Andréa Bensaid

CEO at Eskimoz | Building the Future of Digital Marketing

My friends and family will tell you that when they call me, I never hang up until I've delivered my best advices.

Perhaps this comes from my 10+ years in the strategy consulting industry, but this habit also points to the qualities that have made me a reliable partner.

I am driven to find the best possible outcome for my clients, partners and collaborators, and my ability to analyze the big picture allows me to make decisions that lead to optimal results. I am able to leverage my consulting and investment experience to develop business models, conduct due diligence, and build strategic plans that create long term value. And I strive to build productive teams and to empower others in their strengths. I enjoy helping individuals pursue their potential, and aim to inspire growth through positivity and collaboration.

My motivation lies in striving toward the next goal on the horizon, and I look forward to the next opportunity to help businesses reach their potential.

Experienced Founder. Skilled in operations management, internal process modeling, international strategy, strategic ventures, M&A. Tech enthousiast, graduate of EDHEC.

LinkedIn, nouvel eldorado pour la visibilité sur les IA ? 😱

C’est officiel : LinkedIn est devenue la deuxième source la plus citée par les IA génératives, juste derrière Reddit.

Ce n’est pas un hasard. Selon une récente étude, les articles publiés sur LinkedIn Pulse se retrouvent systématiquement mis en avant dans les réponses des IA - et ce n’est pas sans raison.

La structure même de LinkedIn change la donne : chaque contenu est porté par un profil identifiable, avec un historique professionnel clair et vérifiable.

Résultat : une vraie crédibilité perçue... que les robots semblent avoir compris avant tout le monde !

Concrètement, ça veut dire quoi pour les marques et les experts ? 

❄️ Publier des analyses détaillées, sourcer ses propos, soigner son profil - tout ceci devient stratégique pour exister aux yeux... des IA.

❄️ LinkedIn s’impose comme LE nouveau terrain de jeu de l’influence digitale, bien au-delà du simple networking.

La question à se poser : est-ce qu’on va assister à une course à l’expertise Linkedin, où chaque post devient une arme de visibilité algorithmique ?

Cooper Consumer Health

Cooper Consumer Health is a leading European consumer healthcare player that develops, produces, and distributes a diverse range of OTC (over-the-counter) products with strong brands such as Valdispert, Oenobiol, Excilor, Vitascorbol, Lashilé, Betadine and many more.
Today, we have just lead an exciting M&A project and acquired a large OTC portfolio. This strategic move has expanded our footprint across key European markets such as France, Netherlands, Italy, Belgium, Spain and Portugal.
Through this strategic acquisition, combine with our historical footprint, the Group will continue to be a pioneer in the development, manufacturing, and distribution of a diverse array of over-the-counter products. 

I'm responsible for the creation of a new data management team, charged with advancing data governance practices and implementing them to support the group's growth within the group's IT department. 

Huge focus on:
--- Data Management & Data driven strategy
--- Data Governance & Data access and quality
--- Data Analytics & Data Visualization
--- Communication & Stakeholder engagement
---Problem-solving & decision making
--- Program & Project management

Head of Data Management I Group IT Cooper Consumer Health

Servier

Objectives: define a global data/IA vision to positively impact the Servier Group's Promotion domain (World Operations, Global Product Strategy, Global Medical Patients Affairs) 

-Propose and deliver data products that meet business challenges: integrated omnichannel ecosystem, data lineage tools and data catalog, ready-to-use and self-service analytics offer... 
-Participate in the acculturation of business owners on the business side and help them to develop new data science projects or new ad-hoc analyses in response to their challenges 
-Prioritize and deploy business use cases from the scoping phase to deployment in the countries and management of the application run as part of the Agile methodology
-Ensure that the governance and methodologies of the data factory are respected 
- Lead the feature team dedicated to promotion (data analyst, engineer, techlead, PO) within the IT department and with the business units (Sales Fields Forces, Marketing teams, Medical affairs, Compliance).

Achievements : establish and set up data foundations to implement omnichannel strategy 
•	Implementation of an automated emailing, sms and webinar platform with Dataplatform and CRM: x2 emailing activity in 1 year with an enlarged audience of + 168 K healthcare professionals
•	Implementation of the data governance framework (CRM Harmonization, Data Training, Data Offices, Data Policies) - Result :  85% of sales & marketing activity data shared in the data catalog
•	Implementation of the analytics stack (CMP, GA) for path analysis on digital assets - Result: improved personalization of messages and optimization of sales performance.
•	Building the Data Analytics Offer for World Operations in Servier Group : one single solution to help affiliatesdevelop customized reports and ad-hoc analysis with global and local data - Result : decommissioning of legacy systems, better autonomy and operational efficiency at local level, possibility to cross off and online data

Global Data / IA Product Manager - Feature Team Promotion 

Servier is an international pharmaceutical company governed by a non-profit foundation. With headquarters in Suresnes, France, Servier has a strong international presence in 150 countries and employs 22,000 people worldwide.

The Servier group is currently undergoing an ambitious digital transformation to better serve its vocation: commited to therapeutic progress to serve patient needs. 

I’m responsible for designing marketing products and features based on advanced data-driven insights within Global Business Solutions  in the Data Factory. 

Huge focus on:
--- Data Management & Data driven strategy
--- Data Analytics & Data Visualization
--- Opportunity-centric product management 

Main responsabilities:
-Defining the marketing data roadmap by building marketing products and features based on advances data-driven insights that deliver substantial value to Servier and its clients: customer data platform, crosschannel strategy, customer lifetime value etc
-Working closely with World Operations Teams, digital factory, global cross-functional counterparts to build, iterate data marketing products
-Handing on data exploration, and analyses of large data to enable data driven stories and product features
-Leading projects requiring expert knowledge of data and business rules needed to build data marketing products
-Driving definition, prioritization of stories and acceptance for agile teams working on the data products

Global Data Product Manager - Feature Team Marketing

Reed Expositions France

RX is currently undergoing a data transformation and is looking to move data to the forefront of their business. The company wants to leverage this data to drive competitive advantage. 

In charge of generating value through customer-centric and data-driven marketing strategy for the French BU within the group.
Huge focus on :
----Customer Centric Approach & Relationship Marketing
----Data Management & Data driven Strategy
----Data Governance 

Main responsabilities :
-Optimizing Customer Engagement by creating a better relationship with our clients / prospects base to foster brand loyalty and awareness
-Thorough understanding of the business and data strategy
-Designing and implementing data strategies and the systems
-ensuring the efficient and effective operation and usage of data
-overseeing the collection, storage management, quality and protection of data, GDPR compliance
-developing data procedures and policies to collect, prepare, organize, protect and analyse data assets
-Effectively communicate the status, value and importance of data collection to executives members and staff
-leading inter-disciplinary teams, improving and streamling data systems within the company and driving innovation
-Building and managing the data & marketing automation team – 11 people team (Data Analyst, Campaign Manager, Business Analyst)
Joined Reed Exhibitions France as a consultant in June 2018 responsible for the Global CRM Marketing Program rollout and promoted to Head of Data and Relationship Marketing in September 2019.

Head of Data and Relationship marketing 

Reed Expositions France / 30+ trade and consumer shows / 18 industry sectors / 1,08 M Visitors / A member of Reed Exhibitions – the world’s leading events organizer

Main missions :
CRM Marketing Automation rollout, Cloud Data Transformation:
-Agile delivery and PMO head for Global Business Marketing Program Roll-out for the French Business Unit (Salesforce, Oracle Eloqua, Oracle DRM & BI, Power BI)
-Led Marketing Automation implementation, Registration, Digital transformation and platform integration areas covering Eloqua, and other microservices apps for Content feeder, Privacy, Profiling, Subscription Management, Customer Master and Oracle’s API. Worked with Data, Salesforce, IT Project Managers to ensure E2E delivery.
-Conduct relationship management with over 5+ global critical workstreams including monitoring of program with functions (e.g, IT, Sales, Marketing, Insights, Compliance, Operations, Procurement, consulting partners)
-Helped in migrating from Waterfall to Agile Project Management methodology. Worked with local project team members as well as teams based in the global team.

Achievements after 9 months :
-big data for customer knowledge: implemented a Datawarehouse ecosystem and customer profiling applications for doing so 
-implemented Multichannel Marketing Automation for end-to-end seamless customer journey (Oracle Eloqua)
-implemented the Data Governance strategy to ensure the data is clean, accurate, usable and secure
-GDPR compliance requirements and Integration with the Digital ecosystem
-managed multiple teams members with varied technical skills and competencies (consisting of Campaign Managers, data analysts, IT project managers, developers, privacy lead, business analyst) across multiple marketing & sales shows teams
-change management stream : organizational and people impact analysis, stakeholders management, training, communication, multicultural awareness

CRM Marketing Project / Programme Manager – Global Business Solutions (GBS) Marketing Transformation

EPSILON France

As Data Driven and Customer Experience Manager into the Consulting Practice, I am in charge of :
- developing business by assisting the sales team, leading business proposal writing, conducting pre-sales meetings
- managing a consultants and managers team and helping them to develop new skills
- leading or directing business, IT or digital projects for my clients: projet scoping (applications, organisation, processes, skills), roadmap definition, project management / PMO / PO, change management, roll out
- developing business collaborations with software publishers or other services companies - Referent Partner for Oracle Marketing Cloud solutions (Bluekaï, Eloqua)

Data Driven and Customer Experience Manager | EPSILON - Data leader marketing(before Soft Computing)

Soft Computing is a leading consulting and service provider of data sciences and digital technologies applied to marketing and customer experience.

Main missions:
Digital & Data Strategy
Marketing Strategy
Data-driven Marketing
Data Ecosystems (DMP, Marketing Automation)
Data Science / Advanced Analytics
Digital Analytics
Data Governance
Data Compliance (GDPR)

Main clients : Energy - ENGIE, Real Estate - NEXITY, Event Industry - REED EXHIBITIONS, JEC GROUP

Senior Consultant - Digital Strategy & Data Marketing

Nexity

-Conduct current-state assessment of business processes and identification of improvement opportunities. Based on assessment of the customer lifecycle, lead, implement, and manage process improvement initiatives.
-Create customer journey maps of the "future state" customer experience, identifying the opportunities to build sustained, improved customer facing processes.
-Build SWOT analysis and identify the best options to create cutting-edge customer experience with their customer data
-Analyse the impacts of the options of CX reference architecture
-Recommendations to create a centralized consent database for all their customers across entities

IT Senior Project Manager - CX and Data Driven Strategy

ENGIE

-Managing collect, integration and use of clients’ data within the Data Management Platform
-Work closely with the network team and market leads to implement campaign blueprints and leverage DMP technology for improved campaign efficiency and delivery of leads
-Work cross functionally with key stakeholders across platform, analytics, Oracle editor, and media partners to ensure platform adoption across markets
-Optimizing campaigns using DMP onsite use cases
-Provide advice and support to local users in maximizing efficiency of in-market campaigns by using personalization strategies for onsite (DMP interface to create traits, segments, push audience live and prepare audience analysis)
-Project management

-->Honoured by Oracle (Award Partner of the Year 2019 Winner of CX Cloud ) for this partnership in Soft Computing, now Epsilon France ( Client : Engie)

Data Marketing Project Manager - Data Management Platform (DMP)

-Prepare and run the meetings with all the stakeholders (central marketing, show marketing and sales, database teams)  and formalize outputs and help to define priorities
-Formalize of current and future customer journeys (9 customers to analyse)
-Define the data use cases 
-Conduct current-state assessment of data processes and identification of improvement opportunities. Based on assessment of the customer lifecycle, lead, implement, and manage process improvement initiatives.
-Define the scenario tools and IT architecture ( new architecture regarding datasystems, Eloqua implementation, news Salesforce implementation…)
-Define the impact strategy (organization, governance, IT architecture) and develop a roadmap toward the transformation

Sector Specialist Consultant - Project Management of the Data Project Discovery Phase

COMEXPOSIUM

I am in charge of the digital marketing and communications' strategy of 4 events:
3 BtoC:
-The INTERNATIONAL AGRICULTURAL SHOW - the biggest agricultural event in France / http://www.salon-agriculture.com/
-The SALON DU CHEVAL DE PARIS - a unique immersion in the equestrian world / http://www.salon-cheval.com/
- The CONCOURS GENERAL AGRICOLE Paris (CGA) -5 competitions including the famous Le Concours des Vins / http://www.concours-agricole.com/
1 international BtoB event:
- The CHEESE AND DAIRY PRODUCTS Show -one of the big annual conferences for the cheese industry / http://www.salon-fromage.com/

Digital Marketing Manager -B2B &B2C- Food industry & entertainment

COMEXPOSIUM, one of the European leaders in the organization of trade fairs and shows, is involved in 114 BtoC and BtoB events, covering 17 sectors of activity.

Industry& Digital Business unit : 20 International BtoB events (CARTES SECURE CONNEXIONS, MILIPOL, INTERMAT, EMBALLAGE, EQUIPAUTO, E-COMMERCE PARIS, E-COMMERCE ONE-TO-ONE…)
I’m responsible for managing the online marketing strategy for the tradeshows, exhibitions and events of my business unit.
Developing and driving all online aspects of the marketing plan, I use emerging digital trends to ensure the online marketing mix is up-to-date. My key focus is on increasing customer awareness and interest through varied digital channels and innovative online marketing initiatives.

Digital Marketing Manager, B2B Industry & Digital Business unit

E-NRJ -the Internet Department of NRJ Group, a France-based multimedia company 

5 websites:www.nrj.fr, www.cheriefm.fr, www.nostalgie.fr, www.rireetchansons.fr, www.nrj12.fr –Close to 4,2 million unique visitors each month (Source: Médiamétrie//Netratings Jan. 2011)- NRJ.fr, #1 music radio site

My role involves managing projects to generate traffic for the websites through a variety of methods and projects. I work closely with the IT and editorial team members for web content, media plans, SEO optimization to develop traffic and retention
Customer Acquisition
Develop, drive and execute high Internet marketing campaigns, including SEO, banner advertising and alliance marketing campaigns
- SEO: on & off site optimization strategies to improve ranking on search engines
- SEM: supervising the agency in charge of ad words campaigns 
- Partnership: setup partnerships with other websites to drive qualified traffic & recruit new members
- Affiliation: handling, animating and improving the affiliate network
 Website & Database Development 
 -Create, optimize and test landing pages for specific campaigns and strategies
 -Manage the emailing strategy, the creation of e-newsletters, CRM messages and send out & monitoring
 -In charge of the growth and quality of the database
 Social Media 
 -Develop social media strategies to increase traffic and brand awareness & loyal
-Monitor and work with communication team to maintain presence on social media sites (Facebook) and online communities(fan sites)
Analysis and Reporting
 - Analyze traffic statistics and visitor behavior to spot trends, increase conversion rates and ROI, and increase overall traffic
- Monitor tracking of all paid internet marketing links (i.e. CPC, paid partner sites, listing sites) to ensure proper tracking and ROI measurement.
 - Create reporting methods and provide accurate reports with analysis on campaign results weekly, quarterly and year end

Internet Marketing Project Manager

Teradata

Campaign Management
-Collaborate with sales department heads to formulate strategic direction for clients
-Prepare media plan targeted to client’s budget, and oversee the mechanics of digital media campaign process
-Work with cross-departmental teams to track, analyse and optimize online acquisition/retention campaigns
-Optimize targeting of online media buys using internal ROI measurement system
Database management
Partner Management
-Identify strategic partners and negotiate with them to obtain best performance at the lowest possible cost 
-Manage ongoing relationship with key networks, affiliation platforms, portals and brokers
Controlling
-Ensure margin and monitoring buying strategies and costs of the French media product management department
Management
-Recruitment and management of assistant media product manager
-Provide new business models and present results to senior management
-International coordination and exchange of experiences

Media Product Manager eCircle Teradata

Accomplished digital & data leader driving business growth through data-driven strategies, marketing insights, and governance excellence. Skilled in leveraging data analytics, data science, and automation to enhance customer experience and product offerings, delivering measurable ROI.

Currently Head of Data Management for the group at Cooper Consumer Health, where I lead the development and execution of the company’s global data strategy, driving data governance, analytics, platform modernization, and fostering a data-driven culture to support business transformation.

With extensive experience across startups, large corporations, and mid-sized enterprises, I bring a proven ability to adapt and deliver in international, multi-sector contexts. Trusted advisor to senior executives, experienced in leading data governance, master data management, and complex change initiatives across global organizations including Servier, ENGIE, and Reed Exhibitions.

Awarded Oracle Partner of the Year 2019, certified Emerging Leader by Harvard Business Publishing, and passionate about building smarter, collaborative teams for long-term success.

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