Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

Trade Automation Pros

Co-Founder & Chief Experience Officer at Trade Automation Pros - Automation Foundation

At Trade Automation Pros, we specialize in designing and implementing cutting-edge automation solutions tailored specifically for small business owners, with a strong focus on the Skilled Trades Industries. Our expertise extends to developing AI swarm agents, leveraging collective AI systems to optimize business processes and operational efficiency.

We are also committed to empowering others through education. We've developed comprehensive courses that provide detailed insights into our methods and technologies. These courses are designed to equip entrepreneurs and business owners with the tools they need to implement advanced automations in their own operations.

Join our community and start your journey towards mastering business automation: Automation Foundation's Community. Here, you’ll find resources, courses, and support to help you innovate and streamline your business effectively.

Co-Founder & Chief Experience Officer

Service Business Mastery

While I still own Service Emperor HVAC, Plumbing & Electrical, and Tri-Star Heating Air & Plumbing, I have built out the Service Business Mastery podcast, and the focus of the podcast is to help business owners and technicians who are thinking about starting their own service business.

Co-Host & Founder

Service Emperor

Chief Executive Officer

Executive Officer

Tri-Star Heating Air Plumbing

Owner/Executive Officer

Smith Heating and Air Conditioning

Service Manager

Canady's Precision Heating and Air Conditioning

Struggling to keep up with repetitive tasks and endless scheduling?

You have an automation issue.

Most trades pros waste HOURS daily on busywork that drags them away from growing their bottom line.

They’re buried in manual processes—from following up with leads to scheduling, invoicing, and beyond.

I get it because I’ve been there.

After watching my own service business drown under paperwork and outdated systems, I knew I had to find a better way.

That’s when I discovered AI-driven automation.

A few months in, and I freed up my time to serve customers, grow revenue, and enjoy life beyond work.

(My wife no longer complains about me being ‘busy’ 24/7).

Now, I help home service pros like you do the same.

Together, we’ll:

- Identify your biggest time wasters
- Implement smart automation that handles them for you
- Build a streamlined, stress-free system that scales

All of this so you can finally focus on boosting profits and regaining your freedom.

I’ve done it for countless home service pros. I can do it for you.

Want to learn more?

Send me a message here on LinkedIn, or book a call at https://tradeautomationpros.com/, and let’s see how AI-driven automation can give you back your time and sanity.

Tersh Blissett

Google Page 1 won’t be the ground in 2026.
AI chat answers will be.

And service businesses who get selected inside those AI responses… will capture demand nobody else even sees.

Because customers are no longer typing
“HVAC company near me”

They’re ASKING AI…
“Which HVAC company can I trust near me and why?”

Here’s the shift most owners still haven’t realized:

AI doesn’t list 20 companies.
AI chooses 2–4.

That’s the new ranking strategy.

If you’re not optimized for AI-based visibility,
Your competitors will win the lead before the search engine even shows results.

What service business owners should focus on this year:

- Hyper-local signals (city → neighborhood → ZIP)
- Credible citations and directory consistency
- Schema for services, hours, pricing basics
- Content that answers customer questions directly

“Trust signals” AI can reference
AI doesn’t guess.

It selects who looks most reliable, structured, and verifiable.

Save and repost to help others get mentioned in AI chat results…
Before people even scroll Google.

Follow Tersh Blissett for more AI updates.

I help home service businesses save 20+ hrs/week with AI automation | Host of Service Business Mastery (160k+ listeners) | CEO of Savannah’s #1 AC Company

Your service businesses might be breaking AI laws Without even realizing it.
AI content isn’t “post & go” anymore.

Regulators are watching.
And big fines are real.

Here’s how to stay safe in 2025:

- Align AI content with actual regulations (GDPR / FTC etc)
- Only use customer data with consent
- Add human review before posting
- Document tools and model versions
- Add human edits
- Use trusted vendors
- Add small disclaimers where needed
- Review policies quarterly

Service businesses who ignore this lose trust fast.
Service businesses who get ahead of this win.

AI isn’t the threat, non-compliance is.
Apply these guidelines to make your business safe.

Follow Tersh Blissett to keep your service business protected.

AI isn’t a nice to have anymore
It’s officially a profit machine.

These aren’t opinions.
These are hard numbers from real businesses.

And the message is very clear:

Service businesses that don’t adopt AI… will simply cost more to run.

Because while most people are still debating “AI vs humans”

The smart ones are doing math.

What this means for you:

- lower cost per service delivered
- faster response speed means higher retention
- more volume handled without more hiring
- bigger profit per client without changing prices

This is why AI adoption is accelerating.

Not because it’s hype.
Because it’s profitable.

And the data speaks louder than any opinion.
Follow Tersh Blissett Blisset for more stats about AI.

“What do I do every day that I’m tired of doing?”

Every SMB owner I talk to has asked themselves this at some point.

Because in the trades, the problems aren’t theoretical.

They’re the everyday things that pile up until they feel impossible.

- The estimates you meant to send… but didn’t.
- The follow-ups you forget when the phone won’t stop ringing.
- The tech who calls asking for info that should’ve been in the job notes.
- The same task you repeat so much it almost becomes muscle memory.
- The customer who slips through the cracks because the day got too busy.

That’s the thing that gives you momentum.
That’s the first thing you should automate.
That’s the moment you start running your business, not letting it run you.

Because once you fix the right problem,
every other part of your operation starts getting easier.

If you’re an owner who’s overwhelmed with doing the same task for the 600th time…

You are standing right in front of your first automation opportunity.

Start there.
Keep going.
Fix one problem at a time.

That’s how SMBs, real, everyday local businesses, finally get their time back.
The moment you fix one small thing…

The whole system starts to breathe again.

P.S. Happy men's day! 
I didn't know we men have a day too! Enjoy fellas!

The biggest AI risk in 2026 won’t be wrong info
It’ll be leaking client data.

When you deal with personal addresses, inside-unit photos, bank account references, service invoices or permit details,

One breach isn’t a mistake.
It’s a lawsuit and a reputation hit.

And that’s exactly why Claude is emerging as the safest pick for service businesses.

Claude forces tighter guardrails by default
and it keeps technicians and CSRs from accidentally pushing private client details outside your data boundary.


Which means,

⇒Less human-error liability
⇒Less “copy/paste leak risk”
⇒Less legal cleanup

In 2026, the winners won’t just automate faster,
They’ll automate safely. Will you?

Follow Tersh Blissett Blisset for more safer AI practices.

Excel just got an AI co-worker.
A thinking model inside your spreadsheet.

Most service businesses don’t need another dashboard
They need faster, cleaner financial clarity inside the tool they already use daily.

And that’s exactly what Claude for Excel delivers.

What it means for home-service finance teams

- less time fixing formulas
- faster “what if we hire 2 more techs?” answers
- zero more hours wasted digging through 9-tab spreadsheets
- more time making strategic decisions not reconciling cells

This isn’t chat-to-excel.
This is Excel finally understanding itself.

Follow Tersh Blissett for more AI updates built for service businesses.

By the end of these 6 weeks.

You won’t be asking, What can AI do for my business?

You’ll have:

→ Automations answering leads while you’re on the job
→ Workflows updating your CRM without manual copy-paste
→ AI helping with quotes, emails, and follow-ups in real time
→ Real systems that save you hours every week (not just ideas)

Inside the Zapier & AI Automation Accelerator, you get:

✦ 6 live group calls (60 min each)
✦ Build at least 3 working automations for your business
✦ Create AI workflows using ChatGPT, Claude & Custom GPTs
✦ A practical setup your team can actually run
and more support along the way

Starts Nov 14

If you want your ops working while you’re on a job site, DM “ACCELERATOR” and I’ll send details.

taplio

The Battle

Andreas Welsch

Tersh Blissett

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The Battle

Andreas Welsch

Tersh Blissett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tersh Blissett's LinkedIn Performance

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