NIRU Group

Project Head

TheTokenSpace

Founder & CEO

-Organized networking and educational events (ex. startup accelerator weekend with Techstars)
-Collaborated with YPO, YPO+, and YPO Gold
-Created a board of directors

Chair of YNG Boston

Piaget

-Developed a calendar of activations, client experience menus, and bespoke gifting for the new Rodeo Drive boutique 
-Created a mock landing page and website for the new Rodeo Drive boutique 
-Engaged in wholesale & boutique site visits as well as sales training

CRM Intern

Niru Group

-Updated website for nirugroup.com
-Generated marketing content for social media platforms and customer outreach  
-Worked closely with sales team to curate personalized experiences for clients

Intern

JobGet

-Worked closely with the sales and marketing team to conceptualize marketing campaigns and strategies 
-Created social media content in order to drive brand awareness and attract new customers
-Prepared a presentation for a Boston University classroom from a department head at JobGet

Student Brand Ambassador

Global Partnerships Forum

-Drafted and prepared presentations relating to Sustainable Developments Goals (SDGs) 
-Ushered at the Women Leaders VIP Lunch at the United Nations
-Updated the website for partnerships.org
-Represented the Global Partnerships Forums at the UN Women Global Innovation event, Technology and Entrepreneurship Forum, Harvard in Tech: Blockchain Panel and others

Recently moved to Geneva! 
3rd generation at Niru Group
Passionate about all things entrepreneurship

Anaya Barmecha

Boston University

•	3-Year Average Instructor 	4.88
•	3-Year Average All Courses	4.59
•	3-Year Total Class Load	9  (230 students)	
•	Residential, summer high school programs, students to explore college life, business discipline, Boston University.
•     Recruit students to explore BU and Questrom while attending the Program, visit during the academic year and apply for Early Admission when applicable
•	Mentor, advise, train new faculty

Boston University, Summer Programs, Faculty and Course Designer

Senior Lecturer

•	Teach 19 credits per semester, senior level business courses; focus on NPD process, marketing, finance, operations, retail strategy, team development, business plan development and presentation 
•	Develop hybrid courses:  Marketing, Finance, Operations Management, Communications, IT, International Management stressing cross functional team disciplines, interrelationships and deliverables
Faculty Team Leader, Multi-Section Course Coordinator

Faculty, Marketing and Business Management

Boston University, Questrom School of Business

•	3-Year Average Instructor 	4.53
•	3-Year Average All Courses	4.28
•	3-Year  Total Credit Hours	94
•	Collaborate on cross-functional faculty teams, using case study methodology, and traditional and flipped classroom techniques. 

Teach Gateway Courses, 4 Credits
•	SM 131, Business, Society and Ethics 
•	SM 323, CORE Marketing 
•	Collaborate on cross-functional faculty teams and teach multiple disciplines:  New Product Development, Marketing, Finance, Operations, IT, International Business, Business Ethics, Strategy, Business Writing, Team Building, Presentation Skills, Rational and Ethical Decision-Making Process, Giving Voice to Value 
•	Mentor, advisor, and train new faculty members for SM 131 and SM 323
•	Course Coordinator and teach SM 151, Creating Value in a Global Economy, Fall, Spring, Summer I (2 Credits)
•	16 Sections, 650 students, Staff: 6-10 Teaching Faculty, 2 Head Teaching Assistants, 10 TA's
•	Focus on emerging, growth sectors driving forces in the “new global economy” and career opportunities:  biotech, health and life sciences, digital tech, e-commerce, sustainability, social enterprise, fin-tech, and impact investment.  
•	Teach business frameworks and competitive strategies for experiential learning; e.g. CSR, CSV, Stakeholder Theory, Triple Bottom Line, Value Creation-Value Capture, Porters, SWOT, Competitive Positioning
•	2017 Course Redesign, Infrastructure, and Exam Development; e.g. Class Case Study Methodology, Discussion Panels with Subject Matter Experts; link course concepts with previous and future required course work, business frameworks, and career opportunities.
•	Mentor and advise graduate, undergraduate, and high school students for academics, career choices, case study competitions, client consulting, and club activities:
•       Retail Concentration, Faculty Lead
•	Faculty Advisor
        2015-Current, BU Guerilla Marketing Society
        2021-Current, BU Fashion and Retail Society
        2015-2022 BU Marketing Association

Senior Lecturer, Marketing, Business Ethics, Sustainability

Advantage Sales & Marketing

•	Achieve business objectives through placement of new items at retail stores, events and product demonstrations 
•	Maintain full distribution on existing SKU’s, slot new SKU’s, manage recalls for obsolete/DC SKU’s
•	Execute new shelf installation; maintain schematic shelf standards ensuring approved SKU’s, set to POG
•	Sell and demonstrate products, manage events and demos; mystery shop, merchandise all CPG channels
•	Broad channel management, sales and event marketing for CPG, retail customers and shoppers; e.g. Mars, Ferrero, Motorola, Oreck, Nook, Novartis, Gartner Greetings, Hallmark, Zoom Eyewear, Wal-Mart, Target, Walgreens, Rite Aid, CVS, Safeway, Raley’s, Costco, Best Buy, Office Max, Pet Smart, Home Depot, FedEx, C-Stores.
•	Top 10% in Sales, train, mentor new associates

Sales, Merchandising, Events, Training

Chiquita

•	Product portfolio and lifecycle management for Kits, Single Serve, Organics, Cole Slaw
•	$109M P&L, 7% Contribution Margin Enhancement
•	Shift product marketing to consumer and occasion base marketing
•	First-time technology commercialization with fruit, packaging, nitrogen, oxygen
•	First-time Limited Time Only! Program Founder; ideation to shelf, launch to reverse segment erosion, build product pipeline, Strawberry Fields®, Pear Gorgonzola®, Apples & Cheddar®, Harvest Peach®
•	Deliver Incremental:  7.1 Market Share Points, 22% unit volume, 500,000 units, 27% margin
•	Deliver:  7 innovative SKU’s; bilingual packaging, branded communications and promotions
•	Reposition Fresh Express Kits™ line against Private Label and competitive brands
•	Translate market trends and consumer insights into new target segments and positioning using IRI, focus groups, product tasting, Line Optimization Tests, Package, Nomenclature, Brand Equity
•	Create first-time, bilingual Fresh Express Kits™ packaging, reducing costs by 50%
•	Create, launch  first-time Integrated Marketing Communications maximizing consumer touch points
•	TV, Radio, Public Relations - Awareness lift 3% 
•	On-Pack - 40% redemption; In-Pack - 3.5% redemption
•	Social-Digital-Mobile Campaign - Initiate www.freshexpress.com/kits micro site; corporate site visits up 630%, reduce bounce rates 200%, increase site time 200%, add 120,000 Fresh Updates™ members
•	Pilot and Launch  into Club Channel with new Club Go-to-Market Products, Packaging, Programs
•	Partner with Sales & Customers
•	Customize products and programs for national accounts (BJ’s, SUPERVALU, Publix, Safeway); tier and line pricing, advertising, merchandising, trade promotions to benchmark, fast track and achieve target distribution, velocity, margins, revenues, SOM, HH penetration, ACV goals

Business Manager, Group Product Brand Manager, Retail Salads

Blue Cross Blue Shield of Massachusetts

•	Develop and launch first time, targeted communications programs resulting in 3% new customers; 10% revenue lift
o	$10M P&L Responsibility
o	Deliver 10% revenue increase
o	Lead In-House Full Service MarCom agency and external agency partners delivering brand building programs partnering with Boston Red Sox, Boston Celtics, Jimmy Fund, Boston Marathon
o	Pioneer targeted, integrated media launch campaign for Blue Care65 based on lifestyle, health segmentation
o	Five direct reports

Senior Marketing Communications Manager

Bose Corporation

•	Innovate and sell first-to-market data base, lifestyle marketing, events and promotion events to Sam’s Club, Federated 
•	Create lifestyle kiosk displays for malls and key retailers
•	Sales Promotion Manager promoted to Shopper Marketing and Quality Assurance Manager

Sales Promotion, Database and Shopper Marketing Manager

Bay Bank (Bank of America)

•	Customize portfolio growth strategy through consumer acquisition and retention with new products, segmentation, product development, pricing, target market programs, data base marketing
•	Five direct reports
•	Senior Product Manager promoted to Assistant Vice President

Assistant Vice President, Investment Instruments

Polaroid

•	Spearhead and establish creative group delivering sales promotions, POS, MDF/Co-op Advertising Trade, Sports and Affinity Event Programs
•	Institute Sales Support administration and process to deliver POS, collateral, brochures, sell sheets, displays
•	Four direct reports
•	Key Account Sales Manager promoted to Headquarters as liaison between Sales, Marketing and Product Management

Senior Sales Promotion Manager, Consumer and Commercial Divisions

MARKETER, EDUCATOR, MENTOR
Passionate, results-oriented consumer market leader and educator with over 20 years of senior leadership in consumer products and services, branding, marketing, product development, events, promotions and sales management and P&L responsibility, I am driven to deliver innovative products, programs and campaigns.
o	Creative, analytical and "feet on the street” expertise drives results in innovation, branding and profits
o	Dynamic leadership, collaboration and mentoring diverse, cross functional teams, providing 
         motivation and vision 
o	Accomplished business plan development, presentation and sales proficiency influencing across 
        organization tiers

I teach Marketing and Business Ethics to undergraduates on cross functional, coordinated teaching teams. In addition, I design, coordinate and teach business elective courses for high school students at BU Metropolitan College, Summer Term.  I am the faculty advisor to the BU Fashion & Retail Association and the BU Guerilla Marketing Society. 

MENTOR, ADVISOR, EDUCATOR
Philosophy:  	 Be passionate, fearless, and focused

Message:  	“Put your shoulders back, hold your head up, and look them in the eye.” 
                         Do what you love. You will be incredibly successful, you already are

Commitment:  “Once you are my student, you are always my student, always there for you.”
                         Unequivocally, I am a dedicated mentor and educator, I advocate for my students, support, 
                         and cheer them forward as they pursue their hopes and dreams through education, 
                         curiosity, and persistence

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Anaya Barmecha

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