I build revenue systems that scale.
My background spans sales, GTM operations, AI automation, and large-scale process design — giving me a unique ability to see the whole revenue engine, not just one part of it.

Today, I specialize in:
• Salesforce and CRM architecture
• GTM workflow optimization
• Automation design (LLMs, Zapier, internal tools)
• Cross-functional alignment across Sales, Legal, Support, Ops, and Marketing
• Turning inconsistent processes into predictable, repeatable systems

At NST, I rebuilt the revenue operating structure by automating a 48-step closed-won workflow, eliminating 98% of manual work, and creating unified PMO workspaces across every department. I coach a team of Regional Account Managers, streamline cross-team handoffs, and design systems that turn operational chaos into clarity and measurable growth.

I also run Morning Byte, where I apply the same RevOps mindset to help entrepreneurs and small businesses automate their GTM operations and build AI-powered engines that save time, tighten execution, and improve decision-making.

What drives me is simple:
Make operations faster, make decisions clearer, and make growth scalable.

Let’s scale together!

Keith R.

To every SDR, AE, AM, and CSM I’ve worked with over the years, this is for you.

**Read the whole thing and then connect with me. I'd love to teach you how to get ahead.**

AI is shifting the economics of knowledge work and you have a pivotal opportunity to launch your career further than ever before. 

The cost of access to intelligence is collapsing.
The cost of building is collapsing.
Execution is compressing.

What isn’t?

The cost of understanding customers.

If you’ve been in sales long enough, you’ve felt it.
You’re hired to simplify complexity.
To break down problems.
To make it easy for someone to say yes.

But you don’t control the system you work inside.
You inherit it.

And sometimes that system is messy:
Data wrong.
Handoffs unclear.
Deals stalling for reasons no one can see.

I’ve been there, so many times.

So in 2023 I decided to learn how AI systems actually work.
I built something from scratch.

Morning Byte was my GTM lab, a daily AI-driven engine I created to turn complex market insights into structured outputs. It generated revenue. We had a podcast. That’s where I learned to think within LLM systems and how early adopters were leveraging this early. 

What are they keys?
Structure knowledge.
Automate intent.
Design consistent leverage.

But, then I paused it.
I wanted to test those skills in the real world.
So I went to a traditional industry that wasn't tech savvy.

What I found wasn’t a sales problem.
It was a systems problem. It blew my mind and I knew exactly how leading revenue teams organized the back end.

So I built.

Salesforce architecture.
Cross-team workflows.
Post-sales automation.

Not because I’m an engineer.

Because I understood the customer journey.
Because I could hear the friction.
Because I knew what reps actually needed to get verbal commits, and close more deals.

And it taught me something. It made me realize that we're in a time where system and process is functionally buildable and accessible, but the quality of the outcome is directly related to the intention of the builder. 

AI reduces the cost of access to knowledge work.
It does not reduce the cost of thinking.

It lowers the barrier to building.
It compresses execution.

But it does not reduce the cost of intention, clarity, or character.

That’s the part most sellers are missing.

You speak to customers daily.
You hear objections.
You see edge cases.
You understand nuance that technical teams don’t always see firsthand.

If you can translate that into system design, by golly you got leverage.

Not just communication.
Not just closing.
True system definition.

Can you clearly define:
• the outcome
• the context
• the states
• the edge cases
• what “done” actually means

This is your opportunity.

Not to compete with engineers.

But to become system designers who understand customers better than anyone else in the building.

Go build. You have a unique opportunity to make an impact.

Keith R. Andrade

Sales Operations Manager | GTM & Sales Systems | CRM cleanup | Sales Process Automations | AI Workflows

Becker Professional Education

Regional Account Manager

Freelance

Develop and foster relationships with artists, managers, agents, labels, venues, festivals, tour crews, and other important personnel to ensure streamlined communication and successful execution.

Manage client expectations in order to ensure successful execution of all deals.

Develop event marketing and press strategy with the marketing team.

Artist Relations Specialist

HydroPoint Data Systems

Enterprise Account Manager

Flock Freight

•	Chart a clear course of development for meeting the needs of 28 accounts by delivering immediate and long-term solutions to complex shipping problems. 
•	Bridge communications and collaborate directly with operations, development, and finance teams throughout the business cycle.
•	Play a key role in increasing the account base revenue by 50% while retaining the existing account base and pursuing new clients.
•	Achieved a 140% increase in revenue for LesserEvil and Lewisco Holdings LLC since onboarding of accounts.
•	Serve as a senior leader for new account coordinators and managers while orchestrating interviews for Sales Organization.
•	Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders and maintain positive business relationships.

Senior Strategic Account Manager

Surglogs

•	Partnered directly with outside sales reps to oversee software and hardware sales in the Midwest and NorthEast territory.
•	Displayed and implemented an exhaustive technical knowledge of company and competitor software products.
•	Earned recognition for a successful record as an inside sales executive to demonstrate software products to clients. 
•	Facilitated negotiations for profit-maximizing pricing while fostering reliable business relationships with C-Suite executives.
•	Established long-lasting, mutually beneficial relationships with external contacts and internal departments to create a better customer experience.
•	Responsible for following up with prospects several times throughout the sales cycle to ensure needs were being met.

Account Executive

Technology Services Industry Association (TSIA)

•	Orchestrated the on-boarding of 12 new customers per month and expanded the customer base by 10% month over month for the newly created international team.
•	Nurtured and cultivated long-term relationships with primary decision-makers by determining root issues and pain points in their business practices. 
•	Counseled clients and provided them with the critical value which resulted in an increase to their quarterly bottom line.
•	Performed analysis of sales data to identify trends and internal process improvements which maximized team productivity, logistics accuracy, and overall precision.
•	Monitored and analyzed competitive activity, customer, and market trends while providing actionable insights to guide the sales and marketing teams.

Sales Analyst

Orangetheory Fitness

Participate in the sales/operation and success of a fast-paced fitness studio, build relationships with members and the community in order to help maintain and build member base and you will be responsible providing our members with a best in class customer experience.

Sales Associate

Lynn University

Conduct literature reviews

Collect and analyze data

Provide ready access to all experimental data for the faculty researcher and/or supervisor

Research Assistant

Boca Raton Resort & Club, A Waldorf Astoria Resort

Responded to guest requests in the hotel's continuing effort to deliver outstanding guest service and financial profitability. 

Connected and conversed with guests to provide personalized service and create a memorable experience. 

Ensured impeccable cleanliness, executed food and beverage service according to the highest standards and adhered to food safety standards. 

Completed opening and closing procedures of the hotel, inputted orders into point of sale system, executed food and beverage service according to hotel standards, handled payments timely and correctly and maintained excellent knowledge of the company.

Attendant 

The Breakers Palm Beach

I am a seasoned business executive with 5+ years of sales leadership and account management experience in various sectors. Recognized for demonstrating a natural aptitude for strategic management, as well as for cultivating strong relationships with customers and identifying opportunities to improve processes, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded sales and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include team collaboration, public relations, marketing, SaaS Sales, system optimization, quantitative research, and CRM. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, organizational skills, leadership skills, as well as business acumen, systems analysis, project management, problem solving, and resource management to support efficiency and maximum returns. 

Currently, I am the Account Manager with Flock Freight. Under my leadership, I chart a clear course of development for meeting the needs of 28 accounts by delivering immediate and long-term solutions to complex shipping problems. I also serve as a senior leader for new account coordinators and managers while orchestrating interviews for Sales Organization. In addition, I liaise with operations, development, and finance teams throughout the business cycle to ensure the company’s development support structure is driving the business forward with minimal expenditures.

Colleagues describe me as a progressive, driven, down-to-earth, technical, strategic, and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.

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Keith R.

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