Maven Logix 

As co-founder and CEO, I've led dynamic tech teams serving startups and small businesses across global markets. We have delivered full-service solutions including design, prototyping, brand activation, lead generation, product development, and content strategy. My role has involved directing strategic partnerships, overseeing client projects, and building a talented team capable of translating everyday business challenges into innovative solutions. We pride ourselves on helping emerging businesses establish market presence, optimize their customer acquisition processes, and develop products that truly resonate with their target audiences.

Chief Executive Officer

HouseOfPakistan

A hyperlocal directory marketplace, revolutionizing how you discover and access agritourism, diverse local businesses, and essential services. The platform bridges the gap between local merchants and consumers by creating digital ecosystem that showcases the best of what Pakistani communities have to offer.

Founder

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Supervised teams in transforming complex industry case studies and research findings into knowledge products and training materials for the textile sector. We developed comprehensive learning resources to asisst adoption of  dialogue around sustainability approaches and effective project management methodologies. 

By synthesizing technical information into accessible formats, we developed training materials to improve the operational capabilities of businesses throughout the textile value chain. My work bridged the gap between theoretical sustainability concepts and practical implementation, empowering textile industry stakeholders to adopt more environmentally conscious and economically viable practices.

Design Expert

International Trade Centre

Spearheaded a hybrid incubator program designed specifically for early-stage AgriTech startups, blending virtual and in-person training methodologies to maximize accessibility and impact. In my role I oversaw the program development, including curriculum design, recruitment for trainers and mentors and execution of speaking sessions tailored to agricultural technology challenges. The 6 months  incubation program provided strategic 1:1 coaching to founders, helping them refine business models, secure funding, and overcome sector-specific hurdles leading to a final demo day.
The prgram had a simultaneous development and implementation of an immersive trainer upskilling via ToT that equipped future leaders in the AgriTech innovation space.

Project Director - Agritech Incubation Programme 

AppJobs Global

My work at AppJobs included essential research initiatives focused on gig economy workers across European markets by analyzing platform data to identify key trends and worker needs. I contributed in optimizing existing strategies for market positioning and brand placement, leveraging data insights to inform strategy.

Consultant - Marketing | Analytics & Visualization  

Internews

Uncovered impactful stories through data analysis and visualization. Worked with Python, and Tableau and statistical methods. Successfully published 3 data-driven articles, in leading newspapers including interactive dashboards.

Skilled in transforming complex datasets into engaging narratives, with a focus on social challenges, Foreign Direct Investment and skilled occupations. The enaggement was also focused on committment to ethical reporting and making data accessible to diverse audiences.

Data Journalist

Consultant with Cynosure Pvt. Ltd. for identifying, selecting and organizing the boot camp

Bootcamp: Digital Empowerment for Women in KP

Write a Writing

Founded and grew this blog into a resource pool for writing tips and guides with 300k monthly visitors.

Blogger

PredictifyMe

I was responsible to lead company-wide user experience and dashboard development initiatives, designing and implementing interactive dashboard systems to provide accessible business metrics turned into actionable intelligence. I leveraged my knowledge in JavaScript, Python, MVC architecture, RESTful APIs, and both SQL and NoSQL databases to create sophisticated data visualization solutions. As a the visualization team, we built strategic cross-functional collaboration with development teams, data scientists, and database administrators to convert raw datasets into intuitive visual insights through custom-built tables, charts, maps, and analytical reports. 

I served as a crucial liaison between technical teams and executive leadership on strategic vision for in-house products from initial product conceptualisation through final development.

Data Visualization, Content, Marketing and Communications -Vertical Lead

LeadsWaves

Store Branding & Identity. Website design, development and digital media strategy. Marketing strategy for SEO and social media.

Ecommerce Manager and Business Analyst 

Connecting dots, fusing dashes..

I ❤️ all things about data, design & interactions, the more human, the better... 

Launched my first blog in 2008, grew it to 300k visitors/mo that lead to building a small team > moving on to e-commerce > flipping websites > scaling power teams to setting up a full-service digital agency and transitioning it to a product-led powerhouse i.e. Maven Logix (MVL).  

MVL started as a software house in 2018 where we have worked with startups, SMBs, corporate  sector and the development sector. 

With a penchant to spot patterns in pieces and chasing possibilities beyond the status quo, I see myself as a builder + nurturer. 

Bagging 1.5 decades of experimentation, packed  with 6 yrs of building killer teams from assorted domains; UI/UX, design, product management, community building,  marketing, sales & growth, we are now building for impact and sustenance.

Amna Masood

The last few weeks have been full throttle for us at HouseOfPakistan..listing vendors, recruiting Local Scouts and strengthening our connections in the local communities across #Skardu #Gilgit & #Hunza.

Team HOP has started rolling out the platform to the streets, onboarding stays, markets, restaurants & cafés, transport and tour guides along with hidden gems across the region.

It’s been intense, exciting, and super inspiring to see small businesses open their doors with so much warmth and ambition. ❤️🇵🇰

Now… waiting for spring, when we start rolling out the real action 🌱

If you are from GB or KP, and want to join us as a Local Scout, pls send me a DM. 

#HouseOfPakistan #OnboardingDrive #SmallBusinessPakistan #CommunityBuilding #LocalVendors #PakistanSMEs

Really excited on building the next phase of  HouseOfPakistan with new partners.

Amna Masood is a Pakistani tech entrepreneur, CEO of Maven Logix an IT company and founder of HouseOfPakistan, a marketplace designed to empower local SMEs across multiple sectors. With a focus on digital empowerment and community‑led growth, she is working with startups and SMEs, bridging modern technology and broader markets.
Visit our website to get all the details: https://lnkd.in/eU4EsynN
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#COE2025 #CoalitionOfEmployers #FeaturedGuest #ITandInnovation
#TechInnovation #DigitalTransformation

Annual Cyber Security Conference Pakistan

View company: Annual Cyber Security Conference Pakistan

We are pleased to highlight Amna Masood CEO Maven Logix as a panelist at the Annual Cyber Security Conference Pakistan 2025. 
Date: Wednesday, 3rd December 2025
Venue: Islamabad
Ashifa Paracha, Digital Leaders, Ghazanfar Ali Khan, Gehna Eman, Rizwan Jameel, Ibad Shahid, EPL, Identity 360 Global, Keytaab, CBA , CyberCure
Interested in attending the Annual Cyber Security Conference Pakistan 𝟐𝟎𝟐𝟓 DM us now to secure your spot!
#CyberSecurity #CyberSecurityConference2025 #DigitalFuture 
#TechLeadership

Community World Service Asia

Psychologist

Prep and Ace Tutoring    

A level Psychlogy teacher-

Valeem Online

 A level Psychology teacher

Tutor House

 A Level Psychology Teacher

Kazim Trust

Intern

Karachi Psychiatric Hospital

Australian Catholic University

Was Awarded Outstanding Performance. Taught 50 lessons in English Literature, English Language, History and Geography to Grade 6 7 and 8 students. Observed 50 lessons at Mama Parsi Cambridge and Aga Khan School Karachi.

Professional Teaching Experience Certificate

Nina Siddiqui is a dynamic Applied Psychologist with a passion for mental health advocacy and education. Armed with a Certification in Humanistic Counseling from CPCAB-UK (Level 3) and Certification from Harvard University in Emotional Resiliency, Nina brings a compassionate and holistic approach to her work as a mental health professional. Her dedication to the field is evident through her active involvement with various NGOs and her continuous pursuit of knowledge through workshops, seminars, and trainings led by both local and international experts in the field.

In addition to her expertise in psychology, Nina is also a certified teacher, holding an Internationally Certified Teacher accreditation from the Australian Catholic University. With a Bachelor's degree in Education from Karachi University, Nina has been instrumental in training teachers and conducting workshops to enhance educational practices. Her experience as a preschool teacher for five years has provided her with valuable insights into early childhood development and education.

Furthermore, Nina is a CAIE Certified teacher specializing in the A-Level Psychology syllabus 9990. Leveraging her extensive private tutoring experience of over five years, Nina has guided numerous students to excel in their academic pursuits. Her engaging teaching style and deep understanding of the subject make her a sought-after educator in the field of psychology.

Overall, Nina Siddiqui's multifaceted background and unwavering commitment to both mental health advocacy and education make her a true asset to the field. With her unique blend of expertise and passion, Nina continues to make a positive impact on the lives of individuals and communities alike.

Nina Siddiqui

NO-vember Free resource: ‘Brain-Smart Boundary Map’. It’s a single-page you can use to scan a situation, note your brain-state, pick your script, and track how you felt after. "DM me to get it.”
Setting boundaries is as much wiring the brain as drawing lines. Let’s wire smarter this NO-vember.
#burnoutcare #nervoussystemhealing #burnoutawareness #toxicworkplaces #innerhealing #somatichealing #somatictherapy #psychosomatichealing #wellness #employeewellbeing #counselling #therapy #body #nervoussystemregulation #psychologist #somatichealer #counsellor #mentalhealthawareness #mentalhealth #mentalhealadvocate #mentalhealthadvocacy #health #wellbeing #emotionalwellbeing

🌿 When You Set Boundaries, Expect Resistance — Not Everyone Will Celebrate Your Growth
When you start saying no, walking away from manipulation, and protecting your peace — some people will not take it well.
They may:
* Give you the silent treatment to punish your independence
* Play the victim to make you feel guilty
* Launch a smear campaign to discredit you
* Use gaslighting to make you doubt your reality
* Cross your limits on purpose to “test” you
* Insult or threaten you when control slips away
* Triangulate by turning others against you
* Or use subtle emotional abuse and guilt-tripping to pull you back in
This backlash doesn’t mean you’re doing something wrong — it means your boundaries are working. 💪
But staying firm in the face of such reactions can be deeply triggering. That’s where support makes all the difference.
As a counsellor and coach, I work one-on-one with individuals who are learning to stand strong, stay consistent, and heal while setting boundaries. Because wisdom lies not just in creating boundaries — but in maintaining them with clarity, compassion, and courage. 🌱
If you’re ready to start this journey, let’s connect. You don’t have to face the backlash alone — support can help you stay strong, grounded, and self-assured as you reclaim your peace. 💚
#healthyboundaries #selfcare #emotionalabuse #abuse #counsellingsupport 
#healthylife #health #mentalhealthawareness #mentalheakthadvocate #mentalhealthadvocacy #psychologist #counsellor #counselling

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#NOvember #healthyboumdaries #health #emotionalabuse #nervoussystemhealth #neevoussystemhealing #burnoutawareness #wellbeing #selfcare #innerhealing #psychologist #counsellor #resiliency #coaching #mentalhealthadvocate #mentalhealthadvocacy

🌿 WORKSHEET: “The Emotional Reset — A 3-Step Plan for When Boundaries Are Crossed” #NOvember 
When Your Boundaries Are Violated — How to Emotionally Reset Before Reacting
Body: When a boundary is crossed, most people focus on what to say next. But the real power lies in how you reset yourself first.
A boundary violation doesn’t just challenge your mind — it shocks your nervous system. You might freeze, fawn, or explode, not because you’re weak or overreacting, but because your body feels unsafe.
That’s why before you “communicate your boundary,” you must first regulate your system. I often guide my clients through a 3-step emotional reset that helps them reclaim calm, clarity, and choice:
1️⃣ Ground the body – Remind your nervous system that you are safe. 2️⃣ Name the wound – Acknowledge what happened without self-blame. 3️⃣ Reclaim your power – Respond from self-respect, not reactivity.
Because you can’t set a healthy boundary from a dysregulated state. You can only do it from a grounded one.
If you’re on this journey of learning to hold your boundaries — even when others push back — I offer one-on-one counselling and coaching to help you stay steady, wise, and emotionally centered.
Support builds the bridge between awareness and action. You don’t have to walk that bridge alone. 🌿
#healthyboundaries #toxicworkplace #mentalthhealth #selfcare #wellbeing #personaldevelopment #selfgrowth #selfhealing #lifeskills #emotionalhealth #mentalhealthadvocate #mentalhealthadvocacy #mentalhealthawareness #healthyrelashionships #selfgrowth #counsellingjourney #selfhealing #psychologist #counsellor #counsellingsupport #changeagent #breakthestigma #nervoussystemregulation #selfregulation #healthymindset #emotionalintelligence #EQ #softskills #emotionalabuse #conflict #conflictresolution #communicationskills #softskillstraining

“Have you ever felt Gaslighted after Setting a Healthy Boundary? Comment ‘Me too’ — let’s Normalize Healthy limits.” Claim your FREE Worksheet: Recognizing & Reframing Gaslighting. DM Me ‘GASLIGHTED'
#NOvember #healthyboundaries #health #healthylife #wellbeing #toxicrelationships #selfcare #selfcompassion #worldkindnessday #mentalhealthawareness #mentalhealthadvocacy #mentalhealthadvocate #changeagent #toxicworkculture #communicationskills #psychologist #counselling #counsellor #therapy #counsellingsupport #selfgrowth #personalgrowth #selftransformation #healing #wellness #wellnesstrainer #corporatetrainer #mentalhealth

🐈 Cats are masters at boundaries. They model self-respect,emotional regulation, and clear communication in ways humans can learn from deeply. Here are some personal healthy boundary lessons humans can learn from cats:

🐾 1. No Guilt in Saying “No”
Cats never apologize for saying no. If they don’t want to be touched, they walk away — calmly, unapologetically, and without overexplaining. 
Human takeaway: You don’t owe anyone constant access to your time, energy, or body. It’s okay to decline without guilt or justification.

🌙 2. Rest Is Sacred
Cats nap unapologetically, no matter what’s happening around them. They know that rest isn’t laziness — it’s renewal. 
Human takeaway: Protect your rest. You function best when you honor your body’s need for downtime.

🧭 3. Energy Discernment
Cats don’t tolerate energy that feels unsafe or draining. They observe quietly, trust their intuition, and stay away from people or environments that feel “off.” Human takeaway: Trust your instincts about people and situations. Your nervous system often senses misalignment before your mind does.

💬 4. Clear, Consistent Communication
Cats communicate their needs clearly — through body language, distance, or sound. You always know where you stand. 
Human takeaway: Communicate your needs directly and consistently. Clarity builds respect and reduces resentment.

🌸 5. Self-Soothing and Independence
Cats know how to self-soothe — grooming, stretching, retreating to quiet corners. They don’t depend on others to fix their discomfort. 
Human takeaway: Learn ways to comfort yourself instead of seeking constant external validation or rescue.

💖 6. Selective Affection
Cats love on their terms — they give affection when it feels genuine, not out of obligation. 
Human takeaway: Authentic connection matters more than performative closeness. Love is healthiest when it’s chosen freely, not forced.

🪞 7. Emotional Presence, Not People-Pleasing
Cats are fully present when they’re with you — but they don’t perform for approval. 
Human takeaway: You can be kind and connected without losing yourself to others’ expectations.

🌿 8. Boundaries as a Form of Self-Respect
A cat’s boundaries aren’t about rejection — they’re about self-preservation. Human takeaway: Setting boundaries isn’t selfish. It’s a way to protect your peace, dignity, and energy so you can show up authentically in relationships.

#healthyboundaries #selfcare #healthylife #happylife #healthyworkplaces #empathy #toxicrelationships #settingboundaries #nervousstystemhealing #nervoussystemregulation #emotionalintelligence #personalgrowth #selfgrowth #selftransformation #innerhealing #wellness #wellbeing #wellnesstrainer #psychologist #counsellor #counselling #resilience #toxicworkplace #burnout #peoplepleasing #traumaresponse #fawn #stress #resiliency #resilience #innerpeace #health #mentalhealthawareness #mentalhealth #mentalhealthadvocacy #mentalhealthadvocate

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The Battle

Amna Masood

Nina Siddiqui

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Performance ScoreNina Siddiqui's LinkedIn Performance

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The Battle

Amna Masood

Nina Siddiqui

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amna Masood's LinkedIn Performance

Performance ScoreNina Siddiqui's LinkedIn Performance

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Performance ScoreAmna Masood's LinkedIn Performance