Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

NWIRC

I lead a mission-driven team dedicated to advancing manufacturing across 13 counties in northwest Pennsylvania: Erie, Warren, McKean, Potter, Crawford, Forest, Elk, Cameron, Mercer, Venango, Clarion, Jefferson, and Clearfield. We work side-by-side with small and mid-sized manufacturers to improve performance, grow talent, and spark innovation — helping them compete and thrive in a rapidly changing world.

NWIRC provides specialized support and training in areas such as:

-Business growth - strategic planning, sales, marketing support
-Continuous improvement - lean, operational excellence, quality, safety
-Employee development - culture, leadership, coaching, talent stream initiatives
-Industry 4.0 technologies, including automation, data analytics and AI
-Supply chain, including supplier scouting

This role involves guiding the strategic direction of the organization, cultivating relationships across industry and government, and ensuring that services evolve to meet the real-world needs of manufacturers. The focus remains on aligning efforts with measurable outcomes — reducing waste, growing talent, and implementing solutions that drive sustainable growth.

At its core, this position is about stewarding people, mission, and momentum — building on a strong foundation and advancing NWIRC’s impact across the region.

President & CEO

I’m currently serving as Transitioning President/CEO of NWIRC — a mission-driven organization dedicated to helping small and mid-sized manufacturers thrive across Northwest and Central Pennsylvania.

This unique transition period allows me to work alongside and learn from Bob Zaruta, NWIRC’s retiring President, whose leadership over the past decade has built a strong foundation of impact, innovation, and community trust.

During this time, I’m focused on:

Immersing myself in NWIRC’s programs, partnerships, and culture

Collaborating with the talented team to align on priorities and opportunities

Building relationships with manufacturers, stakeholders, and the broader regional ecosystem

Preparing for a seamless leadership handoff ahead of officially stepping into the President/CEO role on July 1, 2025

With a background in manufacturing, data, and continuous improvement, I’m passionate about helping businesses grow — not just through tools and tactics, but by unlocking the full potential of their people.

Transitioning President & CEO

Leverage4Data

Founder

GE Transportation, a Wabtec company

Leading a team of project managers who break down functional barriers to solve business problems, with technology based solutions. Our approach combines tools from the Lean Six Sigma toolkit, as well as Project Management from PMI and design thinking.

Senior Director - Project Management

Virtual Leverage LLC

Chairperson - NWIRC

-Led the centralized team of data scientists and product owners to improve productivity within GE Transportation
-Deliver digital solutions by leveraging Salesforce.com and Reliance (ETQ) to drive continuous improvements, with a focus on a reduction of cost of quality.

Senior Director - Data & Analytics

GE Transportation

Quality Pillar Application Leader

Quality Technical Advisor

General Electric

Quality Engineer

Making things easier with process improvements and data analytics | My views are my own.

Mission Statement: To leverage my passion for innovation, excellence, and mentorship to inspire and empower individuals and organizations to realize their full potential. By embracing challenges, fostering a culture of continuous improvement, and sharing knowledge, I aim to contribute to the development of solutions that address real-world problems, enhance efficiency, and drive sustainable growth. Through my actions, I commit to being a catalyst for change, encouraging others to explore their capabilities, and making a positive impact on the world around me.

About me:

Sara is an experienced problem solver using data and technology, specifically in an industrial business. Over the last 11 years, she has led digital transformation in a variety of roles, each with increased responsibility. These include Program Management, Product Ownership, Digital Thread Manager, Senior Director of Data and Analytics, and recently Continuous Improvement Director. In this new role, she will align the continuous improvement toolkit with the digital strategy to deliver a step function change in processes.
 
At GE Transportation, now a Wabtec Company, Sara implemented a global quality pillar application with minimal resources, created products in the data lake and led teams that have built custom web applications, using the latest technologies. Her unique blend of passion for data & technology, deep industry domain expertise and creative problem solving creates an ability to deliver digital transformation efficiently and fast. Continuous improvement and continuous learning with a laser focus on the people are her mantra. 

Most recently, she has started a side hustle, Leverage4Data, a software company providing manufacturers web applications to manage suppliers.

The postings on this site are my own and do not necessarily reflect the views of Wabtec.

Specialties: lean six sigma, ISO standards, software development, data science understanding, data analysis, manufacturing processes, product development, strategy, creating a positive work culture, inclusive leadership, seeing how to solve problems with technology, finding alternatives, brainstorming

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The Battle

Andreas Welsch

🌞Sara Hanks, LSS MBB

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