Jeg møder ofte B2B-virksomheder, der er til stede på LinkedIn – men uden at få forretning ud af det. 

De poster lidt indhold, men uden en strategi, uden struktur og uden at bruge platformen som det den kan være: en af de stærkeste salgskanaler i B2B.

Derfor stiftede vi @cli. Vores fokus er 100% på LinkedIn – vi laver ikke andet.

Vi har hjulpet mere end 30 danske B2B-virksomheder med at skabe resultater gennem platformen:

- Over 500 kvalificerede salgsmøder booket via LinkedIn
- Mere end 2 millioner impressions
- Cases på tværs af brancher, alle med det samme fokus: vækst gennem LinkedIn

Og det er ikke kun mig, der siger det – her er lidt af, hvad kunderne selv oplever:

💬 “30 møder på ét opslag som Cliio designede.”
💬 “Jeg får så mange inbound leads for tiden, at jeg har svært ved at følge med.”
💬 “CPM 7x mindre & CPC 10x mindre. WOW! … Det har været det hele værd.”
💬 “Fik et møde med min drømmekunde 7 dage inde i samarbejdet, hvilket førte til min største samarbejdsaftale nogensinde!”

Vi VED, at LinkedIn kan være en målbar, værdiskabende salgskanal – ikke blot et sted man “er til stede”.

Hvis du vil have møder i kalenderen og et brand, der bliver set af de rigtige beslutningstagere, så lad os tage en snak.

Anders Gregers Sørensen

Uniify

As Head of Sales in Uniify, I specifically enjoy building and scaling the sales org. from early-stage setup to well-structured and high-performing. 

I lead and coach a team of BDRs and AEs, set budgets, targets, and bonus structures, and still stay hands-on in the field myself.

Impact at Uniify:
	•	Meetings grew from 238 before my arrival to 746 in my first year (+200%).
	•	Revenue grew 32% in year one, despite entering a new market and vertical at the same time.
	•	Cumulative revenue growth since I joined: +58%, with another 20% in the budget for this year.
	•	Promoted 3 team members (2 to Senior, 1 hired + later promoted).
        •       Changed annual billing from monthly to yearly for better cashflow and to reduce administrative costs. 

How I lead:
	•	Clear: Transparent expectations so the team always knows what success looks like.
	•	Supportive: Coaching and enabling people to grow in their roles.
	•	Decisive: Building structure, cadences and consistency so the business can scale.

What I’ve built:
	•	Sales academy with roles, promotion paths, compensation levels, Sales Playbook with all our do's and don'ts, and PIPs.	
	•	Frameworks and cadences in HubSpot & Notion (referral flows, Account management cadence and automated flow, playbooks, deal exit criteria, 1:1 reporting).
	•	Integrations with Slack & coaching software for morale, transparency, and self-coaching.
	•	Methodology: ACEE in meetings + qualification via BANT+BTP and SPICED + Chris Voss inspired 
        •       Introduced and structured the weekly internal meetings: Sales Kick Off, Forecast, Weekly Wrap Up, 1:2:1's, self-learning sessions 

Call it beginner’s luck: I booked my first meeting before Day 1 and closed my first deal within the first month.

Head of Sales

Woomio

As the Sales Manager at Woomio, I report directly to the CEO and lead a team of Account Executives and Business Development Representatives. I am responsible for:

- Creating and updating dashboards and reports in HubSpot to monitor and optimize sales performance and processes.
- Hiring, training, and developing a team of sales professionals who can deliver exceptional results and customer satisfaction.
- Onboarding new hires and providing them with the necessary tools and resources to succeed in their roles.
- Conducting weekly 1:1’s with each team member and providing them with coaching and feedback to help them grow and improve their skills.
- Setting and tracking sales goals and quotas for the team and ensuring they align with the company’s vision and objectives.
- Overseeing the sales pipeline and ensuring that leads are converted into customers at a high rate and with a positive ROI.
- Developing and executing sales strategies alongside the CEO to increase the market share and revenue of the company.
- Managing the sales budget and tracking the expenses of the team and ensuring that they are within the allocated limits.
- Joining in on meetings with the team and the clients for support and coaching purposes and ensuring that the communication and collaboration are smooth and effective.
- Ensuring that the process of booking meetings for individual reps. has the right amount of leads in the cold/warm/nurture pipeline

Sales Manager

My duties comprise of: 
- Leading, inspiring and motivating the sales team together with the Sales Manager and Sales Director
- Achieve growth and hit sales targets by successfully managing my part of the sales team
- Tracking sales goals and reporting results to senior management
- Ongoing training and coaching of my team
- Ongoing recruitment of new sales talent
- Become a market expert and understand the dynamics of the influencer marketing space
- Exceptional data discipline in CRM and other relevant systems

Sales Team Lead

We have built Woomio to help great brands and agencies become great at Influencer Marketing. Our platform provides end-to-end influencer relationship management, workflow automation and custom measurement for influencer marketing programs at scale. We believe that influencers & content creators are the present and the future of brand awareness. To help facilitate that we have built a platform to enable marketers and agencies excel at Influencer marketing by providing the tools necessary to discover influencers, manage campaigns, predict impact and measure ROI

My tasks consist of generating pipeline and closing deals. I am responsible for managing the end to end sales process towards SMB & mid market.

Corporate Account Executive

Best One A/S

Arbejdet bestod i emnesøgning og telefonisk kontakttagen til SMV-segementet. Ved behov, blev møde afholdt for bedst at afdække kundens behov samt undersøge potentiale og muligheder inden for online markedsføring. En typisk strategi var at skaffe flere nye kunder i forretningen, hvorfor succesen i det indgået samarbejde nemt kunne spores tilbage til rette rådgivning og strategiplanlægningen ved møde.

Marketingkonsulent

Future & Co.

Som dimittend blev jeg oplært som Account Manager i samarbejdet mellem virksomhederne Future & Co. og Bruun & Partnere, som sammen kan tilbyde den brede palette, ved rekruttering af unge via online medier, uddannelsesavis, læringsspil og events. 
Mine ansvarsområder var emnesøgning, telefonisk og skriftligt kontakttagen til virksomheder i og uden for Danmark og spilleder for unge på diverse skoler i hele Danmark.

Key Account Manager

Dynatest Region Sudamérica (DSA)

Projektleder for dansk team ved optimering af online markedsføring i afdeling i Sydamerika. Derudover skabte vi en automatisering af afdelingens tilbudsberegning, som ved implementering, kan spare virksomheden meget tid.

Marketing Internship

GoMore

Jeg var blandt de første af i alt 2, som skulle danne rammen for virksomhedens nye afdeling: Customer Experience. 
Primære arbejdsopgaver var optimering af succesrate ved proaktiv kontakttagen til eksisterende kunder samt salg af koncept til potentielle nye kunder. Derudover bestod mine ansvarsområder ligeledes af formidling og salg af leasingaftaler for inbound og outbound leads.

Customer Experience Assistant

I’m a sales leader with a passion for building teams, structure, and processes that scale. I thrive in fast-growing environments and early-stage where things need to be put into system to unlock growth. 

My approach combines strategy and hands-on execution: I set the framework, coach the team, and still stay active in the field myself.

I believe in clear expectations, transparency, and consistent leadership. My team always knows where they stand, and success is both visible and rewarded. Overperformance leads to career growth and bonus opportunities, while underperformance comes with the responsibility to contribute in other ways.

I’m curious by nature and always exploring new ways to optimize whether it’s AI, new tools, external agencies, or new sales frameworks.

I enjoy implementing cadences, automations, playbooks, and dashboards that make performance measurable and scalable, while building career paths and promotion structures that let people take charge of their own development.

The results in latest job position: we’ve more than tripled booked meetings, grown revenue significantly year over year, and opened new markets and segments all while creating a culture where the team feels ownership of both the process and the outcome.

At the core, I build sales organizations that are structured, transparent, and high-performing - so people can succeed and thrive, and the business can scale.

taplio

The Battle

Anders Gregers Sørensen

Viktor Restofte

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