Andrea P.

Strategic Brand Designer | Fashion Brand Owner + Creative Director | Podcaster

I spend my days as the brand designer at a startup where I conceptualize ideas and create designs that push the brand forward.

After hours:

🍏 I'm building Andrea Pascual (my fashion brand), where I focus on limited-quantity, superb quality accessories and leather goods

🍏 I'm creator and host of my podcast, Sushi Fridays, where I share stories about style, culture, biz, and design from the POV of creative entrepreneurs

🍏 I work with community-first brands to design their strategic visual identities

Send me a message to get in touch.

Founder & Strategic Brand Designer

Say “Cool Eye” out loud and it sounds like “Kulay” — the Filipino word for “colour.”  Our studio is named Cool Eye because we dream in colour, we design in colour, and we work with diverse entrepreneurs.

Notable clients:
☀️ Bank of Montreal for Elevate Festival
☀️ M&A Ventures Group
☀️ Untapped Investing
☀️ New Money Social Club
☀️ Resume By Nico

Tools:
📱 Illustrator
📱 Photoshop
📱 InDesign
📱 Lightroom
📱 Figma
📱 ConvertKit
📱 Notion
📱 Procreate
📱 Squarespace
📱 Instagram
📱 TikTok
📱 LinkedIn

Calling all design peeps in my network!
I can refer you to the hiring manager for these roles:

⭐ UX Researcher
📍 Toronto, Canada - Hybrid
💵 $140K - $160K

⭐ Sr. Product Designer
📍 Toronto, Canada - Hybrid
💵 $180K - $200K

If you think you could be a fit, DM me and I will share the deets.

I know about these roles because I'm part of the Twill network, where we help our friends/network/community get fast-tracked to their next role. There are also a ton of other roles in Engineering, and some in Sales and Growth. Let me know if you want me to share. 🙂

Andrea Pascual

Brand Designer, Cool Eye ⭐️ Owner & Creative Director, Andrea Pascual Fashion Brand ⭐️ Creator & Host, Sushi Fridays The Podcast

Empire Industries

VP, Marketing & Brand Development 

BlinkTwice

At my brand studio, I help lifestyle startups with brand strategy, naming, messaging, and visual brand identity.

Strategy:
Diagnosing the challenges and making a coherent plan for success is the starting point for any project. In this phase, we dive deep into the company's purpose, mission, values, and what sets it apart in the industry. We also study the people we seek to serve and create a road map to create an emotional connection between company and customer. A great brand strategy is a foundation for all our design decisions going forward.

Naming:
A brand's name is usually the––or one of the––first touchpoints a customer interacts with. A great name isn't subjective to the founders, but it should express the company's uniqueness, and attributes and communicate the vision and offering. A great name is simple. Getting to a great name isn't. It requires strategic exercises and practice. Often many rounds of ideas and options until the perfect name is sizzled out.

Messaging:
Every unique brand needs a unique voice. It is a verbal identity that can turn heads and quickly communicate what your company is here to accomplish and why it should matter to your customers. A compelling brand voice is your company's flag firmly placed in the ground. Showing the industry and your customers that you're here to make a difference. And you're here to stay.

Visual Identity
A brand's visual identity is how the company expresses itself and communicates its unique point of view through visuals. Logo signatures, typography, colour, and image style are the main components of a visual brand identity. A strong identity should separate your company from the competition and build a lasting emotional impression on your customers.

Founder and Brand Strategist

FlipTheWorld

Flip The World is a creative company focused on empowering change-makers.

Creative Director & Lead Strategist

BlinkTwice works with high-growth brands, helping them:

Stand out in saturated markets with bold, high-impact branding.
Accelerate brand awareness and engagement through strategic digital experiences.
Drive rapid growth by transforming their brand identity and digital presence.
How?

Branding Blueprint: A 90-day sprint to overhaul your brand’s strategy, identity, and website—taking you from concept to launch.
Brand Evolution Program: Ongoing content and digital strategy to keep your brand relevant, engaging, and ahead of industry trends.
Agile Execution: Fast, flexible, and tailored solutions that align with your growth goals, ensuring your brand makes an impact.

Past and current clients include: Rug Radio, Decrypt, Myriad Markets, Dastan

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The Battle

Andrea P.

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taplio

The Battle

Andrea P.

Yankie Shpigelman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea P.'s LinkedIn Performance

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