Andrea P.

Cool Eye Creative

☀️ Clients: Untapped Investing (M&A Ventures Group), Juice Picture Studios, New Money Social Club, Resume By Nico, CARV Projects Interior Design

Cool Eye does branding design for community-first brands in:

☀️ Fintech
☀️ Femtech
☀️ Fashion
☀️ Arts & Culture
☀️ Real Estate
☀️ Lifestyle

Tools:
📱 Illustrator
📱 InDesign
📱 Photoshop
📱 Framer
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream and design in colour.

Brand Designer • Creative Lead • Founder

ANDREA PASCUAL

ANDREA PASCUAL is a unisex fashion brand headquartered in Toronto, Canada. We tell stories from a multicultural lens that values diversity, disruption, and collaboration. Welcome to our world.

Press:
☀️ InStyle for The Independent Handbag Designer Awards
☀️ FASHION Magazine
☀️ Flare Magazine

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Klaviyo
📱 Notion
📱 Procreate
📱 Shopify
📱 Instagram
📱 TikTok

Creative Director • Founder

Sushi Fridays The Podcast

Sushi Fridays features real-talk convos from a creative entrepreneur's POV about biz, life, fashion, art, design, and culture. Through weekly solo episodes and interviews, we share the stories, struggles, lessons, inspiration, and experiences of underrepresented creatives and entrepreneurs.

I produce, write, record, edit, and market Sushi Fridays. 

Tools:
📱 Riverside
📱 Descript
📱 CapCut
📱 Audacity
📱 Instagram
📱 Illustrator
📱 Procreate

Creator • Producer • Writer • Host

Twill

Helping my friends, network, and community get fast-tracked to their next role.

Twill Member

The Forum

Sharing my creative entrepreneurial knowledge on:

☀️ Strategic brand design and process
☀️ Personal branding and solopreneurship
☀️ Leather goods design and production
☀️ How to start and operate a creative service business

Mentor

Betty

Pushing the brand forward with creative concept and  strategic design.

Brand Designer

Brand Baby (fka Women in Brand Strategy & Brand Design)

I grew a community of women service providers in brand strategy & brand design to 8,200 members.

I empowered members by creating a rate transparency sheet, encouraged members to connect by creating a group directory, and inspired members to learn by sharing knowledge and encouraging mentorships.

📱 Skool Communities
📱 Illustrator
📱 InDesign
📱 Photoshop

Community Manager • Owner

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Automated Engineering Services, Inc.

• Lead global brand strategy for a B2B biotech company across 12 countries, managing and mentoring 3 employees across the United States, the UK, and LatAm. 

•  Reduced off-brand AI rewrites by 60% by rolling out AI prompting and writing guidelines for global marketing, ensuring consistent tone across all generated content.

•  Built AES’s first brand guidelines and trained global teams, reducing content revisions by 55% and ensuring cross-funnel message consistency.

• Increased project turnaround time by 30% by building automated Asana workflows and intake forms to streamline global content reviews, scaling brand governance across teams.

• Developed a brand onboarding program for 20+ colleagues across 4 countries, delivering live and recorded training on messaging consistency, brand guidelines, and AI-driven content creation.

• Partnered with product and leadership to shape brand narrative and messaging for a strategic presentation, securing a $2.5M partnership and repeat project wins.

Senior Marketing Manager

• Wrote strategic briefs for product acquisition campaigns, aligning creative, product marketing, and sales teams to drive $5M in direct response revenue.

• Drove a 47% lift in resource downloads and $10M in revenue by sequencing social and landing page content to guide users from awareness to conversion.

• Drove a 3x increase in job applications by leading campaign strategy and overseeing content execution for a culture-driven recruitment series.

• Reviewed 5–10 ad-hoc sales assets monthly (decks and outreach emails), providing brand and messaging feedback to ensure consistency across urgent, cross-functional content.

• Led a team of two digital marketing employees in the United States and LatAm.

• Shaped messaging strategy for $90M proposal by aligning brand positioning across solutions—securing the awarded project.

• Used competitive analysis and data analytics to redesign technical collateral for 14 products, improving customer experience and driving a 40% lift in digital downloads after 3 months.

• Aligned UX, visuals, and messaging across the product portfolio on the company website, increasing traffic and strengthening brand consistency.

• Facilitated agile cross-functional workshops to define ICPs and personas, aligning messaging with customer needs and boosting engagement by 38%.

Marketing Manager

Global Credit Union

• Owned the organic social media content strategy across Facebook, LinkedIn, Instagram, and Twitter in four markets to grow brand awareness, customer engagement, and revenue for the enterprise company and all sub-brands.

•  Led award-winning social media strategy ranked #1 by the Financial Marketing Institute in 2021, beating Navy Federal by building the brand voice and overseeing all content.

• Outperformed direct competitors in 4 regional markets in organic social media engagement by 278%.

• Led the combined paid social ad strategy, a budget of $350K across Meta Business Manager, LinkedIn Campaign Manager, and X Ads with a 32% ROI. 

• Transformed long-form content into engaging, platform-ready assets delivering 14x the industry average by leveraging educational content, UGC, and employee brand advocates.

• Ran partnership marketing campaigns to increase market share in 4 regions—collaborating with brands like the NBA Suns to boost Arizona brand sentiment and visibility.

• Synthesized 20K messages annually, using Sprout Social, social listening, and sentiment analysis to build monthly and bi-annual executive reports with strategic brand and product roadmap recommendations. 

• Provided creative direction on refreshed social templates for recurring content, increasing engagement by 25%, and strengthening brand consistency across key announcement formats.

• Worked cross-functionally with customer service teams to route messages efficiently, reducing response time by 75% through streamlined workflows and a centralized digital asset library.

Social Media Strategist III

• Built a centralized messaging library with 50+ brand-aligned responses for an 8-person cross-functional team, standardizing member communications and ensuring tone consistency.

•  Led a credit card usage campaign centered on a weekly winner contest, leveraging video storytelling to boost product awareness and drive 72,000+ reach and an 8.65% engagement rate.

• Recognized with the Annual Performance Award in 2018, after just five months, for transforming social from product promotion to a channel with a clear voice and purpose.

• Launched the company’s Instagram presence and led initiatives like brand awareness campaigns and social-first giveaways, landing the credit union on the Financial Brand Top 100 list for the first time ever. 

• Drove 605% audience growth and engagement through authentic, member-centric content in addition to launching our Instagram presence.

• Sourced, implemented, and led onboarding for Sprout Social—managing vendor relationships and rolling out the platform for a team of 10 across marketing and customer service teams.

Social Media Strategist II

huntington & ellis, A Real Estate Agency

•  Enforced brand governance by onboarding 15 real estate agents with brand-compliant assets, replacing off-brand visuals and copy with standardized logos, tone, and messaging frameworks.

• Drove digital and social campaigns supporting $20M in home sales, strengthening brand visibility by 25% through strategic messaging and creative asset development.

• Developed an employer brand campaign highlighting the brokerage’s employee value proposition (EVP), driving a 30% increase in headcount. 

• Launched a video content strategy with an external videographer, increasing video completion rates by 68% through home tours and agent spotlights.

• Built branded social media templates that cut asset creation time by 70% and standardized visual identity across the company—still in use 7 years later.

GCI Communication Corp.

• Managed 400+ projects annually, coordinating cross-functional teams to ensure on-time delivery and a consistent, brand-aligned customer experience.

• Streamlined internal workflows to resolve bottlenecks and maintain 99% compliance with service quality standards.

• Improved service reliability and saved $200K by migrating clients from third-party infrastructure to internal systems.

Business Order Management Specialist

• Enabled consistent brand messaging across 500+ sales reps by developing training content and refining buyer personas used across regional teams.

• Spearheaded marketing collateral overhaul for 35 retail locations, creating 28 market-specific brand assets in 3 months by collaborating with creative and product.

Consumer Sales & Marketing Coordinator

I’m a brand marketing strategist with 8+ years of experience helping brands show up, stand out, and connect meaningfully to attract customers for products and services. I do this by creating cohesive brand messaging across all marketing touchpoints (email, website, advertising, and social media). I strive to bring my expertise to drive long-term growth and build brand trust in forward-thinking and innovative companies.

My Specialties Include:

✓ Brand Strategy & Brand Development
✓ Brand Governance
✓ Value Proposition Development
✓ Messaging Architecture
✓ Messaging Frameworks
✓ Creative Direction
✓ Digital Asset Management (DAM)
✓ Asset Development 
✓ Adobe Creative Suite (Photoshop, InDesign, After Effects, Premiere Pro) 
✓ Campaign Development
✓ Performance & Data Analysis
✓ Generative AI (Claude, Copy.AI, ChatGPT)
✓ Voice of Customer (VoC) & Voice of Sales (VoS)
✓ Market Analysis & Customer Analysis
✓ Audience Segmentation (ICP, buyer personas)
✓ Social Media Strategy
✓ Paid Social Advertising (Meta Ads, LinkedIn Campaign Manager, X Ads)
✓ CMS (HubSpot, Contentful, WordPress)
✓ Content Strategy & Content Development
✓ Thought Leadership Content
✓ Visual Storytelling

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Andrea P.

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