Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

Marketplanet | Powered by Hubexo

Partner - Head of Consulting

- Leading strategic advisory projects: process optimization, category management, strategic sourcing, supplier management, process redefinition, procurement organization structures, source to pay,
- Leading implementation projects of Marketplanet Platform Procurement Suite (S2P, P2P, invoicing, supplier portal) 
- Sales revenue building in gas&oil, energy, mining, public administration sector, 
- Providing consulting knowledge - design, implementation, sales and after sales for consulting and it systems implementations projects,
- Direct sales and sales support for consulting and implementation projects (c-level representatives)  
- Supervising the area of client customer care department, help-desk, external supplier support including SLA agreements in the area of e-procurement, e-sourcing, e-invoicing (more than 100 000 users), 
- Member of the International Team for the EBRD project “Legal framework for public procurement in Egypt” 
- Delivering projects in area of procurement for multinational clients in the CEE region,
- Reports to CEO
- Managing a team of 10 to 50 (client and internal).

Director - Strategic Advisory Department

- Responsible for consulting and it systems implementation projects in the area of strategic purchasing, e-procurement, e-sourcing,
- Management of the strategic consulting and implementation project portfolio,
- Project Leader/Senior consultant in the purchasing process redefinition and It systems implementation projects,
- Project Manager/Project Supervisor KGHM ltd (Poland, Canada, Chile), Energa Operator, ISD Poland (Gdańska Shipyard), PGNIG Polish Oil and Gas Company (Poland, Norway) , Seris Konsalnet Holding, Polish National Railway (PKP-PLK), Tauron Energy Group, Gaz System, PKN Orlen (Poland, Czech, Lithuania, Germany), Polish Armory Group, AG foods (Poland, Czech, Slovakia), NBP- Polish National Bank, Polish Energy Group (PGE), Smyk, PL 2012, Workservice 
- Leading a multifunctional team of developers, business consultants.
- Reports to Strategic Advisory Department Director
- Managing a team of 10 to 50 (client and internal)

Manager, Strategic Consulting Competence Center, Project Manager

TiGroup

Owner of the IT company connected with websystems, e-learning, e-business, knowledge management systems.

Owner

KoreanStore

The beautiful complexions of Korean women made Polish women eager to use Korean skin care methods. However, for a long time it was difficult to find appropriate cosmetics that would allow for full Korean care. At koreanstore.pl - a store with Korean cosmetics you will find everything you need for multi-stage Korean care.

Company Owner

PGNiG SA

- Leading a project “Central Procurement Office” –  reorganization of procurement function in PGNiIG Group - main goal establishing a central procurement office, procedures and procurement organization 
- Designing and organizing Procurement process for the PGNiG Group, creation of procurement strategies for production and indirect categories, standards and policies implementation,
- Investigating and defining processes and areas for improvement basing on cost, process and cross-organization cost savings and trade-offs,
- Leading a team of buyers (direct and indirect)
- International contract negotiations – group spend policy (above 500 m$) 
- Supplier identification, market analysis, supplier relationship management,
- Implementation of. electronic auctions, contract management, e- procurement, category strategy portal,
- SAP implementations team (FI-CO, MM),
- Concept, design and implementation “Procurement and Contract Management System” -  e-sourcing, contract management, supplier management, reporting
- Reports to CPO

Procurement Manager - Strategic Procurement Department

INTONEO  polish iRiver INC. distributor

- Sales network development, responsible for retail network customers (e.g. Metro Group)
- Building an implementing  market strategy for premium level electronic equipment
- Market and competition analysis
- Negotiations with buyers
- Import and customs procedures
- Managing the team of 3 
- Reports to CEO

Business Development Manager

NPL sp. z o.o.

- Preparation of business proposals, negotiations, Customer care
Business analysis
- Delivery and coordination of projects,
- Supervision of implementation IT projects, e-commerce solutions
- Business Consulting
- Reports to CEO
- Leading a team of 2

Chief  Project Manager, Senior Consultant

Your Digital Procurement Expert. 📍Ready to improve Your Procurement? 📍Let's connect.

I am a seasoned procurement executive with over 25 years of experience transforming procurement functions into strategic drivers of business success.

My expertise includes Source-to-Pay (S2P), Procure-to-Pay (P2P), strategic sourcing, supplier management, and procurement process optimisation. 
I have led high-impact projects across energy, gas & oil, mining, FMCG, banking, infrastructure, and public administration, with a strong focus on digital transformation.

I specialise in implementing advanced procurement platforms such as SAP Ariba, Marketplanet Procurement Suite, Coupa, and IVALUA to streamline processes, enhance supplier collaboration, and ensure operational excellence.

WHAT DRIVES ME

Procurement is more than a cost-cutting function - it is a strategic enabler of innovation, sustainability, and long-term growth. 
I leverage technology, empower teams, and redefine processes to deliver procurement transformations that align with organisational goals and deliver measurable value.

MY UNIQUE VALUE

Strategic Leadership
As Partner at Marketplanet, I have led cross-functional teams of up to 50 professionals, managing large-scale procurement transformations for multinational clients.

Global Impact
My international experience spans Europe, Asia, and Globals where I have managed procurement portfolios, negotiated high-value contracts, and implemented process optimisation initiatives.

Technological Expertise
I have led the design and implementation of e-procurement, e-sourcing, and supplier portals for organisations with over 100,000 users, integrating platforms like SAP and Marketplanet.

Advisory Experience
As Director of Strategic Advisory, I have driven category management strategies, organisational restructuring, and process optimisation, including international projects for public and private sectors.

KEY SKILLS AND CERTIFICATIONS

Leadership
Proven ability to lead global teams and align procurement strategies with business objectives.

Technology Platforms
SAP Ariba, Marketplanet, Coupa, IVALUA.

Certifications
CIPS (Chartered Institute of Procurement & Supply), PRINCE2.

Core Competencies
Strategic sourcing, change management, category management, and procurement organisation design.

INDUSTRY EXPERIENCE

Extensive experience delivering procurement solutions across energy, gas & oil, mining, FMCG, infrastructure, public administration, and financial services.

I am passionate about developing new business opportunities, building long-term relationships, and leading and empowering people

Actively sharing my insights on LinkedIn.

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Andreas Welsch

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