Andrea P.

Cool Eye Creative

☀️ Clients: Untapped Investing (M&A Ventures Group), Juice Picture Studios, New Money Social Club, Resume By Nico, CARV Projects Interior Design

Cool Eye does branding design for community-first brands in:

☀️ Fintech
☀️ Femtech
☀️ Fashion
☀️ Arts & Culture
☀️ Real Estate
☀️ Lifestyle

Tools:
📱 Illustrator
📱 InDesign
📱 Photoshop
📱 Framer
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream and design in colour.

Brand Designer • Creative Lead • Founder

ANDREA PASCUAL

ANDREA PASCUAL is a unisex fashion brand headquartered in Toronto, Canada. We tell stories from a multicultural lens that values diversity, disruption, and collaboration. Welcome to our world.

Press:
☀️ InStyle for The Independent Handbag Designer Awards
☀️ FASHION Magazine
☀️ Flare Magazine

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Klaviyo
📱 Notion
📱 Procreate
📱 Shopify
📱 Instagram
📱 TikTok

Creative Director • Founder

Sushi Fridays The Podcast

Sushi Fridays features real-talk convos from a creative entrepreneur's POV about biz, life, fashion, art, design, and culture. Through weekly solo episodes and interviews, we share the stories, struggles, lessons, inspiration, and experiences of underrepresented creatives and entrepreneurs.

I produce, write, record, edit, and market Sushi Fridays. 

Tools:
📱 Riverside
📱 Descript
📱 CapCut
📱 Audacity
📱 Instagram
📱 Illustrator
📱 Procreate

Creator • Producer • Writer • Host

Twill

Helping my friends, network, and community get fast-tracked to their next role.

Twill Member

The Forum

Sharing my creative entrepreneurial knowledge on:

☀️ Strategic brand design and process
☀️ Personal branding and solopreneurship
☀️ Leather goods design and production
☀️ How to start and operate a creative service business

Mentor

Betty

Pushing the brand forward with creative concept and  strategic design.

Brand Designer

Brand Baby (fka Women in Brand Strategy & Brand Design)

I grew a community of women service providers in brand strategy & brand design to 8,200 members.

I empowered members by creating a rate transparency sheet, encouraged members to connect by creating a group directory, and inspired members to learn by sharing knowledge and encouraging mentorships.

📱 Skool Communities
📱 Illustrator
📱 InDesign
📱 Photoshop

Community Manager • Owner

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Good Peeps

Design Lord

Mr.Jacobs LLC

Freelance graphic design, illustration, and consulting.
Brand development and design for both print and web.

Designer / Art Director

Magnit

As a member of the Creative X team, I worked closely with my Creative Director to create the Meta gradient. Additionally, I have played a key role in ensuring the successful implementation of the new brand across various projects by providing brand guidance, feedback, and art direction through Meta's brand governance.

Sr. Brand Designer | ProUnlimited @ Meta

AbleTo Inc.

Sr. Brand Designer

Health-Ade Kombucha

I led the design and established a healthy/efficient creative environment for the creative and brand/marketing teams. 
I collaborated with team members and stakeholders to accomplish marketing and growth goals. 
I Guided all design phases across packaging, site, advertising, email, and social.

Sonder Inc.

I conceptualized and designed various printed and digital collateral, such as brochures, 
flyers, landing pages, emails, & motion graphics for B2B marketing efforts. 
Collaborated with various teams and thought leaders to help expand and develop 
the B2B brand.

Our team increased general brand awareness in the hospitality industry, 
increasing conversions.

Collaborated with various teams and thought leaders to help expand and develop the B2B brand.
Increased general brand awareness in the hospitality industry, resulting in increased lead conversions.

Graphic Designer

InVision Communications

Collaborated with the art director and fellow designers to execute signage and collateral for events and internal communications. 
Provided constructive feedback and guidance to junior designers to aid in their creative growth.

Senior Graphic Designer

LoopNet

Designed and launched various marketing campaigns, digital, web and print to increase brand awareness & recognition, increase conversion rate and show the value proposition of our products, allowing us to maintain 82% of market share in the commercial real estate industry.

Coordinated third party vendors to execute production of print, web redesign, and videos, including wireframes, mock-ups, prototypes and storyboards, resulting cost and time savings.

Developed a refresh of brand guidelines for a company wide rebrand strategy, in an effort to align the new business goals, brand values with the visual identity.

Refreshed all sales enablement collateral such as: pitch decks, one pagers, and other collateral to optimize the sales team efforts and increase conversions.

MKTG

Partnered with creative directors, account managers, and producers to conceptualize and execute print and digital collateral for both small and large scale applications, wayfinding and event experiences for companies such as: Google, Facebook, Levi’s, Toyota, Amazon, YouTube, Salesforce and more.

Lead designer on a internal YouTube after party (~3,000 attendees), which had a 99% employee approval rating. This lead to YouTube increasing the budget for the after party creative the 
following year.

Contract Graphic Designer

Preschool Prep Company

Responsible for all print/web design and production and file management. 

Developed the brand and visual identity for the company to increase perceived value of the products.
Produced packaging and branding solutions for our many products such as but not limited to: 
DVDs, workbooks, flashcards, coloring books, mobile apps, and advertisements for both
email & print. 

Played a major role in helping launch the Math Facts Series (12 products), which have won four 
awards at the time of my departure.

During my tenure there, I have helped the company win 12 awards for educational products.

I am a creative professional with a passion for branding and illustration and a knack for visual/web design, photography, and Figma. As the Design Lord at Mr.Jacobs LLC, I provide freelance graphic design, illustration, and consulting services to help clients achieve their branding and design goals. I have over 11 years of experience working in various industries and mediums, creating impactful and engaging projects from concept to completion. I value teamwork, innovation, and positivity and always strive to exceed expectations and deliver excellence.

taplio

The Battle

Andrea P.

Lewis J.

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