Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

Chris Simmance

Enterprise Skills Ltd

At Enterprise Skills, I lead the development of practical, syllabus-aligned tools and immersive business simulations designed to support and enhance the work of brilliant teachers.

My role bridges product, pedagogy, and brand. I work closely with educators to identify curriculum needs and build resources that bring learning to life, helping students not just recall content, but apply it, think critically, and genuinely understand it.

Key focus areas:
⏺️ - Mapping GCSE and A-level syllabuses to real-world tools and learning aids
⏺️ - Leading the product roadmap for digital simulations and classroom resources
⏺️ - Positioning the brand to resonate with educators, schools, and students alike
⏺️ - Balancing teacher-led learning with active, applied experiences
⏺️ - Making outcomes clearer, engagement stronger, and learning more memorable

We’re here to support teaching, not replace it—and to give learners the confidence to make better decisions, in and beyond the classroom.

Co-Founder & Product/Brand Lead

The Company of Entrepreneurs

As a Liveryman of the Company of Entrepreneurs, I am proud to contribute to a distinguished institution that upholds the traditions of the City of London while championing innovation, education, and philanthropy in enterprise.

In this role, I support the Company’s mission to promote excellence and integrity in entrepreneurship. Through active participation in formal events, educational initiatives, and charitable programmes, I help to foster a strong sense of community and fellowship among fellow Liverymen, Freemen, and aspiring entrepreneurs.

Key aspects of my involvement include:
⏺️ - Supporting educational outreach and enterprise programmes that inspire the next generation of entrepreneurs.
⏺️ - Participating in ceremonial and civic events that reflect the Company’s heritage and role within the Livery movement.
⏺️ - Contributing to charitable initiatives that create meaningful impact across our communities.
⏺️ - Engaging with fellow members to share knowledge, uphold high standards, and represent the values of integrity, progress, and service.

Being part of the Company of Entrepreneurs is both an honour and a responsibility, one rooted in centuries-old tradition, yet forward-looking in its embrace of innovation and enterprise.

Liveryman

The OMG Center

We’re here with literally everything you’ll ever need to run your Digital Marketing Agency.

From peer-to-peer support through The OMG Community where you can work with people in your position, with similar experiences, to 1-1 Coaching and Mentorship.

Our Coaches are experts in strategic growth planning, systems & process building, accountability and training to help you build the Digital Agency YOU want to run.

We also have a brilliant network of partners who have both free and cheaper access to resources to help you manage things like finance, legal, HR and recruitment.

Then when you’re ready, we help you get you and your Digital Agency prepared for sale, from building the right management team to structuring the agency so that it’s more appealing to a potential buyer.

After that, we’re here to help you get your full exit value with exit coaching support, designed to make sure that you’re able to get the most from your exit whilst keeping the buyer on your side.

…we told you it was literally everything!

Founder

Windmill Garage 

As the MD of a thriving garage, I’m responsible for keeping everything running smoothly, both under the bonnet of the business and on the shop floor. From strategy and operations to customer experience and team leadership, I ensure we deliver top-tier service while staying commercially sharp.

I focus on driving efficiency, maintaining strong supplier relationships, and keeping our team motivated to deliver the best results. Problem-solving is second nature, whether it’s optimising workflow, navigating challenges, or making the tough calls that keep the business moving forward.

Managing Director

Venture Consultants

75% of Funded Start-Ups Fail When They Should Thrive.​ Start-ups have execution problems that cause waste.​ We hate waste.​

Successful ideas are just a multiplier of Execution.​ Many start-up founders cannot access expert support.​ Expert support is costly and can kill a start-up’s growth.​ Even with funding, many founders don’t know who to bring in.​

What if they could have funded support from experts who match their strategic aims?​

Founding Partner

Digital Agency Coaching and Marketing

I speak at events all over the world about the inevitable march of the future and how it belongs to the curious. Through humorous real stories and myth busting, I show you why curiosity doesn't kill the cat and being open to change is how you stay ahead of the game. Check me out and book here: https://chrissimmance.com

International Keynote Speaker

GYDA Initiative

Working with high performing digital agency leaders to drive scale & growth.

Consultant, Coach & Mentor

Optus Digital ltd - SEO London

Chris is the brains behind Optus Digital Ltd a Search Marketing Agency based in London and Manchester

ARE YOU A MARKETING MANAGER, DIGITAL MARKETING MANAGER OR CMO? STILL NOT FOUND WHAT YOU'RE LOOKING FOR?
If so, we understand the digital marketing industry and we understand you, which means you won’t have the same problems you've probably had before that cost you growth. No smoke and mirrors, no snake oil, we work to help you achieve your business objectives without the BS! This is all because we've learned the hard way through mistakes and hours of toil. We'll back this up with a guarantee following an audit and setting your KPI's.

Chairman

Chris Simmance - Digital Marketing

I am a Passionate Digital Marketing Consultant specialising in SEO, PPC and Content Outreach. I really love what I do and I really enjoy working on sites to bring them to their full potential within Natural or Paid Search. Get in touch today for a free mini audit and proposal.

Owner

Arena Media

- Both making and overseeing the implementation of Technical & On page recommendations

- Conducting Keyword research to identify opportunities to deliver improved business performance

- Measuring the effectiveness of campaigns with the delivery of reports and analysis

- Dealing with clients on a daily basis 

- Working alongside the outreach team to identify content to be created that can be distributed to build authority and relevance.

- Playing an active role in both online and offline teams to deliver an integrated digital marketing solution for clients

- Continually proposing new ways to optimise accounts and drive innovative SEO solutions

Senior SEO Executive

The Agency Coach - Strategic Growth for Digital Agencies

As the Founder of The OMG Center, I bring to the fore more than a decade of rich industry experience, marked by the successful establishment and divestment of multiple ventures, alongside fostering the growth of hundreds of diverse clients through bespoke, results-oriented strategies. The essence of The OMG Center lies in its comprehensive ecosystem designed to accelerate business growth, offering an unparalleled mix of peer-to-peer support, mentorship, and strategic resources, all tailored to empower your business journey from inception to sale readiness.

My professional ethos is anchored in the mission to not just facilitate business success but to redefine it, ensuring that entrepreneurs receive the guidance, support, and resources they need to excel. This commitment extends beyond the operational realms of The OMG Center. As an international keynote speaker, I take pride in sharing actionable insights and forward-thinking strategies, aimed at elevating digital marketing standards and enhancing business efficiency across the board.

In my roles as a judge for prestigious industry awards and a contributor to leading digital publications, I continue to champion innovation, excellence, and resilience within the entrepreneurial community. My vision is to create a world where business owners are not only equipped to navigate the complexities of their industries but are also empowered to achieve their goals with greater ease, less stress, and optimal outcomes.

Let's connect and explore how we can elevate your business to its zenith, together.

taplio

The Battle

Andra Baragan

Chris Simmance

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