Boston Consulting Group (BCG)

Consultant

Freelance

Selected projects: 

Leading insurance player: strategic presentation for the ExCom
- Prepared the diversification strategy and modelled business plan for 5 years

Subsidiary of a major insurance player: PMO 
- Managed seamless transition of 1 million clients to a new car insurance product in collaboration with legal, actuary, marketing and sales teams 
- Facilitated C-level meetings and Steering Committees 

Climate insurance and consulting company:
- Set up digital onboarding process for newcomers

Senior consultant | Strategy & PMO

Ad Astra Admissions

After years of personal coaching and content creation as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe. Results: 

- Achieved profitability within the 1st year 
- Helped more than 400 clients to accomplish their academic goals 
- Built up and coached a team of 3 mentors 
- Secured government funding through innovation grant of 30K€
- Acquired 25K audience across platforms (Instagram, Linkedin, Tiktok, Youtube)

Founder

WILLA

Willa is a startup incubator in Paris for women entrepreneurs. I advise founders on : 

- Marketing strategy 
- Personal branding strategy 
- Coherent storytelling and content creation 
- Social media growth (Instagram, Linkedin, Tiktok)

Startup advisor

Equancy

Selected projects:

Leading luxury group - Data & AI Factory:
- Fully managed an advanced IT & Data project for a hospitality brand
- Identified & framed AI use cases generating $300K uplift within 3 months through AI-powered marketing campaigns
- Led a team of 10 experts in digital marketing, data science, data analytics and technical development
- Facilitated C-level meetings and Steering Committees
- Implemented team rituals & governance

International retail group, Retail Media offer: COO Chief of Staff
- Accompanied COO in the strategic optimization of the offer

Regional tourism committee: 
- Developed the strategic vision of CRM & Data intelligence and the 3-years roadmap on CRM, data management and client lifecycle engagement

Major player in automotive industry:
- Analyzed and improved client digital experience on-site

Strategy consultant

Printemps

Loyalty program: 
- Managed client animations (creative brief, targeting, coordinating with suppliers et brands, results' analysis)

Acquisition: 
- Contributed to online & offline campaigns' setup

Marketing & CRM project manager - apprenticeship

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Beauty buyer - apprenticeship

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

I joined BCG Paris office as a consultant in June 2025, after 10 years of experience in various filles and functions : from corporate marketing to consulting to entrepreneurship. 

In 2022, I created Ad Astra Admissions - a company that helped more than 400 international students accomplish their academic goals and join the most prestigious European business schools. 

Since 2024, I host a French-speaking podcast Carnets d'Entrepreneurs, interviewing inspiring entrepreneurs.

Anastasia Belugina

UMMON HealthTech

- Conducted a market study of the digital pathology software industry (market size and growth, competition level, barriers to entering, regulations) to validate the commercial viability of entering the new geographical markets in the EU
- Held over 10 one-to-one interviews with the target audience and processed collected data to identify the most valued attributes for the product and gaps in the market
-Performed analysis of the artificial intelligence market ( namely in agriculture, transportation and manufacturing )  

Thanks to this internship, I acquired knowledge of how artificial intelligence can be applied across industries and developed my customer listening skills

Stagiaire en études de marché chez Ummon

Incepto

- Carried out a cross-functional project with the sales and product teams to bring the existing offerings into new markets, which led to the creation of new B2B partnerships in France and the EU
- Determined needs of the target audience through deep analysis of their pain points, challenges in the workflow and market needs, as a result created a tailored value proposition for them
-Designed and carried out a prospecting process: determined target audience, identified 50 new companies to sell to, and created a database of more than 100 KOLs responsible for buying

Market Access Intern

Pharmatch.co

- Created website content (landing page, subpages, testimonials & case studies) to generate B2B leads from pharmaceuticals and biotech 
- Performed market analysis and benchmarking of competitor's products to establish distinctive product positioning on the website

Digital Marketing Manager

Saint-Gobain

•	Supported more than 20 mid-level customers by creating pay bills, drawing up shipping documents and solving customer complaints
•	Provided customer service by listening to customers regarding the product and finding the best solution tailored to their needs 
•	Resolved customer complaints and provided customer feedback to other internal departments
•	Accustomed to handling a large volume of orders with the ability to think quickly and  negotiate with complicated clients

Customer Service Department Intern 

AEGEE / European Students'​ Forum

•	Participated in positioning strategy development for an annually over a 150-member student organization to differentiate it among other student organizations 
•	Participated in promotion strategy development of the student organization to increase its awareness and encourage members to join 
•	Implemented promotion strategy by increasing social media coverage, presenting organization in career and university fairs and partnering with universities 
•	Led the team of 10 to organize 2 promotional events with the total attendance of 600 students 
•	Established partnerships with top 3 Russian universities and student organizations withing the promotion strategy

Board member 

- One-year working experience in marketing and business development in the MedTech industry 
- ESCP Europe Merit scholarship holder & French government scholarship holder 
- Passionate about healthcare sector

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Anastasia Belugina

Narine Kananyan

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