Andrea P.

Cool Eye Creative

☀️ Clients: Untapped Investing (M&A Ventures Group), Juice Picture Studios, New Money Social Club, Resume By Nico, CARV Projects Interior Design

Cool Eye does branding design for community-first brands in:

☀️ Fintech
☀️ Femtech
☀️ Fashion
☀️ Arts & Culture
☀️ Real Estate
☀️ Lifestyle

Tools:
📱 Illustrator
📱 InDesign
📱 Photoshop
📱 Framer
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream and design in colour.

Brand Designer • Creative Lead • Founder

ANDREA PASCUAL

ANDREA PASCUAL is a unisex fashion brand headquartered in Toronto, Canada. We tell stories from a multicultural lens that values diversity, disruption, and collaboration. Welcome to our world.

Press:
☀️ InStyle for The Independent Handbag Designer Awards
☀️ FASHION Magazine
☀️ Flare Magazine

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Klaviyo
📱 Notion
📱 Procreate
📱 Shopify
📱 Instagram
📱 TikTok

Creative Director • Founder

Sushi Fridays The Podcast

Sushi Fridays features real-talk convos from a creative entrepreneur's POV about biz, life, fashion, art, design, and culture. Through weekly solo episodes and interviews, we share the stories, struggles, lessons, inspiration, and experiences of underrepresented creatives and entrepreneurs.

I produce, write, record, edit, and market Sushi Fridays. 

Tools:
📱 Riverside
📱 Descript
📱 CapCut
📱 Audacity
📱 Instagram
📱 Illustrator
📱 Procreate

Creator • Producer • Writer • Host

Twill

Helping my friends, network, and community get fast-tracked to their next role.

Twill Member

The Forum

Sharing my creative entrepreneurial knowledge on:

☀️ Strategic brand design and process
☀️ Personal branding and solopreneurship
☀️ Leather goods design and production
☀️ How to start and operate a creative service business

Mentor

Betty

Pushing the brand forward with creative concept and  strategic design.

Brand Designer

Brand Baby (fka Women in Brand Strategy & Brand Design)

I grew a community of women service providers in brand strategy & brand design to 8,200 members.

I empowered members by creating a rate transparency sheet, encouraged members to connect by creating a group directory, and inspired members to learn by sharing knowledge and encouraging mentorships.

📱 Skool Communities
📱 Illustrator
📱 InDesign
📱 Photoshop

Community Manager • Owner

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

taplio

The Battle

Andrea P.

Steph Egger

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