Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

Enterprise Architect SAP Community

Support, advise, and foster the growth of the Enterprise Architect SAP Community globally by building engagement, providing thought leadership, and delivering value to SAP Customers, Partners, SAP and the broader SAP Enterprise Architecture ecosystem.

Community Orchestrator and Evangelist

KurMeta Group

Paul Kurchina is considered by both Industry and Technology corporations as an Information Technology visionary and a leader in leveraging SAP applications and technologies. 

Globally, many capital intensive corporations look to Paul for advice and guidance on how to implement technology for greater business value and lower Total Cost of Ownership (TCO). Paul is an accomplished public speaker nationally and internationally in the area of Information Technology. Paul runs KurMeta, an SAP ecosystem development practice.

Over his career, Paul has worked for government, crown corporations, private companies and consulting organizations. Much of Paul’s career has been spent in the Utility business where he has held the positions of Project Manager, Business Solutions Manager, Program Director and Enterprise Architect. He first became actively involved in the SAP world in 1993 while working for Ontario Hydro. He continued this involvement while working for PriceWaterhouseCoopers and TransAlta Corporation. Over the years, Paul has developed and launched numerous IT initiatives, including SAP implementations, and has been involved in various leadership roles in the Americas' SAP User Group (ASUG). Since joining the Americas’ SAP Users’ Group (ASUG) in 1993, he has held multiple leadership positions in a number of groups including: utilities, plant maintenance, enterprise architecture, enterprise SOA, and enterprise portals. Paul has also served twice on the ASUG Board of Directors. See less

Independent SAP Community Evangelist, Connector, Analyst and Advisor

- Develop and execute plans to build, develop and grow SAP Community’s Enterprise Architecture (EA) and Customer Center of Excellence (CoE) Groups 

- Determine community topics of engagement based on customer, SAP, SAP Ecosystem and market inputs

- Market and build awareness of EA and CoE groups to drive group membership and engagement

- Provide community strategy advise and guidance to drive  community growth and customer value

SAP Community Builder, Evangelist and Advisor  (Contract)

ASUG - Americas'​ SAP Users'​ Group

ASUG Subject Matter Expert  focused on programming across a number of areas and evangelizing ASUG. Helping connect ASUG members, SAP Partners and SAP to get more value from their membership and ASUG activities.

ASUG Community Builder and Evangelist (Part Time - Client of  KurMeta Group)

KurMeta

Paul Kurchina is considered by both Industry and Technology corporations as an Information Technology visionary and a leader in leveraging Wireless, Mobile, RFID, Enterprise Asset Management as well as SAP applications and technologies. Globally, many capital intensive corporations look to Paul for advice and guidance on how to implement technology for greater business value and lower Total Cost of Ownership (TCO). Paul is an accomplished public speaker nationally and internationally in the area of Information Technology. Paul now runs KurMeta, an IT ecosystem development practice.

Over his career, Paul has worked for government, crown corporations, private companies and consulting organizations. Much of Paul’s career has been spent in the Utility business where he has held the positions of Project Manager, Business Solutions Manager, Program Director and Enterprise Architect. He first became actively involved in the SAP world in 1993 while working for Ontario Hydro. He continued this involvement while working for PriceWaterhouseCoopers and TransAlta Corporation. Over the years, Paul has developed and launched numerous IT initiatives, including SAP implementations, and has been involved in various leadership roles in the Americas' SAP User Group (ASUG). Since joining the Americas’ SAP Users’ Group (ASUG) in 1993, he has held multiple leadership positions in a number of groups including: utilities, plant maintenance, enterprise architecture, enterprise SOA, and enterprise portals. Paul has also served twice on the ASUG Board of Directors.

Director

ASUG - Americas' SAP Users' Group

ASUG Volunteer and ASUG  Enterprise Architecture SIG Leader

ASUG Board Member

TransAlta

Enterprise Architect, Program Director

TransAlta Utilities

Program Director

Omnilogic

Business Development Director

Ontario Hydro

Manager, Information Management, Fossil Business Unit

I help connect people to grow communities, companies and the people inside companies. 

I have over 25 years of experience in improving business operations with SAP and other industry technologies, as an Independent SAP Community Evangelist, Connector, Analyst, and Advisor. I am passionate about inspiring others to get excited about learning, change, and technology, and I uphold the values of integrity, authenticity, kindness, knowledge, and growth.

I run KurMeta, an SAP ecosystem development practice, where I connect people across the globe who can benefit from sharing their mutual experiences and business know-how. 

I also develop and execute plans to grow the SAP Community, drive engagement, and provide strategy advice, especially in the areas of Enterprise Architecture and Customer Center of Excellence. 

As an Industry Analyst, I keep track of developments in existing and new technologies to improve business performance of corporations, particularly in the utilities sector, where I have co-authored several books and held volunteer board and leadership positions at the Americas SAP Users Group (ASUG). 

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