“Way too many creative freelancers are underdelivering on their potential.”

If that’s you, we're going to put a stop to that starting today.

You have the talent and the work ethic. You turn up every day and you're good -- or great (!) at your craft. But you just can’t seem to crack the business part of it, not the way you really want to.

You want to be positioned to choose who your next clients are, the projects you work on, the fees you can charge. You need a business resilient enough to look after you when you need looking after (because that will happen). 

Yes, there’s great advice out there from smart, successful people. And they’ll tell you exactly how they did it so you can follow.  But there always seems to be a piece missing.

I know what that piece is.

Following what someone else did to build your business does not work.

I know because I’ve built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. And every business is different.

But my business all had three things in common that I want for yours, too. They were:

All successful
Able to weather every economic storm thrown at them
A helluva lot of fun to build and run

I’m going to show you how to do that, right here on LinkedIn. For free.

I’ve  coached hundreds of very successful freelancers in private coaching sessions and high-four-figure masterminds, and in my membership, The Office. I bring all that to my posts here on LinkedIn.

Click ‘Follow’ to see me in your LinkedIn stream and notifications and make sure you get my free course and weekly newsletter. The images and links are on this page.


► Request my free course, Breakthrough Clients here: https://amyposner.com/breakthrough-clients/

☎ 360-357-0859 
✎ amy (@) amyposner.com
★ amyposner.com

Amy Posner

Abel Words

I help founders and owner-managed brands go from scattergun messaging to a clear, consistent and characterful brand voice.

Strategic Brand Copywriter 

Boldspace

I’m proud of what we've accomplished together in a relatively short time. From creating a snack brand from scratch and boldly repositioning a global talent solutions company, to unifying a group of hotels in Mexico as one luxury destination.

Senior Creative Copywriter

Critical Mass

Working across Diageo (Malts.com and The Bar), BNY Mellon and Mitsubishi I got stuck into everything from  UX journeys, landing pages, emails, guidelines, articles, toolkits, video scripts, concepts and more.

Senior Copywriter

Media.Monks

As the lead UK copywriter for the Google account I helped to launch new platforms and web tools, including Market Finder and Grow My Store. I wrote the B2B copy for everything related to these launches including brochures, email nurture paths and website copy. Embedded with our Google clients, we collaborated closely together to hone the creative and content strategies for several digital marketing campaigns. I also spread my creative wings across PayPal, LinkedIn, and Skin Trust Club.

Initials

At Initials I led the copy charge for digital and shopper campaigns across Philips beauty and electrical product ranges. I regularly attended photo shoots in Amsterdam and had the pleasure of seeing my work in touchpoints across the UK: from posters at Café Nero, packaging at Sainsbury’s to OOH billboards for Philips, PepsiCo and Heineken.

J. Walter Thompson Worldwide

Year long contract working on an array of advertising and digital marketing briefs for HSBC, Shell, IHG, Special K, Kleenex, Holiday Inn and more. Key highlights including creating the limited-edition packaging for Special K to celebrate International Women’s Day, writing a selection of video scripts to launch HSBC’s technology business, and more.

SMP (Simpson Mahoney Parrock Limited)

Integrated and digital projects for SanDisk, including: website copy, shopper campaigns, POS, social media, advertising, banners, Channel magazine and much more. Key highlights include: interviewing world- leading photographers and writing advertorials telling their stories and experience using SanDisk memory cars; writing SanDisk’s quarterly Channel Flash magazine print publication which was a mammoth undertaking but very satisfying.

Ancestry

Created tactical marketing campaigns and global advertising campaigns across digital touchpoints. Led the content for the core UK site upgrade and ongoing tactical assets such as content updates, news articles, banners, emails and more.

Marketing Copywriter, UK (Contract)

I help founders and owner-managed brands go from scattergun messaging to a clear, characterful, and consistent brand voice across their marketing channels.

I also bring creative chops, strategic thinking and positive energy to creative and digital agencies as a freelance senior copywriter. 

Are you an agency or freelance recruiter? Check out my little upfront agency guide pinned to the top of my profile.
Want to book me? Email hello@abelwords.com


Why should you work with me?

- I've experience crafting global creative campaigns grounded in human truth.

- I understand sales psychology and the art of gentle persuasion.

- I'm a certified email marketing strategist and conversion copywriter

- I’ll NEVER use AI to replace my thinking.

- I question everything, love feedback and always bring ideas

- I bring a transatlantic twang and positive energy everywhere I go. 

www.abelwords.com

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