Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

Jeremy Prasetyo

TRUSTBYTES (Techstars Web3 '25)

Smart Treasury for Internet Capital Markets (ICM)

TRUSTBYTES turns behavioural analytics into capital efficiency for wallet-based businesses.
‍
☑ Capture opportunities
☑ Comply effortlessly
☑ Command your crypto treasury operations

We believe that internet/institutional capital markets (ICM) should be proactive, not reactive.
‍
In 24/7 crypto markets, your treasury, compliance and operation teams can't be awake around the clock fighting fires.
While traditional finance sleeps, crypto never does.
Why losing money on idle capital, failing compliance checks, and burning out their teams with manual processes, when there is a different way?
‍
The cost of inaction is measured in Billions per month.

We replace static rules with intelligent, dynamic policies.

Instead of threshold-based systems that trigger alerts at 3:11 AM, we use predictive intelligence to:

☑ Anticipate liquidity needs before they become urgent
☑ Automatically rebalance wallets during the most optimal time windows
☑ Maintain compliance ratios proactively, not reactively
☑ Transform your existing wallet infrastructure into a smart, learning system 

TRUSTBYTES works 24/7 so your team doesn't have to.

CEO & Co-Founder

QUIP - Quantum Technologies at Fraunhofer ITWM

Mentor

Keynote Speaker to National and International Audiences

Jeremy is able to tailor short talks, long presentations or workshops for any specific audience whether the focus is to inspire to perform and outperform, break patterns to innovate, empower leadership, increase sales or overall business. As a high-performance trainer, he presents his ideas extracted from interviews and individual coachings with industry icons, world champions and thought leaders of multiple disciplines with eye-opening facts, humor and easy-to-follow, practical concepts and applications that any audience member can immediately apply and achieve results.

Personal and Professional Performance Specialist

Diverse Organizations, incl. NobleProg, Innolea, Letuja, DOSB, DTV, ADTV, Masai, etc.

Trainings and Workshops on Artificial Intelligence, Business Applications, Cybersecurity, Leadership, Communication, Sales & Marketing

Independent Trainer

AI Strategy Consulting 

Innolea Institute

Mentor for post-graduate studies “Certified AI Consultant”

LETUJA GmbH

Linkfluence - a Meltwater company

AI-enabled consumer intelligence for global brands

+ Enterprise AI SaaS solution used by 200+ global brands for Trend Detection, Consumer Tribes segmentation/profiling or Brand Equity tracking in Real-time.
Key customers include Nike, Danone, General Mills, Estée Lauder, Kering, LVMH, Porsche, Toyota,...

+ Built and managed a team of professionals including Key Account Management, Business Development, Marketing, and Demand Generation to successfully meet and exceed sales targets and corporate goals

+ Designed and owned a strategic plan to grow the account portfolio and acquire new logos aligned with the company’s vision and roadmap

+ Collaborated with product, insights, and solution teams to improve customer experience
Developed and implemented a comprehensive demand generation strategy including Account-Based-Marketing, resulting in acquiring new global enterprise organizations

+ Conducted market research and developed a comprehensive competitive intelligence strategy to fuel repositioning with a new Go-To-Market

Vice President of Sales and Marketing

Blockpool

Business advisory for Blockchain Startups

European Blockchain Expert

E-Learning Startup

Our company is a next-generation ecosystem made up of a leading education platform for people in AI, Blockchain and Cryptocurrency, combined with a powerful marketing platform with a comprehensive set of tools for independent business owners.
The ecosystem is continuously expanding, subsuming new technologies, products and services in order to offer a one-stop space for those dedicated to learning and growing.

Jeremy's philosophy of education and self-empowerment is woven into the fabric of the company. As CEO and co-founder, Jeremy was taking the start-up from a compelling idea to a truly global company. Serving over 32,000 entrepreneurs, and powered by Blockchain and AI technology, it is enabling a new generation of learners and independent business owners within a single ecosystem of EdTech Platform and integrated Apps.

CEO and Co-Founder

World Champion turned Cyberpreneur | Building an AI SaaS company to $1M ARR and sharing my insights along the way | Co-Founder & CEO, TRUSTBYTES

While everyone's talking about AI, the Agentic Web and Web3,
few understand how to turn them into competitive advantage, 
even fewer into institutional advantage.
That's where I come in.

I'm a former World Champion turned Tech Founder and Emerging Technology Strategist who decodes tomorrow's tech for today's leaders. 
Through my unique ability to break down complex technologies into actionable strategies, I help organizations transform uncertainty into opportunity.

As CEO of TRUSTBYTES and an internationally recognized keynote speaker, I bridge the gap between cutting-edge innovation and real-world implementation. 

My expertise spans:

→ Emerging Tech Translation
- Transforming AI and blockchain complexities into clear strategic advantages
- Converting technological uncertainty into market-leading opportunities
- Building innovation flywheels that compound over time

→ Leadership Acceleration
- Mentoring the next generation of tech-savvy leaders
- Guiding institutional transformation with practical frameworks
- Creating bridges between legacy systems and emerging technologies

→ Strategic Innovation
- Designing AI-driven business flywheels that scale
- Developing institutional-grade technology strategies
- Engineering frameworks for sustainable growth

Through high-impact keynotes, executive mentorship, and hands-on leadership, I empower decision-makers to turn technological complexity into market dominance. 

My approach merges deep technical insight with battle-tested business acumen, helping organizations thrive in rapid change.

Tech moves fast.
Markets move faster.
But institutional transformation?
That's where most leaders get stuck.
I'm here to change the game.

Follow me for actionable insights on emerging tech, leadership, and exponential growth. 

Let's build tomorrow's advantages today.

FIGHTING CYBERCRIME LIKE IT'S 2030
Find more bugs in less time while saving up to 80% of cybersecurity resources.

HOW IT WORKS
TRUSTBYTES secures exponential technologies like Web 3.0, AI or Quantum TECH with its advanced AI that delivers unparalleled accuracy. By deploying self-learning AI agent swarms that adapt to evolving threats we protect systems with superior vulnerability detection and mitigation.

THE PROBLEM
$8 Trillion in Damages
Cybercrime Damages did cost the world $8 trillion USD in 2023.
Until now, global cybercrime costs grew by 15 percent each year.
But this number will grow exponentially, as hackers start using AI or even Quantum TECH.

Threat to Humanity
Warren Buffett calls cybercrime the biggest problem facing humanity - a threat exceeding nuclear weapons.
The answer lies in fighting fire with fire through AI counterforce.
TRUSTBYTES is that enabler for CISOs - an advanced AI system augmenting human experts to proactively remediate cyber threats before damage occurs.

OUR SOLUTION - SECURING EXPONENTIAL TECHNOLOGIES

➝ Web 3.0 - Smart Contract Auditing Suite

➝ Securing AI Systems

➝ Securing the Quantum TECH era


For more details visit: trustbytes.io

Nobody's betting on you - until you make it impossible not to.⤵


1/
➠ You don’t get funded. You get noticed.

➝ Markkula wasn’t hunting startups.
➝ Jobs hounded his way into a meeting.
↳ 150 calls to Valentine forced the door open.

➝ Most founders wait to be discovered.
➝ The bold demand to be seen.
↳ Obsession always beats talent waiting quietly.

➝ Investors chase proof of belief.
➝ Hustle is the first product.
↳ Persistence is louder than pitch decks.


2/
➠ The garage wasn’t a liability. It was proof.

➝ They had traction - six stores already.
➝ Apple II wasn’t vaporware.
↳ Launch was close enough to taste.

➝ Resource-starved but progress-rich.
➝ Not built to impress.
↳ Built to ship.

➝ The myth: start perfect.
➝ The truth: start moving.
↳ Results raise eyebrows, not resumes.


3/
➠ Markkula didn’t just invest - he calculated.

➝ $90K seed at $300K valuation = serious skin.
➝ Asked for a $250K credit line.
↳ 10% interest. Paid post-revenue.

➝ Investors protect upside.
➝ Smart money isn’t charity.
↳ Terms matter as much as dollars.

➝ Founders focused on “enough.”
➝ Markkula focused on “what’s next.”
↳ He knew scale eats capital.


4/
➠ The pitch didn’t win the day. The look did.

➝ “I’ve seen that look. I had it myself.”
➝ Markkula bet on the fire.
↳ No spreadsheet for conviction.

➝ Investors sense belief.
➝ They smell desperation.
↳ Vision makes you unforgettable.


5/
➠ Build something that makes “no” look stupid.

➝ No one believed in Apple.
➝ Until one man saw the future.
↳ Then everyone saw it.

➝ Don’t just get in the room.
➝ Make the room remember you.
↳ That’s how legends are built.


Think it through...

▶ What if they never made those 150 calls?
▶ What if the garage was enough?
▶ What if no one said yes?


That's the mindset you have to have.
That's the mindset we as founders are adopting at TRUSTBYTES (Techstars '25).

Let's go! 🚀 


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World Champion turned Entrepreneur | Follow me for emerging tech, leadership and growth topics | Co-Founder & CEO, TRUSTBYTES (Techstars '25)

Unpopular opinion:
Work should fit into Life - not consume it.
⤵

You’ve been sold a lie.
"Work harder. Hustle longer. Sacrifice now."

But here’s the truth:
You don’t get a trophy for burning out.

Work is a tool - not your identity.
It belongs inside your life, not wrapped around it.

 
1/
➠ When Work Becomes Life

When work takes over, life gets boxed in.
➝ Rest feels wrong
↳ You see it as lazy

➝ Loved ones feel intrusive
↳ You call it "distractions"

➝ Joy gets postponed
↳ Always chasing the next win

You’re not fulfilled.
You’re just drained.


2/
➠ When Life Is Bigger Than Work

Now flip it.
Make life the frame. Let work sit inside it.

➝ You still care about work
↳ But not at life’s expense

➝ You rest, recharge
↳ And show up sharper

➝ You celebrate wins
↳ With people who matter

You’re no longer sacrificing.
You’re thriving with clarity.


3/
➠ Why This Matters More Than Ever

Everything changes fast.
Your title isn’t forever. Your wellbeing should be.

➝ Careers shift
↳ Roles vanish

➝ Companies change
↳ Titles fade

➝ Health, peace, love
↳ That’s the real legacy

Invest in what actually lasts.


4/
➠ Two Simple Power Moves

Don't overthink balance.
Build it into your daily routine.

➝ Guard your "Life anchors"
↳ Treat them as sacred meetings

➝ Create a daily work stop
↳ Define your off switch

Discipline in boundaries
creates freedom in life.


Final Thought:
Work is part of your life.
Not the point of your life.

If your life is a circle,
Make sure work isn’t the whole thing.

▶ What if burnout is self-inflicted?
▶ What if rest is the cheat code?
▶ What if “balance” isn’t soft, but strategic?

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Life moves fast. Most people notice too late.⤵


We spend years chasing what looks good,
then regret ignoring what truly mattered.

The real cost of success?
Sacrificing your health and relationships for metrics that don’t last.

It’s St. Nick’s Day - time to show up where it counts.


1/
➠ Life doesn’t wait

➝ You chase - and end up alone
➝ You grind - your health is shot
➝ You blink - the kids are gone

Time moves fast.
Priorities drift quietly.


2/
➠ Burnout isn’t a badge

➝ Dollars don’t hug
➝ Likes don’t heal
➝ Hustle is glorified nonsense

Burnout isn’t success.
It’s exhaustion with a PR team.


3/
➠ Rewind doesn’t exist

➝ Priorities slip quietly
➝ Regret compounds
➝ Time doesn’t refund

You don’t get to hit reset.
And regret always shows up late.


4/
➠ Two things matter most

➝ Everything else? Temporary
➝ Your relationships
➝ Your health

Lose either,
and nothing else will matter.


5/
➠ Stop chasing. Start choosing.

➝ That’s the real metric
➝ Check your people
➝ Check your body

You don’t need balance.
You need better priorities.


You’re not too busy.
You’re just distracted by things that won’t matter when it’s over.

▶ What if the validation isn’t real?
▶ What happens when your success isolates you?
▶ What’s worth sacrificing your health for?


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Growth happens in the space between who you are
and the person you were meant to be.
 ⤵

Before anything else, here’s the angle most people miss:

You’re not competing with the world.
You’re competing with the next version of you.

And that competitor never gets tired...

That’s why the chase matters more than the milestone.

That's what Matthew McConaughey knew well an led to more than "just" an Oscar win:


1/
➠ The future self that never stops moving

 ➝ Your hero stays ten years ahead
 ↳ Always further
 ↳ Always better
 ↳ Always out of reach

We start here because this is the foundation: the future version of you isn’t a trophy. It’s a target that refuses to stand still.


2/
➠ Time reshapes who you want to become

 ➝ Growth shifts your definition of “ideal”
 ↳ New standards
 ↳ New clarity
 ↳ New goals

And as time moves, so do you.
Your definition of “better” evolves because you evolve.


3/
➠ Self-reflection keeps you honest

 ➝ Checking progress reveals the truth
 ↳ What’s working
 ↳ What’s missing
 ↳ What’s next

This is where the internal audit comes in.
No sugar-coating. 
No excuses. 
Just a clear view of where you stand.


4/
➠ The unattainable target is the useful one

 ➝ You’re not meant to catch your hero
 ↳ It stretches you
 ↳ It humbles you
 ↳ It disciplines you

The point isn’t arrival.
The point is pursuit.
The chase creates the growth.


5/
➠ Who you chase shapes who you become

 ➝ Aim at a version worth becoming
 ↳ More aligned
 ↳ More intentional
 ↳ More fulfilled

Because in the end, the future you becomes the architect of your present decisions.
And that’s where real transformation happens.


The standards of your future self
slowly become the standards of your current life.

If the person you were meant to be is still ahead of you,
what does that demand from you today?


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8 Small Shifts That Will Solve 80% Of Your Problems
⤵


Sometimes, we look for big solutions when it’s the small tweaks that unlock the biggest doors.


These shifts aren’t radical. 
They’re practical. 
And that’s why they work.


Let’s break them down - one shift at a time:


1/
➠ Assume People Have Good Intentions
➝ You can’t read minds
↳ So stop acting like you can

➝ Bad assumptions drain peace
↳ Good ones open connection

➝ Choose belief over suspicion
↳ It hurts less


2/
➠ Avoid Using Negative Words
➝ “I can’t” is mental trash
↳ Stop repeating failure

➝ Language programs mindset
↳ Every word counts

➝ Talk trash - live trash
↳ You’re better than that


3/
➠ Celebrate More Frequently
➝ Wins deserve space
↳ Big or small

➝ Acknowledge before you rush
↳ Growth needs pause

➝ Clap for yourself
↳ Even quietly


4/
➠ Decide You Must Achieve Your Goals
➝ “I’ll try” gives you a backdoor
↳ Close it

➝ Use “I must” instead
↳ Power lives there

➝ Remove wriggle space
↳ Clarity follows


5/
➠ Define “Failure” as “Failing to Take Action”
➝ No action = real failure
↳ Movement matters

➝ You control effort
↳ Not outcome

➝ Stop fearing results
↳ Start moving


6/
➠ Don’t Waste Energy on Hate
➝ Hate is self-harm
↳ Drains your life

➝ Fix it or drop it
↳ No middle

➝ Forgive. Forget. Move.
↳ Heal faster


7/
➠ Don’t Take Yourself So Seriously
➝ Laugh at yourself
↳ Or others will

➝ Humor builds influence
↳ People follow lightness

➝ Lighten up
↳ Power lives here


8/
➠ Don’t Try to Win Every Argument
➝ Not every battle is worth it
↳ Let some go

➝ “Winning” is ego
↳ Choose strategy

➝ Ask what’s next
↳ Then lead


Big shifts start small.
Start here. Start now.


▶ What shift have you avoided the longest?
▶ What would change if you only applied one?
▶ What would happen if you applied all eight?


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The Battle

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