Diamond Brand Amplification

I work with companies and organizations to design and implement new strategies to better engage their customers and target audiences. I identify where pivots will help them to better showcase and utilize their assets, offerings, and resources in order to achieve their objectives.

Chief Brand Manager

UCLA Anderson School of Management

Develop and implement strategy to provide value to global network of 42K+ alumni. Design programming and events that support lifelong learning, provide unique and impactful engagement opportunities, and facilitate networking and connectivity.

Director Alumni Programming and Events

Creative Artists Agency

Partnered with brands to utilize entertainment as marketing strategy. Represented CAA clients to corporations for innovative opportunities to amplify brand messages. Served as subject matter expert for multicultural segments.  Identified and packaged multi-platform integrated marketing initiatives for corporate brands such as Harley-Davidson, Smirnoff, and American Airlines.

-   Led Harley-Davidson through development and production of documentary film focused on Hispanic  male Harley riders. Aired on Mun2 and was distributed through NBC Universal On Demand and on  iTunes
-   Worked with ad agency and Diageo to package a TV show, Master of the Mix, for Smirnoff brand.   Guided ad agency through production company and showrunner selection process. Show aired for two seasons on BET/Centric, and one season on VH1.
-   Negotiated deal for writer/director client to serve as primary content provider for, and face and voice of American Airline’s digital campaign and brand website, BlackAtlas.com.
-   Developed branded content for distribution through various channels.

Brand Agent/ Entertainment Marketing Executive

Bank of America (formerly Countrywide)

Drove 1.2% increase in market share overall through development and implementation of marketing and advertising campaigns targeting Hispanic, African American and Asian segments. Designed and implemented television, radio, print, online and lifestyle marketing/ sponsorship campaigns.

-   Partnered with Telemundo to develop and implement TV and online, educational-focused integrated   
    campaign.
-   Developed 2006 Soccer World Cup national radio and online campaign. 
-   Managed the advertising agency relationships including agency review and selection, budgeting and 
    contract administration. Managed 3 ad agencies, 1 PR firm and 1 market research firm.

First VP, Multicultural Marketing

BASE International LLC

Provided marketing and operational assistance to help clients improve efficiency and profitability.
-  Streamlined client communication process for a national flower wire network. Implemented a new  strategy for trade advertising and public relations.

Vice President

Mattel

Assessed the strengths and weaknesses of a custom-developed customer relationship management system and led the development of tools to facilitate data mining and the process to analyze customer data in order to market more effectively to customers. Resulted in more effective marketing campaigns for email, direct mail and at point of sale.

Marketing Consultant

Deloitte & Touche

Held marketing and business development responsibilities for service line focused on helping clients mitigate the risks associated with complex projects.

Manager

eToys.com

Led cross-functional team of Operations, Customer Service, and Web Design to design and implemented customer-fulfillment projects from web site to warehouse to make order process more efficient.

Senior Product Manager

Arthur Andersen Business Consulting

Served as a Manager in the Entertainment and Hospitality practice, focused on process re-engineering projects facilitated by software implementations.  Also served as knowledge manager for Revenue Enhancement, the service line focused on helping clients improve profitability through improvements in operations and marketing.

Teach For America

Charter Corps Member, LAUSD Teacher, Founder & Editor, Alumni Journal

Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The world of work is changing and there is no set career path!

I am on a mission to help executives figure out their pivot from “perfectly good jobs” to the role or industry that gets their heart racing when they think about it. 

Some of you are too scared to even think about a change so I promise to provide a bit of inspiration. 

If you are feeling restless or bored after years in your role or industry, you are not crazy. 

But what should you do? 

Make a pivot! 

Not sure where to start? 

I can help. 

Curiosity is my superpower. 
It helps me to identify the unique attributes of people, places, and things. 
I then use these insights to develop strategies that increase one of the desired metrics: 
✅ revenue 
✅ awareness
✅ engagement 

Building marketing expertise allowed me to follow my curiosity across industries and make
multiple career pivots: 

💎 from teaching kindergarten to publishing.
💎 from implementing payroll systems to product management for an ecommerce company 
💎 from the mortgage industry to the entertainment industry 
💎 from employee to entrepreneur to employee
💎 from consulting to education to coaching

Stay in the same industry for decades?
That works for some. 
Not for all. 
Maybe not for you. 

Lacking the confidence to make a successful pivot?
Don’t worry, you can borrow mine. 

The path to a pivot may seem scary, messy, or confusing. 
You need someone to help you figure out where you are going, and then to guide you there. 
You need someone who has been down that path. 

Use my knowledge, insights, and process to figure out the “where” and “how” of your pivot. 

Follow for more! 
DM me your questions about the pivot process! I'm here to help.

Andrea Wade, MBA

People woke up to a text message that they had been laid off, and are in shock and wondering what to do next.

Losing your job suddenly is one thing. Then comes the shock of the 10 page severance agreement. 

The one thing I recommend everyone do if you are laid off:

   - 𝗥𝗲𝗮𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲𝗹𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻 𝗶𝘁.

This may seem obvious but here is why it is so important:

You will realize that your job was a transaction, governed by legalese, to protect the company.

It's business, not personal.

You'll go on to work for other companies.
And how you make decisions will be different.

You will still be a great employee.
But you'll enforce your boundaries.

Or maybe you'll work for yourself.
And you won't be surprised when your employees enforce their boundaries.

Layoffs will change you.
They are a wake up call.

Chose your employers wisely.
And honor your priorities at all times.

What are your suggestions for surviving layoffs?

If you just experienced a layoff, send me a DM with your email address. I'll send you a link to a free community I'm launching with helpful info. 

You don't have to go through this alone. 

Repost and share for those who may need this.

Queen of the Pivot 👑 I help experienced executives navigate industry uncertainty and take control of their professional future.

ProVideo Pages

We create video-based landing pages that build trust with prospective clients.

Principal Owner

Gusiff Marketing Group

• Founded consultancy focused on driving brand & growth initiatives for a diverse pool of clients — providing a suite of full-service capabilities, coaching business leaders & their teams, and applying tactics & best practices to transform the businesses.

• Served as a long-term partner to senior leadership within dozens of client organizations — helping them establish company goals, identify ideal clients, develop personas to inform tactics, and pivot to higher-level, data-driven marketing strategies to set the brand apart and foster results.

• Work closely with client leaders to develop effective marketing budgets and rollout strategies — implementing CRM technologies and automation to drive demand, enhance experience, and optimize acquisition cost across all touchpoints to establish a blueprint for long-term scalability.

• Play a key role in helping clients reimagine strategies for client outreach / retention and new prospect lead gen — reshaping client offers, systematizing & measuring marketing programs, and delivering an ongoing stream of relevant content to raise awareness and accelerate KPIs.

• Built all aspects of the business from the ground up — single-handedly launching the brand & its online presence, creating all offerings & coaching programs, architecting a lead gen engine, and building a dedicated base of client relationships over a decade.

Owner & Consultant

Openpay

• Recruited into the Australian Buy-Now-Pay-Later FinTech company as an early strategic US-based hire — charged with developing the go-to-market strategy for its entrance into the US market and launching its OpyPay product for home improvement and services companies.

• Served as a core member of the US team — partnering closely with strategy, product, marketing, risk management, regulatory & compliance, data science, and customer success teams to architect all aspects of the new potentially billion-dollar business stream.

• Tapped by US CEO to spearhead mission-critical pilot program — coordinating comprehensive testing of the application within the highly-regulated market and resulting in first US transactions.

Vice President, Growth — Home Improvement

Marin SBDC

• Recruited to advise entrepreneurs & startups on marketing and the creation of sustainable business ventures.

Advisor

Constant Contact

• Recruited, trained, and certified by Constant Contact to run in-person education & training programs on email marketing and leveraging the evolving marketing stack for SMBs and nonprofits.

Authorized Local Expert

Clothes The Deal

• During MBA, identified a gap in the marketplace for professionals to give their business clothes a second life and someone else a second chance — founding a 501(c)(3) organization to collaborate with nonprofit groups and government agencies to support job seekers entering the workforce.

• Created an innovative first-of-its-kind approach for sourcing much-needed interview clothing via clothing drives, corporate & retail donations, and drop-off networks — enabling the stocking of closets at approved recipient agencies for direct distribution to their clients.

• End-to-end lead for all business operations, donations, and fundraising — recruiting the board, hiring a small support team, building the collection & distribution network, and developing key relationships with a variety of corporations, brands, and retail partners.

• Steered Clothes The Deal from a garage startup into and through rapid growth — cultivating a valuable & beloved community-supporting organization and annually serving tens of thousands of job seekers across Southern California.

• After six successful years of giving 1000% to the endeavor, decided to focus on the new mission of building an amazing family — setting the business up for long-term success and positioning for a voluntary exit in 2000. Clothes The Deal still remains in operation to this day.

Founder / Executive Director / Board President

The Walt Disney Company

• Selected for an internship within the entertainment giant’s Consumer Products Division — providing recommendations for new licensed stationery & housewares SKUs while receiving a masterclass in the systematic development of successful products and the importance of maintaining brand integrity.

Intern

Leiner Health Products

• Brought on by the private-label health & beauty products manufacturer to manage brand marketing for 30+ skin, bath, and hair care SKUs — conducting consumer research, analyzing data trends, and executing go-to-market & promotional strategies.

• Stepped up as a force for modernization — implementing improved forecasting and tracking of our outside manufacturing partners to bring critical visibility to production, reduce out-of-stocks by 30%, and exceed growth targets.

Assistant Marketing Manager — Bodycology

Dep Corporation

• Entered career, joining the health & beauty care business in a sales support capacity — devising & implementing several data strategies to enable sales and igniting a life-long passion for utilizing data to uncover creative solutions and maximize opportunities. 

• Within 12 months of hire, received promotion to manage the LA Looks Shampoo & Conditioner brand — personally leading R&D, cost accounting, manufacturing, and marketing to research, recommend, and successfully bring to market 10+ SKUs.

Assistant Brand Manager / Sales Administrator

Various Corporations, Nonprofits, and Ventures

KEY QUALIFICATIONS:

INSPIRED TO LEAD
Proven history of coaching business leaders & guiding cross-functional teams to address brand and business needs holistically — aligning strategies and objectives to power success.

DILIGENT LEARNER
Passionate about stepping into the consumers' mindset to understand their needs & motivations, formulate sound strategies, and grow the consumer / brand connection.

STRATEGIC BUSINESS DRIVER
Proven ability to reconstruct business and drive change — collaborating with leadership to align teams, resources, and strategies around a common vision.

BRIDGE BUILDER
Adept at communication and bridging the sometimes-divergent gap between business, technology, creative, and vendor stakeholders to find alignment and propel initiatives forward.

RESOLUTE PARTNER & ADVISOR
Strong bias for action and collaboration — leading by example and rallying teams to challenge conventions, make the complex simple, and reliably produce results.

HANDS-ON BIG-PICTURE THINKER
Keen eye for extracting the signal from the noise — observing, questioning, and selling in game-changing strategies & optimizations to set the business up for success.

GRACE UNDER PRESSURE
Thrives in navigating complex situations and delivering simultaneous projects on time and on target with grit, determination, and a smile.

Marketer, Business Leader, & Consultant

You know what you do. But your prospects need to know who you are — and why you’re the right person to help them.

I help professional service providers earn trust and attract clients through strategic, authentic video — the kind that feels human, not rehearsed.

No slickness. Just clear messaging, expert guidance, and a natural delivery — all created with you, not DIY.

At ProVideo Pages, we handle:
– Messaging & strategy
– On-camera coaching
– And all editing without you having to lift a finger

If your website says what you do, your video should show who you are... we're talking real differentiation.

🎥 Let’s make that happen — starting at $1500.

taplio

The Battle

Andrea Wade, MBA

Ann Gusiff

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taplio

The Battle

Andrea Wade, MBA

Ann Gusiff

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Wade, MBA's LinkedIn Performance

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