Boston Consulting Group (BCG)

Consultant

Freelance

Selected projects: 

Leading insurance player: strategic presentation for the ExCom
- Prepared the diversification strategy and modelled business plan for 5 years

Subsidiary of a major insurance player: PMO 
- Managed seamless transition of 1 million clients to a new car insurance product in collaboration with legal, actuary, marketing and sales teams 
- Facilitated C-level meetings and Steering Committees 

Climate insurance and consulting company:
- Set up digital onboarding process for newcomers

Senior consultant | Strategy & PMO

Ad Astra Admissions

After years of personal coaching and content creation as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe. Results: 

- Achieved profitability within the 1st year 
- Helped more than 400 clients to accomplish their academic goals 
- Built up and coached a team of 3 mentors 
- Secured government funding through innovation grant of 30K€
- Acquired 25K audience across platforms (Instagram, Linkedin, Tiktok, Youtube)

Founder

WILLA

Willa is a startup incubator in Paris for women entrepreneurs. I advise founders on : 

- Marketing strategy 
- Personal branding strategy 
- Coherent storytelling and content creation 
- Social media growth (Instagram, Linkedin, Tiktok)

Startup advisor

Equancy

Selected projects:

Leading luxury group - Data & AI Factory:
- Fully managed an advanced IT & Data project for a hospitality brand
- Identified & framed AI use cases generating $300K uplift within 3 months through AI-powered marketing campaigns
- Led a team of 10 experts in digital marketing, data science, data analytics and technical development
- Facilitated C-level meetings and Steering Committees
- Implemented team rituals & governance

International retail group, Retail Media offer: COO Chief of Staff
- Accompanied COO in the strategic optimization of the offer

Regional tourism committee: 
- Developed the strategic vision of CRM & Data intelligence and the 3-years roadmap on CRM, data management and client lifecycle engagement

Major player in automotive industry:
- Analyzed and improved client digital experience on-site

Strategy consultant

Printemps

Loyalty program: 
- Managed client animations (creative brief, targeting, coordinating with suppliers et brands, results' analysis)

Acquisition: 
- Contributed to online & offline campaigns' setup

Marketing & CRM project manager - apprenticeship

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Beauty buyer - apprenticeship

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

I joined BCG Paris office as a consultant in June 2025, after 10 years of experience in various filles and functions : from corporate marketing to consulting to entrepreneurship. 

In 2022, I created Ad Astra Admissions - a company that helped more than 400 international students accomplish their academic goals and join the most prestigious European business schools. 

Since 2024, I host a French-speaking podcast Carnets d'Entrepreneurs, interviewing inspiring entrepreneurs.

Anastasia Belugina

Jumeirah Hotels & Resorts

- Estimated project development costs (>$180M)
- Formulated 10+ business cases for potential acquisitions and hotel management agreements, analyzing their financial viability (P&L projections, valuation, investment analysis)
- Synthesized steps and procedures into an integrated development framework, showcased through a visually engaging deck to provide a comprehensive overview of the development process. The document allows streamlining communication between various departments, outlines the chain of command, and facilitates decision-making
- Innovated an evaluation tool to intricately gauge brand-asset alignment, streamlining initial analyses and enhancing efficiency
- Conducted exhaustive competition and market analyses across multiple international markets (EMEA, AMER, APAC), facilitating decision-making 
- Refined pipeline budgets and projections, aligning them with evolving strategies and organizational objectives
- Crafted development briefs tailored for C-suite stakeholders and pertinent departments
- Employed a criteria-based approach to assess brand-asset compatibility, ensuring coherence across diverse portfolios
- Produced pitch decks for 7+ client projects
- Collaborated with design teams to refine floor plans, proposing enhancements to optimize space utilization and functionality
- Facilitated the revision of business cases in response to recommendations from the commercial team
- Provided support to the legal department in drafting legal documents and term sheets, ensuring compliance and mitigating risks

Development Executive

Raffles Hotels & Resorts

The first international opening of a celebrity chef, Enrico Crippa, who has been holding 3 Michelin Stars since 2013 and whose restaurant in Italy is currently on the 19th place in The World's Best 50 Restaurants list. 
Alba by Enrico Crippa will open its doors, as soon as Fairmont & Raffles Doha (Katara Towers Lusail) welcome their first guests in autumn 2022, in time for the FIFA World Cup 2022. The iconic hospitality project will feature luxury, Fairmont, and first in the country 6-star ultra-luxury, Raffles, brands.

- Managed inventory of over 4,000 operating supplies & equipment, overseeing receiving, counting, inspection, and reporting processes
- Conducted 35+ hours of training sessions for a 10-person team
- Led the snagging process for a restaurant space, compiling a comprehensive list of 300 points to ensure readiness for opening
- Supervised a diverse team of 9 floor staff in daily operations of a 70-seat fine-dining restaurant

Pre-Opening Restaurant Assistant Manager - Michelin-star chef's concept 

Akselos 

- Investigated IFRS 15 accounting guidelines and assisted with the restatement of the financial statements following IFRS 15 revenue recognition standard
- Co-managed an intellectual property project with an external legal counsel identifying existing and potential trademarks, highlighting possible infringements, outlining the steps for trademarks' filing, and assisting in compiling trademark usage guidelines. The project was finalized with a decision to reinforce and register 3 main trademarks of a company and a logo in 31 countries
- Interviewed 6 members of the company’s executive committee and drafted their professional bios presented to investors
- Reviewed & refined marketing claims the sales team is using for promotional material
- Explored the deployment of a new ERP solution and advised on the possible choices (Odoo, NetSuite)
- Investigated the possibility of incorporating a branch office in Abu-Dhabi
- Supported the marketing team in the creation of social media posts

HR Junior Business Partner & Finance Project Manager 

Finance department:
- Conducted an internal financial audit by analyzing all entries for a total of $7M
- Decreased the company's expenses by 1% of the revenue through cost management and analysis of expenses
- Managed and audited employees’ expenses & accounts payable (total of $3M) and coordinated the general group accounting with an external accounting company
- Handled accounts receivable (total of $420’000 invoiced)
- Managed the UK & the US subsidiaries’ accounting on QuickBooks (10 FTEs total), including VAT filing
- Performed as a project manager and a contributor for the monthly, quarterly, and yearly accounting closing of the subsidiaries and the HQ
- Managed monthly & quarterly reporting by creating actuals and measuring financial KPIs 
- Controlled the Employee Stock Ownership Plan (ESOP): operated the Company's Options issuance, oversaw the exercise of board members' and employees' stock options, analyzed tax implications 
- Streamlined the process of commissions payments to sales employees by creating an SOP and facilitating the process 

HR department:
- Coordinated with payroll providers & ensured timely payment of payroll, bonuses, and commissions
- Managed requests from a team of more than 75 people 
- Took care of the general HR administration tasks for Switzerland, the UK, the US, Vietnam, the Netherlands (employee life cycle before-during-after)
- Assisted the HR director in talent acquisition: performed job descriptions' and job advertisements' drafting, CV screening, scheduling interviews
- Did HR screening interviews of candidates for various roles 
- Led recruitment of interns
- Executed the English training plan for the Company’s employees and oversaw the sourcing of the training providers
- Supervised and regularly updated the Applicant Tracking System (ATS)
- Managed the Company's Compensation and Benefits file: insurances, pension plans, and other benefits of 5 countries
- Organized 2 team building events for a team of 15 people

Business Support and Administration Coordinator

PepsiCo

- Audited more than 180 sales outlets in 6 country regions remotely
- Assessed visual merchandising, in-store displays & planogram compliance 
- Analyzed pricing strategies 
- Reviewed employees participation in motivational programs
- Managed internal social media communication (Yammer platform)

Sales Activation & Trade Marketing Intern

Park Hyatt

- Managed more than 150 guest check-ins and check-outs in a 5-star flagship hotel of >200 rooms 
- Was responsible for billing & scheduling special services
- Assisted guest relations manager during VIP guests’ stays
- Trained 5 newly hired employees

Front Office Intern

The Ritz-Carlton Hotel Company, L.L.C.

- Greeted and seated guests 
- Monitored the table rotation
- Assisted with opening/closing tasks and side work if needed (F&B service)

Food & Beverage Intern

Graduated from the world’s leading hospitality management business university EHL Hospitality Business School (École hôtelière de Lausanne; ranked #1 in Hospitality & Leisure Management as per QS World University Rankings) with High Honours & on top of 448-student cohort. 

Track record in multinational organizations such as PepsiCo, Hyatt, FIFA, Accor, and the tech scale up company, Akselos.

My journey led me to the dynamic world of Jumeirah Group & Corporate in June 2023, where I contribute my skills as a key member of the Strategic Development team, focusing on real estate, global brand expansion, and strategy.

My professional ethos is centered on a passion for challenges, an inspiration to making a substantive impact, and dedication to continuous personal and professional growth.

taplio

The Battle

Anastasia Belugina

Polina Batasova

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