Jeg møder ofte B2B-virksomheder, der er til stede på LinkedIn – men uden at få forretning ud af det. 

De poster lidt indhold, men uden en strategi, uden struktur og uden at bruge platformen som det den kan være: en af de stærkeste salgskanaler i B2B.

Derfor stiftede vi Cliio. Vores fokus er 100% på LinkedIn – vi laver ikke andet.

Vi har hjulpet mere end 30 danske B2B-virksomheder med at skabe resultater gennem platformen:

- Over 500 kvalificerede salgsmøder booket via LinkedIn
- Mere end 2 millioner impressions
- Cases på tværs af brancher, alle med det samme fokus: vækst gennem LinkedIn

Og det er ikke kun mig, der siger det – her er lidt af, hvad kunderne selv oplever:

💬 “30 møder på ét opslag som Cliio designede.”
💬 “Jeg får så mange inbound leads for tiden, at jeg har svært ved at følge med.”
💬 “CPM 7x mindre & CPC 10x mindre. WOW! … Det har været det hele værd.”
💬 “Fik et møde med min drømmekunde 7 dage inde i samarbejdet, hvilket førte til min største samarbejdsaftale nogensinde!”

Vi VED, at LinkedIn kan være en målbar, værdiskabende salgskanal – ikke blot et sted man “er til stede”.

Hvis du vil have møder i kalenderen og et brand, der bliver set af de rigtige beslutningstagere, så lad os tage en snak.

Anders Sørensen

Se lige den her besked.

Jeg har slet ikke prøvet at pitche vedkommende noget, men alligevel vil han have et møde.

Hvorfor?

Fordi min profil taler for mig.

Jeg ved nemlig, at når jeg rækker ud til folk, så går de (næsten) altid ind og tjekker mig ud.

Det er da klart - en random gut rækker ud til dig = Du er nødt til at se hvem det er.

I dette tilfælde får vedkommende et så stærkt indtryk af, at jeg kan hjælpe sådan nogle som ham med LinkedIn.

De har tilfældigvis lige haft LinkedIn oppe at vende på morgenmødet et 
par dage forinden.

Sim sala bim - vi har en ny kunde et par dage efter 🪄

Hvor nemt bliver det lige?

Men overvej nu lige alternativet.

Hvad hvis min profil var tom….

Så er jeg sgu ikke sikker på at det nogensinde var sket.

PS: Hvis du vil høre mere om hvordan vi kan hjælpe dig med, at få varme leads i indbakken så snup en tid med mig her: 

https://lnkd.in/eZAFjffZ

Anders Gregers Sørensen

Bygger Danmarks fedeste LinkedIn Bureau @ Cliio | LinkedIn Certified Marketing Insider🏅| Mere end 30 danske B2B virksomheder hjulpet 👋🏼

Du overkomplicerer din LinkedIn profil

Lad os fikse den 👇🏼

De fleste tror, at det tager flere timer at optimere sin LinkedIn-profil, men 
i virkeligheden kan de ordne det på tyve minutter.

Du kan nemlig komme 80% ad vejen ved bare fikse toppen af din profil → Det er nemlig dit førstehåndsindtryk

Her er hvordan:
1. Det første er selvfølgelig dit profilbillede
2. Så skal vi have lavet et bannerfoto til dig
3. Dernæst skal du have lavet din headline
4. Og så skal du bare have et CTA på din profil

Profilbillede:
Jeg kan godt lide, at man har et professionelt profilbillede, og man fylder ca 80% af rammen.

Dernæst, at man måske bruger nogle brandfarver som baggrund, sådan så folk let kan genkende dig.

Stor anbefaling til Headshots.dk som vi vist allesammen kende efterhånden

(Skud ud til Ole Kloevgaard)

Bannerfoto:
Her kommer dine design skills selvfølgelig en lille smule på banen, men i bund og grund skal du bare lave en baggrund, der har dine brandfarver eller noget i den stil.

Så skal vi have et logo over dit profilbillede, sådan så folk lærer at associere logoet med dig.

Så skal vi have lavet din oneliner.

Du ved.. det du siger til mormor hen over julemiddagen, når hun spørger, hvad du laver.

Og så skal vi gerne have noget social proof på.

Jeg kan godt lide bare at lægge logoer på virksomheder, vi har arbejdet sammen med, som minder om dem, vi gerne vil arbejde sammen.

Så tiltrækker man de rigtige.

Headline:
Din headline er meget simpel.

Den her skabelon plejer vi at bruge 👇🏼

HVAD laver du for HVEM | Titel @ Virksomhed | Social Proof

Det kunne se sådan her ud:

Founder-Led Marketing for B2B SaaS | Founder @ Cliio | LinkedIn 
Certified Marketing Insider🏅

CTA:
Sidst men ikke mindst, så skal du tilføje dig en CTA-knap (hvis du har premium.

Hvis ikke, så går det nok også.

👏🏼 og så er du ellers i mål!

Nu kan du trygt scrolle videre, velvidende om, at din profil efterlader et godt indtryk hos folk der kommer ind på den 🙋🏼‍♂️

Hvis du gerne liiiige vil squeeze det sidste ud af den → så tjek vores modul om profiloptimering ud, inde på LinkedIn Skolen:

https://lnkd.in/dEh4uStu

Lad os fikse din profil

CEO at Idealogic.Design

Seasoned professional in UI/UX and Product Design with over 10 years of experience, specializing in crafting intuitive user experiences and innovative product solutions. Experienced across diverse industries including Fintech, Blockchain, Aviation, Social Media, AI, Real Estate, and Education, delivering impactful, user-centered designs. 

Skilled in solving complex challenges with strategic design thinking, enhancing user satisfaction, and driving business growth. A proactive and adaptable approach is emphasized, focusing on comprehensive problem-solving and service design. 

Extensive industry knowledge and attention to metrics contribute to organizational success, ensuring that every design project not only meets but exceeds expectations. As a Senior Product Designer, UX/UI insights are integrated with strategic business goals to deliver high-quality, impactful products, continuously improving design delivery and maintenance for users.

Viktor Zhytomyrskyi

Design lesson I learned the annoying way:

Sometimes your best micro-interaction is born from a mistake.
So I started treating “oops” moments like design candidates, not trash. I used to instantly undo anything that wasn’t “correct”. Now I pause for a second, because occasionally that messy version has better rhythm or even better solve the problem I worked on than the polished one.

My quick checklist before I touch anything:
1. Clarity: does it make the next step more obvious?
2. Flow: does it reduce friction or hesitation?
3. Delight: does it add personality without confusion?
4. Repeatability: can I explain why it works, so it’s not pure luck?

If it passes 2-3 of those, I lock it and validate it (quick hallway test > endless debating).

Perfection is great.
But accidental clarity is gold.

Do you have a “happy accidents” folder in Figma, or am I the only one? 😄

#UX #UI #DesignSystems #ProductDesign

Senior Product Designer | UI/UX Designer | UX Researcher @ HP

“You are not your user” is one of those sentences that hurts… because it’s true.

Designers are trained to explore.
Users are trained to finish.

We hover.
They rush.

We know the product.
They meet it for the first time with 3% patience and 14 open tabs.

So if your interface feels “obvious” to you… that’s not a win.
That’s a warning sign.

Talk to users early.
Not when it’s “almost done”.
That’s when you discover the expensive truths.

#uxdesign #productdesign #ui #userneeds #designers

Design reviews hit different when your concept feels real instead of theoretical.

I keep seeing these new tools that turn a concept into something you can actually experience, not just “look at.” And it’s wild how fast the conversation changes when the work feels real.

It’s not even about making things flashy. It’s that the context does half the explaining for you. Suddenly you’re not defending a design - you’re letting people react to it like a user would.

Also… it makes sharing your work way more fun. As I have said and continue to say feels like we’re moving from “screens” to “scenes.”

Curious: what’s the next format you think becomes normal for designers - interactive demos, 3D/AR, or something else?

#ProductDesign #UXDesign #DesignTools #Prototyping

Dear younger me,

At some point you’re gonna catch yourself getting irrationally annoyed at a self-checkout screen… or a parking meter… or some random hospital portal. And you’ll think, “wow, am I becoming one of those grumpy people?”

You’re not.

Your brain just got trained to notice friction. It’s literally your job. So when something is confusing, slow, or makes you do three extra steps for no reason - you feel it. Especially when there’s a line behind you and someone is breathing into your neck 😅

Here’s what I wish you knew earlier:

1. You don’t have to mentally fix every interface you touch. Not everything needs a redesign in your head.
2. You can be 100% right about what’s broken… and still let it go. Both can exist.
3. If it really bothers you, just grab one quick note: “What was I trying to do? What blocked me?” That’s enough. Save it for later.
4. Also, zoom out for a second - public systems have messy constraints. Old hardware, regulations, vendors, budgets… it’s rarely “someone didn’t care.”
5. And most importantly: protect your energy. Being observant is a superpower. Being permanently annoyed is not.

This curse is real… but honestly, it’s also proof you care about people having a smooth experience.

What public interface gets you every time? Parking meters? Airline kiosks? Self-checkouts? 😄

#UXDesign #ProductDesign #Usability #DesignLife #UX

Most mobile apps lose people in the same place: the form. You can call it onboarding, setup, KYC, profile, whatever… it’s still a boss fight.

Games don’t start with a boss fight. They start with one move, then another, then they let you win fast so you believe the game is fair.

That’s basically what “game mechanics” do well in apps: they break a scary task into small moves that feel doable and even interesting.

Instead of “Complete your profile,” you give a tiny quest: add one photo. Then a second quest: pick one goal. Then a mini reward that matters: “Cool, now we can tailor your feed.” And if you can make it as fun as in the video below, it's the best.

It’s not about points. It’s about pace.

My favorite trick is turning a big setup into a map. People don’t mind work when it looks like a path.

If your onboarding feels like paperwork, don’t add badges. Change the level design.

#ProductDesign #UXDesign #MobileDesign #UX #DesignThinking

taplio

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taplio

The Battle

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