Ontrack Digital

Ontrack Digital is a Conversion Optimization agency that has specialized on working with ecommerce businesses to help them generate more profit and more sales.

We deliver super effective conversion optimization testing plans, based on thorough qualitative and quantitative analysis. We bring in our obsession with behavioral economics and make sure your online business thrives and reaches its true potential.

Founder | Conversion Optimization Expert

Omniconvert

Building conversion optimization strategy for the agency clients.
Improving website's performance through conversion optimization and online strategy. 
Creating optimization plans using A/B testing, segment-based targeting & behavioral targeting.
Performing full website audits to identify pain points in the conversion funnel and developing hypotheses to solve each of the found issues.

Head of CRO Strategy

SavaBros

Develop and implement marketing campaigns.
Ongoing management of current media properties - display, email, video
Media Research Planning

Media Buyer

Driving growth and increasing ROI.
Improving the performance of current products and marketing campaigns through data analysis, insights, A/B Testing, new campaign development.
Landing page optimization
Website optimization
Improving existing campaigns: PPC campaigns, direct media buys

Conversion Optimization Manager

Founder of ONTRACK DIGITAL. Conversion Optimization Expert.

At Ontrack Digital, we specialize in helping Shopify businesses unlock their full potential through tailored Conversion Rate Optimization (CRO) strategies. With our expertise, we focus on increasing your profitability and scaling your business by fine-tuning every stage of your conversion funnel.

Our personalized optimization programs are designed to maximize the results from your existing marketing campaigns, reducing your cost per acquisition and enabling you to scale faster and more effectively. By identifying the key drop-offs and pain points in your customer journey, we deliver actionable insights and impactful changes that drive measurable results.

Backed by a team of CRO experts trained by some of the industry's leading practitioners, we bring proven methodologies and innovative solutions to your business. At Ontrack Digital, we don’t just optimize your website—we optimize your growth.

Andra Baragan

First Page

Head of CRO

As a CRO Specialist, I am responsible for optimizing clients' websites to improve conversion rate.

Responsibilities:

Conduct user research to understand user behavior, needs, and pain points.

Analyze website and campaign data to identify conversion opportunities and areas for improvement.

Develop hypotheses for A/B tests and other optimization experiments.

Implement and manage A/B tests and other experiments to validate hypotheses and optimize conversion rates.

Project managing the design & content teams to build high-converting landing pages and test forms, and other website elements to improve the user experience.

Monitor and analyze test results to determine the effectiveness of optimization efforts.

Creating processes for the CRO department to ensure efficiency and scalability.

CRO Specialist

ROCKY Full Digital Performance

Responsible for managing the SEO, CRO, IT and Content teams, also working for the Web Analytics (data) team.

Responsibilities:

People management, leading the development of a team of coordinators and analysts, forming a multidisciplinary team of approximately 50 people, including expertise in different areas, such as SEO, CRO, Content, IT.

Business strategy, supporting the coordinators in developing the marketing strategies to achieve our clients’ objectives.

Development of departments, working on the creation and improvement of internal processes for SEO, CRO, Content and IT teams.

Customer relations, acting directly in communication and aligning with decision makers and C-levels.

In addition, satellite assignments such as strategic support in commercial proposals, organization and allocation of teams and projects, recruitment, managing team margins and internal reporting on the development of the SEO, CRO, Content and IT departments.

Responsável pelo gerenciamento dos times de SEO, CRO, TI e Conteúdo, tendo passagem também pelo time de Web Analytics (dados). 

Atribuições:

Gestão de pessoas, liderando o desenvolvimento de um time de coordenadores e analistas, totalizando uma equipe multidisciplinar de aproximadamente 50 pessoas, incluindo expertises de diferentes frentes, como SEO, CRO, Conteúdo, TI.

Estratégia de negócios, dando suporte aos coordenadores no desenvolvimento da estratégia de marketing para atingir o objetivo do cliente.

Desenvolvimento das áreas, atuando na criação e melhoria de processos internos nas diferentes frentes: SEO, CRO, Conteúdo, TI.

Relacionamento com cliente, atuando diretamente na comunicação e alinhamento com decisores e C-levels.

Além de atribuições satélites como suporte estratégico em propostas comerciais, organização e alocação de times e projetos, contratação de funcionários, gerenciamento de margens dos times e reports internos acerca do desenvolvimento das áreas de SEO, CRO, Conteúdo e TI.

Head of Inbound Marketing (CRO, SEO, IT, Content)

Responsible for coordinating SEO and CRO projects, worked with clients such as CVC,
Dengo Chocolates, Grand Brasil, Loungerie, gaining a lot of experience with strategies
for e-commerces and leads.

Responsibilities:

Development of advanced SEO and CRO (Inbound Experience) strategies, focused on increasing traffic and optimizing business conversions.

Project management, ensuring the execution of the action plan as planned in the strategy.
Team coordination and development, working with a multidisciplinary team of 5 analysts with varied expertise, including SEO, CRO and also IT.

Customer relations.

Development of KPIs for monitoring and reporting results to project decision makers.

Competitor and market trends analysis.

Among the highlights are the successful cases achieved in partnership with CVC, Dengo Chocolates and Grand Brasil.

Responsável por coordenar projetos nas frentes de SEO e CRO, teve passagem por grandes clientes como CVC, Dengo Chocolates, Grand Brasil, Loungerie, atingindo bastante experiência com estratégias para e-commerces e captação de leads.

Responsabilidades:

Desenvolvimento de estratégias avançadas de SEO e CRO (Inbound Experience), focadas no aumento de tráfego e na otimização das conversões do negócio.

Gerenciamento do projeto, garantindo a execução do plano de ação conforme o planejado na estratégia.

Coordenação e desenvolvimento de time, chegando a atuar com uma equipe multidisciplinar de 5 analistas de expertises diversas, incluindo SEO, CRO e também TI.

Relacionamento com o cliente. 

Desenvolvimento de KPIs para monitoramento e report dos resultados para decisores do projeto.

Análise de concorrentes e estudos de tendências do mercado.

Dentre os destaques, estão os cases de sucesso atingidos em parceria com a CVC, Dengo Chocolates e Grand Brasil.

Senior Coordinator CRO/SEO

Coordinator CRO/SEO

Liga de Empreendedorismo - São Carlos

I worked in the university project called "Liga de Empreendorismo de São Carlos", which
aims to foster the entrepreneurial ecosystem in the city, in addition to working on the
development of the soft and hard skills of its members.

During this period, I worked in the development of training courses, events and also
worked in projects related to entrepreneurship. Among the projects, one can
mention the mentorship for Startups in the ideation phase and MVP.

Atuou no projeto de extensão denominado "Liga de Empreendedorismo de São Carlos", que tem com objetivo fomentar o ecossistema empreendedor na cidade, além de atuar no desenvolvimento das soft e hard skills dos seus integrantes.

Durante esse período, atuou no desenvolvimento de treinamentos, eventos e também teve passagem em squads de projetos relacionados à empreendedorismo. Dentre os projetos, pode-se citar as mentorias sobre Startup para empreendedores em fase de ideação e MVP dos seus negócios.

Innovation Leader

Raccoon Marketing Digital

Worked in the development of  SEO strategies for different businesses, including Tourism, Insurance, Fashion. Worked with clients such as Vivara, Icatu, Top Brasil Turismo.

Responsibilities:

Analysis and diagnosis of SEO opportunities.

Development of analytical reports and technical improvements.

Keyword research and development of business strategies for traffic growth.

Monitoring and reporting the results of actions taken, and the evolution of results compared to competitors.

Among the highlights, can be mentioned the successful case published about the partnership with the travel agency Top Brasil Turismo. This partnership resulted in a 375% growth in organic site traffic in 9 months.

Atuou no desenvolvimento de estratégias de SEO para negócios de diversos nichos, incluindo Turismo, Seguros, Moda. Tendo passagem em grandes clientes como Vivara, Icatu.

Dentre as atribuições:

Análise e diagnóstico de oportunidades de SEO

Desenvolvimento de relatórios analiticos e melhorias técnicas.

Estudo de palavras-chave e desenvolvimento da estratégia de negócio voltadas para crescimento do tráfego orgânico.

Acompanhamento e report dos resultados das ações executadas, e da evolução dos resultados em comparação com concorrentes.

Dentre os destaques, está o case de sucesso publicado da parceria com a agência de viagens Top Brasil Turismo. Parceria essa que resultou no crescimento de 375% no tráfego orgânico do site em 9 meses.

SEO Analyst

iTraffic: Smart Semaphore Network

Entusiasta de tecnologia e inovação, atuou no desenvolvimento do projeto chamado "iTraffic: Smart Semaphore Network", com o objetivo de criar uma rede de semáforos inteligentes, capaz de dinamicamente ajustar os tempos dos semáforos de acordo com as informações de tráfego/engarrafamento detecadas a partir de ferramentas como Google Maps e Waze.

Durante esse projeto, teve aprendizados relacionados a sistemas embarcados e e inteligência artificial, incluindo o uso de algortimos genéticos.

Enthusiastic about technology and innovation, I worked on the development of a project called "iTraffic: Smart Semaphore Network", with the objective of creating an intelligent traffic light network, capable of dynamically adjusting the times of the traffic lights according to the traffic information detected from tools like Google Maps and Waze.

During this project, I learned about embedded systems and artificial intelligence, including the use of genetic algorithms.

Desenvolvedor/Idealizador

Universidade Federal de Pernambuco

Participou do Diretório Acadêmico da Área II - UFPE no setor de gestão e desenvolvimento de eventos.

I participated in the Academic Directory of Area II - UFPE in the event management and development sector.

Gestor no Diretório Acadêmico da Área II - UFPE

Monitor da disciplina de Física 1 pelo Centro de Ciências Exatas e da Natureza da UFPE.

I worked as a Monitor for the Physics 1 course at the Center for Exact Sciences and Nature at UFPE.

Monitor

Teve uma pequena passagem na equipe de desenvolvimento de concretos Concrebuco - UFPE, pesquisando na área de pórticos e estruturas de concreto armado.

I had a short time in the Concrebuco concrete development team - UFPE, researching in the area of ​​porticos and reinforced concrete structures.

taplio

The Battle

Andra Baragan

Luiz Antônio de Queiroz

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