Andrea P.

Cool Eye Creative

☀️ Clients: Untapped Investing (M&A Ventures Group), Juice Picture Studios, New Money Social Club, Resume By Nico, CARV Projects Interior Design

Cool Eye does branding design for community-first brands in:

☀️ Fintech
☀️ Femtech
☀️ Fashion
☀️ Arts & Culture
☀️ Real Estate
☀️ Lifestyle

Tools:
📱 Illustrator
📱 InDesign
📱 Photoshop
📱 Framer
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream and design in colour.

Brand Designer • Creative Lead • Founder

ANDREA PASCUAL

ANDREA PASCUAL is a unisex fashion brand headquartered in Toronto, Canada. We tell stories from a multicultural lens that values diversity, disruption, and collaboration. Welcome to our world.

Press:
☀️ InStyle for The Independent Handbag Designer Awards
☀️ FASHION Magazine
☀️ Flare Magazine

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Klaviyo
📱 Notion
📱 Procreate
📱 Shopify
📱 Instagram
📱 TikTok

Creative Director • Founder

Sushi Fridays The Podcast

Sushi Fridays features real-talk convos from a creative entrepreneur's POV about biz, life, fashion, art, design, and culture. Through weekly solo episodes and interviews, we share the stories, struggles, lessons, inspiration, and experiences of underrepresented creatives and entrepreneurs.

I produce, write, record, edit, and market Sushi Fridays. 

Tools:
📱 Riverside
📱 Descript
📱 CapCut
📱 Audacity
📱 Instagram
📱 Illustrator
📱 Procreate

Creator • Producer • Writer • Host

Twill

Helping my friends, network, and community get fast-tracked to their next role.

Twill Member

The Forum

Sharing my creative entrepreneurial knowledge on:

☀️ Strategic brand design and process
☀️ Personal branding and solopreneurship
☀️ Leather goods design and production
☀️ How to start and operate a creative service business

Mentor

Betty

Pushing the brand forward with creative concept and  strategic design.

Brand Designer

Brand Baby (fka Women in Brand Strategy & Brand Design)

I grew a community of women service providers in brand strategy & brand design to 8,200 members.

I empowered members by creating a rate transparency sheet, encouraged members to connect by creating a group directory, and inspired members to learn by sharing knowledge and encouraging mentorships.

📱 Skool Communities
📱 Illustrator
📱 InDesign
📱 Photoshop

Community Manager • Owner

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

I’m a designer who spent countless hours using MidJourney to generate imagery in 2025.

It was the way things were done where I was. I’m not proud of the process, but I did learn a lot.

My thoughts:

🚫 You’ll never be 100% happy with the outcome. That’s because you can’t fully control it. The results are always a compromise of what you really want.
 
🚫 MidJourney doesn’t necessarily make the creative process faster. You’ll keep prompting for the changes you want (i.e. darker hair, warmer sunlight, make the object on a 45-degree angle, etc.), and the constant prompting takes time. Not sure if all the time it takes to prompt to get a meh outcome is worth it. 

🚫 Don’t get me started on people imagery.

🚫 Make the creative process make sense! If the AI-generated creative is pushed through million-dollar performance and out-of-home budgets, but the work can be 100000% better/richer/deeper with a stacked and skilled creative team instead…what is the point of using AI???!!!

🚫 The ethical implications and environmental impact still exist. I'll save that for another convo.

Designers, does AI exist in your visual/creative process? Hit me up with your thoughts below. 👇

---
Postscript, hours after I wrote this post:
I thought about it a lot more, and I understand and can get behind AI as a tool for concept and ideation. I can't, however, be happy and content with its direct outputs as final creative, especially when I know the generated imagery is just "good enough" and not what I intended the finished creative to be. I guess it also depends on what the creative is for, how "big" the project is, what the budget and team looks like, and how the creative will be used...still a lot for me to think about...

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

It's 2026 and I'm re-aligning my network and community.

This year, I want to especially connect with:

🌟 Women creative entrepreneurs ages 35+ who are specifically transitioning out of their 9-5s to build their own empires

🌟 Canadian fashion designers and business owners who can speak to community, marketing, money, and supply chain

🌟 Creative entrepreneurs/storytellers building their own communities and indie media brands

🌟 Women investors working towards their FIRE (Financial Independence, Retire Early) goals

🌟 Luxury hospitality brands whose focus is sustainability, community, and guest experience

🙂 Connect with me if this is you.

By the end of 2026, I will have:

✅  Re-launched Sushi Fridays The Podcast
✅  Secured a retail partner for ANDREA PASCUAL
✅  Hosted a creative salon (or better yet, a retreat) led by Cool Eye Creative
✅ Launched the projects I cannot yet talk about 

😜 Just leaving this here so I can screenshot it now and share it in 365 days. 

Happy new year, LinkedIn friends. Let's get it!

I joined a panel convo with Shivani Persad 👩🏽‍💻 and Dominic Ayre RGD (he/him) a couple months back in Daniel Francavilla’s Future Brand Perspectives class at GBC.

Daniel does a great job of introducing various industry friends (and their perspectives) to his students. It makes me happy to know I've shared knowledge with those students who were me many years ago. 😊

I learned a lot from both Shivani and Dominic, and it furthers my stance that there's a need for industry discussions with creative friends of all niches (fashion, design, art, etc.) in Toronto. It would help fill gaps and strengthen our community.

I appreciate being a part of these group discussions, wherever they're held. (Thanks for the invite, Daniel!)

I can't wait to be more present for myself and my creative community in this way in the new year.

My biggest achievement in 2025 was dodging burnout.

YAY, me.

It was hard for me to recognize it at first, because corporate job or not, I've forever been building in alpha overdrive.

But not like this. 

My own projects, brands, and lifestyle slipped away in place of corp work that took over my outside time, mind, and health.

Not worth it. Especially when I've already poured years into my after-work goals, and health and clarity are my non-negotiables.

The burnout cord has been cut, and I'm already more present and aligned as I dance into 2026. 🌟😁

Lifestyle Recruiting

❥ Leverage strategic relationship-building and effective client outreach to drive client acquisition, expanding the client base by 45% over a 24 month/year period, amounting to a total revenue growth of 60%.
❥ Address complex market challenges through improving product visibility and market penetration through targeted campaigns, including data-driven advertising and similar strategies, enhancing business scalability over time.
❥ Use digital platforms and social media strategies to prospect leads daily, achieving a 20% conversion rate into actionable business presentations; develop innovative approaches to build and maintain a robust sales pipeline.
❥ Foster long-term relationships with clients by acting as the primary contact, understanding their needs, and providing tailored solutions, ensuring high levels of client satisfaction through proactive communication, resulting in a 90% retention rate.
❥ Implement strategic sales initiatives to achieve and exceed sales targets, conducting thorough market research and analysis to identify new business opportunities, ensuring alignment with overall business objectives and staying ahead of industry trends.
❥ Deliver compelling business presentations to potential clients and recruits, showcasing the value proposition of products and services; demonstrated excellent negotiation skills to finalize contracts, successfully closing 75% of deals.

Account Executive

Clifton Headhunting

❥ Sourced top-tier talent for the TAAS program, managing the entire recruiting lifecycle from initial outreach to final placement.
❥ Conducted 50-75 daily recruiting calls, converting 25-40% to candidate interactions, and marketing calls, increasing brand visibility and enhancing engagement. 
❥ Led targeted outreach strategies across multiple channels, including phone, email, and LinkedIn to attract high-caliber talent. Leveraged industry network to achieve a 30% growth in candidate referrals, contributing to program’s expansion.

Account Manager, Executive Recruiting 

Regions Bank

❥ Conducted needs analysis to customize financial solutions for clients, resulting in an average of 25 new accounts opened monthly, achieving a 20% increase in client satisfaction through personalized financial planning and advisory services.
❥ Leveraged CRM systems daily to manage client information, track interactions, and streamline service processes, improving client engagement by 20% by implementing efficient CRM workflows and personalized client communication strategies.
❥ Produced and analyzed daily, weekly, and monthly reports to track performance against forecasted sales goals, consistently achieving or surpassing targets by 15%, presenting results to senior leadership to influence strategic planning.
❥ Planned client appreciation events, leading to a 25% increase in customer retention and strengthening customer relationships.

Verizon

❥ Converted 25 daily outbound interactions into 20+ new monthly accounts by seamlessly transitioning leads from online engagements to in-store conversions, leading to a 15% increase in monthly sales.
❥ Achieved a 90% account closure rate, significantly expanding the customer base and playing a crucial role in achieving a 20% growth in overall sales revenue; recognized in Q2 2016 as a key contributor to the top-performing SMB sales team.

Prudential Financial

Financial Advisor

Wells Fargo

Credit Manager

MetLife

With over 10 years of experience in account management, B2B sales, and customer success, I specialize in building and nurturing strategic client relationships to drive business growth. My expertise lies in a consultative and customer-centric approach, ensuring product value and benefits are effectively communicated to prospective clients. Throughout my career, I have consistently achieved sales targets and fostered long-term client retention through a blend of strategic planning, digital marketing initiatives, and impactful presentations.

𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Expanded the client base by 45% over a 24 month/year period, contributing to significant revenue growth. 
𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: Achieved a 90% client retention rate by providing tailored solutions and maintaining proactive communication.
𝗦𝗮𝗹𝗲𝘀 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁: Consistently exceeded sales targets through innovative sales initiatives and thorough market analysis.
𝗟𝗲𝗮𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Utilized digital platforms to prospect leads, achieving a 20% conversion rate into actionable business presentations.
𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: In banking, opened an average of 25 new accounts monthly and increased client satisfaction by 20% through personalized financial solutions.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Proven track record in sales, lead generation, forecasting, and customer retention. Adept at leveraging product knowledge and compliance to drive growth.
𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Skilled in stakeholder engagement, contract negotiation, and people management. Experienced in developing targeted outreach campaigns and fostering long-term client relationships.
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Strong background in market research, data-driven decision making, strategic planning, and risk management. Successful in implementing digital marketing strategies to enhance business scalability.
𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗣𝗿𝗼𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Proficient in Salesforce, HubSpot, Zoho, CRM systems, and Microsoft Office Suite.
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: MBA + BA + Certificate in Organizational Leadership 

I am passionate about leveraging my extensive experience in account management and customer success to contribute to a dynamic team and drive meaningful results. Connect with me to explore how I can help your organization achieve its goals.

I also enjoy growing my network - so please feel free to reach out anytime.

taplio

The Battle

Andrea P.

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The Battle

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