NIRU Group

Project Head

TheTokenSpace

Founder & CEO

-Organized networking and educational events (ex. startup accelerator weekend with Techstars)
-Collaborated with YPO, YPO+, and YPO Gold
-Created a board of directors

Chair of YNG Boston

Piaget

-Developed a calendar of activations, client experience menus, and bespoke gifting for the new Rodeo Drive boutique 
-Created a mock landing page and website for the new Rodeo Drive boutique 
-Engaged in wholesale & boutique site visits as well as sales training

CRM Intern

Niru Group

-Updated website for nirugroup.com
-Generated marketing content for social media platforms and customer outreach  
-Worked closely with sales team to curate personalized experiences for clients

Intern

JobGet

-Worked closely with the sales and marketing team to conceptualize marketing campaigns and strategies 
-Created social media content in order to drive brand awareness and attract new customers
-Prepared a presentation for a Boston University classroom from a department head at JobGet

Student Brand Ambassador

Global Partnerships Forum

-Drafted and prepared presentations relating to Sustainable Developments Goals (SDGs) 
-Ushered at the Women Leaders VIP Lunch at the United Nations
-Updated the website for partnerships.org
-Represented the Global Partnerships Forums at the UN Women Global Innovation event, Technology and Entrepreneurship Forum, Harvard in Tech: Blockchain Panel and others

Recently moved to Geneva! 
3rd generation at Niru Group
Passionate about all things entrepreneurship

Anaya Barmecha

Anfield School (Primary)

- Support students across a range of subjects by reinforcing key concepts and providing additional guidance where needed.
- Deliver small-group reading and English interventions to help students strengthen comprehension and communication skills.
- Provide 1:1 support for students with Special Educational Needs (SEN), using tailored strategies to meet individual learning goals.
- Prepare and organize teaching materials and classroom resources to ensure efficient and engaging lesson delivery.

Education Assistant

TokenSpace

- Developed and executed engaging content across TokenSpace's social media platforms (Instagram, Facebook, LinkedIn), enhancing the brand's digital presence in the wellness sector.
- Played a key role in designing and implementing health and wellness digital marketing campaigns, achieving exposure to over 80,000 users and promoting holistic wellness principles.
- Contributed to the design and maintenance of the website, prioritizing user experience and aesthetic appeal to support the brand's wellness-focused mission.
- Utilized social channels to create online communities to raise awareness on health and wellness.
- Managed and executed email marketing campaigns, from content creation to result analysis, driving engagement and fostering a connected online community.

Communications and Marketing Manager

My Healthy Cities

- Creating engaging content for social media posts, blogs, and newsletters related to health and lifestyle
- Developing and executing strategies to promote health communication and education through social media channels
- Actively engaging with the health and lifestyle community to foster conversations and promote awareness of health topics
- Conducting research and analyzing data to measure the impact of health communication efforts and identity areas for improvement

Communications & Media Coordinator

OnCampus Advertising

- Managed the social media accounts of the company (Instagram, LinkedIn) 
- Wrote social media content, blog posts, contact companies and student influencers 
-  Created financial and digital proposals for prestigious companies (T-mobile, Amazon, U-Haul) 
- Managed and input numerical data on Excel

Sales and Media Coordinator

Maxwell's Clothiers - Bespoke Tailors

- Managed and wrote content for the website and Instagram reaching over 200,000 customers and potential clients
- Researched and targeted demographics for younger clientele
- Assisted in selecting styles and designs with the buyer.

Social Media Intern

ESF King George V School

- Served as a mentor to middle school students.
- Gained the opportunity to guide younger students, and learn how to effectively communicate with students from different backgrounds in various situations.

Student Mentor

Heritage Hotel Group

- Assisted the team in developing a sales and marketing strategy for the company’s Southern California Properties
- Contributed ideas for new training programs with the Human Resources team.

Sales And Marketing Intern

Panache 9

- Managed a team of 200 students and staff members.
- Contacted 50+ local businesses and prestigious brands for sponsorships.
- Planned and coordinated Panache 9, charity fashion show that raised $25K. 
- Wrote promotional content on Facebook and Instagram.
- Organized and managed photoshoots, ticket sales, and brochure production.

Head Organizer

W Hotels

- Gained perspective on how the front of house and back of house staff operate
- Updated Excel sheets to create reports for supervisors
- Organized room assignments for guests

Event Intern

Senior at Northeastern University

Hi! I am currently pursuing my Master's degree in Education, Health Promotion, and International Development at the University College London (UCL). I am also a graduate of Northeastern University, in Boston, where I earned my Bachelor's degree in Communication Studies with minors in Psychology and Sociology. I'm passionate about the intersection of education, health, and communication. My academic journey has equipped me with a deep understanding of communication dynamics, and I'm committed to utilizing these skills to positively impact society and achieving Sustainable Development Goal (SDG) 4 (Quality Education) and SDG 3 (Good Health and Well-being).

taplio

The Battle

Anaya Barmecha

Azara Mahtani

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