I run Ontrack Digital, a CRO agency for premium Shopify brands that want their websites to perform at a higher level without losing the clarity, aesthetic integrity, and emotional feel that define their brand.

We’ve optimized and tested for brands across beauty, luxury, lifestyle, and wellness — including James Michelle, Wildbird, 47Skin, Lilacst, Aroma360, Hotel Collection, and others in the premium DTC space.

Our work combines behavior analysis, conversion psychology, and UX refinement with data-driven testing to improve conversion, AOV, and checkout completion, while protecting the brand’s voice and feel.

We focus on thoughtful, evidence-based improvements that help customers understand the brand faster, hesitate less, and buy more. 

If your brand has the quality but the numbers aren’t yet reflecting it, I’m always open to a conversation.

Andra Baragan

Startup Growth | Generative AI | Process | CS/X | Strategy 🏴‍☠️

I am a consultant in the SaaS space. I advise startups with my cross-functional skill-sets.

My experience across the Project Management, Product, CX and Process domains helps with growth, product, management and processes.

I've worked with B2B Enterprise, SMBs and consulting firms to deliver large scale and complex CX surveys, Enterprise client feedback, Assessments, 360's, Sentiment Analysis and other Analytics dashboards.

My experience includes building processes, client outreach and support, project planning & execution, product demos and marketing, and design feedback.

I coach and mentor newcomers to the SaaS industry and help them find their way in a sea of jargon and companies. This includes industry advise, resume building advise and mentorship.

I've also had design, photography and multimedia experience and this helps me talk to people across industries and understand their pain points.

Please feel free to reach out and connect!

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The Battle

Andra Baragan

Aamir Kadri

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