zenphi

•	Strategic Planning and Market Analysis. Market research and competitor analysis. Annual and quarterly marketing plans, aligning objectives with revenue goals. Budget allocation, ensuring efficient use of resources to maximize ROI across all marketing activities.
•	Execution and Campaign Management: Messaging frameworks and content creation aligned with ICP needs and buyer journey stages. Automated email nurturing sequences segmented by lead behavior, demographics, and funnel stage. 
•	Paid Acquisition: Managing multi-channel paid campaigns across Google Ads, LinkedIn, Twitter/X, Reddit, and YouTube. Optimized ad performance through A/B testing, audience segmentation, and detailed analytics to achieve CPL and CPA goals.
•	Sales Enablement: Campaigns to support sales-led activities, such as trade shows, conferences, and cold outreach. Developed systems to capture and analyze sales feedback, integrating insights into nurturing sequences and content strategies.
•	Marketing Analytics and Reporting: Monthly and quarterly campaign performance analysis, measuring effectiveness against KPIs. Generated detailed reports on budget allocation, channel efficiency, and funnel performance to guide strategic decisions using analytics tools such as GA4, HubSpot, Google Search Console and more to track and visualize data for actionable insights.

Achievements & featured projects: 
— Visibility for Zenphi. Achieved #2 and #3 ranking (right after Google) for the top 5 keywords on Google search.
— Community Portal. Collaborated with Customer Success to launch a community portal for users and workflow builders, aimed at boosting customer retention, engagement, and growth. Led to 45% reduction in churn within four months. 
— x2 CLP reduction. Led an initiative that reduced cost per lead (CPL) from > $200 to <$60.

Head of Marketing

Founder Institute

Mentored over 400 students during 4 cohorts. 8 founders I was mentoring raised their first round. Read 37 online lectures, created 6 full-scale courses, on go-to-market strategies, customer development, customer interview techniques, and using no-code development tools for MVP validation. 
Global Startup Mentor Awards Nominee.

Startup Marketing Consultant

Aimondo 

—  In a leadership role, responsible for defining and delivering marketing goals in alignment with Aimondo's business growth strategy, mapped to KPIs and performance metrics (traffic, visibility, conversions, CAC, MQL, SQL, marketing-generated opportunities in $, revenue). 
—  Managing and growing a small but efficient Marketing team. Mentoring newbies and embedding ideas of collaborating vs competing with the core departments (Sales, Product, Customer Success); “marketing owning revenue” and spreading data- driven-deep-passion-for-analytics culture. 
—  Formulated and executed a comprehensive marketing strategy encompassing a blend of activities designed to enhance ROI from both outbound and inbound channels, including cold outreach, content marketing, SEO, paid acquisition, and online/offline events. 
—  Successfully established an efficient and fully automated pipeline for inbound and outbound digital lead generation, overcoming challenges related to GDPR regulations in European markets. 
—  Designed and launched content marketing campaigns (Price Masters Tea Time webinars program, Aimondo Pricing Academy). Webinars had 45% attendance rate, and enjoyed up to 200 organically acquired attendees per event. 
—  Designed and implemented brand awareness growth program for the UK market that includes establishing partnerships with the leading media outlets (resulted in media coverage in The Independent, Business Insider, Retail Gazette, The Times). 
—  Full marketing support for the hand-selected events (from building virtual booths to pitching to prospects, to securing pre-booked meetings on behalf of the sales team in English and German). 
—  Full marketing support for company’s IPO (May 2024).

An Aspiring Founder

Consulted entrepreneurs and founder on marketing and GTM strategies.
Joined teams on a short-term contract basis to assist in various projects (for example, Google Ads improvements — keyword/ad/LP quality score optimization, Landing pages A/B and CRO and similar)

Private Consultant

Ecotrade Premium (wholesale, e-comm, retail)

-	Developing and refining content marketing strategy for social media (Facebook and Instagram)
-	Building online community around company pages and ensuring organic growth of the audience (25K on Facebook with $0 spent on advertising, 10K followers on Instagram who provided 5% of monthly sales) 
-	Building, implementing and monitoring monthly content plans across all channels of communication (web, social, offline)
-	Hiring and interacting with contractors, setting KPI and tracking progress (design, SEO optimization, selected copywriting, video editing) 
-	Identifying core partners and building relationships with them as a part of growth support activities
-	Building and implementing email marketing campaigns and cold email outreach with different metrics as KPI in mind (from 35% website traffic increase to 10% boost in conversion rate)
-	A/B testing activities: build, run, monitor the results, implement changes based on data
-	Building and monitoring annual marketing budget spend
-	GTM activities: collaborating with procurement, logistic, IT department in order to support new product line launches with relevant marketing activities

Marketing Director

Factory Of Magazines

As a PM, I planned, created and launched over 20 content products sponsored by various companies aimed at internal audience (publications for employees) as well as external audiences (leads, customers). Led as a PM projects for companies like RUSAL, Alpha-Bank, Rostelecom, OBI, Media Markt Saturn and MTS.

Senior Project Manager

Golden Telecom

—	Planned and deployed company’s PR-related activities: contacts with journalists, press-releases, organized roundtables and press-conferences. 
—	Set tasks and ran tendering procedures for hiring external vendors on market research, visual assets creations, copywriting, web design, etc.
—	Led internal communications project (internal informational portal for employees and a printed newspaper)

Senior Marketing Communications Manager

KORUS Consulting

Korus Consulting is a system integrator, a strategic partner for SAP, Oracle, Microsoft Dynamics. As a Marketing team lead I
—	Led the development and execution of digital marketing campaigns, aimed at unaided brand awareness level increase.
—	Set up the metrics and KPI system for digital marketing department, focusing on organic rather than paid traffic numbers, lowering bounce rate, enhancing sessions length and visitors engagement. 
—	Planned and implemented the content framework, aimed at SEO optimisation, as well as customer engagement, based on detailed research of the ICP and customer segmentation.
—	Led the launch of demand generation program (The Case magazine, National Content Quality Award, 2016) and operated as its first editor in chief. 
—	Partnered closely with the Sales department to support their needs and projects across all digital channels.

Marketing Lead

Head Of Marketing at Aimondo | Posts on B2B SaaS Marketing, consumer behaviour and product pricing

15+ years of experience in B2B, B2C, SaaS and eComm products marketing. 
💪 Action over procrastination. Build over wait. A/B tests over “best practices”. 
👍 I’m good for innovative goal-oriented teams aspiring for WOW results.

Ana Bibikova 🇺🇦

Tom Winter

SEOwind

I’m the founder of AI Writing Tool SEOwind. It creates AI Content so good it ranks and drives organic traffic, helping you scale your content production process.

I connect my growth mindset with AI, SEO, programming, and content marketing experience to create the tool that drives results and writes top-notch content.

SEOwind AI articles are unique because they are based on:
- content and keyword research,
- SEO data,
- analysis of top-performing content,
- comprehensive content outlines,
- your tone of voice,
- information about your company and products,
- your target audience.

Chief Growth Officer (CGO) & Co-founder

DevSkiller

Co-Founder

At Devskiller.com, we've been able to help a lot of big (Tata Consultancy Services, General Motors, Cognizant) & medium/small (Allegro, Medology, Global Blue) businesses assess programmers skills during recruiting process in a fast and effective way, to streamline their recruitment of tech talents. Let's talk and discuss how we can improve your IT recruitment process.

Chief Revenue Officer

Eye One

Advisor

Reffine

Chief Growth Officer - Consultant

GetFound.pl

GetFound.pl is an Inbound and Content Marketing Agency that helps companies to improve visibility online and generate more inbound sales-ready leads. We support companies in building successful marketing strategies and implementing marketing campaigns.

Managing Partner

Zaprojektujmnie.pl

Zaprojektujmnie.pl is a crowdsourcing platform specializing in logo design. We connect passionate freelancers from all over Poland with customers seeking design services in good quality and affordable price.

Mercer

Responsible for acquiring, auditing and analyzing compensation and benefits data

Junior Analyst

Ministry of Labour and Social Policy

European Year of Equal Opportunities for All - Responsible for coordination in PR activities

PR Assistant

United Fashions of Texas

Individual project on building Excel tool for matching register transactions with banking account - automatic data pooling, matching and converting

Accounting Clerk

AI Content Writing at Scale | Founder of AI Writer @ SEOwind | AI Consultant | Serial SaaS Entrepreneur | Speaker | 🚀 Built tool from 0 to customers in 100+ countries

I help B2B companies, SaaS teams, and agencies drive growth with AI, content, and SEO.

Built a SaaS from scratch. 
Scaled it to 100+ countries. 
Now I help others move faster. With real systems, not guesswork.

Through SEOwind, we go beyond tools. 
We plug in as your execution partner. That means:
→ AI strategy that makes sense
→ Content that ranks and converts
→ Updates, iteration, and speed - built in
→ Workflow automation that saves hours
→ Tech SEO + EEAT that’s not an afterthought

Not another AI tool. 
Not another agency. 
Just execution that works.

If you’re tired of marketing bloat and want to scale what works, we should talk.
Tom
Developer brain. Marketer heart.

🔥 The best AI, SEO and Content insights - Week 45 | 2025

💪 This is what you’ll learn:
→ Why intent volume beats search volume in SEO
→ How to build a marketing strategy that actually works (and adapts)
→ What AI SEO really means in 2025
→ How to measure AI quality with “LLM-as-a-Judge”
→ Why trust still beats visibility in the AI era

Enjoy!

Swipe through the carousel to get insights from:

→ Mark Williams-Cook
https://lnkd.in/gX5YE6N2

→ Anje de Jager
https://lnkd.in/g2QN4rJG

→ Matt Village
https://lnkd.in/gHk7-EBM

→ Brianna Bentler
https://lnkd.in/gKiHRHy3

→ Chelsea Castle
https://lnkd.in/gwVE26zd

✅ Your turn: Got a post worth sharing this weekend?
Drop the link below 👇
Let’s make the day scroll-worthy.

—

Liked this post?
♻️ Repost to share insights with your network.
🔔 Follow me for more AI tips and insights

Your content ops are killing your margins

🔥 The best AI, SEO and Content insights - Week 46 | 2025

💪 This is what you’ll learn:
→ How to format content so LLMs actually quote it
→ Why GTM teams are shifting to AI-powered Journey workflows
→ The top copywriting tactics from 12 B2B SaaS writers
→ How to win Google + AI Search with the LLM Overlap Zone
→ Why 'it’s just SEO' is the wrong mindset for AI Search

Enjoy!

Swipe through the carousel to get insights from:

→ David Baum
https://lnkd.in/d6GXSUKV

→ Liza Adams
https://lnkd.in/dYsnYpxN

→ Sean Begg Flint
https://lnkd.in/dAAankCD

→ Domien Van Damme
https://lnkd.in/d_Bz_xhc

→ Michael King
https://lnkd.in/dGjHKXMa

✅ Your turn: Got a post worth sharing this weekend?
Drop the link below 👇
Let’s make the day scroll-worthy.

—

Liked this post?
♻️ Repost to share insights with your network.
🔔 Follow me for more AI tips and insights

taplio

The Battle

Ana Bibikova 🇺🇦

Tom Winter

Followers

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Performance ScoreTom Winter's LinkedIn Performance

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taplio

The Battle

Ana Bibikova 🇺🇦

Tom Winter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Winter's LinkedIn Performance

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Performance ScoreTom Winter's LinkedIn Performance