zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Mira ANAMAE Services

With customer-driven emails, you can finally convert hanging freemium users, increase your onboarding completion rate, and convert bored users to satisfied customers.

Mira here! I’m a SaaS email conversion copywriter focused on the onboarding and trial stages.

-> I’ve been featured on platforms like PrimoStats and Rounded (see ‘em in my Publications)

-> I also offer landing page audits for thank-you pages, demo pages, and trial-start pages
 
I get you better conversions & engagement with my 4-step process:

1️⃣ Message mining & customer research

2️⃣ Journey optimization: Optimizing your product, messaging, and funnel for your target customer to maximize conversions

3️⃣ Writing & editing the copy with my bank of conversion frameworks

4️⃣ Testing & optimizing the copy to find the winning versions

Take it from John, a growth advisor I worked with on TC Global’s onboarding emails:

“Mira crafts exceptional email copy that captivates audiences and drives results. Her adaptability and attention to detail make her an invaluable asset in any project.”

Ways we can work together👇🏽

🔵 Start with a free 10-minute audit of your first three onboarding emails in Optimize in 10 -> DM “OP10” for the link

🔵 Get a landing page audit-> https://miraanamae.com/product/landing-page-audit/

🔵 Get a full email journey audit -> https://miraanamae.com/emailaudit/?v=a7c3a1f8bca4

🔵 Apply to work with me on a new onboarding, trial-start, or trial-upgrade email journey -> miraanamae.com/contact

SaaS Onboarding/Trial Email Copywriter & Strategist

Impactable - Linkedin Ads Agency

Key responsibilities include:

⚡ Writing & editing landing pages
⚡ Editing blog posts and content outlines
⚡ Writing and editing LinkedIn content

Contributing Writer

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family

Member

TC Global

>> Conducting customer research and interviews 
>> Planning, writing, and optimizing onboarding and nurturing sequences for more sales and sign-ups
>> Directing creative elements for emails 
>> SMS & app notification strategy and copywriting for the user journey 
>> Running tests for & tracking email campaigns

Result highlights:
🔴 35-67% average open rates and 7% click rate in onboarding emails (2022)
🔴 40-60% average open rates in Stage 2 nurture emails (2023)

Email Copywriter & Conversion Strategist

DailyChatter

DailyChatter is an international daily email newsletter aimed at providing non-partisan news. 

As the DailyChatter Student Ambassador for the American University of Nigeria, I  create short promotional emails to increase the number of student sign-ups and subscriptions at the American University of Nigeria. My emails have generated over 103 sign-ups to date.

DailyChatter Student Ambassador

Turn more trials -> superfans with your emails | AI-powered SaaS Email Strategy & Copywriting | Email Journey Audit ⬇️

Increase your free trial-to-paid conversion rate with onboarding emails that:

✅ Show users your product’s value right away
✅ Get them to complete onboarding and upgrade faster
✅ Boost your bottom line

👋🏽 Hi, I’m Mira, a Copyhackers-certified SaaS onboarding and trial conversion copywriter. 

My Conversion Cure™ blends customer research, sales psychology, and conversion copywriting techniques so you:

→ Convert more trials into loyal users
→ Boost your revenue
→ Create unforgettable onboarding experiences that stick

As John Ozuysal, Growth Advisor, puts it:

“Mira crafts exceptional email copy that captivates users and drives results.”

Here are three ways we can work together: 

1️⃣ Optimize in 10
Curious about my email process? In 24 hours, I'll send a free audit of your first two onboarding emails to your inbox. 

2️⃣ 4 Days to Better Emails™
In four days, I’ll audit your entire onboarding journey and deliver a video with your Swift Action Blueprint™—a detailed, actionable report you can use immediately. 

3️⃣ The Email Conversion Cure
I write data-driven, user-focused onboarding flows that kill churn and build long-term loyalty.

Click the links in my featured section or DM me to get started.

taplio

The Battle

Ana Bibikova 🇺🇦

Mira ANAMAE

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