Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

e& enterprise

Lead GTM, capability building, and ecosystem partnerships for the Data & AI business line, with a mandate to commercialize new offerings and strengthen the company’s AI/data platform play.

• Designing new AI-as-a-Service models, in data governance, integration, and observability, including:
→ Governance-as-a-Service (AI governance, observability, reliability)
→ Integration-as-a-Service (cross-platform/system integration)
→ Video AI-as-a-Service (computer vision, edge AI)
→ Agent-as-a-Service (agentic AI frameworks with AWS)

• Building strategic partnerships with hyperscalers such as AWS and Microsoft, ISVs, and domain players to co-create solutions.
• Driving regional expansion, with a focus on expansion in KSA, and building large opportunities.
• Leading capability development, upskilling teams, creating repeatable frameworks, and embedding AI into sales motions.
• Translating platform strategy into execution, aligning strategy, sales, and innovation for measurable business outcomes.
• Enabling strategic account growth through solutioning, partner co-creation, and executive workshops that reinforce e& enterprise’s positioning as a trusted AI partner.

Director Data & AI

Business value across industries through digital solutions. ~$1B in revenue, 2000+ people, and 7 offices globally.


•	Part of the leadership team and Head of Growth and Strategy for Digital Transformation company 
•	Managed investments ranging from $50M to $250M for multi-year initiatives to establish and expand business lines with a 9-member team
•	Led the strategic acquisition of GlassHouse Technologies, a Turkiye-based IT services provider, marking e& enterprise’s entry into Turkey, Qatar and South Africa markets and enhancing capabilities in managed cloud and SAP infrastructure services
•	Led the acquisition of Beehive, a UAE-based P2P lending platform, to accelerate growth of fintech division. Strategized the growth of the fintech division to reach revenue of $40M by 2027. Planned the expansion of the solutions portfolio (entering new solutions/adjacent markets), rebranding and international growth, and acquisitions to enter the SME lending segment.
•	Led the development of a scalable multi-tower deal structure and the successful carveout of AI into a standalone Data & AI business line.
•	Fore fronting JV negotiations with an South Korea based Cloud technology company for expanding to major GCC markets, generating a revenue stream of $350M in 5 years
•	Enhanced Go-To-Market messaging, improving market positioning in IDC MarketScape and Gartner Market Quadrants

Director - Strategy & Performance (Revenue Growth, Investments, Transformation)

Senior Manager - Growth (Revenue Growth, Investments)

Bain & Company

Global management consulting firm with 10,000+ employees and 60+ offices worldwide.

•	Led multi-disciplinary teams of engineers and business analysts to advise private equity investors.
•	Identified $32M revenue opportunities through increased ad investments for a PE portfolio company.
•	Secured a $5.5B bid for multi-country tea brands after a six-month due diligence for a global food major.
•	Devised GTM, pricing model, market sizing, and prioritization matrix for a food company’s entry into snack bars

Manager Private Equity Group (Market Entry, Pricing,  and Revenue Growth Strategies)

EY-Parthenon

Global professional services firm, $45B in revenue, 300,000+ employees, 700 offices worldwide

•	Launched a 3-year export readiness and trade development program for Qatar’s SMEs. Coordinated with the Kuwait Chamber of Commerce to enhance Qatari product trade, securing $2M in export deals and $20M in recurring prospects.
•	Saved $3M for a US PE firm through a 12-15% price reduction for a remarketing solution company 
•	Developed the ‘Opportunity Share Matrix’ (patent pending) to enhance growth opportunities for a US hygiene major. 
•	Saved $3.5M for a global (Japan & Korea) consumer health company through cost-optimization, recommending $2M in reduced spend and $1M in sell-in to sell-out progression using an Alteryx model.
•	Deployed a revenue accretive solution for the Account Planning team which anticipated potential strategy offerings (using predictive analytics) for businesses with over $50M in revenue. 
•	Benchmarked top-line and bottom-line performance compared with peers to identify performance gaps and suggested asset swaps with competitors to strengthen leadership position in core categories
•	Identified the potential to increase operating profit by ~$1 billion, while improving portfolio position and revenue growth, to realize the company’s full potential value

Associate Manager (Export Readiness Program, Opportunity Share Matrix)

Assistant Manager (GTM, Multidimensional Analytics)

The Smart Cube

Analytics and research firm with 600+ employees in US, UK, and India offices.

•	Collaborated with US and UK consulting and PE firms on strategic planning and decision-making.
•	Generated $175K in revenue from defense opportunities by developing an Activist Investor Predictive model.
•	Seconded to the Romania office to establish the CDD practice and build a team of analysts for due diligence projects.

Assistant Manager - Strategic Services (Business Planning and Set up)

Senior Analyst - Strategic Services (Predictive Models)

Beroe Inc

Global procurement intelligence and analytics company with 200+ employees in US, Europe, and Asia offices.

•	Implemented Procurement & Supply Chain Strategy projects for Fortune 500 companies.
•	Increased savings by 0.75% of total travel expenditure & 50% project turnaround time reduction for a global pharmaceutical pioneer.

Senior Research Analyst (Procurement & Supply Chain Strategies for Fortune 500 companies)

Over 14+ years, I’ve built the bridge between strategy, sales, and innovation and scaled enterprises by driving GTM strategy, AI commercialization, partnerships, and market expansion across AI, Cloud, Cybersecurity, and digital transformation in complex high-growth environments.

Here’s how it looked:
• Designed and built the Data & AI business unit, targeting multi-fold growth by 2030 with offerings including Data Solutions, Gen AI, ML Ops, Agentic AI and AI-in-a-box
• Platform Strategy: Leading the design and execution of enterprise platforms for AI and Data solutions 
• Partnerships & Ecosystem: Built strategic plays with Microsoft, AWS, and global vendors to build capabilities and accelerate adoption
• Structured multi-market GTM programs for AI adoption across BFSI, public sector, and retail verticals.
• Led a joint venture with a South Korean technology partner to expand public Cloud offerings across METAP
• Led international expansion into Turkey, Qatar, and South Africa through the acquisition of GlassHouse
• Elevated analyst positioning, improving Gartner Magic Quadrant and IDC MarketScape rankings through refined GTM messaging and market visibility.

Currently, I lead GTM, partnerships, and capability building for Data & AI at e& enterprise in Dubai, driving commercialization and strengthening the company’s platform play. Previously, I advised global clients at Bain and EY-Parthenon, working on M&As, product-market strategy, restructuring, strategic planning, and cross-functional GTM alignment.

I’ve orchestrated turnarounds and organizational restructuring, and driven international expansions across Turkey, Egypt, and the KSA.

Alongside my work, I mentor professionals navigating leadership transitions and growth inflection points, and contribute to Katalyst India, an award-winning NGO dedicated to women's economic empowerment.

If you're looking for GTM, AI strategy, or commercial growth solutions, or want to exchange perspectives, DM me and follow along.

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