Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The rules of work have changed. The linear career path is dead.

Whether you're an experienced executive feeling stuck in a "perfectly good job" or facing an unexpected transition, one thing is clear: you're craving something more meaningful than what you've been doing.

You've done everything right: 
• Climbed the corporate ladder 
• Built expertise others recognize 
• Achieved financial success

But now you're facing new realities: 
• Industry disruption and uncertainty 
• Concerns about ageism and relevance
• A growing desire for work that truly fulfills you

The problem? You're looking at 5-10 more years of traditional work, but the thought of spending that time in your current situation feels like serving a sentence. You don't know how to leverage your hard-earned experience to create your next chapter—whether that's a new industry, consulting, or something entirely different.

What if those final working years could be your most fulfilling? What if instead of counting down to retirement, you were energized by work that doesn't feel like work?

I've been there. I've successfully pivoted across multiple industries:  Teaching → Publishing → Mortgage → Entertainment → Entrepreneurship → Education

Each transition taught me that confidence is the key to a successful pivot—and confidence comes from having a clear strategy.

My mission: Help accomplished executives like you stop feeling stuck and start taking control of your professional future. No matter what changes are happening around you, you have more power than you realize.

Ready to explore what's possible? 
• Follow for insights on strategic career pivoting 
• DM me to discuss your specific situation 
• Let's turn your experience into your next opportunity

Your best chapter doesn't have to be behind you.

Andrea Wade, MBA

UCLA Anderson School of Management

I teach Entertainment Marketing to MBA students, with an emphasis on theatrical and television/streaming marketing. We partner with studio executives to share their expertise and bring in real-time case studies for students to tackle.

Adjunct Professor

Material

Media & Entertainment strategist for Material, partnering with our M&E clients to create actionable growth strategies grounded in consumer insights.

Vice President, Strategy & Innovation

Age of Learning, Inc.

Vice President, Brand Growth

Warner Bros. Entertainment

Marketing Strategy and Campaign Management for Warner Bros. tentpole franchise films (e.g., Wonder Woman 1984, Fantastic Beasts: The Crimes of Grindelwald, Godzilla vs Kong) as well as original, targeted films (e.g., Just Mercy, The Way Back). Led cross-functional global Marketing teams and managed relationships with filmmakers and third party Studios to drive box office success.

Vice President, Marketing Strategy and Brand Management

The Walt Disney Company

Led brand strategy, brand management, brand stewardship and marketing for the Marvel brand and it's evergreen character franchises, The Avengers and Spider-Man. Provided brand strategy, brand training and stewardship for the Star Wars brand.

Director, Corporate Brand and Franchise Management

• Directed the global cross-Company business and brand strategies for Marvel franchises, Spider-Man and The Avengers and Disney Pixar’s Cars
• Led global franchise planning including creation of five year plans and annual operating plans, setting growth targets and determining content investments 
• Effectively managed relationships with stakeholders in a highly matrixed organization and challenging post-acquisition environment
• Monitored franchise health through robust tracking of business metrics, consumer connection and financial performance, identify and pursue opportunities
• Led exploration for new Marvel franchise, Guardians of the Galaxy, including defining core equities, positioning, target demographics, content strategy and role in Marvel franchise portfolio 
• Managed Disney’s franchise pipeline and the process by which annual franchise priorities are determined
• Conducted competitive tracking of the global character franchise market, assess threats and    opportunities

Sr. Manager, Corporate Franchise Management

Manager, Franchise Management

Analyst, Corporate Brand Management

ING DIRECT

Leadership Development Coach

Accenture

Change Management Consultant

Global brand growth strategist with 15+ years' experience growing brands through world-class strategy and creative. Highly skilled in consumer strategy, go-to-market launches, and driving innovating marketing campaigns.  A change agent who excels at leading cross-functional teams and driving win-win solutions, I thrive at the intersection of strategy and creative, leveraging consumer insights and data for growth. With my background in Leadership Development, I have a passion for deliberate, principle-based leadership.

Brand Growth + Global Marketing Strategy + Campaign Management + Consumer Insights + Brand Strategy + Leadership Development + Management Consulting + Business Strategy + Project Management + Integrated Marketing + Multicultural Marketing + Strategic Planning + Creative Services + Digital Marketing + Cross-functional Leadership + Executive Presentations + Public Speaking

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The Battle

Andrea Wade, MBA

Amy Castillo

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