Maven Logix 

As co-founder and CEO, I've led dynamic tech teams serving startups and small businesses across global markets. We have delivered full-service solutions including design, prototyping, brand activation, lead generation, product development, and content strategy. My role has involved directing strategic partnerships, overseeing client projects, and building a talented team capable of translating everyday business challenges into innovative solutions. We pride ourselves on helping emerging businesses establish market presence, optimize their customer acquisition processes, and develop products that truly resonate with their target audiences.

Chief Executive Officer

HouseOfPakistan

A hyperlocal directory marketplace, revolutionizing how you discover and access agritourism, diverse local businesses, and essential services. The platform bridges the gap between local merchants and consumers by creating digital ecosystem that showcases the best of what Pakistani communities have to offer.

Founder

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

Supervised teams in transforming complex industry case studies and research findings into knowledge products and training materials for the textile sector. We developed comprehensive learning resources to asisst adoption of  dialogue around sustainability approaches and effective project management methodologies. 

By synthesizing technical information into accessible formats, we developed training materials to improve the operational capabilities of businesses throughout the textile value chain. My work bridged the gap between theoretical sustainability concepts and practical implementation, empowering textile industry stakeholders to adopt more environmentally conscious and economically viable practices.

Design Expert

International Trade Centre

Spearheaded a hybrid incubator program designed specifically for early-stage AgriTech startups, blending virtual and in-person training methodologies to maximize accessibility and impact. In my role I oversaw the program development, including curriculum design, recruitment for trainers and mentors and execution of speaking sessions tailored to agricultural technology challenges. The 6 months  incubation program provided strategic 1:1 coaching to founders, helping them refine business models, secure funding, and overcome sector-specific hurdles leading to a final demo day.
The prgram had a simultaneous development and implementation of an immersive trainer upskilling via ToT that equipped future leaders in the AgriTech innovation space.

Project Director - Agritech Incubation Programme 

AppJobs Global

My work at AppJobs included essential research initiatives focused on gig economy workers across European markets by analyzing platform data to identify key trends and worker needs. I contributed in optimizing existing strategies for market positioning and brand placement, leveraging data insights to inform strategy.

Consultant - Marketing | Analytics & Visualization  

Internews

Uncovered impactful stories through data analysis and visualization. Worked with Python, and Tableau and statistical methods. Successfully published 3 data-driven articles, in leading newspapers including interactive dashboards.

Skilled in transforming complex datasets into engaging narratives, with a focus on social challenges, Foreign Direct Investment and skilled occupations. The enaggement was also focused on committment to ethical reporting and making data accessible to diverse audiences.

Data Journalist

Consultant with Cynosure Pvt. Ltd. for identifying, selecting and organizing the boot camp

Bootcamp: Digital Empowerment for Women in KP

Write a Writing

Founded and grew this blog into a resource pool for writing tips and guides with 300k monthly visitors.

Blogger

PredictifyMe

I was responsible to lead company-wide user experience and dashboard development initiatives, designing and implementing interactive dashboard systems to provide accessible business metrics turned into actionable intelligence. I leveraged my knowledge in JavaScript, Python, MVC architecture, RESTful APIs, and both SQL and NoSQL databases to create sophisticated data visualization solutions. As a the visualization team, we built strategic cross-functional collaboration with development teams, data scientists, and database administrators to convert raw datasets into intuitive visual insights through custom-built tables, charts, maps, and analytical reports. 

I served as a crucial liaison between technical teams and executive leadership on strategic vision for in-house products from initial product conceptualisation through final development.

Data Visualization, Content, Marketing and Communications -Vertical Lead

LeadsWaves

Store Branding & Identity. Website design, development and digital media strategy. Marketing strategy for SEO and social media.

Ecommerce Manager and Business Analyst 

Connecting dots, fusing dashes..

I ❤️ all things about data, design & interactions, the more human, the better... 

Launched my first blog in 2008, grew it to 300k visitors/mo that lead to building a small team > moving on to e-commerce > flipping websites > scaling power teams to setting up a full-service digital agency and transitioning it to a product-led powerhouse i.e. Maven Logix (MVL).  

MVL started as a software house in 2018 where we have worked with startups, SMBs, corporate  sector and the development sector. 

With a penchant to spot patterns in pieces and chasing possibilities beyond the status quo, I see myself as a builder + nurturer. 

Bagging 1.5 decades of experimentation, packed  with 6 yrs of building killer teams from assorted domains; UI/UX, design, product management, community building,  marketing, sales & growth, we are now building for impact and sustenance.

Amna Masood

The last few weeks have been full throttle for us at HouseOfPakistan..listing vendors, recruiting Local Scouts and strengthening our connections in the local communities across #Skardu #Gilgit & #Hunza.

Team HOP has started rolling out the platform to the streets, onboarding stays, markets, restaurants & cafés, transport and tour guides along with hidden gems across the region.

It’s been intense, exciting, and super inspiring to see small businesses open their doors with so much warmth and ambition. ❤️🇵🇰

Now… waiting for spring, when we start rolling out the real action 🌱

If you are from GB or KP, and want to join us as a Local Scout, pls send me a DM. 

#HouseOfPakistan #OnboardingDrive #SmallBusinessPakistan #CommunityBuilding #LocalVendors #PakistanSMEs

Really excited on building the next phase of  HouseOfPakistan with new partners.

Amna Masood is a Pakistani tech entrepreneur, CEO of Maven Logix an IT company and founder of HouseOfPakistan, a marketplace designed to empower local SMEs across multiple sectors. With a focus on digital empowerment and community‑led growth, she is working with startups and SMEs, bridging modern technology and broader markets.
Visit our website to get all the details: https://lnkd.in/eU4EsynN
.
.
.
.
.
#COE2025 #CoalitionOfEmployers #FeaturedGuest #ITandInnovation
#TechInnovation #DigitalTransformation

Annual Cyber Security Conference Pakistan

View company: Annual Cyber Security Conference Pakistan

We are pleased to highlight Amna Masood CEO Maven Logix as a panelist at the Annual Cyber Security Conference Pakistan 2025. 
Date: Wednesday, 3rd December 2025
Venue: Islamabad
Ashifa Paracha, Digital Leaders, Ghazanfar Ali Khan, Gehna Eman, Rizwan Jameel, Ibad Shahid, EPL, Identity 360 Global, Keytaab, CBA , CyberCure
Interested in attending the Annual Cyber Security Conference Pakistan 𝟐𝟎𝟐𝟓 DM us now to secure your spot!
#CyberSecurity #CyberSecurityConference2025 #DigitalFuture 
#TechLeadership

Minerva Pakistan

Minerva helps people design stellar careers - all the way from fresh graduates to founders and C-Level Executives. It is a leadership development, personal branding, and recruitment firm.

A significant portion of my time at Minerva goes into:
* Business strategy
* Building and empowering my team
* Product development and improvement
* Customer success and client servicing

Every project and initiative at Minerva has been close to my heart. Some of the more important ones are:

𝐒𝐡𝐞𝐑𝐞𝐭𝐮𝐫𝐧𝐬
A program that has (so far) assisted dozens of women return to work with confidence. The program also offers advisory support to assist organisations in preparing to host women returners. 

𝐂𝐚𝐫𝐞𝐞𝐫 𝐑𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬
300+ early career professionals have graduated from these programs, many of them now doing amazing work in their industries and domains.  

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬 𝐰𝐢𝐭𝐡 𝟒𝟎𝟎+ 𝐠𝐫𝐚𝐝𝐮𝐚𝐭𝐞𝐬
These workshops covered design, photography, robotics and everything in between as a way to encourage people to explore career options that, at the time, were not acceptable career choices. 

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬
We have helped some of the most successful startup founders, CEOs, and creatives find their voice, gain visibility and build multiple revenue streams.

On a personal level, as a founder, things I have most certainly done right:
• Built a culture of success. People-centricity, transparency, compassion & innovation are built into our everyday policies and processes.
• Developed a reputation for exceeding customer expectations - a significant portion of our new business comes from referrals from past clients. We have no sales team and an almost non-existent ad spend.
• Focused on building and maintaining an engaged community of advocates from the get-go; people who believe in our vision and actively support us in getting closer to it

National Digital Design Conference

The industry thought we were crazy. A designer friend, Nida Salman, and I set out to design and curate Pakistan's 1st digital design conference. A year full of many rejections and some big wins culminated in 2 days of inspiration and learning - 700+ designers, marketers, advertisers and academics representing 6 countries got together to initiate a conversation around good design in Pakistan on September 23 - 24, 2017. The event was sponsored by IBM and supported by PTCL, Turkish Airlines, and the Express Media Group among others.

With one of the most powerful speaker lineups Pakistan has seen and significant work going into ensuring content that inspired the industry, the event was a huge success.

ND2C is now an annual event committed to furthering the design movement in Pakistan.

Co-Founder

On Deck

The Execs on Deck Fellowship is a highly selective program where top talent comes to accelerate their ideas and careers, surrounded by a world-class community.

Execs on Deck Fellow

Invest2Innovate (i2i)

Invest2Innovate is an entrepreneurship ecosystem builder that supports startup communities in growth markets. The i2i Accelerator has graduated 60 startups that have gone on to raise over $50M in pre-seed and seed-stage funding and created over 2000 jobs since 2012. 

i2i also curates programs for entrepreneurs via partnerships with players like Facebook, Karandaaz & the World Bank, and has so far provided capacity-building support to 1500+ women entrepreneurs and 70+ incubators & accelerators in Pakistan, Bangladesh, Nepal, Vietnam, Iraq, Lebanon & Cambodia. 

Insights, i2i's research arm, publishes comprehensive data & briefings on Pakistan's startup ecosystem. i2i Ventures, a sister entity, is a venture capital fund investing in high-growth early-stage startups in the country.

The Hive

I was initially brought in to launch the brand in Karachi, moving up to becoming VP of Marketing, COO, and eventually taking charge of the P&L as CEO. During my time at The Hive, we grew the business 3x. We achieved 100% occupancy across hubs, grew from ~100 to ~800 serviced offices and coworking seats, and made our way to profitability.

𝐓𝐞𝐚𝐦 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭
Put together and trained a stellar team. Built a culture of trust, transparency, and customer obsession
Reworked the team structure for agility, greater transparency, and continued growth for each team member.
Introduced the OKR method of performance management to ensure improved performance but even more so to align the team towards the big picture while offering them clarity on immediate next steps to get closer to company goals. 
Laid the foundation for seamless recruiting and onboarding experience for new employees

𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐬𝐩𝐚𝐜𝐞 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲
Standardised processes across lead generation, sales, marketing, and operations to enable scalability and to empower teams to operate independently with minimal HQ intervention across hubs and cities
Worked extensively on space design resulting in achieving greater space efficiency while enhancing customer experience

𝐋𝐞𝐚𝐝 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭
Implemented a solid lead management and sales systems to reduce friction at every touch point and increase the lead to client conversions 
Developed and maintained a solid lead pipeline through targeted campaigns, B2B outreach, and partnerships with brokers

𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠
Introduced improved reporting at the department and company level for increased transparency and accountability.
After extensive research and experimentation, we introduced a new pricing structure that enabled us to maintain our premium positioning while supporting growing startups

Chief Operating Officer

Head of Marketing & Engagement

Sajjad Haider Group

This job played a pivotal role in my ability to build stories from numbers and my love for financial analytics. It also reinforced my love for processes. As an auditor, these two things are key to doing a great job: understanding how a business operates (their processes, procedures, hierarchy, regulations) and the story its numbers tell (identifying patterns and finding discrepancies).

A key project I undertook - which, for a 22 year old seemed like the biggest achievement ever - was the revamping of the audit manual to improve audit quality and reflect updates to IFRS and other regulatory requirements

My portfolio of clients included entities in the following industries:
Telecommunication and marine services | Insurance | Consultancy | General trading | Mining and extraction | Financial services

Senior Audit Associate and Technical & Quality Control Trainer

As the CEO of Invest2Innovate (i2i), I lead an entrepreneurship ecosystem builder that supports startup communities in growth markets. With over 14 years of experience in various roles and industries, I have developed a passion and expertise for helping people and organizations be their best selves and do their best work. I am a people and leadership expert, a personal branding strategist, and a community builder.

I also founded Minerva, a people excellence and talent placement lab that has provided capacity-building support to thousands of individuals and businesses, including women returners, fresh graduates, founders, and C-level executives. I have been involved in designing and delivering innovative programs, products, and services that enhance the skills, performance, and potential of my clients and partners. I am a productivity nerd, a social networker, and a process improver.

I have previously served in a multitude of roles across the C-Suite; from spearheading recruitment to leading strategic business initiatives; from preparing to scale to developing sales funnels. I have had an enriching career journey that has kept my curiosity and love for novelty alive.

My last job as CEO of The Hive (Pakistan’s largest coworking space) enabled me to extend my work to creating spaces for people to do their best work. I am also the founder of the National Digital Design Conference which hosts close to 1,000 people from around the world every year. 

When I’m not working, you will find me building a 10,000-piece puzzle to disconnect from the constant buzz in my head. My monkey mind is what enables me to quickly identify patterns and build connections. It’s the reason behind my love for building processes and systems that help increase efficiency and productivity. I'm a productivity nerd.

Things I love talking about:
• Dealing with a monkey mind
• Productivity hacks
• Building high-performing teams
• Building communities
• Compassionate leadership
• Personal branding
• Finding your passion
• Why more women should return to work

taplio

The Battle

Amna Masood

Sana Khalid

Followers

Posts

Engagements

Likes

Performance ScoreAmna Masood's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Amna Masood

Sana Khalid

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Amna Masood's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmna Masood's LinkedIn Performance