMPLES OF ASSIGNMENTS FURTHER DOWN

MKG STRATEGY CONSULTANCY T.O. up to €5M – REPORTS: up to 14
Developed small business into critical size. Now listed as global blue chip clients’ suppliers. 
Transformed Web and BTL agency into Through-The-Line revenue streams and strategy consultancy. Definition of new company vision and strategic growth plans. Lead organisational change: new structure adapted to new vision and blue chip clients culture. 
Strategic marketing capability development for the board. Agency proposition definition.
ACHIEVEMENTS
Turnover and margin approx. +15% and +25% 4 years in a row. Company now on listed as supplier for several blue chips. Partnerships in France, UK, Bulgaria and in development in Spain. Initial Aura / mktg Agency approached for buy-out by TBWA. Majority stake now sold.

Hasbro

TOP TIER GLOBAL FMCG TOY MANUFACTURER 
T.O. €200m – Budget €20m. Team reports: 15 pers.
-TURN AROUND BUSINESS & MARKETING DEPT in a record tight window (6mois)
-SIGNIFICANT BUSINESS AND ORG CONTRIBUTION TO THE BOARD 
Vision definition for the department. Re-inspiring of the team who just lost 25% of their co-workers. Heavy re-prioritisation work, both on brands and tasks. Externalisation of 15% of workload. Significant marketing capacity development of the team and the board. (« brands, not products »). Effective digitalisation of the Mkg Dept. Agency reviews: Digital (Creative + Community + Traffic), PR, and Admin / presentation. Integration of Licensing Dept. Renegotiation of TV channels series broadcast contracts (TF1 (ITV1) / Lagardere (Gulli)). Implementation of collaborative management cells. Initiation of internal business process review by the Board. 
Introduction of newly acquired brands and ranges: Star Wars, Yokai Watch and Disney Princesses 
•	Turnover +20% Vs LY. Forecast 2016 at 15%. Roadmap for Franchise brands Nerf, Monopoly and My Litle Pony as Perennials. £ year plans and raise in A&P rate sold to European HQ. Lead country for product development for Europe on My Little Pony et Little Pet Shop.

Example 1 - Marketing Director / Senior Consultant to the GM

Reckitt Benckiser

BRANDS: STREPSILS, LEMSIP… T.O. £250M, NUMBER OF COUNTRIES: 138
NPD team management on innovation and financial planning for the next 4 years on Strepsils and Lemsip. Positioning Development through Qual and Quant research (U&A / concept Lab / Bases tests)
Country planning support (input to Global Support Models). Development until global launch in over 138 countries of major successes (concepts, products, and ATL platforms (on and off line) Strepsils Hydra, Cold & Warm, Lemsip Swallow or Dissolve. Development of first in brand Strepsils throat spray, involving major industrial partnership, new global concept writing and testing with very positive results.

E.g. 2 - Senior marketing Consultant / Global Marketing Manager - Cold & Flu

Unilever

BRANDS: PERSIL / SKIP AND SURF / OMO - T.O. £200M. BUDGET: £19M. DIRECT REPORTS: 4
Developed UK brand marketing plan ’09 for Persil / Skip & Surf / Omo Optimised budget spread and re-focus of activities, i.e. more ATL with less copies, less Mobile, Web and PR spend, resulting in better cost/contact and focus on single message (repeat), resulting in higher volume for less cost. Range optimisation per tier and SKU per client crossed with pricing and P&L impact. Analysed market data and articulated portfolio strategy, resulting in yearly MKG plan. Aligned European sinlge independent Brand Development with UK Portfolio approach Vs P&G’s (Ariel, Bold, Fairy & Daz). Developed UK fast track launch plan for new Persil sub-brand to answer P&G’s new launch. Reviewed retailers presentations with trade marketing. Focal point for Unilever’s ‘Clean Planet’ sustainability program for UK Laundry

E.g. 3 - Senior Marketing Consultant to the head of laundry MKG

Shell

BRANDS: OPTIMAX, V-POWER, DEFENDA, FUEL ECONOMY 
Headhunted to implement FMCG processes and develop global brands for consumer fuels (80% of Shell’s business), on a category that didn’t have any, and roll them out globally with the help of local management (matrix) 
Co-ordinated global NPD program in accordance: proposition x product x business plan 
Developed global advertising brief and co-ordination of its development, resulting in several films achieving best post test scores (link tests) on the category. Co-ordinated global consumer research with agency

ACHIEVEMENTS:
Volumes + 65% yoy. Highest ever vol share (+ 9 consecutive pts). Profit x3 yoy. P&G brand de-listed and taken off tariff.

Global Marketing Manager - Consumer Petrol

Kimberly-Clark

BRANDS: HUGGIES PULL-UPS, HUGGIES DRY-NITES, HUGGIES LITTLE SWIMMERS - T.O: €90M. BUDGET: €20M. REPORTS: 1
Developed / implemented European marketing strategy for Huggies pants range. NPD project leader for Europe
Huggies Pull-Ups training pants major repositioning for Europe. European advertising briefs and development.
Yearly budgets definition in conjunction with 6 countries Presentation to retailers in the UK and France, Benelux, Switzerland and Nordics.
ACHIEVEMENTS:
Tripled operating profit for Europe (Forex excl.). 
Secured leadership before P&G market re-entry. Best ever TV ads post-test in KC Europe. Top 6% of all ads ever tested by Link

European Group Manager: Infant Care

Brands:

Huggies Diapers, Huggies Wipes, Pull-Ups, Dry-Nites, Little Swimmers, Kleenex Tissues, Kleenex / Andrex Bath Tissue, Kitchen Towel. 

All managed with consistent top and bottom line growth.

Senior Local Brand Manager roles

An inspiring and impactful leader, I excel in both strategy and brand management as well as execution, and have always been responsible for the P&L within national, European, or global teams.

With 20 years of experience at major consumer goods companies, my impact is recognized by my hierarchy (Global VP of Shell Brands, European President of Kimberly-Clark, GM of Hasbro, Exec committee member of Ferrero, etc.) and beyond (stakeholders).

Recently, I have developed a unique expertise to help large groups transform their ESG/CSR management using robust and advanced methodologies, enabling them to seize this financial opportunity with impact.

#Leadership #ESG  #Strategy #Strategie #P&L #Marketing
#Leadership #ESG  #Strategy #Strategie #P&L #Marketing

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Amy Edmondson

⦿ Guillaume Orhant , MBA, MSc

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Amy Edmondson

⦿ Guillaume Orhant , MBA, MSc

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