Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

I’m a designer who spent countless hours using MidJourney to generate imagery in 2025.

It was the way things were done where I was. I’m not proud of the process, but I did learn a lot.

My thoughts:

🚫 You’ll never be 100% happy with the outcome. That’s because you can’t fully control it. The results are always a compromise of what you really want.
 
🚫 MidJourney doesn’t necessarily make the creative process faster. You’ll keep prompting for the changes you want (i.e. darker hair, warmer sunlight, make the object on a 45-degree angle, etc.), and the constant prompting takes time. Not sure if all the time it takes to prompt to get a meh outcome is worth it. 

🚫 Don’t get me started on people imagery.

🚫 Make the creative process make sense! If the AI-generated creative is pushed through million-dollar performance and out-of-home budgets, but the work can be 100000% better/richer/deeper with a stacked and skilled creative team instead…what is the point of using AI???!!!

🚫 The ethical implications and environmental impact still exist. I'll save that for another convo.

Designers, does AI exist in your visual/creative process? Hit me up with your thoughts below. 👇

---
Postscript, hours after I wrote this post:
I thought about it a lot more, and I understand and can get behind AI as a tool for concept and ideation. I can't, however, be happy and content with its direct outputs as final creative, especially when I know the generated imagery is just "good enough" and not what I intended the finished creative to be. I guess it also depends on what the creative is for, how "big" the project is, what the budget and team looks like, and how the creative will be used...still a lot for me to think about...

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

It's 2026 and I'm re-aligning my network and community.

This year, I want to especially connect with:

🌟 Women creative entrepreneurs ages 35+ who are specifically transitioning out of their 9-5s to build their own empires

🌟 Canadian fashion designers and business owners who can speak to community, marketing, money, and supply chain

🌟 Creative entrepreneurs/storytellers building their own communities and indie media brands

🌟 Women investors working towards their FIRE (Financial Independence, Retire Early) goals

🌟 Luxury hospitality brands whose focus is sustainability, community, and guest experience

🙂 Connect with me if this is you.

By the end of 2026, I will have:

✅  Re-launched Sushi Fridays The Podcast
✅  Secured a retail partner for ANDREA PASCUAL
✅  Hosted a creative salon (or better yet, a retreat) led by Cool Eye Creative
✅ Launched the projects I cannot yet talk about 

😜 Just leaving this here so I can screenshot it now and share it in 365 days. 

Happy new year, LinkedIn friends. Let's get it!

I joined a panel convo with Shivani Persad 👩🏽‍💻 and Dominic Ayre RGD (he/him) a couple months back in Daniel Francavilla’s Future Brand Perspectives class at GBC.

Daniel does a great job of introducing various industry friends (and their perspectives) to his students. It makes me happy to know I've shared knowledge with those students who were me many years ago. 😊

I learned a lot from both Shivani and Dominic, and it furthers my stance that there's a need for industry discussions with creative friends of all niches (fashion, design, art, etc.) in Toronto. It would help fill gaps and strengthen our community.

I appreciate being a part of these group discussions, wherever they're held. (Thanks for the invite, Daniel!)

I can't wait to be more present for myself and my creative community in this way in the new year.

My biggest achievement in 2025 was dodging burnout.

YAY, me.

It was hard for me to recognize it at first, because corporate job or not, I've forever been building in alpha overdrive.

But not like this. 

My own projects, brands, and lifestyle slipped away in place of corp work that took over my outside time, mind, and health.

Not worth it. Especially when I've already poured years into my after-work goals, and health and clarity are my non-negotiables.

The burnout cord has been cut, and I'm already more present and aligned as I dance into 2026. 🌟😁

Vivid Graphics Ltd.

• Discussing ideas to help clients achieve their marketing goals
• Inspiring clients and prospects with new ideas 
• Directing and overlooking many types of designs (motion, graphic, etc.) 
• Exceeding the marketing needs of clients
• Establishing and maintaining clientele relationships with engaging and focused strategies
• Listening to the needs of clients and prospects

Creative Director & President

Vivid Greetings Ltd.

• Assist clients and prospects in choosing an ecard for their company.
• Creating completely custom ecard designs for clients (often incorporating their branding in a clever way).
• Increasing brand memorability in ecards by animating client's logos.
• Helping clients from start to finish so that sending a company ecard is simple and easy.
• Overseeing and directing ecard designs- Ensuring each card has narrative, subtleties and invokes feelings in the viewer.
• Coming up with new and innovative ecard designs that have never been seen before.

President

President at Vivid Greetings and Vivid Graphics

Creative and innovative presentations are my passion. I am constantly looking for new and interesting ways to reach out through presentations and ecards. An explorer by nature, I am always looking for new ideas and I enjoy engaging with clients to create an above and beyond product.

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