I help busy SaaS marketers reclaim their time through content writing that builds authority 🚀 B2B Copywriter & Content Writer 📖 SaaS & Hospitality Expert ♡

Most hospitality SaaS CMOs are making content decisions in the dark.

You don't know how AI systems describe your brand to buyers, and you're guessing at what content strategies work based on trends, not data from your competitive landscape.

I'm Ana, and I solve this through two strategic intelligence services:

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1️⃣ AI VISIBILITY ANALYSIS

How do major LLMs perceive and recommend your brand?

I map your presence across major LLMs, benchmark against competitors, analyze visibility signals, and provide recommendations to improve how AI systems understand you.

2️⃣ COMPETITOR CONTENT INTELLIGENCE  

What content are competitors publishing, and what's driving engagement?

I track and analyze competitor content—topics, formats, hooks, timing, performance patterns—then translate insights into actionable recommendations and content experiments.

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These services work together:
→ AI Visibility = how AI systems surface your brand
→ Content Intelligence = what content strategies work with audiences

Combined, you optimize for both AI-driven discovery and real-world performance.

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WHO I WORK WITH

Hospitality SaaS: PMS providers, revenue management platforms, channel managers, booking engines, guest experience platforms, operations software.

Why hospitality? I graduated from École Hôtelière de Lausanne (EHL), the world's #1 hospitality business school. I understand the industry operationally—night audit, OTA integrations, RevPAR—not just as a marketer.

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WHAT MAKES ME DIFFERENT

I build proprietary AI systems that automate intelligence your team can't replicate:

✓ AI visibility tracking across platforms
✓ Competitor content monitoring and pattern extraction  
✓ Performance analytics tied to business outcomes
✓ Hospitality SaaS-specific data insights

Every recommendation is backed by data from your market, not generic marketing advice.

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If you're making content decisions without knowing how AI perceives you or what content actually works in your space, let's talk.

📧 Currently accepting 2 new partnerships for Q1 2025. DM me.

Ana Palombini 🐝

Writing From Nowhere

Content Marketing Manager

Get engaging, SEO-optimized articles delivered to your inbox. 

What clients say...
"Kayla's work is thorough, meticulously researched, and a pleasure to read." - Lauren 
"Kayla wrote an in-depth guide to becoming a digital nomad for my travel community, and it was one of the best pieces of writing I've ever read." - Jessie 
"Kayla has helped us create valuable, SEO-driven, long-form content for our blog. Would (very) highly recommend." - Joe 

✅ Currently taking on new clients. Book a discovery call today to see if we could be a perfect match: https://calendly.com/kaylaihrig/30minchat

Freelance Writer 

Writing From Nowhere started as a hobby blog in 2018 and has turned into a vibrant online publication that's been read in more than 200 countries and shared online more than half a million times. Every day, Writing From nowhere gets more than 100,000 impressions across Google and Pinterest.

Founder

Let me scale your Pinterest account for you so can stay in your zone of genius. 

Offering complete Pinterest account management: 
- Account audit 
- Pinterest keyword research 
- Pin creation 
- Publishing and reporting 

What clients say... 
“Kayla is an amazing Pinterest manager."- Nadia
"Kayla has completely shifted my business Pinterest account." - KellyAnne 
"Positive, proactive and immensely talented, I can highly recommend Kayla." - Tanya 

✅ Currently fully booked and signing new clients on for April. Book a discovery call today to talk about your Pinterest account's potential: https://calendly.com/kaylaihrig/30minchat

Pinterest Manager

HubSpot

Disclaimer: All experts featured in my HubSpot articles are included ORGANICALLY and placement is not available for purchase. Please don't send me a message asking how much a link costs.

Freelance Writer

GoDaddy

forank

Everyone wants to publish great blog posts that nurture their audience and bring in new readers. In-house and industry-specific writers know the niche best, but when they don't write content that's structured for Google, masterful articles sink to the depths of the internet. 

Getting your writers to create blog posts that rank on Google is straightforward with guidance. As a part of the forank team, I write content briefs to direct writers to create content that fulfills its potential and is optimized for search results. 

Why not let everyone do what they do best? Reach out to see if we can help you get more from search results.

SEO and Content Writer

Kogan Page

Six years spent abroad and many failures and successes in business have accumulated in How To Be A Digital Nomad. Both a step-by-step practical guide and a love letter to the ups, downs and comedy of the lifestyle, this book contains stories from my personal experiences and those of digital nomads spanning five decades of travel.

Author

SmithGroup

SmithGroup (previously SmithGroupJJR) is a U.S.-based, international architecture, engineering, and planning firm specializing in the health, higher education, science and technology, workplace, landscape design/urban planning markets. 

As marketing coordinator, I lead RFP responses, managing the entire RFP process and designed the final product for submission. I also contributed to the planning of office events, such as industry panel discussions.

Marketing Coordinator

American Red Cross

Was a member on the 3 person regional communications team. Coordinated with media, generated blog and social media content, helped maintain full calendar of online content, managed - volunteers and responded to comms needs in disasters and emergencies. 10% of role was disaster preparedness, presenting 5 disaster preparedness courses to adults & youth.

100+ training hours completed 

Completed Red Cross Trainings:
-Psychological first aid, deployment basics, collaborating essentials, everyone is welcome, basic instructor fundamentals,  public affairs essentials, social basics, partner engagement essentials, pillowcase project presenter fundamentals module 1, defensive driving and disaster cycle services: an overview 

AmeriCorps position

Communications Coordinator

WalkWorks

As the communications planner for WalkWorks, my primary responsibilities were brainstorming/conducting public outreach, developing digital/print marketing materials and assisting with project management.

Communications Planner

Indiana County Office of Planning & Development

Once in an interview, I described this as my favorite job I'd ever had. Probed for more details, I said "It was my Walt Disney 'if you can dream it, you can do it' job. At the time for me, it was the ultimate creative outlet." 

My title and role were somewhat fluid, adjusting to team and organizational needs. The big factors remained the same: all responsibilities relied heavily on creativity, flexibility and teamwork. 

My primary responsibilities were to help develop and execute public relations campaigns for events, maintain social media platforms and develop multimedia content. Over time, I took on leading the student planner program and eventually provided freelance graphic design support after moving from Indiana to Seattle.

The Indiana Gazette

Your blog content could be worth millions (of views). Let me help you get there.

taplio

The Battle

Ana Palombini 🐝

Kayla Ihrig 🌴

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