Andreas Welsch

Intelligence Briefing

● Advised business & technology leaders on defining their business’s AI strategy, organization, idea pipeline, and multiplier community; consulted on product/ go-to-market strategy, and pricing;  customers: AIxBlock, SavorHealth, Sema.
● Authored best-selling "AI Leadership Handbook—A Practical Guide to Turning Technology Hype into Business Outcome" and courses on Agentic AI for business leaders with LinkedIn; 30,000+ learners.
● Inspired and educated audiences of up to 10,000 attendees on using AI in business through keynotes, panel discussions, and trainings; customers: Amazon, Astra Zeneca, Generative AI Week, Germany’s Employment Agency, Packt Publishing, PMI, Potter Electric Signal, Similarweb, Wizly, WOW AI.
● Provided expert perspective to private equity firms and investors on enterprise AI market & technologies.
● Supported influencer campaigns with AWS, Domo, IBM, monday.com, Rossum, Salesforce.

Founder & Chief AI Strategist

Provide expert perspective to industry analyses and news stories (See details below).

Senior Industry Analyst

Keynote Speaker

LinkedIn

Trained 30,000+ business leaders on Agentic AI. Courses recorded in English & German and localized into the world’s most-spoken languages incl. Spanish and Mandarin.

Developed and recorded online courses for LinkedIn Learning for Business Leaders: 
● Agentic AI: Challenges and Opportunities for Leadership
● AI Agents: Preparing Your Organization for Change as a Business Leader
● Mitigating AI Business Risk: A Guide for Senior Leaders and Executives
● Currently working on two new courses for leaders and professionals and guiding their use of AI agents (stay tuned…)

Course Instructor

Maven

Developed an online course to teach product managers, product marketers/ GTM leaders, and founders the foundations of monetizing Agentic AI solutions—and how to set up their commercial models.

Prophets of AI

Prophets of AI is the leading resource for engagement with the world's most celebrated experts in artificial intelligence and robotics.

Andreas Welsch serves as an indispensable interpreter of modern technology for the business world, untangling the complexities of AI. In an age where hype can be blinding, he advocates for a measured, outcome-driven approach. Recognizing that not all AI projects realize their full potential, he underscores the necessity of looking beyond the buzz and narrative constructs, positioning AI as a profoundly human topic. To him, the essence of AI lies not in technology but in its profound implications for humanity, a theme he masterfully articulates in his pursuit of transforming AI hype into tangible outcomes.

Speakers Associates Ltd

Bots & People

● Advise leadership team on strategic opportunities in the U.S. market and on emerging content topics

● Develop and deliver hybrid learning courses for leading organizations to enable their early adopters on Generative AI. Large enterprise clients in Retail, Biopharma, etc.

Strategic Advisor & Instructor

academy4.ai

● Developed and delivered module on AI Leadership (based on the AI Leadership Handbook) as part of the “Master Management for AI” program.

● Engaged with learners in monthly AMA meetings to offer additional value and deepening of learning concepts.

West Chester University of Pennsylvania

● Taught “Introduction to Management Information Systems” and "Production and Operations Management" to cohorts of up to 95 undergraduate students, spanning modules such as Artificial Intelligence, Enterprise Resource Planning, Customer Relationship Management, Databases, Cybersecurity, Ethics, and more. Instructor rating exceeded department average.

● Developing hands-on course “AI Applications in the Workplace” to prepare the next generation of leaders with the foundation of Generative AI and AI assistants.

● Contributed to defining West Chester University’s Generative AI Responsible Use policy.

● Received 4 teaching awards, recognizing outstanding contributions to bringing AI into the classroom.

Adjunct Professor

Accelerated market position in AI through end-to-end responsibility, contributing to +36% in market cap:
● Established global product marketing unit to drive vision, messaging & positioning, launches, and third-party events for Business AI and AI copilot, Joule, across 7 product CMOs, analyst/ public relations.
● Spearheaded partner marketing, including negotiating joint announcements, press releases, and launches with senior executives at Apple, AWS, Google, IBM, Meta, Microsoft, Mistral, and NVIDIA.
● Conveyed value proposition of AI capabilities as a company spokesperson in dozens of media and analyst interviews; demonstrated traction by securing 7 public reference videos and 123 customer logos within the first 6 months (exceeded goal by 23%).
● Defined commercial model for Generative AI capabilities to double total addressable market & revenue.

Vice President & Head of Product Marketing  — Artificial Intelligence

Built and led global AI Center of Excellence (CoE) of 55 product managers, data scientists, developers, business analysts, and 3 managers to embed AI capabilities into flagship products:
● Partnered with product teams and customers to create portfolio of AI use cases; delivered 3 AI use cases and proved feasibility of 9 AI pilots and secured €2.3MM board-level funding; customers: Bayer, Trumpf.
● Collaborated with senior executives across engineering units to establish governance program and resolve common challenges for implementing AI; grew product roadmap from 5 to 19 AI capabilities.
● Built multiplier network to accelerate AI literacy for 20% of workforce via formal training, technology enablement, and hands-on workshops. Attendee rating of 4.5 out of 5 points on relevance and value.

Vice President & Head of AI Center of Excellence, SAP S/4HANA Product Management

Led customer adoption of AI solutions from discovery to reference, contributing to $8.1MM revenue, leading a team of GTM experts:
● Identified high-value AI scenarios in Fortune 100 businesses by conducting stakeholder interviews and developing innovation proposals; examples: Merck & Co., ExxonMobil.
● Won first deal in region for early-stage product by demonstrating customer-first mindset during sales cycle and implementation, resulting in go-live within 4 months.
● Advised senior stakeholders in 83 innovation projects with Fortune 500 customers by connecting technology portfolio to customers’ business outcomes, directly supporting $2MM pipeline.

Head of Go-to-Market, Artificial Intelligence

Prepared Chief Technology Officer for strategic customer meetings and programs with key stakeholders:
● Represented CTO and aligned priorities with executives, customers, partners, analysts, and board, leading to effective execution of strategic meetings and follow-ups.
● Generated input for corporate AI strategy by gathering customer feedback on AI & digital transformation of their businesses during site visits; customers: Walmart, ExxonMobil.

Program Manager, Office of the Chief Technology Officer

Newtown Square, PA (Oct 2010 – Sep 2016) | Markdorf, Germany (Aug 2001 – Sep 2010)
● Developed and implemented governance model for $17M service transition program to external provider, leading to adoption of 4 additional services within 6 months of project start.
● Coordinated service level reviews with team of 23 professionals in 5 countries, resulting in implementation of corrective actions with supplier and in ensuring go-live on time.
● Optimized support processes for business-critical systems with IT staff in North America and Asia, resulting in 12% increase of user satisfaction through training and standardized procedures.

Project Manager, IT Process Automation

Andreas Welsch is an internationally recognized top 10 AI leader and one of today’s most sought-after thought leaders and keynote speakers for business and technology audiences. With over two decades of global leadership experience—most recently as Vice President at SAP—Andreas has helped Fortune 500 companies cut through AI hype to deliver measurable business outcomes.

He is the Founder of AI consulting firm Intelligence Briefing, the best-selling author of the AI Leadership Handbook, and a leading voice on AI strategy, adoption, and transformation. 

At the heart of Andreas’s work lies a clear value proposition: he helps business leaders understand how to apply AI responsibly, effectively, and profitably by addressing the questions that decision-makers face:

• How do we turn AI into business value, not just experimentation?
• How can we prepare our workforce for AI-driven transformation?
• What practical steps can we take to avoid ethical, operational, or financial pitfalls?

Andreas’s keynotes and workshops are known for their clarity, strategic relevance, and deep insight. Drawing from more than two decades in the software industry, he offers real-world frameworks and practical steps tailored to leadership audiences. He introduces leaders to the growing landscape of AI agents, leading hybrid teams of humans and AI, and AI-driven business models, explaining not only what’s next—but what matters most and why.

During his tenure at SAP, Andreas accelerated the integration of AI across enterprise applications and positioned SAP as an AI leader. He brings first-hand experience and a global perspective to every business and has been named a LinkedIn Top Voice, Thinkers360's Top 10 Thought Leader in AI, Generative AI, and Agentic AI, DataIQ's Data & AI Leader of the Year, The Futurum Group's Top 14 AI Influencer, PEX Network’s Top 30 AI Leader, and SwissCognitive’s Top 50 Global AI Ambassador.

His work has appeared in CIO.com, VentureBeat, and InformationWeek. He serves on the Editorial Board of the Journal of AI, Robotics and Workplace Automation and as an adjunct professor at West Chester University.

Whether advising boardrooms or delivering compelling mainstage keynotes, Andreas empowers organizations to lead with confidence in the era of AI. For leaders looking for clarity, action, and strategy—not hype—Andreas delivers a transformative experience.

Join his private community “AI Leadership Circle” and follow his “What’s the BUZZ?” live stream & podcast and newsletter, “The AI MEMO”, and work with Andreas to turn hype into outcome for your business.

Vice President & Head of Marketing & Solution Management — Artificial Intelligence

Defined GTM and product marketing for Artificial Intelligence (AI) across SAP’s product portfolio, incl. AI Business Services on SAP Business Technology Platform in the context of embedded AI capabilities and intelligent process automation via Robotic Process Automation (RPA) and low-code/ no-code offering. Led global team of product marketers and solution managers

ISG (Information Services Group)

Partner - AI, Automation & Contact Center Transformation

ISG Automation

As Global Lead for Automation Solutions, I am responsible for helping organisations leverage Automation Technologies, such as RPA, NLP, OCR and Virtual Agents to create efficiency, and improve the customer/employee experience. I have over a decade of experience in either running an Automation Centre of Excellence while @ Telefonica O2,or assisting internal / external clients as strategic automation advisor with everything from opportunity reviews,  governing automation programs, automation strategy and setting up automation CoE's across multiple technology types

Global Head of Intelligent Automation Solutions

Responsible for assisting clients on their Intelligent Automation Journey to delivery significant business value

Director - Intelligent Automation

Operational and Strategic role, responsible for the growth of Digital Care channels at BT, covering Chat, Social and Online Communities and setting up RPA

General Manager - Digital Care

Telefónica

Having successfully grown and managed one of Europe's largest Digital Service operations, I've moved into a more strategic role looking at the overall future of Sales & Service within Telefonica. 

As well as designing & implementing the Digital Service strategy for Sales & Service, and how this feeds into Telefonica's overall Contact Strategy, I have also designed how we service future products & propositions in a digital 1st environment, removing Voice from the mix completely.

I'm the Telefonica lead on the large, complex Capita Transformation plan, implementing new tools and ways of working to the benefit of both agent and customer, enabling O2 to transition to an Omi-Channel future for our customers.

Head of Digital Service Innovation & Transformation

O2 (Telefónica UK)

•	Reduced offshore Back Office FTE from 390 to 250 in 2012 through automation and 
                process improvement
•	Implemented Robotic Process Automation delivering benefits of over £900K in year 1 – 400K 
                transactions a month automated.
•	Developed & lead Super Size - Self Serve work programme driving 25% increase in Self 
                Serve usage by our customers
•	Redesigned O2’s Early life comms strategy, to be less Sales & more Service focused 
                helping to drive early adoption of Online as a Service channel – Reducing costly Voice 
                contacts
•	Developed & lead Chat Get Well programme, building up solid foundations for O2’s Web  
                Chat operation to achieve 1 Million chat capability in 2013
•	Completed £70 million, Offshore Outsource Supplier RFP + Contract negotiations for all 3 
                chosen suppliers in early 2012

Head of RPA / Back Office / Digital Service

•	Operationally managed over 390 FTE completing over 1 million Back Office, whitemail and basic complaints handling transactions per month between onshore and offshore locations
•	Commercially managed 2 offshore Partners, reviewing monthly invoices, assessing on-
                going FTE requirements and ensuring O2 has market leading commercials in place.
•	Spent time in Offshore locations, visiting partner sites, later utilising relationship to 
                negotiate additional FTE at reduced hourly rate/FOC on occasions. 
•	Set up new offshore Back Office & Chat Partner following successful RFP conclusion
•	Manage UK Team of 11 FTE with responsibility of raising £50 million in Credits, Back 
                Office Outsourcing & Process Improvement.
•	Transformed Back Office mix between UK and Offshore delivering 25% efficiency gains in 
                productivity.
•	Delivered restructuring savings within UK of over 50 FTE (£1M per annum.)

Back Office Sourcing Manager

O2 UK

Credit & Revenue Assurance Manager

For over 15 years, I've been at the forefront of AI (more recently Gen AI) and Intelligent Automation, pioneering solutions, taking calculated risks, and guiding businesses through digital transformation. From my early days of spearheading RPA, Self Serve and OCR initiatives to transforming customer interactions via Virtual Assistants & Chat Bots, my journey is fueled by both successes and valuable lessons. I'm passionate about ensuring organizations sidestep the pitfalls I encountered in my early adopter days and swiftly harness the power of modern technology for efficiency and growth.

Experience:

Digital Transformation Specialist: Initiated and led the automation of O2's manual back office operations, setting the pace for extensive shifts into innovative digital channels like Chat & Social.

AI & Automation Consultant: Collaborated with Fortune 500 companies, harnessing tools like Generative AI, RPA, OCR, and Conversational AI. Delivered projects that provided immense value and efficiency gains for my clients.

Public Speaker & Thought Leader: Recognized voice in industry events across the UK, Europe, and the USA. My areas of expertise encompass Robotic & Intelligent Automation, Digital Customer Service, Business Transformation, and the multifaceted impacts of Generative AI.

Core Specialties:

Intelligent & Robotic Process Automation
Generative AI & Conversational Tech
Digital Customer Interactions: Live Chat, Social Customer Service & Self Service
Online Community Building
Strategic Stakeholder Management
Contract Negotiation Mastery
Process Enhancement & Streamlining

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