Queen of the Pivot 👑 I help people leverage their expertise to change to a new industry. Follow me for tips and ideas. DM me your questions!

The rules of work have changed. The linear career path is dead.

Whether you're an experienced executive feeling stuck in a "perfectly good job" or facing an unexpected transition, one thing is clear: you're craving something more meaningful than what you've been doing.

You've done everything right: 
• Climbed the corporate ladder 
• Built expertise others recognize 
• Achieved financial success

But now you're facing new realities: 
• Industry disruption and uncertainty 
• Concerns about ageism and relevance
• A growing desire for work that truly fulfills you

The problem? You're looking at 5-10 more years of traditional work, but the thought of spending that time in your current situation feels like serving a sentence. You don't know how to leverage your hard-earned experience to create your next chapter—whether that's a new industry, consulting, or something entirely different.

What if those final working years could be your most fulfilling? What if instead of counting down to retirement, you were energized by work that doesn't feel like work?

I've been there. I've successfully pivoted across multiple industries:  Teaching → Publishing → Mortgage → Entertainment → Entrepreneurship → Education

Each transition taught me that confidence is the key to a successful pivot—and confidence comes from having a clear strategy.

My mission: Help accomplished executives like you stop feeling stuck and start taking control of your professional future. No matter what changes are happening around you, you have more power than you realize.

Ready to explore what's possible? 
• Follow for insights on strategic career pivoting 
• DM me to discuss your specific situation 
• Let's turn your experience into your next opportunity

Your best chapter doesn't have to be behind you.

Andrea Wade, MBA

Kimberly Beck Rubio Photography

Specializing in landscape and travel photography. Leverage marketing expertise and identify trends, to create images that address and anticipate market demands. Capitalize on business experience to interpret and communicate each client’s business personality through imagery. Consistently meet and exceed client expectations through session preparation and ongoing communication, relaxed fun shooting style, and delivered image quality.
• Portfolio: www.rubiophoto.com
• Contributor, iStock, by Getty Images: www.istockphoto.com/rubiophoto

Owner & Photographer

Beck Rubio Marketing

Passion-driven marketing consultant, leveraging marketing expertise that spans retail, travel, outdoor, non-profit, and professional services industries in both local and global markets. Focus on client sales growth through marketing strategy, brand positioning, creative direction, campaign planning and execution, and pre- and post-mortem analytics to drive future planning and evaluate success.

Clients include:
• Dolomite Mountains S.R.L
• Visual Media Alliance
• Swartz Consulting, LLC
• O Olive Oil & Vinegar
• EE and Associates, LLC
• Society of Communications Technology Consultants International, Inc.
• Northrop Nonprofit Consulting
• Wanderlust Consulting
• Summit Business Marketing

Principal & Consultant

Mountain Travel Sobek

As a member of the executive team, led sales growth at Mountain Travel Sobek. Redefined marketing strategy, capitalizing on purchase behavior and consumer trends. Redirected annual planning to align programs, marketing, and sales. Drove consistent brand message across all internal and external marketing and sales channels. Supported sales through enhanced tools and training. Directed design, production, and delivery of all online vehicles and more than ten direct mail publications annually.

Director, Marketing

Walmart.com

Led Walmart.com marketing planning, driving resource allocation to meet corporate traffic, sales and profit goals, supporting $169MM gross profits on $828MM sales in 2005. Built consensus with a cross-functional team of executives, including merchandising, creative, category marketing, and site and channel marketing. Supported Wal-Mart Stores seasonal campaign and category planning.

Senior Manager, Marketing

The North Face

Managed the strategic development and delivery of a consistent global brand message to increase The North Face brand recognition and drive sales. Supervised advertising, online communications, photography, and international marketing.

UCLA Center for the Performing Arts

Directed student committee in all aspects of presenting performing arts including strategic planning, budgeting, ticketing, marketing, programming, contracting, and event management.

Advisor, UCLA Student Committee for the Arts

Inscape

Developed and executed trade and consumer marketing strategies for CD-ROM games.

Manager, Marketing

UCLA

Marketed university recreation programs, facilities, and memberships to on and off campus audiences.

Passion-driven thought leader with marketing expertise spanning retail, travel, outdoor, technology, non-profit, and photography industries, demonstrating strategic thinking, innovation, creativity, integrity, collaboration, and customer focus. Confident, disciplined, results oriented, fearless self starter with a proven ability to build teams, position brands, market to international audiences, drive sales, and grow profits, in progressively senior leadership roles. 

Specialties: 
•	Global Brand Strategy
•	Research, Planning, & Analysis
•	Traditional & Digital Marketing & Advertising
•	Photography & Art Direction
•	Leadership & Team Development
•	Communication & Relationship Creation
•	Cross-Functional Collaboration & Consensus Building

taplio

The Battle

Andrea Wade, MBA

Kimberly Beck Rubio

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