Leadership Development & Culture, Assistant Director, EY Germany

• Develop and execute DE&I strategy for Germany, focusing on the following diversity dimensions: Gender, LGBTQ+, ethnic and socio-economic background, working with a disability, and age; Results include inclusive employee experience and employer brand (e.g., 2x stern Top Employer Diversity Award based on employee feedback) and more equitable talent management programs (increased focus on fair representation in the hiring and promotion process).

• Design and moderate recruiting and employer branding events, positioning the company as one of the first movers in selected diversity dimensions such as the socio-economic background (e.g., recruiting event for first-gen academics and candidates from low-income households).

• Design and facilitate DE&I leadership training: Women Leadership Journey, Inclusive Leadership, and Unconscious Bias (Facilitator rating based on participant feedback: 4.7-4.8 out of 5).

Diversity, Equity, and Inclusiveness Lead, Germany

•Designed and implemented a new leadership curriculum for EY Partners in Germany, Switzerland, and Austria (learning and coaching, both in-house and through external providers); Coached 100+ executives and high-performing employees (individual and team coaching), resulting in improved team dynamics and leadership skills. 

• Coordinated succession planning for strategic leadership positions in close alignment with senior leadership with a strong focus on gender equity.

• Facilitated global and regional leadership development events for the partner pipeline, resulting in top-rated facilitator feedback.

Leadership Development for Partners

Workmazing

•Career coach with the focus on: Career clarity and strategy, career change, interview preparation, success in the new role.

•Check out the free assessment in the featured section: What's blocking you from making the career change you want? 

•Free career resources at https://workmazing.com/vlog/

Founder and Career Coach

UniCredit

• Designed and coordinated talent development programs for the Global Unicredit Investment Banking Division (Europe, USA, and Asia): Promotion process for top executives, talent management for high-potential employees, graduate recruiting program, and employee engagement surveys, ensuring a structured and aligned approach across all countries.

• Executed a global regulatory project in close collaboration with senior leadership, leading to full compliance and aligned, optimized global guidelines for cost allocation and global mobility policies.

• Designed and moderated global leadership development events, bringing together top leadership and high-performing employees, resulting in increased employee engagement and leadership buy-in.

Global Learning & Development, HR Vice President

• Designed and rolled out a new global banding system: Introduction of a global job catalog, competency language, and job titles for 140.000 employees in 20+ countries.

• Coordinated a project team of 10+ project members across countries and business divisions.

Global Project Manager, HR Senior Associate

UniCredit Bank a.d. Banja Luka

• Created monthly P&C reports to leadership and the bank’s Group Bodies. 
• Coordinated the budget and forecasting process.
• Helped set up the new Planning & Control function during the company merger.

Financial Planning & Control, Associate

Hi, I'm Ana! Well, that's not entirely true. I don't want to kick off our relationship with a half-truth. My full first name is Snježana. Because I lived and traveled all over the world, people always asked me for a simpler version - Ana. 

I work with professionals and leaders at a career crossroads: Looking to figure out what's next and relaunch their career so it finally feels right, without starting from zero.

That's you? Then we should talk. 

Because you may be experiencing that

• You're overwhelmed by all the options.
• You're smart but struggling to communicate your value. 
• You're not hearing back from companies, even if you have spent hours tweaking your resume. 

Let's change that. 

With 10+ years in Human Resources, I've been fortunate to work with many talented leaders at F500 companies and help them transition into more challenging roles. 

When I witnessed how insights from brain research helped these leaders achieve so much in little time, I realized that access to such knowledge would have saved me years of frustration when I was changing careers myself:

The confusion. The self-doubt. And that scary feeling: What if I never figure this out?

That's why I created Your Career Level Up, a coaching program combining science-backed frameworks and my practical experience running talent and recruiting programs to help you:

💡Get absolute clarity on your ideal career.
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💡Land the job you want and be awesome at it.

Sounds like this could be the right thing for you? Then drop me a DM. 

Or check out my FREE RESOURCES: 

FREE CAREER ASSESSMENT: 
Head to my featured section to uncover your unique #1 career blocker holding you back from getting started and making that career change happen. 

JOB SEARCH: 
Check out my career vlog featuring top career experts at https://workmazing/vlog

DAILY CAREER TIPS: 
Hit the subscribe button on my LinkedIn profile. Here's what Oscar Santiago wrote after following my free content: 

"I would like to share with you that I got the job. Not the last one we talked about. A better one. Your help and support were fundamental to me, and with this note, I'd like to thank you."
 

Some highlights:

💡My career advice was featured in Business Insider, LinkedIn News, & other media, podcasts, and radio shows
💡 I've traveled to 40+ countries, and the rest is on my list.
💡You've read this far. We should probably connect!

 
 ✅Connect with me here on LinkedIn
 ✅Instagram: @workmazing

Snjezana Ana Billian

Abbhi S.

Confluent

Go-to-Market (GTM) Strategy & Demand Generation
- Generated $1M+ in pipeline by delivering 5+ marketing assets to target audience with 3000+ sign ups 
- Achieved 3000+ sign ups for 5+ customer facing assets (e.g., webinars, white papers etc.) by creating targeted product messaging and a successful GTM strategy for technical audiences (e.g., developers etc.)
- Designed and executed GTM strategy for 5+ assets by identifying gaps in existing assets, analyzing target audience & distribution channels, and collaborating with cross-functional stakeholders (e.g., Campaigns etc.)
- Launched product demo to 300+ developers by creating tailored messaging and working with Product Team 

Sales Enablement & Performance
- Re-ignited 5+ customers & gained $200,000 in business by creating email flow with $1000 promo code reward 
- Increased sales win rate & # of sales meetings by 10% for priority use case by conducting quarterly win / loss analysis, creating enablement materials, updating in-product messaging, and un-gating key marketing assets 

Performance Metrics Analysis 
- Enhanced performance of comic book asset by 40% and achieved 1000+ downloads in 2 months by analyzing downloads by channel (e.g,. paid ads, email etc.) and adjusting copy and call-to-actions (CTAs) based on findings
- Increased webinar sign ups by 20% and email open rate by 60% by analyzing email subject lines, click through rates, and landing page conversions and adjusting email & landing page copy based on analysis 

Market & Competitive Research 
- Identified target audience & growth opportunities for 2 technical use cases by analyzing 5+ competitors, assessing feature performance, and understanding their unique value propositions
- Transformed product roadmap for key features by analyzing and collecting customer & prospect feedback

Product Marketing Manager

Deloitte

Go-to-Market (GTM) Strategy  
- Enhanced GTM plan through creating targeted product messaging for B2B cloud software customers 
- Developed target customer persona for B2B software brand by outlining buyer journey and analyzing pain points 
- Identified product market fit by researching competitor solutions, finding key gaps, & monitoring industry trends 

Sales Enablement 
- Gained $1,100,000 in additional revenue through integrating product specific insights into sales pitch decks 
- Bolstered revenue by helping sales team engage with customers by creating ‘how to’ decks for new features  
- Ensured $20M in sales was accounted for by working cross functionally with 5+ teams to report project leads, conversions, and revenue to leadership

Strategy Management Consultant (B2B SaaS)

- My project experience is focused on marketing, GTM, and growth strategy. 
- My specific work is focused on defining GTM plans, partnership ecosystems, competitor/market analysis, and customer segmentation. 
- I have project experience with Fortune 100 Hi-tech (e.g., SaaS, Cloud Storage, AI, Semiconductors, 5G, etc.) and Media (Streaming, etc.) companies.
- I contributed to the Monitor Deloitte 2022 Chief Strategy Office Survey (linked)

Strategy Analyst

Career Confidence

Product Launch
- Launched video product by analyzing customer pain points and highlighting value proposition in content 
- Improved lead generation by 50% through using data driven tactics such as analyzing 1000s of media posts to create high performing content 

Sales Enablement 
- Converted 40% of qualified leads into customers by conducting sales calls and sharing in depth product resources
- Improved lead close rate by creating marketing assets such as case studies, video sales letters, and testimonials 
- Increased product usage and adoption by creating simple user onboarding and free trial period

Product Growth & Digital Marketing    
- Drove $10,000 of business by managing marketing campaigns from strategy, to concept, to delivery including brief development, A/B landing page tests, and media trafficking  
- Grew business by tracking market success metrics such as lead generation, cost per lead & time on landing pages
- Created technical product content for 10+ industry events to support digital marketing campaigns 

Market Research 
- Generated 100s of qualified leads by developing ideal customer persona and outlining buyer journey
Enhanced product and services through interviewing 30+ customers to understand buyer needs 
- Gained 10+ customers by developing targeted product messaging, positioning, and pricing to graduate students

Content Creation      
- Grew media account to 40,000+ followers through identifying target audience and developing clear messaging 
- Drove 5,000,000+ impressions on LinkedIn through content creation and live events (demand generation

Founder, Product Marketing Manager, Content Creator 

Sekar Photography

Create & promote nature and portrait photography

Freelance Photographer, Creator, Marketer 

West Monroe

Mergers & Acquisitions Consulting Intern

Crunchbase

Customer Experience Intern

Emedgene

Business Analyst Intern

I Make Networking Your Competitive Advantage | Helping young jobseekers land interviews & jobs through networking | Need help? Join 5000+ readers at Career Confidence👇

Product Marketing Manager (PMM) with 3+ years of experience marketing B2B SaaS Products to technical audiences. I design & execute key go-to-market (GTM) strategies, create sales enablement & educational content, and generate targeted product messaging & positioning. 

Successful Product Campaigns include Product webinar / demo, Customer webinar, Data streaming Comic book, and Whitepaper 

Skills:

GTM & Content strategy, Product Positioning & Messaging, Content Creation, Project & Stakeholder Management, Market Research, Customer Relationships, Marketing Copy, Campaign Management, Data Analysis, Sales Enablement

Founder

You've gotten 100s of rejections. 

You only have a few months to get a new job. Or you’ll get kicked out of the country. 

You're exhausted, burned out, and ready to give up... 

And you're afraid if things don't change, you'll lose everything.

I've helped clients get jobs & interviews at Google, Microsoft, Adobe, Deloitte, Bain and more... 

Here's what my clients are saying: 

"Abbhi did a phenomenal job in helping me network, find jobs to apply for, tailor my resume, and guide me in interview prep. I've gained confidence in myself, my skills, and speaking about my experiences" - Product Manager @ Microsoft 

"Abbhi helped me perfect my resume, improve my LinkedIn profile, and prepare for interviews. I was able to get 5+ interviews within the first 2 months of applying to jobs after implementing his tips" - Product Manager @ American Express 

"He helped me form an amazing resume, master networking, and prepare for interviews. It all helped me get my role at Google" - Peoples Associate @ Google

And here's how I can help you: 

▪️CAREER CLARITY (Helping you identify your target role and create your job search strategy)

▪️RESUME REVAMP (Reviewing your resume using the same techniques I've used to get interviews at Google, Bain, and Deloitte)

▪️LINKEDIN PROFILE OPTIMIZATION (Reviewing your LinkedIn profile and suggesting engagement strategies to get you 10+ relevant DMs for your target jobs per week)

▪️NETWORKING STRATEGY SESSION (Teaching my Roadmap to Referrals Framework that helped me build a 500+ person network and got me multiple referrals at companies like Bain and Deloitte) 

▪️INTERVIEW PREP SESSION (Teaching you how to prepare for your interviews and tell unforgettable stories to start converting your interviews into offers) 

Now, are you serious about landing your target job in the next 3 months? 

Let's make it happen.

👉🏼 DM me “referrals” or fill out this form (https://tally.so/r/mVp5Ll) and let's chat. 

I'll speak to you soon!

taplio

The Battle

Snjezana Ana Billian

Abbhi Sekar 🤝

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