Boston Consulting Group (BCG)

Consultant

Freelance

Selected projects: 

Leading insurance player: strategic presentation for the ExCom
- Prepared the diversification strategy and modelled business plan for 5 years

Subsidiary of a major insurance player: PMO 
- Managed seamless transition of 1 million clients to a new car insurance product in collaboration with legal, actuary, marketing and sales teams 
- Facilitated C-level meetings and Steering Committees 

Climate insurance and consulting company:
- Set up digital onboarding process for newcomers

Senior consultant | Strategy & PMO

Ad Astra Admissions

After years of personal coaching and content creation as a hobby, I created Ad Astra Admissions : a digital platform that helps ambitious students from all over the world choose the right program and get admitted into the best business schools in Europe. Results: 

- Achieved profitability within the 1st year 
- Helped more than 400 clients to accomplish their academic goals 
- Built up and coached a team of 3 mentors 
- Secured government funding through innovation grant of 30K€
- Acquired 25K audience across platforms (Instagram, Linkedin, Tiktok, Youtube)

Founder

WILLA

Willa is a startup incubator in Paris for women entrepreneurs. I advise founders on : 

- Marketing strategy 
- Personal branding strategy 
- Coherent storytelling and content creation 
- Social media growth (Instagram, Linkedin, Tiktok)

Startup advisor

Equancy

Selected projects:

Leading luxury group - Data & AI Factory:
- Fully managed an advanced IT & Data project for a hospitality brand
- Identified & framed AI use cases generating $300K uplift within 3 months through AI-powered marketing campaigns
- Led a team of 10 experts in digital marketing, data science, data analytics and technical development
- Facilitated C-level meetings and Steering Committees
- Implemented team rituals & governance

International retail group, Retail Media offer: COO Chief of Staff
- Accompanied COO in the strategic optimization of the offer

Regional tourism committee: 
- Developed the strategic vision of CRM & Data intelligence and the 3-years roadmap on CRM, data management and client lifecycle engagement

Major player in automotive industry:
- Analyzed and improved client digital experience on-site

Strategy consultant

Printemps

Loyalty program: 
- Managed client animations (creative brief, targeting, coordinating with suppliers et brands, results' analysis)

Acquisition: 
- Contributed to online & offline campaigns' setup

Marketing & CRM project manager - apprenticeship

Responsible for performance analysis of 350 beauty brands and sourcing of new beauty brands 

• Negotiations: 
- Managed a portfolio of 20 brands for Printemps Green Market
- Prepared annual negotiations with top beauty brands

• Sourcing: 
- Found, listed and accompanied 25 new suppliers for Printemps Haussmann Beautysta, Officine and Hair Room spaces

• Market studies and analysis: 
- Developed transversal Excel tools for annual, monthly and weekly analysis of commercial performance
- Prepared regular and ad hoc business analysis and market studies
- Monitored 5 biggest competitors' activity

Beauty buyer - apprenticeship

L'Oréal

Responsible for coordination of international skincare launches, market researches, sales analysis
- Developed innovative CRM strategy for skincare branch, validated by the brand direction
- Coordinated 5 international launches for 2015 and 2016 (prepared marketing materials with PR, digital, retail design, training and animation departments; coordinated  formulas and packaging development; prepared  20+ internal presentations)
- Communicated 5+ launches to L'Oreal international subsidiaries
- Created a premium skincare product concept, validated by Mr. Armani to be launched in 2017

Giorgio Armani - International Marketing Development - Assistant Brand Manager

Responsible for local marketing events and implementation of global strategy on the Russian market
- Developed and organised 5 Client Days in top-3 beauty retailers across Russia
- Proposed, developed and organised exclusive Armani Elle Beauty Box (Elle Box bestseller of 2014)
- Organised and supervised promotional events in top-3 Moscow department stores
- Analysed and presented sell-in and sell-out results of 3 axes

Operational Marketing | Giorgio Armani | Intern

Unilever

Operational Marketing | Toni&Guy, Timotei | Intern

I joined BCG Paris office as a consultant in June 2025, after 10 years of experience in various filles and functions : from corporate marketing to consulting to entrepreneurship. 

In 2022, I created Ad Astra Admissions - a company that helped more than 400 international students accomplish their academic goals and join the most prestigious European business schools. 

Since 2024, I host a French-speaking podcast Carnets d'Entrepreneurs, interviewing inspiring entrepreneurs.

Anastasia Belugina

À mon compte

Marketing Communication Consultant

Authenticity Agency

As a Head of Sales, I have:
- implemented a commercial strategy focusing on differentiation in a new international market (Eastern Europe -> EMEA) while ensuring the retention and loyalty of the existing client portfolio (monthly subscription system, turnkey Social Media support, etc.)
- conducted external benchmarking, enabling better positioning of the agency's services compared to competitors
- developed a comprehensive service catalog with pricing, covering 7 service departments: Social Media Strategy, Visual Creation, Info-product Launches, etc
- optimized the lead generation process through a form redirecting to the website and automated responses on social media platforms
- prepared and put into practice semi-standardized scripts to streamline communication with prospects 
- established a client objection handling system to improve conversion rates
- created a calculation sheet for custom Social Media requests (Brand Management) to optimize the preparation of commercial offers

Head of Sales & Lead Generation

As a Head of the LinkedIn department, I have:
- managed the overall communication on the account of the agency's founder and influencer, Natalia Panfilova, as well as her LinkedIn Personal Branding
- organized 2 LinkedIn Live online events, each gathering over 200 participants, handling both technical and operational aspects
- achieved an above-average engagement rate (4%) and ensured organic account growth from 200 to 6,000 targeted followers
- earned the LinkedIn Social Media Marketing Top Voice badge and a 2% SSI rating
- organized 3 content collaborations with creators in similar niches
- developed and priced 4 LinkedIn management packages for potential agency clients: ranging from basic LinkedIn Community Management to advanced LinkedIn Take-In 
- acquired over 20 qualified inbound leads within 6 mois 
- created a custom CRM system to track the journey of each incoming lead
- led a team of 4 people, including specialists in design, translation, and copywriting (storytelling)

LinkedIn Manager 

Biobees Conseil

As a Social Media Team Lead, I have:
- audited the global communication roadmap across multiple channels (Instagram, LinkedIn, website), enhancing campaign consistency and efficiency
- developed a multichannel marketing strategy as a consultant, providing targeted recommendations to improve social media presence, without direct involvement in execution
- conducted market research and competitive analyses, identifying new opportunities and market trends to align marketing actions
- supervised and mentored a team of 3 interns in content production and management, ensuring skill development and effective execution
- led training sessions on vertical content creation (15+ videos produced), covering the entire process: scripting, location selection, filming, advanced video editing, audio processing, and publication planning

Field: Landscaping

Social Media Marketing Team Lead

Commerce de détail de produits de beauté 

As a Content and Social Media Manager, I have:
- created a 360° social media marketing strategy, including the definition of ICPs (Ideal Customer Profiles) and marketing personas, optimizing audience targeting and improving conversions (without direct implementation)
- designed a creative mood board that is easy to implement, featuring relevant visual references to ensure aesthetic consistency across campaigns and strengthen brand identity
- led educational sessions on vertical content creation, covering every step of the process—from content planning and ideation to the production of vertical videos tailored for multi-channel distribution (Instagram, TikTok, YouTube Shorts)

Field: Beauty / K-Beauty / Korean Cosmetics / e-Commerce

Content & Social Media Manager

Growth.Talent

The well-intentioned and educational initiative helping careers in Growth Hacking shine bright ⭐

Member

Skills4All - Spécialiste du digital learning certifiant

As a Growth Marketing Consultant, I have:
- developed a strategy to enhance the visibility of an EdTech company and drive user acquisition, focusing on optimizing its current conversion rate
- designed over 50 immediate experimentation ideas ("low-hanging fruits") covering key stages of the conversion funnel:
Activation -> defining the product’s "WOW moment"
Retention -> creating user retention strategies
Referrals -> building virality loops to amplify word-of-mouth
Revenue -> crafting cross-sell and up-sell strategies to maximize revenue
- prepared a 6-month action plan and presented it to the Marketing Manager, addressing topics such as A/B testing, content marketing, influencer marketing, UX/UI, etc

The consulting missions were completed as part of my 12-week Growth Marketing training with one of Europe’s leading institutions in this field - Growth Tribe

Field: EdTech

Growth Marketing Advisor

Careerum

Individual video sessions of career coaching & consulting aiming to enhance the career growth. 
I've learned so far to: 
- master the algorithms of goal achievement and apply them in any career situation 
- develop a results-oriented strategy that aligns with my aspirations and highlights my unique strengths

Student & Ambassador

GpasPlus

As a Flow/Quality Manager, I have:
- optimized the after-sales service (SAV) process, reducing customer complaint resolution times by 38% through the creation of an online form in collaboration with the IT team, significantly improving the customer experience
- redefined and standardized refund/exchange procedures, leading to increased customer satisfaction and shorter resolution times on partner marketplaces (Amazon, Cdiscount, Bricomarché, etc)
- automated the management of order flows under CMS systems such as Prestashop, Mirakl, Lengow and Shopping Feed, reducing daily processing time by 70% through automated reporting and proactive handling of "failed" order statuses
- enhanced the product catalog, introducing new categories (toys, pet supplies) in collaboration with the Marketing team, expanding the offering & increasing market competitiveness
- monitored supplier performance, ensuring repair quality and compliance with deadlines to maximize customer satisfaction
- ensured effective operations by leading a Sales Administration (ADV) team of four, maintaining synergy and efficiency
- improved cross-functional collaboration, "going the extra mile" and participating in transversal projects involving Sales Administration, IT, and Marketing to align efforts with strategic goals
- proactively resolved complex problems, quickly adapting processes to meet the evolving needs of customers and partners
- designed practical tools for customer communication, including personalized scripts and simplified workflows, enhancing clarity and responsiveness

Field: E-commerce
Business model: Marketplace / Drop shipping

E-Commerce Flow & Quality Manager

Wildberries

As an Account Manager, I have:
- managed a portfolio of over 60 B2C sellers across various categories, increasing their average revenue by 37% within six months through a 360° analysis of their commercial performance and optimization of their seller strategies (product listings, pricing tactics, FBM, etc)
- ensured the onboarding of new sellers on the platform, guaranteeing a fast adoption of tools and an efficient start to their commercial performance
- collected and reported user feedback and bugs to technical teams, contributing to the improvement of the user experience and monitoring the rollout of new features

// Wildberries is ranked among the Top 10 most-visited retail websites globally (November 2024)

Marketplace Account Manager

Machefert Group

As an E-Business & Revenue Manager for this French and international hotel group (Morocco), I have:
- increased direct online sales by 25% through the redesign of the group’s commercial and pricing strategy, optimizing revenue and profit margins
- managed dynamic distribution channels to maximize hotel occupancy by adjusting stay durations and strategically opening/closing channels according to current needs
- oversaw sales through OTAs, renegotiating commissions and special offers to improve the profitability of partnerships with online booking platforms
- participated in major technological upgrades, including the implementation of PMS tools (Mews), a Booking Engine, and a Channel Manager (SiteMinder) across 22 hotels to enhance operational efficiency
- collaborated with the Marketing team to create organic media campaigns, identifying and negotiating with influencers. These partnerships led to a 16% increase in direct sales
- optimized B2B prospecting by developing a dashboard based on financial reports to prioritize key segments. This initiative enabled the Sales team to sign dozens of new clients
- assessed the commercial potential and launched a strategic partnership with Airbnb, which, within 3 months, became one of the group’s Top-3 revenue contributors

E-Business & Revenue Manager

Hey, I’m Valeriya (and no, I’m not Italian as you might think, even though parlo giusto un po' d'italiano) 😉

I started my professional journey at the age of 18, back in 2012, in luxury tourism and its e-commerce sector, handling direct sales and community management for a travel agency, all while pursuing my studies at university.

One question crossed my mind one day:
Why does France remain the world’s #1 tourism destination?

To uncover the "secret sauce" of the French, I moved to Paris in 2017 to pursue my second Master’s degree at La Sorbonne (Panthéon) and take my career to an international level.

Since then, I’ve had the opportunity to develop my skills in Sales, Business Development, Product & Project Management, Digital Marketing, and e-commerce. I’ve contributed to high-stakes projects across industries such as hospitality, marketplaces, landscaping, EdTech, and Social Media.

In 2022, I dove headfirst into Growth Marketing to deepen my knowledge of Product Marketing, UX, and decoding social media algorithms.

It was also at that time that I decided, as a Social Media Strategist, to specialize in LinkedIn and support entrepreneurs in the 360° management and monetization of their online assets.

Whether it’s about building a personal brand, promoting tangible products, marketing online services, or corporate communication…

🚀 My approach?
-> Strategic, data-driven actions (goodbye intuition!) inspired by the best practices from the three markets I master: Francophone, Anglophone, and Russophone.

🏅 The results?
-> Forecasting online success and turning leads into loyal clients.

//

You might be wondering: "Okay, fair enough, but what can I delegate to you? 🤔"

✅ End-to-end project design: niche research, marketing positioning, brand code creation (key principles to communicate effectively), USP (Unique Selling Proposition), etc.
✅ Content ideation (categories, references, creative ideas across multiple formats).
✅ Social Media Strategy (step-by-step action plan to reach your desired point B).
✅ Boosting your current project (an audit of growth opportunities becomes a targeted action plan).
✅ LinkedIn Take-In.
✅ Your idea (to be defined together).

//

Would we make a good professional fit?
Let's talk in private messages 🤝

See you soon!

taplio

The Battle

Anastasia Belugina

Valeriya BABINA

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