zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Exit Five

The leading community for B2B marketing professionals. Join 5,000+ members at exitfive.com

Member

B2B PodPros

Lead content creation and brand positioning efforts to establish B2B PodPros as a leader in the b2b podcast advertising space.

Growth Marketing - B2B PodPros

Bonjoro

Oversee partner marketing and social efforts to impact demand generation and product adoption. Develop strategies across full customer lifecycle including sales enablement, content, video, partnerships, and webinars.

Demand Generation & Partnerships Marketing Manager

Sunnova Energy Corp.

Responsible for digital campaign operations including the development of an automated email personalization strategy at scale across touchpoints to increase active engagement, minimize churn, and re-engage lapsed and dormant customers.

Customer Experience and Digital Marketing Director

Kids Health Program I www.FlyMovement.org

Fly Movement is a one-of-a-kind kids’ health program that provides students an opportunity to reach a fitness goal through fun, rewarding team competition and fitness trackers. Responsible for overseeing the administration, fundraising, programs, and strategic plan of the organization.

Founder of Kids Health Program Fly Movement

Spark Energy

Managed a team responsible for growing residential sales (excluding D2D and OTM), customer communications, user experience, website for 4+ brands, and strategic online partnerships.

Digital Marketing Director

Frontier Utilities

Responsible for leading online retail expansion into 5 new markets, developing strategic business relationships with online retailers, building digital marketing programs, and managing digital marketing team.

Digital Marketing Manager

TL;DR – 2x founder, digital marketing background + love for building social connections.

Moved to Romania from Texas in 2020. Prior to the move, I held marketing leadership roles in publicly traded companies. When I moved to Europe, because I had an interest in tech, I’ve been mostly busy with growth and customer marketing roles at various startups like Bonjoro, OptiMonk and RoninSport.io.

Some notable accomplishments
--------------

Launched a one-of-a-kind kids fitness program in Houston, Fly Movement, that encouraged kids’ to increase their fitness activity through the use of fitness trackers.

Interviewed 130+ European startup founders on my podcast Innovators Can Laugh.

Helped grow a b2b podcaster community and network, B2B PodPros, that helps SaaS brands reach new audiences. Clients include Deel, Dealfront, Mouseflow and others.

What I am looking forward to in 2025
--------------

Being a part of an exciting and fun scale up where I can add value through my marketing experience.

Throwing a few cocktail parties with some of the most interesting people in Bucharest


Thank you for visiting my profile. Feel free to learn more at https://linktr.ee/ericmelchor

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Ana Bibikova 🇺🇦

Eric Melchor

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