Organic Acquisition Systems for Agency Owners and Execs - Founder @ Voxen & ScalingDavids

Hi there 👋,

I'm Andrea, and here’s my story in a nutshell:

🌍 Originally from Italy, I've lived in 7 countries and learned 5 foreign languages during my early 20s! 

🚀 I worked at Meta in Sales for the EMEA markets, consulting with 500+ businesses and entrepreneurs on growth marketing and branding. 🚀

🏗️ In 2020, I founded and grew Scaling Davids, a Creative Marketing Agency focused on video ads production. 

💡 I'm building and growing Voxen, a personal branding studio that enables Agency teams and executives/founders to grow their personal brand and drive influence at scale. 📈

📊 From zero to 7 figures and a team of 20 talented individuals without any funding or previous knowledge. 
🤝 Trust-building and genuine value-based relationships have been key to getting here so far. I'm currently building a personal brand online to form relationships at scale.
💸 I'm sharing my ongoing learnings and lessons, hoping to inspire people and businesses to be better.

---

Sold SD and Voxen in 2025, currently building "A Casa Loro", to make Impact Travel a freaking thing in Italy and EU.

Follow to see the journey!

Peace out ✌️

Andrea Tonetti

Una delle mie "pocket guides" preferite è  la "YC's essential startup advice" di Y Combinator (linko tra i commenti)

Semplice, senza fronzoli, con principi senza tempo che sono facili da mantenere come stella polare in ogni momento durante il lancio e la crescita di una startup. 

Chiaramente con A Casa Loro non si applicano tutte, in quanto YC è molto verticale su B2B, ma quelle che abbiamo seguito maniacalmente in questi primi mesi:

- Launch now (
- Find the 90 / 10 solution
- Write code - talk to users
- Be nice! Or at least don’t be a jerk
- Ignore your competitors, you will more likely die of suicide than murder

E poi ce n'è una che dice qualcosa tipo "trova 10-100 utenti che adorano visceralmente ciò che stai costruendo".

Credo che a 10 dichiarazioni d'amore già ci siamo, meglio iniziare a contarle 😊

Inizio anno di A Casa Loro, a 8 mesi dal primo "soft launch": le cose iniziano a girare bene!

- Media di oltre 1 booking al giorno a gennaio (come novembre + dicembre messi insieme). Circa 2,5x mese su mese aggiungendo solo il 20% al budget adv.
- Decine di miglioramenti lato front-end e back-end lanciati, che hanno sensibilmente aumentato le conversioni senza far esplodere il lato operativo, oltre a rendere il sito oggettivamente strafigo (ho giusto un po' di bias 🥲).
- Abbiamo iniziato a tracciare seriamente il feedback dei viaggiatori (dovevamo iniziare prima).
- Abbiamo lanciato un programma content creator che ci ha portato in un mese oltre 20 creator bravi in pipeline, con 5 collab già avviate (anche qui, dovevamo iniziare prima).
- Google inizia a farci rankare per diverse keyword grazie agli effort lato SEO (anche qui, dovevamo iniziare MOLTO prima).

Un po' di considerazioni personali:

- Grazie ad AI e tecnologia, si può mettere un turbo mai visto prima letteralmente a ogni ambito di un'attività tradizionale come la nostra. Mai nella storia è stato così figo costruire.
- L'esecuzione fa il 90% del risultato in fase early, il resto sono scuse.
- Si sbaglia tutti i giorni, ma si tende anche a ingigantire il potenziale "worst case" conseguente agli sbagli fatti. Ship fast, fail fast, repeat.
- L'effetto composto è reale, ma costruirlo spesso è un atto di fede fatto mezzo alla cieca. Abituiamoci che è meglio!
- Il B2C ha tante rogne, ma vedi l'impatto positivo che hai sulle persone velocemente. E questo è tanta roba.

PS Siamo ancora formichine, ma l'ambizione è grande e lo sforzo sta pagando. Mi piace condividere ma mi sembra di non avere mai tempo per farlo per bene. Se hai domande o curiosità, fammi sapere e ne parliamo ;)

Scaling Davids

Lead Designer - Graphic & UI Designer 

Scaling Davids is a DTC Growth Studio where we bring together creativity and analytical approaches in order to create a memorable and engaging experience for our partners. 


We believe in providing our brands with a small, but hungry team of passionate experts and nothing less than that.


Through advanced cross-channel paid advertising, creative direction, and email marketing strategies, we accelerate the growth of our brands with the goal of making each project a unique case study.

What Do We Stand For? 

- DTC Growth Made Simple.
Growth and sales don’t come from overcomplicating things that should be simple. Generating more than $50M in sales every year for our brands allowed us to identify the common threads of direct-to-consumer marketing. This means that we identify bottlenecks and low-hanging fruits quickly, and break down complex issues into smaller actions that are proven to work and move the needle.

- No Black-Hole Marketing.
Say goodbye to marketing for marketing’s sake. We simply know what works, and what doesn’t. Cutting the fluff and being hyper-cost-effective has been our approach since day one.


- Radical Transparency.
We don’t have clients, but partners whose goals are treated as our own. We believe that a strong relationship can’t exist without being completely transparent and clear regarding every aspect of the collaboration, and we’re in the first line to guarantee this happens consistently.

Wanna see more? Visit our website at scalingdavids.com :) 

Specialties: Google Ads, Bing Ads, PPC Marketing, Paid Search Marketing, Search Engine Marketing, SEM, PPC, Email Marketing, Facebook Ads, Klaviyo, Instagram Ads, Meta Ads and YouTube Ads, Creative Development, Performance Marketing

Senior Graphic Designer & UI Designer

Megga Comunicaciones

Descripción Español
- Diseño para Redes Sociales y Planificación
- Brochure, Flyers, Catálogo, etc
- Presentaciones
- Material POP
- Packaging
- Videos & GIF´s
- Lives en Redes Sociales
- Diseño para Locales (banners, vinilos, marquesina, etc)
- Crear Códigos EAN
- Diseño de Comunicaciones
- Contactar con Proveedores
- Estrategias de Marketing
- Armar Presupuestos
- Organizar reuniones de equipo

English Description
- Social Media Design & Planification
- Brochures, flyers, catalogs, etc.
- Presentations
- POP Material
- Packaging
- Videos/GIF's
- Livestream Manage
- Store Design (banners, vinyls, front poster, etc)
- Print Design
- Create EAN codes
- Communication Design
- Contact with suppliers
- Marketing strategies

Graphic Designer

Prodermic

Descripción Español
- Diseño para Redes Sociales y Planificación
- Brochure, Flyers, etc
- Presentaciones
- Diseño de Producto
- Ficha Técnicas
- Material POP
- Catálogo
- Packaging
- Diseño Editorial
- Videos & GIF´s
- Lives en Redes Sociales

English Description
- Social Media (Design) & Planification
- Brochure, Flyers, etc
- Presentations
- Product Design
- Technical Sheets
- POP Material
- Catalogue
- Packaging
- Editorial Design
- Videos & GIF´s
- Lives for Social Media (Preparation)

Senior Graphic Designer

Cosmetic Meikan

Jota Jota Graphics

Editorial Designer

Hi you👋

My name is Michelle but everyone call me Mimi.

Design for me is everything, I think without it the world will be boring. More than 5 years in this industry, learning every single day 'cause there is always something new. 

Currently working in the coolest Growth Marketing Studio and with the coolest people around the world.

Scaling Davids is a DTC Growth Studio where we bring together creativity and analytical approaches in order to create a memorable and engaging experience for our partners. 


We believe in providing our brands with a small, but hungry team of passionate experts and nothing less than that.


Through advanced cross-channel paid advertising, creative direction, and email marketing strategies, we accelerate the growth of our brands with the goal of making each project a unique case study.

What Do We Stand For? 

- DTC Growth Made Simple.
Growth and sales don’t come from overcomplicating things that should be simple. Generating more than $50M in sales every year for our brands allowed us to identify the common threads of direct-to-consumer marketing. This means that we identify bottlenecks and low-hanging fruits quickly, and break down complex issues into smaller actions that are proven to work and move the needle.

- No Black-Hole Marketing.
Say goodbye to marketing for marketing’s sake. We simply know what works, and what doesn’t. Cutting the fluff and being hyper-cost-effective has been our approach since day one.


- Radical Transparency.
We don’t have clients, but partners whose goals are treated as our own. We believe that a strong relationship can’t exist without being completely transparent and clear regarding every aspect of the collaboration, and we’re in the first line to guarantee this happens consistently.

Wanna see more? Visit our website at scalingdavids.com :) 

Specialties: Google Ads, Bing Ads, PPC Marketing, Paid Search Marketing, Search Engine Marketing, SEM, PPC, Email Marketing, Facebook Ads, Klavyio, Instagram Ads, Meta Ads and YouTube Ads, Creative Development, Performance Marketing

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Andrea Tonetti

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The Battle

Andrea Tonetti

Michelle Arria

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Posts

Engagements

Likes

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