Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

Novartis

In my role at Novartis, I transitioned from a contract position to a permanent role, focusing on project management, process improvements, and budget management. I have been instrumental in introducing automation and AI-driven solutions, driving operational efficiency across various business functions.

Key Responsibilities:

✅ Process Automation & Efficiency: Identified opportunities to streamline workflows using automation tools such as Microsoft Power Automate, reducing manual effort and improving accuracy.

👉 Process Optimisation: Collaborate with cross-functional teams to implement innovative, AI-powered solutions that optimise business processes.

➡️ Reporting & Data Management: Developed reporting frameworks to improve decision-making speed and accuracy.

👉 Stakeholder Management: Engage with stakeholders to ensure smooth project execution and manage budgets effectively to ensure cost control.

💻 AI Advocacy: Work with teams across the organisation to share knowledge and advocate for the integration of AI technologies to support continuous improvement.

Outcomes:

📈 Process Improvement: Successfully implemented automation solutions that reduced manual effort by 25% and accelerated process completion times.

🤝 Budget Management: Managed project budgets effectively, ensuring that financial resources were allocated efficiently, resulting in stakeholder satisfaction and consistent project delivery.

📌 Enhanced Decision-Making: Developed reporting systems that led to quicker, more accurate decision-making.

👍 AI Adoption: Played a key role in increasing the awareness and adoption of AI technologies within the organisation, contributing to a culture of innovation.

Project Manager

As a consultant, I leveraged my finance, project management, and technology expertise to drive multiple process improvement projects across business functions.

👉 Implementation of company wide employee onboarding platform (20,000 - 50,000 stakeholder reach)

📈 Financial Planning and Analysis (FP&A): Supported budgeting, forecasting, and financial reporting improvements.

⚙️ Adoption and implementation of technologies to enhance day-day activities: Led initiatives to implement automation tools, improving day-to-day operational efficiency.

🧑‍💻 Data literate skills utilised: Utilised internal tools to create reporting dashboards, enabling data-driven decision-making. 


🙋Outcomes:

✅Successfully implemented a company-wide employee onboarding platform, reaching 20,000 to 50,000 stakeholders, resulting in a reduction in onboarding time and a 40% increase in employee engagement during the onboarding process.

➡️Led the adoption and implementation of innovative technologies across day-to-day activities, resulting in a 20% increase in operational efficiency and enhancing productivity.

📌Utilised data literate skills to develop and implement intuitive internal dashboard visualisations, facilitating data-driven decision-making processes and improving information accessibility.

Project Manager (Consultant)

LinkedIn Expertise Hub

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Owner

The Asset Management Exchange

Led a global team across client reporting and technology functions, driving operational efficiency and strategic technology implementations.

Key Responsibilities:

✅ Team Leadership: Managed teams in Cork and Manila, overseeing operations across client reporting and technology.

✅ Technology Implementation: Led the onboarding and enhancement of key applications used by AMX stakeholders, including CRM, sales enablement tools, and the AMX Digital Platform.

✅ Automation & RPA Leadership:
•	Led the implementation of Robotic Process Automation (RPA) using Blue Prism, optimising multiple business functions.
•	Business owner for RPA initiatives, identifying automation opportunities and overseeing project execution.

✅ Application Monitoring & Reporting:
•	Managed Azure Monitor for automated system checks, alerting, and dashboard creation.
•	Developed a Power BI application dashboard for C-suite visibility.

Key Achievements:

📈 Business Growth Impact: Contributed to AMX surpassing €4 billion in Assets Under Management (AUM) through technology-driven efficiencies.

✅ Operational Efficiency Gains: RPA implementation freed up resources for high-value tasks aligned with business strategy.

📌 Improved Decision-Making: Advanced data insights and automation enhanced strategic decision-making across the business.

🤝 Stronger Stakeholder Engagement: Enhanced technology adoption and reporting clarity for leadership teams.

Associate Director Of Technology & Reporting

Itron

➡️Implementation Project: OCR (Optical Character Recognition) Scanner Solution for Accounts Payable:

📌Project lead for the full project life cycle of the implementation of an scanning/software solution for accounts payable

➡️Managing a team of accounts payable employees and an external consultant throughout the process


✅Outcomes:

➡️Greater efficiencies for the business function, allowing employees to focus on other deliverables and grow the accounts payable function.


📌Data and Technology Project: 

➡️Key Performance Indicators (KPI) reporting package

🙋Project Owner for the implementation Key Performance Indicators (KPI) reporting package across 10 EMEA countries covering accounts receivable and payable business functions:
    
   ✅Scoping and discussing the KPI's to be implemented with key stakeholders.

    📌 Driving the project plan across the business including timelines, resources and costings, environments, applications, risks, testing and implementation.
 
    ➡️ Sourcing and cleansing of datasets and running SQL queries to capture the agreed metrics in advance of working with Oracle developer.

    ⚙️ Post production created Power BI dashboard that was made available to the applicable business functions


📈Outcomes:

➡️ Leadership team had the ability to make more informed decisions to help the business grow from revenue, profit and headcount perspective by having real time access to visual dataset for each business function

Senior Project Lead

Deutsche Bank

This role was within the Rates & Credit Trading Department for a 3-month 
period. 

Following completion of this role in September 2013 I was assigned to another global 
project within the Non Core – Structured Finance working as an Business Analyst on various 
projects as this department had just been setup – performing various tests on numerous data 
streams.

Business Analyst

Markit

3 month contract role

Markit changed its statutory reporting from UK GAAP to IFRS and required a business analyst 
to undertake various tests, to ensure that data was captured and reported correctly following the reporting change.

The main focus of the project was on the Central Product Services (CPS) as this was the aspect of the business that would be most affected by the change in the reporting process

Aviva Investors

Contract Role

Initially engaged to undertake a project role focused around two main areas; 
1. Development of Management Information within financial control and 
2. Liquidation of Legal Entities. Due to organisational restructure 

Provided significant assistance to the financialreporting team and assist with Off-shoring of processes.

Project Accountant

Newedge

Contract Role

Project role that required the implementation of an automated regulated reporting system and the 
preparation of regulatory reports (FSA047&FSA048)

Sarasin & Partners LLP

Contract Role

Implementation of a strategy to enable the month-end process to be completed in a shorter time 
frame, 
Outcomes:
1. Reduced the month-end process from 7 working days to 5 working days, 
2. Month End process completed by 2 accountants rather than 3 which was previously 
the case.

Assistant Financial Controller

Deloitte

Main clients: Man Group PLC and Thayer Brook Partners
• Liaise with the client staff, at all levels of seniority throughout engagements
• Tasks include general enquiries, discussions of issues or errors noted, and obtaining all 
documentary evidence required in completing all testing procedures
• Provide guidance and on-site coaching to junior members of the team throughout the audit
• Received an Outstanding Contribution Award for my performance on Man Group PLC audit
• Graduate Recruitment representative for the Investment Management departmen

Assistant Manager in Investment Management

Time is precious; let me speed up your LinkedIn results | LinkedIn Profile Optimisation | LinkedIn Consultant | Ghostwriter | LinkedIn Specialist

Optimising your LinkedIn profile and building a LinkedIn strategy can feel overwhelming.

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Like many people, I had a LinkedIn account for years but didn’t know what to do with it.

I’d scroll through, unsure what to post, how to stand out, or whether it was even worth it.

Engaging felt awkward. Creating content felt impossible.

When I finally posted something (a link to an article I liked), I expected silence.

Instead, I got 14 likes. 

That small response gave me a big boost of confidence and set me on a new path.

I started sharing once a week.

That rhythm gave me direction and helped me show up more confidently.

Since 2023, I’ve posted daily on LinkedIn and supported others in doing the same, on their own terms.

Because the goal isn’t to post every day.

The goal is to have a LinkedIn presence that works for you.


⏲️ Today, I support people who say things like:

“It’s all a bit outdated”
“I don’t know what to change on my profile”
“I feel confident, I just need some structure”

We work together to ensure their LinkedIn profile, content, and strategy reflect who they are and what they want, whether that’s visibility, clients, or a new role.


👇 Services I offer:
1.	LinkedIn Coaching – Structured support to attract clients or job opportunities
2.	Profile Optimisation – Done-for-you profile rewrites that make your experience stand out
3.	LinkedIn Ghostwriting – Weekly content creation for coaches, consultants & business owners


🥇 Client results:
Strong LinkedIn personal brands built for Business Owners & C-level executives
Increased profile views and quality connection requests
More consistent posting (without pressure)
Renewed confidence in showing up online
75%+ increase in engagement


Thinking of improving your LinkedIn presence or strategy?

Check out my Recommendations section for stories from past clients.

And if LinkedIn’s been on your to-do list for a while, maybe this is the encouragement you needed to take that first step.

🤝Let's get started: 
Book a call: https://calendly.com/wallymccarthy

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Wally McCarthy 📢

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