Maven Logix 

As co-founder and CEO, I've led dynamic tech teams serving startups and small businesses across global markets. We have delivered full-service solutions including design, prototyping, brand activation, lead generation, product development, and content strategy. My role has involved directing strategic partnerships, overseeing client projects, and building a talented team capable of translating everyday business challenges into innovative solutions. We pride ourselves on helping emerging businesses establish market presence, optimize their customer acquisition processes, and develop products that truly resonate with their target audiences.

Chief Executive Officer

HouseOfPakistan

A hyperlocal directory marketplace, revolutionizing how you discover and access agritourism, diverse local businesses, and essential services. The platform bridges the gap between local merchants and consumers by creating digital ecosystem that showcases the best of what Pakistani communities have to offer.

Founder

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Supervised teams in transforming complex industry case studies and research findings into knowledge products and training materials for the textile sector. We developed comprehensive learning resources to asisst adoption of  dialogue around sustainability approaches and effective project management methodologies. 

By synthesizing technical information into accessible formats, we developed training materials to improve the operational capabilities of businesses throughout the textile value chain. My work bridged the gap between theoretical sustainability concepts and practical implementation, empowering textile industry stakeholders to adopt more environmentally conscious and economically viable practices.

Design Expert

International Trade Centre

Spearheaded a hybrid incubator program designed specifically for early-stage AgriTech startups, blending virtual and in-person training methodologies to maximize accessibility and impact. In my role I oversaw the program development, including curriculum design, recruitment for trainers and mentors and execution of speaking sessions tailored to agricultural technology challenges. The 6 months  incubation program provided strategic 1:1 coaching to founders, helping them refine business models, secure funding, and overcome sector-specific hurdles leading to a final demo day.
The prgram had a simultaneous development and implementation of an immersive trainer upskilling via ToT that equipped future leaders in the AgriTech innovation space.

Project Director - Agritech Incubation Programme 

AppJobs Global

My work at AppJobs included essential research initiatives focused on gig economy workers across European markets by analyzing platform data to identify key trends and worker needs. I contributed in optimizing existing strategies for market positioning and brand placement, leveraging data insights to inform strategy.

Consultant - Marketing | Analytics & Visualization  

Internews

Uncovered impactful stories through data analysis and visualization. Worked with Python, and Tableau and statistical methods. Successfully published 3 data-driven articles, in leading newspapers including interactive dashboards.

Skilled in transforming complex datasets into engaging narratives, with a focus on social challenges, Foreign Direct Investment and skilled occupations. The enaggement was also focused on committment to ethical reporting and making data accessible to diverse audiences.

Data Journalist

Consultant with Cynosure Pvt. Ltd. for identifying, selecting and organizing the boot camp

Bootcamp: Digital Empowerment for Women in KP

Write a Writing

Founded and grew this blog into a resource pool for writing tips and guides with 300k monthly visitors.

Blogger

PredictifyMe

I was responsible to lead company-wide user experience and dashboard development initiatives, designing and implementing interactive dashboard systems to provide accessible business metrics turned into actionable intelligence. I leveraged my knowledge in JavaScript, Python, MVC architecture, RESTful APIs, and both SQL and NoSQL databases to create sophisticated data visualization solutions. As a the visualization team, we built strategic cross-functional collaboration with development teams, data scientists, and database administrators to convert raw datasets into intuitive visual insights through custom-built tables, charts, maps, and analytical reports. 

I served as a crucial liaison between technical teams and executive leadership on strategic vision for in-house products from initial product conceptualisation through final development.

Data Visualization, Content, Marketing and Communications -Vertical Lead

LeadsWaves

Store Branding & Identity. Website design, development and digital media strategy. Marketing strategy for SEO and social media.

Ecommerce Manager and Business Analyst 

Connecting dots, fusing dashes..

I ❤️ all things about data, design & interactions, the more human, the better... 

Launched my first blog in 2008, grew it to 300k visitors/mo that lead to building a small team > moving on to e-commerce > flipping websites > scaling power teams to setting up a full-service digital agency and transitioning it to a product-led powerhouse i.e. Maven Logix (MVL).  

MVL started as a software house in 2018 where we have worked with startups, SMBs, corporate  sector and the development sector. 

With a penchant to spot patterns in pieces and chasing possibilities beyond the status quo, I see myself as a builder + nurturer. 

Bagging 1.5 decades of experimentation, packed  with 6 yrs of building killer teams from assorted domains; UI/UX, design, product management, community building,  marketing, sales & growth, we are now building for impact and sustenance.

Amna Masood

The last few weeks have been full throttle for us at HouseOfPakistan..listing vendors, recruiting Local Scouts and strengthening our connections in the local communities across #Skardu #Gilgit & #Hunza.

Team HOP has started rolling out the platform to the streets, onboarding stays, markets, restaurants & cafés, transport and tour guides along with hidden gems across the region.

It’s been intense, exciting, and super inspiring to see small businesses open their doors with so much warmth and ambition. ❤️🇵🇰

Now… waiting for spring, when we start rolling out the real action 🌱

If you are from GB or KP, and want to join us as a Local Scout, pls send me a DM. 

#HouseOfPakistan #OnboardingDrive #SmallBusinessPakistan #CommunityBuilding #LocalVendors #PakistanSMEs

Really excited on building the next phase of  HouseOfPakistan with new partners.

Amna Masood is a Pakistani tech entrepreneur, CEO of Maven Logix an IT company and founder of HouseOfPakistan, a marketplace designed to empower local SMEs across multiple sectors. With a focus on digital empowerment and community‑led growth, she is working with startups and SMEs, bridging modern technology and broader markets.
Visit our website to get all the details: https://lnkd.in/eU4EsynN
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#COE2025 #CoalitionOfEmployers #FeaturedGuest #ITandInnovation
#TechInnovation #DigitalTransformation

Annual Cyber Security Conference Pakistan

View company: Annual Cyber Security Conference Pakistan

We are pleased to highlight Amna Masood CEO Maven Logix as a panelist at the Annual Cyber Security Conference Pakistan 2025. 
Date: Wednesday, 3rd December 2025
Venue: Islamabad
Ashifa Paracha, Digital Leaders, Ghazanfar Ali Khan, Gehna Eman, Rizwan Jameel, Ibad Shahid, EPL, Identity 360 Global, Keytaab, CBA , CyberCure
Interested in attending the Annual Cyber Security Conference Pakistan 𝟐𝟎𝟐𝟓 DM us now to secure your spot!
#CyberSecurity #CyberSecurityConference2025 #DigitalFuture 
#TechLeadership

Aspire

Leading the partnerships team across markets to identify, execute, and scale long-term growth through partnerships that matter.

VP, Global Head of Partnerships

Leading the Channel Partnerships team to drive top line growth at Aspire, the all-in-one financial OS for businesses!

Head of Partnerships and Channel Sales

Kopital Ventures

Investor

XA Network

Foremost tech leaders' investment network in Southeast Asia. Our purpose is to foster inclusive innovation by empowering the tech community across Southeast Asia.

Angel Investor and Member

Voicy

Seed Investor

Twitch

•	Lead the product and distribution partnerships including Telcos, Payments, Platforms and OEMs for Twitch across Asia Pacific region
•	Lead development and GTM strategy for indirect distribution product for Twitch Subscriptions via Telcos, ISPs and 3rd party reseller.
•	Executed Zero Rating and Subscription distribution deals across SEA, ANZ and Japan.
•	Executed STB integration deals across Korea, Japan, Philippines, Thailand and Australia
•	Launched Twitch Gift Cards in APAC and partnered with Coda-shop for distribution
•	Lead the Local Payment Methods (LPM) identification and integration strategy, shortlisted potential partners and lead commercial negotiations.

Director, Head of Business Development (Channel & Non-Gaming) , Asia Pacific

Amazon

Director, Head of Business Development (Channel & Non-Gaming), Asia Pacific

WeWork

Leading the business transformation effort for Asia Pacific region for WeWork including development and execution of portfolio strategy, Asset light partnerships and M&A

Senior Director, Strategy & Partnerships, Asia Pacific

Spotify

Develop and execute strategic eco-system partnerships across Asia driving users and subscription growth

Director, Business Development and Strategic Partnerships

Lead the regional strategy development across Asia pacific
Develop the regional growth / market expansion plan along with GTM strategy
Lead the new market launches in the region 
Drive alignment of regional priorities with global objectives and road manage the execution of global initiatives across all markets in the region
Responsible for delivering regional growth KPIs and PnL

Head of Strategy & Business Operations APAC

LinkedIn

Lead the business planning for APAC Talent Solutions, Sales Solutions and Marketing Solutions (advertising) businesses with developing country plans for AU, IN, SEA, HK, CHN and JP
Managing the overall P&L for APAC Sales Leaders and driving predictability through monthly P&L forecasts cycles
Strategic partner to regional sales leadership with sales-force planning advocating  alignment of  resources with opportunity
Drove  the strategic initiatives on new market entries in South East Asia (ID, MY, PH) and North Asia (China, Taiwan) through market due diligence and preparing multi-scenario business plans
Trusted business advisor to APAC MD and regional sales leaders to identify new territories (industry verticals) and provide insights into new business development

Business & Financial Planning Manager- APAC & Japan

Kearney

Worked on multiple top-line strategy, M&A strategy and due diligence and operations strategy projects across Europe and South East Asia.

Specialized in growth strategy, market entry, business turn-around strategy.

Selected engagements below:

- Cost optimization modelling for international wholesale division of leading APAC telco player
- New Product Strategy and road-map management for leading global high-tech equipment manufacturer
- Market entry study for Japanese conglomerate into South East Asian market
- Portfolio analysis for South East Asian Sovereign Fund and design of business turn-around and non-organic (horizontal and vertical growth strategy) 
- Due diligence for leading PE house supporting the acquisition of software company in EMEA

Sr. Consultant

As the Head of Partnerships at Aspire, I lead a team that drives top line growth for the all-in-one financial OS for businesses. With over 17 years of experience in strategy, growth and business development, I have a proven track record of building and managing high-performing teams, developing strategic partnerships, and delivering results.

I am also an investor at Kopital Ventures and a member of XA Network, a tech leaders' investment network in Southeast Asia. I am passionate about fostering inclusive innovation and empowering the tech community across the region. I hold an MBA from the University of Cambridge and an Executive Leadership certificate from Stanford University Graduate School of Business. I am skilled in design thinking, early stage investment, and entrepreneurship.

Asad K.

Ever wondered how AI is rewriting the playbook for immigrant founders building in the U.S.? 🤖
At a recent startup networking event in #SanFrancisco during #TechCrunchDisrupt2025, a bartender asked me:
“How does AI change the way startup founders manage their business finances?”
That simple question stuck with me — because it captures what so many global founders are navigating right now.

Last month at #TechCrunchDisrupt2025, I met founders from Japan, Korea, Southeast Asia, India, Pakistan, Central Asia, and Europe — all leveraging AI to solve real-world problems. The energy was electric. 🌎⚡

Across these conversations, three themes stood out:
 1️⃣ Is the U.S. still the #1 place to build an AI startup?
 2️⃣ Global-first founders need the right resources and community from Day 1.
 3️⃣ The right finance stack can be the difference between scaling locally vs globally.

At Aspire, our mission is to empower these trailblazer founders — the immigrant innovators who think global from day one. 🌍
We’re building the finance stack designed for global founders, and through #FoundersXchange, we’re connecting entrepreneurs from around the world who are reshaping the future of business.

A big thank you to our incredible community and partners who make this possible:
 Open Atlas, American South Asian Network (ASAN), Incheon Metropolitan City, Incheon Techno Park, Draper Startup House Korea, Draper University, Tech Destination Pakistan, Nuleep, Ontology of Value®, and Good4work. 🙏

💬 If you’re an immigrant founder building in the U.S. — how is AI transforming the way you run your business?

 Join the conversation and connect with the FoundersXchange community.
#AI #FoundersXchange #Aspire #GlobalFounders #ImmigrantFounders #TechCrunchDisrupt #StartupCommunity #GoGlobalFromDayOne

Asad Kalimi

VP Global Head of Partnerships & Sales | GTM & Commercial Strategy | Strategic Partnerships | Investments

Super excited for this. Looking forward to great conversations with amazing founders and ecosystem friends!

If you're in Singapore on Nov 11th, join us for a Paklaunch (PL) Meetup.
Limited slots, RSVP here today -- https://lnkd.in/gqRh7Ewq

A huge "THANK YOU" to Google Cloud, HBL, Aspire, and Accelerating Asia teams for supporting this gathering. We couldn't have done it without them. 
  
Expecting a great mix of founders, investors, and industry professionals and leaders. 

Our goal is that each one of the participants leaves with new lifelong friendships. We have excellent guest speakers:
- Irfan Wahab Khan, Chairman, easypaisa digital bank 
- Farhan Talib, Head International Banking, HBL
- Hassan Ahmed, Country Director, Coinbase 
- Dr. Ayesha Khanna, Co-Founder & CEO, Addo AI
- Osman Ahmed, Venture Partner, Accelerating Asia Ventures 
- Hester Spiegel-vdSteenhoven, Co-Founder, Epic Angels
- Asad Kalimi, VP Head of Partnerships, Aspire
- Esna Ong, Regional Startup Success, Google Cloud
- Fasieh Mehta, Head for Gaming Pakistan, Google

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The Battle

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