Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The rules of work have changed. The linear career path is dead.

Whether you're an experienced executive feeling stuck in a "perfectly good job" or facing an unexpected transition, one thing is clear: you're craving something more meaningful than what you've been doing.

You've done everything right: 
• Climbed the corporate ladder 
• Built expertise others recognize 
• Achieved financial success

But now you're facing new realities: 
• Industry disruption and uncertainty 
• Concerns about ageism and relevance
• A growing desire for work that truly fulfills you

The problem? You're looking at 5-10 more years of traditional work, but the thought of spending that time in your current situation feels like serving a sentence. You don't know how to leverage your hard-earned experience to create your next chapter—whether that's a new industry, consulting, or something entirely different.

What if those final working years could be your most fulfilling? What if instead of counting down to retirement, you were energized by work that doesn't feel like work?

I've been there. I've successfully pivoted across multiple industries:  Teaching → Publishing → Mortgage → Entertainment → Entrepreneurship → Education

Each transition taught me that confidence is the key to a successful pivot—and confidence comes from having a clear strategy.

My mission: Help accomplished executives like you stop feeling stuck and start taking control of your professional future. No matter what changes are happening around you, you have more power than you realize.

Ready to explore what's possible? 
• Follow for insights on strategic career pivoting 
• DM me to discuss your specific situation 
• Let's turn your experience into your next opportunity

Your best chapter doesn't have to be behind you.

Andrea Wade, MBA

ProVideo Pages

We create video-based landing pages that build trust with prospective clients.

Principal Owner

Gusiff Marketing Group

• Founded consultancy focused on driving brand & growth initiatives for a diverse pool of clients — providing a suite of full-service capabilities, coaching business leaders & their teams, and applying tactics & best practices to transform the businesses.

• Served as a long-term partner to senior leadership within dozens of client organizations — helping them establish company goals, identify ideal clients, develop personas to inform tactics, and pivot to higher-level, data-driven marketing strategies to set the brand apart and foster results.

• Work closely with client leaders to develop effective marketing budgets and rollout strategies — implementing CRM technologies and automation to drive demand, enhance experience, and optimize acquisition cost across all touchpoints to establish a blueprint for long-term scalability.

• Play a key role in helping clients reimagine strategies for client outreach / retention and new prospect lead gen — reshaping client offers, systematizing & measuring marketing programs, and delivering an ongoing stream of relevant content to raise awareness and accelerate KPIs.

• Built all aspects of the business from the ground up — single-handedly launching the brand & its online presence, creating all offerings & coaching programs, architecting a lead gen engine, and building a dedicated base of client relationships over a decade.

Owner & Consultant

Openpay

• Recruited into the Australian Buy-Now-Pay-Later FinTech company as an early strategic US-based hire — charged with developing the go-to-market strategy for its entrance into the US market and launching its OpyPay product for home improvement and services companies.

• Served as a core member of the US team — partnering closely with strategy, product, marketing, risk management, regulatory & compliance, data science, and customer success teams to architect all aspects of the new potentially billion-dollar business stream.

• Tapped by US CEO to spearhead mission-critical pilot program — coordinating comprehensive testing of the application within the highly-regulated market and resulting in first US transactions.

Vice President, Growth — Home Improvement

Marin SBDC

• Recruited to advise entrepreneurs & startups on marketing and the creation of sustainable business ventures.

Advisor

Constant Contact

• Recruited, trained, and certified by Constant Contact to run in-person education & training programs on email marketing and leveraging the evolving marketing stack for SMBs and nonprofits.

Authorized Local Expert

Clothes The Deal

• During MBA, identified a gap in the marketplace for professionals to give their business clothes a second life and someone else a second chance — founding a 501(c)(3) organization to collaborate with nonprofit groups and government agencies to support job seekers entering the workforce.

• Created an innovative first-of-its-kind approach for sourcing much-needed interview clothing via clothing drives, corporate & retail donations, and drop-off networks — enabling the stocking of closets at approved recipient agencies for direct distribution to their clients.

• End-to-end lead for all business operations, donations, and fundraising — recruiting the board, hiring a small support team, building the collection & distribution network, and developing key relationships with a variety of corporations, brands, and retail partners.

• Steered Clothes The Deal from a garage startup into and through rapid growth — cultivating a valuable & beloved community-supporting organization and annually serving tens of thousands of job seekers across Southern California.

• After six successful years of giving 1000% to the endeavor, decided to focus on the new mission of building an amazing family — setting the business up for long-term success and positioning for a voluntary exit in 2000. Clothes The Deal still remains in operation to this day.

Founder / Executive Director / Board President

The Walt Disney Company

• Selected for an internship within the entertainment giant’s Consumer Products Division — providing recommendations for new licensed stationery & housewares SKUs while receiving a masterclass in the systematic development of successful products and the importance of maintaining brand integrity.

Intern

Leiner Health Products

• Brought on by the private-label health & beauty products manufacturer to manage brand marketing for 30+ skin, bath, and hair care SKUs — conducting consumer research, analyzing data trends, and executing go-to-market & promotional strategies.

• Stepped up as a force for modernization — implementing improved forecasting and tracking of our outside manufacturing partners to bring critical visibility to production, reduce out-of-stocks by 30%, and exceed growth targets.

Assistant Marketing Manager — Bodycology

Dep Corporation

• Entered career, joining the health & beauty care business in a sales support capacity — devising & implementing several data strategies to enable sales and igniting a life-long passion for utilizing data to uncover creative solutions and maximize opportunities. 

• Within 12 months of hire, received promotion to manage the LA Looks Shampoo & Conditioner brand — personally leading R&D, cost accounting, manufacturing, and marketing to research, recommend, and successfully bring to market 10+ SKUs.

Assistant Brand Manager / Sales Administrator

Various Corporations, Nonprofits, and Ventures

KEY QUALIFICATIONS:

INSPIRED TO LEAD
Proven history of coaching business leaders & guiding cross-functional teams to address brand and business needs holistically — aligning strategies and objectives to power success.

DILIGENT LEARNER
Passionate about stepping into the consumers' mindset to understand their needs & motivations, formulate sound strategies, and grow the consumer / brand connection.

STRATEGIC BUSINESS DRIVER
Proven ability to reconstruct business and drive change — collaborating with leadership to align teams, resources, and strategies around a common vision.

BRIDGE BUILDER
Adept at communication and bridging the sometimes-divergent gap between business, technology, creative, and vendor stakeholders to find alignment and propel initiatives forward.

RESOLUTE PARTNER & ADVISOR
Strong bias for action and collaboration — leading by example and rallying teams to challenge conventions, make the complex simple, and reliably produce results.

HANDS-ON BIG-PICTURE THINKER
Keen eye for extracting the signal from the noise — observing, questioning, and selling in game-changing strategies & optimizations to set the business up for success.

GRACE UNDER PRESSURE
Thrives in navigating complex situations and delivering simultaneous projects on time and on target with grit, determination, and a smile.

Marketer, Business Leader, & Consultant

You know what you do. But your prospects need to know who you are — and why you’re the right person to help them.

I help professional service providers earn trust and attract clients through strategic, authentic video — the kind that feels human, not rehearsed.

No slickness. Just clear messaging, expert guidance, and a natural delivery — all created with you, not DIY.

At ProVideo Pages, we handle:
– Messaging & strategy
– On-camera coaching
– And all editing without you having to lift a finger

If your website says what you do, your video should show who you are... we're talking real differentiation.

🎥 Let’s make that happen — starting at $1500.

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The Battle

Andrea Wade, MBA

Ann Gusiff

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