“Way too many creative freelancers are underdelivering on their potential.”

If that’s you, we're going to put a stop to that starting today.

You have the talent and the work ethic. You turn up every day and you're good -- or great (!) at your craft. But you just can’t seem to crack the business part of it, not the way you really want to.

You want to be positioned to choose who your next clients are, the projects you work on, the fees you can charge. You need a business resilient enough to look after you when you need looking after (because that will happen). 

Yes, there’s great advice out there from smart, successful people. And they’ll tell you exactly how they did it so you can follow.  But there always seems to be a piece missing.

I know what that piece is.

Following what someone else did to build your business does not work.

I know because I’ve built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. And every business is different.

But my business all had three things in common that I want for yours, too. They were:

All successful
Able to weather every economic storm thrown at them
A helluva lot of fun to build and run

I’m going to show you how to do that, right here on LinkedIn. For free.

I’ve  coached hundreds of very successful freelancers in private coaching sessions and high-four-figure masterminds, and in my membership, The Office. I bring all that to my posts here on LinkedIn.

Click ‘Follow’ to see me in your LinkedIn stream and notifications and make sure you get my free course and weekly newsletter. The images and links are on this page.


► Request my free course, Breakthrough Clients here: https://amyposner.com/breakthrough-clients/

☎ 360-357-0859 
✎ amy (@) amyposner.com
★ amyposner.com

Amy Posner

Charlotte the Copywriter

I specialise in conversion copywriting for websites and emails.  My process uses voice of customer data, persuasion and human behavioural theory to take the guesswork out of copywriting, taking the prospective customers on the journey to say "yes". 

It's a three-step process: 
1. research and discovery
2. writing, editing and wireframing
3. optimising and validating

Founder and Conversion Copywriter 

The Networking Studio

The Networking Studio is a safe and supportive space where you can practice the soft skills needed to build your business.  There are three kinds of events:

🍩Pitch Practice: Workshop and practice your 60 second pitch
🧁The Practice Run: Practice a presentation or webinar before you do it in front of a "real" audience
🍧Podcast Chat: Test out your answers to interview questions before you get on a real podcast

The events are virtual and held on Tuesdays (3pm GMT / 10am EST)

Founder

iTutorGroup

I taught English as a second language (ESL) online to children, teenagers and adults living in Taiwan and China.

English Learning Consultant

Wolverhampton Grand Theatre

My role included:
organising networking and fundraising events for the theatre, as well as the Grand Theatre's first wedding on stage
networking externally to raise the profile of the Grand in the business community
writing awards applications and fundraising grant applications
writing features and articles for in-house brochure and local publications

Development Manager

Events Manager

Sales and Marketing Coordinator

Sales and Marketing Assistant (part time)

European Learning Centre

I taught English as a foreign language to children, teenagers and adults.    Classes included preparation classes for the Cambridge PET exam (intensive and non-intensive courses) and Trinity GESE grade 8 exams, interview preparation and coaching and tailored one-to-one lessons.

English Teacher

Brushstrokes

I taught and assisted in classes for pre-entry level English students.

Volunteer English teacher and teaching assistant

The Splash Partnership

Managing and ensuring smooth running of consumer and trade PR campaigns, in particular with food and celebrity focus.
Planning and managing events to launch new products to consumer media. 
Writing engaging and targeted press releases and features for trade and consumer media.
Building and managing relationships with clients and key media contacts. 
Key campaigns: Pilgrims Choice, The Spice Tailor, National Approved Letting Scheme, Anjum Anand.

Account Manager

Freelance PR Consultant

Co-ordinated high profile online PR campaigns for independent and major record labels.
Account management, invoicing and administration.

Self-employed

20:20

Co-ordinated high profile online PR campaigns for a variety of music, entertainment and consumer brands from initial proposal writing to final report.
Generated interested and engaging feature and competition ideas.
Used social media channels such as Facebook and Twitter to support and enhance PR campaigns.
Building and managing relationships with clients and key media contacts.
Press release and feature writing.
Key campaigns included: Scouting For Girls ‘This Ain’t A Love Song’ and ‘Everybody Wants To Be On TV’ (Epic), Jason Derulo ‘Watcha Say’ (Warner Music), Peter Gabriel ‘Scratch My Back’ (Virgin), The Veronicas ‘Untouched’ (Warner Music), Best of The Best supercar competition

Digital Account Manager

Messaging strategy & conversion copywriting | TEDx speaker | Public speaking | Case studies | Helping you to tell your business' story | charlottethecopywriter.com

I’ve always loved stories.  Stories and adventure.  

Growing up, I loved The Chronicles of Narnia, Harry Potter and Around the World in 80 Days.  I loved how stories entertain and take you to new worlds, teach you things and inspire you into action.  I still do.

I’m a conversion copywriter.  I write websites and emails, grounded in research, persuasion and behavioural theory to create a compelling narrative/story which takes potential customers on a journey to the point of saying “yes”.  

Stories have played an important part throughout my career.

As an Account Manager at PR agencies, I wrote and promoted stories to launch products and services to national, local B2B and B2C media.

*  I worked on online music PR campaigns for some of the biggest popstars in the UK between 2006 and 2010.  I worked with independent and major record labels including Atlantic Records, Warner Music and Polydor on campaigns for Estelle’s no. 1 single ‘American Boy’ and Mercury Prize nominated album ‘Shine’, Seal, Enya, Jason Derulo to name a few.  

*  With Pilgrims Choice, I achieved national coverage (including Have I Got News For You) for “Cheese Couture”, a range of dresses made of cheese for the Bath and West Show.  Yes, they ponged a bit, but they helped us to secure a CIPR West of England Silver PRide Award!

At Wolverhampton Grand Theatre, a registered charity, it wasn’t just about the stories on stage.  As Events Manager and Development Manager (positions created esepcially for me), I shone a figurative spotlight on the theatre’s charitable and community work and developed additional revenue streams.  
*  I established a calendar of must-attend networking events and workshops for local business, which included Google’s first Digital Garage in the city. 
* I fundraised £15k through special events in 2019 for the Grand’s 125th Anniversary.  
* I wrote awards applications to secure numerous shortlist and wins at Wolverhampton’s WIRE Awards, Black Country Chamber of Commerce Awards and the Express and Star Business Awards.  

I’m a qualified ESL teacher and I’ve taught students from all over the world (online and as a volunteer) and also abroad in Italy and Spain (I told you I’m adventurous!).   I love to hear my students’ stories, understand their motivations and find ways to help them achieve their goals… even if this means singing “Happy Birthday” countless times or pretending to faint to help convey new vocabulary.

If you are a business owner who is struggling to make an impact with your copy, website and email marketing please send me a DM.




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The Battle

Amy Posner

Charlotte Davies

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