NIRU Group

Project Head

TheTokenSpace

Founder & CEO

-Organized networking and educational events (ex. startup accelerator weekend with Techstars)
-Collaborated with YPO, YPO+, and YPO Gold
-Created a board of directors

Chair of YNG Boston

Piaget

-Developed a calendar of activations, client experience menus, and bespoke gifting for the new Rodeo Drive boutique 
-Created a mock landing page and website for the new Rodeo Drive boutique 
-Engaged in wholesale & boutique site visits as well as sales training

CRM Intern

Niru Group

-Updated website for nirugroup.com
-Generated marketing content for social media platforms and customer outreach  
-Worked closely with sales team to curate personalized experiences for clients

Intern

JobGet

-Worked closely with the sales and marketing team to conceptualize marketing campaigns and strategies 
-Created social media content in order to drive brand awareness and attract new customers
-Prepared a presentation for a Boston University classroom from a department head at JobGet

Student Brand Ambassador

Global Partnerships Forum

-Drafted and prepared presentations relating to Sustainable Developments Goals (SDGs) 
-Ushered at the Women Leaders VIP Lunch at the United Nations
-Updated the website for partnerships.org
-Represented the Global Partnerships Forums at the UN Women Global Innovation event, Technology and Entrepreneurship Forum, Harvard in Tech: Blockchain Panel and others

Recently moved to Geneva! 
3rd generation at Niru Group
Passionate about all things entrepreneurship

Anaya Barmecha

Tandem

Operations Associate

Sahā

- Leading development of interactive, educational women’s reproductive health app targeting young women in India
- Finalist in Tufts $100K New Ventures pitch competition, social impact track (in progress)

Co-Founder

Travel.Earth

- Determined social media as top customer acquisition channel through traffic and engagement analysis (Looker Studio)
- Optimized website pages and reduced bounce rate by 10% through behavior flow analysis (Google Analytics)

Data Analytics Consultant

Raajsa Jewels

- Implemented digital marketing strategy and brochure website to increase jewelry studio footfall by 30% weekly 
- Conducted market research into $85Bn industry and utilized customer inputs to improve customer experience

Marketing and Web Consultant 

Digitas North America

- Restructured QA processes to save 5+ hours of time per week prior to monthly launches and during campaigns
- Increased team efficiency by 20% by digitizing previously manual data reports (Looker Studio and Tableau)
- Created trafficking timelines for 6 brands within $8.2Bn account, collaborating with cross-functional teams (JIRA)

Media Technology Analyst

Mental Health App

• Brainstormed the idea for a mental health app that combines appointments, messaging and reminders 
allowing for easy communication with providers as well as family members who are involved in care
• Conducted user research to gain insight on improvements on features
• Created a prototype of the app using Figma

Group Member, Computer Science Project

Tufts Association of South Asians

- Led a team of 15 people, delegating tasks and coordinating with other organizations and university staff for events
- Organized bi-weekly events relating to South Asia, including speakers, discussion events and cultural celebrations
- Adapted events for virtual format, including the creation of two virtual ‘culture weeks’ with daily events

President

- Managed an annual budget of $15,000 for the organization

Treasurer

- Coordinated the annual culture show with over 200 performers; formulated the theme, organized performances, managed rehearsal schedules and hosted for two nights

Culture Show Director

Tufts University

- Led a weekly lab session of 25 students, going over concepts from lecture and answering students’ questions 
- Graded ten weekly homework assignments, providing constructive feedback for improvement
- Held 3 weekly office hours to help students with homework assignments
- Collaborated with fellow teaching assistants to develop coursework for weekly labs and homework

Computer Science Teaching Assistant

Saregama India Ltd.

- Produced daily statistic reports on Facebook follower numbers and changes for Saregama and its competitors
- Analyzed data on content views to suggest what type of content should be posted 
- Used Facebook Analytics to review and improve content

Digital Marketing Intern

OpenFin

- Analyzed support metrics to be leveraged by the company in increasing product sales
- Produced metric charts using PostgreSQL in Grafana to identify areas for efficiency improvements
- Tested the OpenFin desktop application manually ahead of update releases

Support Intern

Originally from Mumbai, I was born in NYC and grew up in London. I'm so lucky to say I have experienced life in 3 major metro cities and I pride myself on this diverse cultural background as it enabled me to have so many different experiences growing up. After finishing high school in London, I moved to Boston where I attended Tufts University and graduated summa cum laude with double majors in Computer Science and Economics. I then worked at Digitas for 1.5 years before returning to Tufts for my MS in Innovation and Management. After graduating in August, I joined Tandem as an Operations Associate, combining my passion for Healthtech and innovation. In my free time I'm an avid Bollywood enthusiast, mental health advocate and fitness lover!


taplio

The Battle

Anaya Barmecha

Anika Agarwal

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