Andrea P.

Cool Eye Creative

☀️ Clients: Untapped Investing (M&A Ventures Group), Juice Picture Studios, New Money Social Club, Resume By Nico, CARV Projects Interior Design

Cool Eye does branding design for community-first brands in:

☀️ Fintech
☀️ Femtech
☀️ Fashion
☀️ Arts & Culture
☀️ Real Estate
☀️ Lifestyle

Tools:
📱 Illustrator
📱 InDesign
📱 Photoshop
📱 Framer
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream and design in colour.

Brand Designer • Creative Lead • Founder

ANDREA PASCUAL

ANDREA PASCUAL is a unisex fashion brand headquartered in Toronto, Canada. We tell stories from a multicultural lens that values diversity, disruption, and collaboration. Welcome to our world.

Press:
☀️ InStyle for The Independent Handbag Designer Awards
☀️ FASHION Magazine
☀️ Flare Magazine

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Klaviyo
📱 Notion
📱 Procreate
📱 Shopify
📱 Instagram
📱 TikTok

Creative Director • Founder

Sushi Fridays The Podcast

Sushi Fridays features real-talk convos from a creative entrepreneur's POV about biz, life, fashion, art, design, and culture. Through weekly solo episodes and interviews, we share the stories, struggles, lessons, inspiration, and experiences of underrepresented creatives and entrepreneurs.

I produce, write, record, edit, and market Sushi Fridays. 

Tools:
📱 Riverside
📱 Descript
📱 CapCut
📱 Audacity
📱 Instagram
📱 Illustrator
📱 Procreate

Creator • Producer • Writer • Host

Twill

Helping my friends, network, and community get fast-tracked to their next role.

Twill Member

The Forum

Sharing my creative entrepreneurial knowledge on:

☀️ Strategic brand design and process
☀️ Personal branding and solopreneurship
☀️ Leather goods design and production
☀️ How to start and operate a creative service business

Mentor

Betty

Pushing the brand forward with creative concept and  strategic design.

Brand Designer

Brand Baby (fka Women in Brand Strategy & Brand Design)

I grew a community of women service providers in brand strategy & brand design to 8,200 members.

I empowered members by creating a rate transparency sheet, encouraged members to connect by creating a group directory, and inspired members to learn by sharing knowledge and encouraging mentorships.

📱 Skool Communities
📱 Illustrator
📱 InDesign
📱 Photoshop

Community Manager • Owner

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

I’m a designer who spent countless hours using MidJourney to generate imagery in 2025.

It was the way things were done where I was. I’m not proud of the process, but I did learn a lot.

My thoughts:

🚫 You’ll never be 100% happy with the outcome. That’s because you can’t fully control it. The results are always a compromise of what you really want.
 
🚫 MidJourney doesn’t necessarily make the creative process faster. You’ll keep prompting for the changes you want (i.e. darker hair, warmer sunlight, make the object on a 45-degree angle, etc.), and the constant prompting takes time. Not sure if all the time it takes to prompt to get a meh outcome is worth it. 

🚫 Don’t get me started on people imagery.

🚫 Make the creative process make sense! If the AI-generated creative is pushed through million-dollar performance and out-of-home budgets, but the work can be 100000% better/richer/deeper with a stacked and skilled creative team instead…what is the point of using AI???!!!

🚫 The ethical implications and environmental impact still exist. I'll save that for another convo.

Designers, does AI exist in your visual/creative process? Hit me up with your thoughts below. 👇

---
Postscript, hours after I wrote this post:
I thought about it a lot more, and I understand and can get behind AI as a tool for concept and ideation. I can't, however, be happy and content with its direct outputs as final creative, especially when I know the generated imagery is just "good enough" and not what I intended the finished creative to be. I guess it also depends on what the creative is for, how "big" the project is, what the budget and team looks like, and how the creative will be used...still a lot for me to think about...

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

It's 2026 and I'm re-aligning my network and community.

This year, I want to especially connect with:

🌟 Women creative entrepreneurs ages 35+ who are specifically transitioning out of their 9-5s to build their own empires

🌟 Canadian fashion designers and business owners who can speak to community, marketing, money, and supply chain

🌟 Creative entrepreneurs/storytellers building their own communities and indie media brands

🌟 Women investors working towards their FIRE (Financial Independence, Retire Early) goals

🌟 Luxury hospitality brands whose focus is sustainability, community, and guest experience

🙂 Connect with me if this is you.

By the end of 2026, I will have:

✅  Re-launched Sushi Fridays The Podcast
✅  Secured a retail partner for ANDREA PASCUAL
✅  Hosted a creative salon (or better yet, a retreat) led by Cool Eye Creative
✅ Launched the projects I cannot yet talk about 

😜 Just leaving this here so I can screenshot it now and share it in 365 days. 

Happy new year, LinkedIn friends. Let's get it!

I joined a panel convo with Shivani Persad 👩🏽‍💻 and Dominic Ayre RGD (he/him) a couple months back in Daniel Francavilla’s Future Brand Perspectives class at GBC.

Daniel does a great job of introducing various industry friends (and their perspectives) to his students. It makes me happy to know I've shared knowledge with those students who were me many years ago. 😊

I learned a lot from both Shivani and Dominic, and it furthers my stance that there's a need for industry discussions with creative friends of all niches (fashion, design, art, etc.) in Toronto. It would help fill gaps and strengthen our community.

I appreciate being a part of these group discussions, wherever they're held. (Thanks for the invite, Daniel!)

I can't wait to be more present for myself and my creative community in this way in the new year.

My biggest achievement in 2025 was dodging burnout.

YAY, me.

It was hard for me to recognize it at first, because corporate job or not, I've forever been building in alpha overdrive.

But not like this. 

My own projects, brands, and lifestyle slipped away in place of corp work that took over my outside time, mind, and health.

Not worth it. Especially when I've already poured years into my after-work goals, and health and clarity are my non-negotiables.

The burnout cord has been cut, and I'm already more present and aligned as I dance into 2026. 🌟😁

Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

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