zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Grammig Advisory

As the Head of Wealth Summit Series, I work with David Grammig and our amazing team on setting up the Central & Eastern European Wealth Summit and the Africa Wealth Summit. Both are arguably the most important family office and wealth owner conferences for their respective regions, and what separates our conferences from others is that 1) we only allow single family officers and wealth owners to attend, 2) wealth owners are the largest population at our conferences, and 3) we allow 5 or fewer service providers to support each conference, with most sponsors historically being family offices and wealth owners themselves.

In 2025, we are having the 4th edition of the Central & Eastern European Wealth Summit cohosted by the Schütz Family Office (SFO based in Austria), One United Group (largest privately-owned real estate business in Romania) and Bendura Bank (majority owner is a billionaire from China). We also partnered with business media outlet The Recursive on one of the first-ever surveys on wealth ownership in Central & Eastern Europe, a subject that even sophisticated wealth managers at leading banks wish they knew more about.

We are having our 6th edition of the Africa Wealth Summit in November, with location and dates to be announced.

We typically have between 80 and 120 single family officers and wealth owners attend each conference.

If you are interested in attending the CEE Wealth Summit on 23 and 24 June in Bucharest, send me a message and I will facilitate your registration!

Head of Wealth Summit Series

Conferences and fundraising for family offices.

Relationship Manager

The Riff

• Founded The Riff with less than $100 and scaled it into the most popular music publication on Medium.com, the world’s largest blogging platform
• Consistently achieved 80K–100K monthly organic views for 4+ years, with no paid advertising
• Built and led a global contributor network of 100+ writers, including the Executive Editor of PEOPLE Magazine and renowned music critic Nelson George
• Recognized by Medium’s CEO as one of his favorite publications on the entire platform, further cementing The Riff’s editorial impact and influence
• Supervised all aspects of go-to-market strategy, editorial direction, brand development, and growth — turning a scrappy garage project into a globally respected publication

Founder

NX2U

• Developed and executed go-to-market strategy for NX2U, a mobile app that connects professionals based on real-time location
• Produced and hosted the NX2U Podcast, featuring high-level conversations with conference organizers, investors, and community leaders on networking in a digitally saturated world — positioning NX2U as a thought leader in the space
• Spearheaded NX2U’s sponsorship of the Cross Border Coworking Conference, one of the largest in the Balkans — resulting in widespread attendee adoption and engagement before, during, and after the event
• Built and managed strategic partnerships with coworking spaces and conferences, driving user growth and embedding NX2U into community experiences
• Consulted on product positioning and user experience to align the platform with the needs of hybrid professional communities
• Created marketing collateral, messaging, and campaign strategy to support real-world activations and user acquisition initiatives

Chief Marketing & Commercial Officer

Pegasus App

•	Analyzed market trends and data to identify opportunities for improved customer experience and retention
•	Spearheaded company Affiliate Program to incentivize channel subscribers, resulting in a 5x increase in program participants
•	Developed email onboarding process for registered accounts to increase customer platform knowledge and experience
•	Created and maintained company Intercom customer service platform and Help Center articles for new and existing users
•	Programmed automated internal and external Intercom messenger responses to customer feedback
•	Managed and integrated AI bot informational database to generate automatic responses based on customer inquiries

Chief Customer Officer

•	Produced 29 episodes and generated 3,000+ downloads of The Pegasus Podcast, the industry-leading equestrian business podcast
•	Authored 85 editions and gained 600 subscribers of The Oxer, the company equestrian newsletter
•	Strategized video production process for content distribution across all social media platforms, producing 15 videos generating over 150k total views
•	Fostered 1,900% company LinkedIn follower growth from 50 to 1,000 followers
•	Collaborated on company website UX/UI

Chief Marketing Officer

SalesPipe

•	Facilitated SEO optimization of company blog igniting growth from 1,000 to over 127k monthly impressions
•	Generated over $50k in MRR from leads introduced through blog creation
•	Acquired most leads and new business from the SEO blog in the first three quarters of 2022
•	Managed and led team of four bloggers and editors from content ideation thru publication to publish over 50 blogs

Head Of Marketing

•	Collaborated with CEO and company executives on general business strategy and direction
•	Implemented company reporting system and Notion for employees
•	Contributed to new design and optimization of company website
•	Generated outbound cold email and LinkedIn leads for various technology companies
•	Converted leads into revenue-generating contracts with client companies
•	Managed client relationships resulting in increased long-term retention

Business Development - Growth & Marketing Operations

FoundCopy

•	Weekly blog creation incorporating SEO optimization to assist with market education
•	Generated over $10,000 in revenue in Q2 and Q3 of 2022

Co-Founder

IdeaScale

Key Accounts & Partnerships

Chisel

Head of Growth

Solve Media

•	Designed and implemented detailed project development timelines
•	Spearheaded a $10,000 capital raise from international investors
•	Recruited over 30 USA podcasters and negotiated exclusivity agreements

Co-Founder & CEO

Unison

- Primarily responsible for the United States Navy account 

- Worked directly with members of Naval bases around the USA to assist with company digital platform integration

Post Graduate Marketplace Intern/Account Manager

Head of Wealth Summit Series | TEDx Speaker | Partnerships, Marketing, & Business Development

At Grammig Advisory, I help connect single family offices and private wealth owners for professional networking opportunities and private, off-market deals (asset class and sector-agnostic).

I am also the founder of Medium.com's most popular music blog, The Riff, which gets between 80k and 100k views per month for four years consecutively. Additionally, I was the Head of Marketing at a sales development agency where our content marketing strategy made the firm $50k in MRR. I was also the Chief Marketing Officer of an equestrian-technology company, running the industry's leading business newsletter (100 new subscribers per month) and produced the equestrian industry's only business-focused podcast, which was sponsored by a leading pharmaceutical company. Finally, I have plenty of experience doing business development and high-ticket sales between all of my roles and my own independent go-to-market consulting practice, selling more than $2.5k on average per sale.

In my free time, I enjoy meeting new people and learning from them, listening to music, reading books with coffee, speaking foreign languages, and sunbathing on the beach or in the mountains!

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The Battle

Ana Bibikova 🇺🇦

Noah Levy

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